Introduction to Meta Ads

• Overview of Meta Ads

• The importance of Facebook and Instagram advertising

• Differences and similarities between Facebook and Instagram advertising

Account Setup and Structure

• Creating and setting up a Meta Ads account

• Navigating Meta Business Suite (formerly Facebook Business Manager)

• Understanding account structure (Ad Accounts, Campaigns, Ad Sets, Ads)

• Setting up billing and payment information

Campaign Objectives and Types

• Overview of campaign objectives (Awareness, Consideration, Conversion)

• Specific campaign types and formats (Traffic, Engagement, Lead Generation, Conversions, etc.)

• Choosing the right objective for your goals

Audience Targeting

• Custom Audiences (website visitors, app users, etc.)

• Lookalike Audiences

• Saved Audiences (demographics, interests, behaviors)

• Detailed targeting options (interests, behaviors, and more)

• Geographic and language targeting

Ad Creation and Design

• Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.)

• Best practices for creating compelling ad copy and visuals

• Crafting effective call-to-actions (CTAs)

• Designing ads for both Facebook and Instagram

Budgeting and Bidding

• Understanding budget types (Daily vs. Lifetime)

• Bidding strategies (Cost Per Click, Cost Per Impression, Cost Per Acquisition, etc.)

• Setting and adjusting bids

• Budget allocation across campaigns and ad sets

Ad Placement and Optimization

• Choosing ad placements (Facebook News Feed, Instagram Stories, Audience Network, etc.)

• Automatic vs. Manual placements

• Best practices for optimizing ad placements

• Cross-platform ad strategies for Facebook and Instagram

Tracking and Analytics

• Setting up Facebook Pixel and Conversions API

• Tracking conversions and setting up events

• Analyzing performance metrics (CTR, CPC, CPA, ROAS, etc.)

• Using Facebook Analytics and Meta Ads reporting tools

Campaign Optimization

• Monitoring ad performance and making data-driven decisions

• A/B testing and experimentation

• Scaling successful campaigns

• Troubleshooting common issues

Advanced Targeting and Retargeting

• Advanced audience targeting strategies

• Dynamic Ads and product catalogs

• Retargeting strategies (remarketing to website visitors, engagement-based retargeting)

• Setting up and optimizing retargeting campaigns

Compliance and Best Practices

• Understanding Meta Ads policies and guidelines

• Creating compliant ads and avoiding disapprovals

• Staying updated with policy changes and best practices

Industry Trends and Updates

• Keeping up with the latest updates and features in Meta Ads

• Trends and emerging strategies in Facebook and Instagram advertising

• Case studies and examples of successful campaigns

Troubleshooting and Support

• Common issues and solutions

• Navigating Meta Ads support resources

• Leveraging community forums and additional learning resources

Integration with Other Meta Tools

• Using Meta Ads with Meta Business Suite features (Insights, Campaign Management, etc.)

• Integrating with other Meta tools (Instagram Shopping, Facebook Shops, etc.)

• Leveraging Meta's AI and machine learning tools for ad optimization

Introduction to Email Marketing

• Overview of email marketing and its benefits

• Understanding different types of email campaigns (newsletters, promotional, transactional, etc.)

• Key metrics and goals in email marketing (open rates, click-through rates, conversions)

Getting Started with Mailchimp

• Creating and setting up a Mailchimp account

• Navigating the Mailchimp dashboard

• Understanding Mailchimp’s pricing plans and features

List Management in Mailchimp

• Creating and managing subscriber lists

• Importing and exporting contacts

• Segmenting your audience for targeted campaigns

• Managing and cleaning your email list (removing duplicates, handling unsubscribes)

Designing Emails in Mailchimp

• Using Mailchimp’s email templates and design tools

• Customizing email templates (drag-and-drop editor, HTML editor)

• Best practices for email design (responsive design, readability, CTA placement)

• Incorporating images, links, and personalization

Campaign Creation and Automation in Mailchimp

• Setting up and sending email campaigns

• Scheduling campaigns and automating email sequences

• Creating and managing email automation workflows (welcome series, abandoned cart, etc.)

• A/B testing and optimization

Analytics and Reporting in Mailchimp

• Tracking campaign performance (open rates, click rates, bounce rates)

• Analyzing campaign reports and metrics

• Using insights to optimize future campaigns

• Understanding Mailchimp’s reporting tools and features

Introduction to Thunderbird for Email Marketing

• Overview of Thunderbird and its use for email marketing

• Setting up and configuring Thunderbird for email campaigns

• Understanding Thunderbird’s features relevant to email marketing

List Management in Thunderbird

• Creating and managing email address lists

• Importing and exporting contacts

• Organizing contacts into groups and segments

Designing and Sending Emails in Thunderbird

• Composing and formatting emails in Thunderbird

• Using templates and creating custom email designs

• Personalizing emails with dynamic content

• Best practices for email design and layout

Campaign Tracking and Management in Thunderbird

• Tracking email deliverability and response

• Monitoring bounce rates and managing delivery issues

• Analyzing engagement metrics manually (as Thunderbird does not have built-in analytics)

Compliance and Best Practices

• Understanding and adhering to email marketing regulations (CAN-SPAM, GDPR)

• Best practices for maintaining compliance and avoiding spam filters

• Crafting effective and compliant unsubscribe processes

Integration and Advanced Features

• Integrating Mailchimp with other tools (CRM systems, e-commerce platforms)

• Leveraging Mailchimp’s advanced features (behavioral targeting, predictive analytics)

• Exploring Thunderbird extensions and plugins for enhanced functionality

Troubleshooting and Support

• Common issues and solutions for Mailchimp and Thunderbird

• Using support resources (knowledge bases, community forums, customer support)

• Strategies for effective troubleshooting and problem resolution

Industry Trends and Updates

• Staying updated with the latest trends and best practices in email marketing

• Exploring new features and updates in Mailchimp and Thunderbird

• Learning from case studies and successful email marketing campaign