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Corporate Served- Times are evolving, and there's more to social media marketing than normally posted on Facebook and Twitter numerous times a day. If you also want to develop your brand or accelerate sales, it takes time and work. Social media has become an important platform to connect to your near and dear ones.
- Its power is commendable, as it has a huge reach, and comprises some exceptional advertising, and campaign tools, and that's why companies have also started utilizing its tools for their own benefits. If you also aspire to become a part of this direction, then you should definitely get started with its course. Well, at Croma Campus, you will get the opportunity to receive high-quality training concerning this subject.
- Things you will learn:
- In fact, here, you will receive a whole new learning environment, which will make you feel comfortable to gel with other candidates, and trainers.
Here, in Croma Campus, you will not only receive theoretical information but its practical implementation as well.
Our trainers will thoroughly guide you to know its every feature, and minute detail.
Post getting started with our course, you will get access to our LMS portal, where you will get assignments, class recordings, important study material, etc.
You will also be assured of 100% placement.
Social Media Marketing (SMO) Training
- In Croma Campus, you will get the opportunity to imbibe some latest trends concerning this field. You will also get the chance to know some hidden, and untold facts about social media tools.
In the beginning, our trainers will help you to know its basics.
Furthermore, they will help you to imbibe information concerning Instagram, Facebook, Snapchat, marketing, etc.
You will also receive a quite interactive session concerning digital marketing, marketing strategy, social media management, internet marketing, Facebook ads, SEO, and Photoshop.
All these topics will be explained concerning several instances like- videos, tutorials, graphical representations, etc.
- Social Media Marketing is one of the evolving fields and comprises numerous job roles. It is one of the decent-paying fields as well. Opting in this direction will help you to secure an important place in this field.
To be accurate, a certified SMO earns around 35,311 per month in India, which is quite a good start for beginners.
In other countries, they earn even higher.
By opting for this certification, you can also make a good living by working as a freelancer also.
Post imbibing this accreditation, you can also charge money per hour.
By acquiring experience working under a company for several years, you can even get start up your own Digital Marketing/SMO agency.
- Social Media Marketing is a field that has been expanding since its invention. In recent times, it has become a mandatory factor for every business to advertise on social-media platforms. And due to this need, there is a huge demand for skilled SMO in the industry.
By opting for this direction, you will be able to work as an SMO Executive, Social Media Strategist, Social Media Executive, etc.
Furthermore, by acquiring this accreditation, you will be able to appear for international jobs as well.
As there is a huge demand for skilled SMO, there's eventually a higher salary package being offered to them.
By choosing this direction, you will be getting a decent salary package structure right from the beginning of your career.
- There are various advantages of learning Social Media Marketing. One of the significant advantages is its huge reach and tools to advertise your products.
Enrolling in this course will allow you to analyses the traditional media, and its other forms.
You will also receive a quite in-depth training concerning numerous sorts of social media marketing, and advertising.
Furthermore, our trainers will also impart training regarding identifying KPIs, target audience, and its customer experience so far.
Your understanding level regarding social media platforms, their functions, and marketing role will also get cleared.
By getting started with our certification courses, you will be able to construct social media policies as well.
- Well, a Social Media Executive has to perform loads of tasks regularly. Sometimes, there are delegated to perform tasks beyond their major role. So, you have to be a multi-tasker.
Your foremost job role will be to create content contents that drive your brand and engage consumers.
You will have to promote your brand's product by highlighting its key feature.
You will have to make the best use of hashtags nowadays.
In fact, you will have to manage several social media platforms. Like- Twitter, Instagram, etc.
Moreover, your job role will also comprise creating brand awareness and running several ad campaigns as well.
Your job role will be to track social media influencers.
As per the latest trends, you will have to keep yourself updated with new updates and features and implement them as well.
Preparing social media performance reports, planning marketing strategies, grabbing traffic to your website will also be your main responsibility.
You will have to take suggestions from your teammates concerning the promotion of your products.
- Numerous companies are hiring skilled SMO Executives and Managers. In a way, this direction has a global scope. So, opting for this direction will be fruitful for your career.
IBM, Accenture, EY, etc. are some of the well-established companies hiring skilled candidates.
Getting started with our courses will allow you to get placed in these huge set-ups.
Furthermore, you will receive a quite detailed training session concerning this subject.
Opting for this accreditation will uplift your resume.
By possessing a clear concept regarding this subject, you will acquire a much higher position in this industry.
- Here, in Croma Campus, you will find more than 140+ courses belonging to different fields. So, getting in touch with this institution will give you the chance to know about other courses as well.
Here, our trainers will help you to know about entry-level certification, to master-level certification.
You will get the chance to enhance your communication skills.
In fact, you will find every certification being acknowledged in the industry.
Here, you can imbibe as many certifications as you want.
Why you should enroll in Social Media Marketing course?
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CURRICULUM & PROJECTS
Social Media Marketing (SMO) Training
- The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
- In this program you will learn:
SEM/SMO Expert
Social Media Manager
Email Marketers
Lead Generation Expert
E-Commerce SEO & E-Commerce Marketing
Mobile Marketing/App Marketing/APP Store Optimization
Web Analytics & Report
Google Tag Manager
Online Reputation Management(ORM)
- Course Objectives:
Learn digital marketing fundamental concepts
Learn all about search engine marketing
Gain in-depth insights of Search Engine Optimization
Learn about Google AdWords and Google Web Master (Google Search Console)
Learn all about campaigns and how to create or manage different types of campaigns
Learn using Google AdSense and implementation tricks
- Course Content:
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- What is SEM Why SEM
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s
- Path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- What is Search Engine Optimization
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
Digital Marketing Overview :
Search Engine Marketing - SEM
Creation of Search Network Campaign :
Creation of Google Display Network :
Mobile Ad Campaigns :
Shopping Campaigns – Introduction :
Introduction to SEO :
Organic Search vs. Paid Search Results :
Keyword Research :
On-page SEO :
Technical SEO :
Mobile SEO :
Off-page SEO -> Link Building :
Social SEO :
Local SEO :
SEO Audit, Tools, Measurement :
Algorithm Updates :
Measurement with Google Analytics :
Google AdSense :
- Course Objectives:
Learn digital marketing fundamental concepts
Learn all about Social Media Marketing and Social Media Optimization
Learn about Video Marketing and Video Optimization
Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.
Also learn about social media advertising on various platforms.
Learn using Google AdWords and Google AdSense
Learn all Online Reputation Management/ORM 21
- Course Content:
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Brief to social media marketing
- Key steps for social media success.
- Social Media Statistics & Strategy
- Importance of using essential social media tools
- Social media marketing integration.
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
Digital Marketing Overview :
Social Media Marketing :
Creating Content for Facebook & Social Media :
Facebook marketing :
Facebook advertising :
YouTube marketing :
Twitter marketing :
LinkedIn marketing :
Pinterest marketing :
Instagram Marketing :
Quora Marketing :
Snapchat Marketing :
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.
Online Reputation Management (ORM) :
Google AdWords :
Google AdSense :
Media buying & selling :
Video Marketing :
Video Optimization :
- Course Objectives:
Learn all about e-mail marketing techniques
Learn how to create effective email content
Learn about customer acquisition strategies through email
Learn about automation and workflows in email marketing
Learn how to generate or nurture leads using email marketing techniques
- Course Content:
- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Customer Acquisition Strategies :
Effective Creative Introducing :
Nurturing & Automation :
Resources to do situational analysis and progressive updates :
Email Automation :
- Course Objectives:
Learn about landing page creation and design concepts
Learn all about HTML basics and using HTML tags
Learn Website planning/creation/ and optimization techniques
Learn about inbound marketing and affiliate marketing concepts
Learn All about lead generation concepts, tips, tricks, techniques, and tools
Learn about content marketing concepts and strategies’
Learn about Google AdWords, Google AdSense, and Google Web Master
- Course Content:
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Webpage and website
- Basics of HTML
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets
- How to Identify Right Set of Engagement Magnets for your Business
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- What is Audience Aggregation
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
- What are Lifecycle Emails
- Where do Lifecycle Emails fit in
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
- Understanding Affiliate Marketing
- Google Analytics
- Google AdWords
- Google AdSense
- Google Webmaster
- Banners, Promos, Discounts
- Different type of campaigns
- Email campaign
- Campaign measurement and Tracking
Inbound Marketing :
Landing Page Design Concepts :
HTML Basics :
Website planning/Creation/Optimization :
Content Marketing:
Attracting your potential customers into conversion funnel :
Converting your prospects into leads using emails :
Role of Conversion :
Conversion Optimization Patterns for Engaging website Visitors :
Lifecycle Emails ;
Affiliate Marketing ;
- Course Objectives:
Learn website creation, planning and optimization techniques
Learn HTML basics and using different tags too.
Learn all about e-commerce SEO and e-commerce marketing techniques
Learn content marketing for e-commerce store in-depth
- Course Content:
- Webpage and website
- HTML basics
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- What is E-commerce SEO
- Understanding of Best product keywords
- How to index product in search engine
- Rank on Potential Keywords
- Increase Quality Backlinks
- Difference between Normal SEO and Ecommerce website SEO
- What is the role of reviews in ecommerce marketing
- Product presentation and "ROI" parameter
- How to think as a customer
- Boosting sales
- How to increase ecommerce sales through Facebook
- Ecommerce basic concepts
- How to promote large products in single click
- Effective strategy plan for Ecommerce website
- Cart development techniques
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
Website planning/Creation/Optimization :
HTML Basics :
E-Commerce SEO :
What is Ecommerce Marketing :
Content Marketing :
- Course Objectives:
Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.
- Course content:
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- App Marketing Overview
- App Store Optimization Overview
- Mobile Marketing
- Understanding Mobile Devices
- Impact of Mobile Marketing in Social Media
- Mobile Marketing Analytics
- Mobile Apps Engagement
- Growth in the Mobile Industry
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Targeting Options in Mobile Apps
- Mobile Marketing Goals
- Mobile Ad Formats
- Reporting in Mobile Ads
- Google AdWords
- What is App Marketing
- App Store Optimization
- How to decide Target Cost Per Install
- How to increase install in Play Store
- How to generate downloads through Facebook
- How to make business from mobile marketing
- Effective mobile marketing strategy
- Create iOS and Android App Ads
- How to lower Target CPI
- How to target potential customers through search engine marketing
- What is Content Marketing
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
Digital Marketing Overview :
Mobile marketing Overview :
App Marketing/App Store Optimization :
Content Marketing/Blog Management :
- Course Objectives:
Learn how to perform analysis for different sized businesses
Learn Google Analytics, AdWords, AdSense, and campaign management
Learn Social Media Analytics and Digital Analysis
Learn how to analyze traffic and customers coming on to your website
Learn all about Social CRM and its analysis techniques
- Course Content Web Analytics & Reports :
- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
Introduction :
Google Analytics
Getting Started with Google Analytics
How Google Analytics works :
Content Performance Analysis :
Visitors Analysis :
Social Media Analytics :
Actionable Insights and the Big Picture :
Social CRM & Analysis :
Digital Analytics :
Platform Principles :
- Course Objectives:
Learn basics to Most Advanced Google tag manager with a live website
New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags
Testing and Troubleshooting with GTM on our website
Custom messages on specific web pages and conditions
Advanced concepts of google tag manager
Google Tag Manager used for Enhanced E-commerce
GTM with Facebook pixels, marketing & Re-marketing
Social media & Wikipedia tracking using google tag manager
LinkedIn Marketing using google tag manager
Quora Marketing using google tag manager
Tracking of all events in Google analytics using google tag manager
Copy text tracking using google tag manager
Google ads Marketing & re marketing with the help of google tag manager
Google tag manager with Shopify and its limitations
- Course Content:
Introduction to Google Tag Manager
Install Google Tag Manager
Explore Google Tag Interface
Create a new FREE account in Google Tag Manager
Learn about the admin session of the google Tag Manager
Learn to install Google Tag Manager on a Live Demo Website
Install GTM on a HTML Website
About google Analytics
Google Analytics Account Creation
Integration of Google Analytics with the help of GTM
YouTube video tracking using GTM and Google analytics
Social media button clicking using GTM
Phone number tracking using GTM
Wikipedia Link Tracking using Google Analytics & GTM
White Paper PDF download tracking with Google Analytics & GTM
Facebook Marketing with the help of Google Tag Manager
Facebook Re-marketing with the Help of GTM
Time based trigger & messages on our website with GTM
Advanced Data layer in GTM
Advanced concepts in GTM
Facebook Sales Vs Ads Amount Spend Tracking
Find the traffic based on the browser’s location using GA & GTM
Find the Text copied from website using Google Analytics & GTM
Track the Product Purchase on Our Google Analytics using GTM
Google Tag Manager and channel marketing
Learn How to track Google Ads Conversion Purchase using GTM
LinkedIn Conversion Tracking & Marketing using GTM
Quora content Marketing & Re-marketing using GTM
Shopify GTM installation & Tracking and its Limitations
New Rollouts in GTM
Improve GTM performance using Custom Templates
Common Mistakes and Solutions
- Course Objectives:
Understand everything about online Reputation Management
Phase by phase learning curve for each module
Handle Day to day activities in the ORM process
Help Businesses overcome online issues, crisis, and disaster
Understand the user engagement process
Managing negative reactions from users
Strategies for re-building the online brand
The course complements perfectly your SEO and Digital Marketing learning curve
Gain insights on dealing with market competition and long term business sustenance
Apply for top ORM jobs in the market with confidence
Build a career in the ORM field with a systematic approach
- Course Contents:
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
Step-by-step guide to overcome bad reputation
Understanding ORM scenarios
How to deal with criticism online
Some proven ways for build positive brand reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
Best examples of online reputation management
ORM Case Studies
+ More Lessons
Mock Interviews
Projects
Phone (For Voice Call):
+91-971 152 6942WhatsApp (For Call & Chat):
+918287060032SELF ASSESSMENT
Learn, Grow & Test your skill with Online Assessment Exam to
achieve your Certification Goals
FAQ's
SMO is genuinely one of the worth learning courses in the present scenario if your interest lies in working on social media platforms.
It's not a very lengthy course. In fact, it will hardly take your 50-60 days to fully understand its functionalities.
By acquiring this accreditation in hand, you work as a Social Media Executive, Social Media Manager, Social Media Strategist, etc.
Yes, our highly qualified members will let you imbibe some newest features concerning this direction.
- - Build an Impressive Resume
- - Get Tips from Trainer to Clear Interviews
- - Attend Mock-Up Interviews with Experts
- - Get Interviews & Get Hired
If yes, Register today and get impeccable Learning Solutions!
Training Features
Instructor-led Sessions
The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.
Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Assignment
Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.
Lifetime Access
Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.
24 x 7 Expert Support
With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.
Certification
Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.
Showcase your Course Completion Certificate to Recruiters
-
Training Certificate is Govern By 12 Global Associations.
-
Training Certificate is Powered by “Wipro DICE ID”
-
Training Certificate is Powered by "Verifiable Skill Credentials"
WHAT OUR ALUMNI SAYS ABOUT US
Rajeev
Digital Marketing
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice. Read more...
Sushmita
Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Team. Read more...
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