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Become an expert in e-commerce marketing. Join now to learn from a skilled e-commerce marketer.

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Course Duration

25 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

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500+

Professionals Trained
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4+

Batches every month
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20+

Countries & Counting
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100+

Corporate Served

  • E-commerce is a form of business that indulges in selling or buying products on online offerings via the internet. This specific sort of marketing indulges over computers, tablets, smartphones, and other smart devices. In the present scenario, everything is purchased through e-commerce today. So, that's why numerous companies have also started relying upon this method of marketing. Knowing about this specific course will be beneficial for your career.
  • Moreover, your resume will also get enhanced, and your impression will be positively reflected in front of the interviewer. And regarding its training, you must get in touch with Croma Campus. Yes, here, you will receive a whole new learning experience that will make your base knowledge strong.
  • Things you will learn:
    • Here, our trainers will impart sessions regarding this subject in quite a detailed manner.

      Moreover, you will receive a standard training of industry experts holding years of experience in the same field.

      You will be assured of 100% placement as well.

      Post the completion of this course, you will end up imbibing some hidden facts, and information concerning this subject.

E-Commerce Marketing Training

About-Us-Course

  • Getting started with our certification courses will help you to grasp some latest key features and benefits of this technology.
    • By enrolling in our certification program, you will get the opportunity to know its fundamentals.

      Furthermore, here, you will receive interactive sessions regarding Business-to-Business, Business-to-Consumer, Consumer-to-Consumer, and Consumer-to-Business respectively.

      You will also receive training regarding Business-to-Administration, Consumer-to-Administration, etc.

      All these above-mentioned sections have numerous sub-sections as well, and here, our trainers will impart in-depth training regarding its minute details as well.

  • To be precise, E-commerce is genuinely one of the evolving fields, and opting for this certification will help you to acquire a bit higher salary structure than normal candidates. So, in numerous ways, choosing this direction will be a good start to your career.
    • To be accurate, an E-commerce Executive earns around $104,000 per year, which is eventually good.

      Along with a high-pay structure, you will also end up acquiring immense respect amongst your colleagues as well.

      This accreditation will be helpful at the time of your promotion as well.

      In fact, your base knowledge will get strengthened, and you will end up grasping some newest features concerning this subject.

  • In recent years, E-commerce has been growing rapidly because of all the offerings it offers to sellers and buyers. Even traditional retailers hurriedly crafted online stores to keep up with the business continuity during the pandemic.
  • This specific sort of marketing is utilized across the globe. E-commerce is everywhere, right from the grocery to online clothing, etc., everything is available on online platforms, and you can make the best of this method.
    • E-commerce is quite a vast field, and it gives a lot of job options to choose from. By opting for this direction, you will get the chance to know and imbibe the roles of numerous job designations.

      You will also receive a quite high salary structure.

      With an increased salary structure, you will receive a much higher designation.

      You will also have a sense of job security.

      Moreover, you will end up making a good bond with your customers and will also be able to identify their needs.

  • There are various advantages of learning E-commerce. One of the significant benefits of this technology is its convenience in time. By implementing its techniques, you will be able to scale your business.
    • By implementing its strategies, you will be able to gain more consumers via organic SEO.

      You will gain ample opportunities concerning this subject like never before.

      You will recognize more ways to "sell" your products.

      Moreover, you will have a larger market to advertise your product and acquire monetary profits respectively.

      This course will help you imbibe each, and every minute details in a much evolving manner.

  • An E-Commerce Manager is accountable for executing loads of tasks regularly. If you also aspire to become a successful E-Commerce Manager, then you should know what in the future, you might have to indulge in.
    • Your foremost job role will be to drive sales.

      Furthermore, you will have to manage, execute, advertising campaigns.

      You will have to offer insights on consumer shopping later trends to boast assortment selection and recognize assortment gaps.

      Moreover, you will have to examine and perform reporting on metrics such as weekly/monthly sales by department respectively.

      You will also have to intently work with your team members and take in their suggestions as well.

  • By having this accreditation in hand, you will numerous industries to opt for. In fact, your chances of getting into multi-national companies will also increase.
    • Accenture, Genpact, WNS, Car Dekho, etc. are some of the top companies hiring skilled and experienced E-Commerce Managers.

      By enrolling in our certification program, you will get the chance to work with these huge establishments.

      By having this legitimate certification in hand, you will always have numerous jobs offers in hand.

      Post obtaining this certification, you will recognize a positive change in your career graph.

  • Croma Campus is a sort of institution that not only indulges in imparting IT courses but several other courses as well. So, stepping into this institution will give you the chance to explore new subjects.
    • Here, you will find numerous accreditations belonging to various industries.

      In fact, you will have a chance to enhance your skills concerning by enrolling in our other foreign, and corporate courses.

      Our trainers will also help you to know the entry-level, and master-level accreditation as well.

      You will also be able to access our LMS portal, from where you will get class topics, recordings, assignments, etc.

      Our every accreditation is also widely acknowledged by the real industries.

Why you should opt E-Commerce Marketing Certification?

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Plenary for E-Commerce Marketing Training

TrackWeek DaysWeekendsFast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training ModeClassroom/OnlineClassroom/OnlineClassroom/Online
Course Price at :
5,850 6,500
10% OFF Expires in01D 08H 53M 23S

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Program Core Credentials

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Trainer Profiles

Industry Experts

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Trained Students

10000+

industry

Success Ratio

100%

Corporate Training

For India & Abroad

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Job Assistance

100%

BATCH TIMINGS

E-Commerce Marketing Training Upcoming Batches

WEEKDAY

05-Dec-2022*

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

FASTRACK

03-Jan-2023*

Running lack of time? Join Fastrack classes to speed up your career growth.

Materials and guidance on certifications

Register for FREE demo before signing up.

WEEKDAY

07-Dec-2022*

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKDAY

05-Jan-2023

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKEND

03-Dec-2022

More Suitable for working professionals who cannot join in weekdays

Get Intensive coaching in less time

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKEND

10-Dec-2022*

More Suitable for working professionals who cannot join in weekdays

Get Intensive coaching in less time

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

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CURRICULUM & PROJECTS

E-Commerce Marketing Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
  • In this program you will learn:
    • SEM/SMO Expert

      Social Media Manager

      Email Marketers

      Lead Generation Expert

      E-Commerce SEO & E-Commerce Marketing

      Mobile Marketing/App Marketing/APP Store Optimization

      Web Analytics & Report

      Google Tag Manager

      Online Reputation Management(ORM)

Get full course syllabus in your inbox

  • Course Objectives:
    • Learn digital marketing fundamental concepts

      Learn all about search engine marketing

      Gain in-depth insights of Search Engine Optimization

      Learn about Google AdWords and Google Web Master (Google Search Console)

      Learn all about campaigns and how to create or manage different types of campaigns

      Learn using Google AdSense and implementation tricks

  • Course Content:
    • Digital Marketing Overview :

      • Overview of Digital Marketing
        • Different online marketing channels
          • How is it different from Traditional Marketing
            • Understand the journey of online customer
              • Key Terminologies in Online Marketing
                • Overview to Content Management System
                  • Overview of case studies and business model
                    • Introduction to SEO, How Do Search engines work
                      • Search Engine Algorithms & google algorithm Updates
                        • Google Search Console
                          • Competition Analysis
                            • On-page, and Off-Page Optimization strategies
                              • Content development strategy

                                Search Engine Marketing - SEM

                                • What is SEM Why SEM
                                  • What is Google AdWords Why Google AdWords
                                    • Google Network
                                      • AdWords Terminologies
                                        • How Does the SEM Auction Work
                                          • Structure of an AdWords Account
                                            • Campaign Types – Introduction to Search, Display (including Videos),
                                              • Shopping and Mobile-specific campaign types, and when/why to use them.

                                                Creation of Search Network Campaign :

                                                • What are Ads
                                                  • Ad Formats
                                                    • Ad Text Policies
                                                      • Ad Text Best Practices
                                                        • DKI
                                                          • Ad Extensions
                                                            • Keyword Research
                                                              • Tools – Keyword Planner & Estimator
                                                                • Keyword Match types
                                                                  • Keyword Strategies
                                                                    • Landing Page
                                                                      • Bidding and Budget
                                                                        • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

                                                                          Creation of Google Display Network :

                                                                          • GDN Targeting Options
                                                                            • Display Ad Formats
                                                                              • Ad Gallery Tool
                                                                                • Conversion Tracking
                                                                                  • GDN Campaign Creation – Demo
                                                                                    • Remarketing
                                                                                      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
                                                                                        • Advanced Display: Smart Display Campaigns

                                                                                          Mobile Ad Campaigns :

                                                                                          • Universal App Campaigns
                                                                                            • Mobile-Specific Bidding and Targeting Strategies
                                                                                              • Measuring Mobile Ad Performance and Conversions Report Editor
                                                                                                • Optimization Strategies
                                                                                                  • Account Audit Demo

                                                                                                    Shopping Campaigns – Introduction :

                                                                                                    • What are Google Shopping Ads /Product Listing Ads
                                                                                                      • Where do they appear on Google What Shoppers on the internet do
                                                                                                        • What retailers need – New Advertising technologies
                                                                                                          • Google Shopping set retailers up for success
                                                                                                            • Features of Google Shopping Why PLA’s
                                                                                                              • Path to creating PLA Ads
                                                                                                                • Merchant Centre Steps
                                                                                                                  • Create Shopping Campaign on Google AdWords
                                                                                                                    • Track Performance and Optimize the Campaigns

                                                                                                                      Introduction to SEO :

                                                                                                                      • What is Search Engine Optimization
                                                                                                                        • Indexing & Crawling Basics
                                                                                                                          • Optimizing Crawl Budget

                                                                                                                            Organic Search vs. Paid Search Results :

                                                                                                                            • Anatomy of a Search Result (Search Snippet)
                                                                                                                              • What is On-page SEO (Content, Architecture, HTML)
                                                                                                                                • What is Off-page SEO/Link Building (Social, Content-based, PR)

                                                                                                                                  Keyword Research :

                                                                                                                                  • Finding Seed Keywords: Mind Map for Keyword Research
                                                                                                                                    • Using Wikipedia, Forums for Keyword Research
                                                                                                                                      • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
                                                                                                                                        • Google Keyword Planner Tool

                                                                                                                                          On-page SEO :

                                                                                                                                          • On-page SEO Elements
                                                                                                                                            • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                              • Content Clusters (Creating SEO-based content)
                                                                                                                                                • Negative on-page to avoid

                                                                                                                                                  Technical SEO :

                                                                                                                                                  • URL Architecture
                                                                                                                                                    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
                                                                                                                                                      • 301 Redirects

                                                                                                                                                        Mobile SEO :

                                                                                                                                                        • Mobile Websites: Responsive, Adaptive, Dynamic
                                                                                                                                                          • Optimising for Voice Search
                                                                                                                                                            • Schema markup
                                                                                                                                                              • What is Schema & Why is it relevant to SEO.
                                                                                                                                                                • Schema Types – Micro, JSON-LD
                                                                                                                                                                  • Common JSON Schema Tags – Organisation, Website, Blog Posting
                                                                                                                                                                    • How Schema shows up in SERPs

                                                                                                                                                                      Off-page SEO -> Link Building :

                                                                                                                                                                      • What is Link Building
                                                                                                                                                                        • Link Building Tactics
                                                                                                                                                                          • Manual Link Building Process
                                                                                                                                                                            • Link Building Metrics

                                                                                                                                                                              Social SEO :

                                                                                                                                                                              • Quora
                                                                                                                                                                                • YouTube Video SEO
                                                                                                                                                                                  • SlideShare, Scribd and other Social Channels for SEO

                                                                                                                                                                                    Local SEO :

                                                                                                                                                                                    • What is Local SEO, Pigeon Update
                                                                                                                                                                                      • Google My Business, Bing Places
                                                                                                                                                                                        • Local Pages on your website
                                                                                                                                                                                          • Local Listings/Citations
                                                                                                                                                                                            • Backlink audit of one website
                                                                                                                                                                                              • How to audit backlinks of competitors and gain insights

                                                                                                                                                                                                SEO Audit, Tools, Measurement :

                                                                                                                                                                                                • SEO Audits
                                                                                                                                                                                                  • Different Types of SEO Audits
                                                                                                                                                                                                    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
                                                                                                                                                                                                      • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
                                                                                                                                                                                                        • Google Search Console

                                                                                                                                                                                                          Algorithm Updates :

                                                                                                                                                                                                          • History of Google Algorithms
                                                                                                                                                                                                            • Panda, Penguin, Pigeon, Caffeine updates
                                                                                                                                                                                                              • RankBrain and the Future of SEO

                                                                                                                                                                                                                Measurement with Google Analytics :

                                                                                                                                                                                                                • Basics of Google Analytics
                                                                                                                                                                                                                  • SEO Metrics to Measure – On-page, Off-page, Technical
                                                                                                                                                                                                                    • SEO Reporting

                                                                                                                                                                                                                      Google AdSense :

                                                                                                                                                                                                                      • What Is Google AdSense
                                                                                                                                                                                                                        • Difference between Google AdWords vs Google Analytics
                                                                                                                                                                                                                          • How much minimum traffic i need for Google AdSense approval
                                                                                                                                                                                                                            • Which sizes for AdSense is very effective
                                                                                                                                                                                                                              • How to create google AdSense account
                                                                                                                                                                                                                                • Different types of Ad unit
                                                                                                                                                                                                                                  • Plugin for AdSense integration
                                                                                                                                                                                                                                    • AdSense Reports Study
                                                                                                                                                                                                                                      • Difference between Google AdSense vs Affiliate Marketing
                                                                                                                                                                                                                                        • What is CPC
                                                                                                                                                                                                                                          • Easy steps for Google AdSense
                                                                                                                                                                                                                                        Get full course syllabus in your inbox

                                                                                                                                                                                                                                        • Course Objectives:
                                                                                                                                                                                                                                          • Learn digital marketing fundamental concepts

                                                                                                                                                                                                                                            Learn all about Social Media Marketing and Social Media Optimization

                                                                                                                                                                                                                                            Learn about Video Marketing and Video Optimization

                                                                                                                                                                                                                                            Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.

                                                                                                                                                                                                                                            Also learn about social media advertising on various platforms.

                                                                                                                                                                                                                                            Learn using Google AdWords and Google AdSense

                                                                                                                                                                                                                                            Learn all Online Reputation Management/ORM 21

                                                                                                                                                                                                                                        • Course Content:
                                                                                                                                                                                                                                          • Digital Marketing Overview :

                                                                                                                                                                                                                                            • Overview of Digital Marketing
                                                                                                                                                                                                                                              • Different online marketing channels
                                                                                                                                                                                                                                                • How is it different from Traditional Marketing
                                                                                                                                                                                                                                                  • Understand the journey of online customer
                                                                                                                                                                                                                                                    • Key Terminologies in Online Marketing
                                                                                                                                                                                                                                                      • Overview to Content Management System
                                                                                                                                                                                                                                                        • Overview of case studies and business model
                                                                                                                                                                                                                                                          • Introduction to SEO, How Do Search engines work
                                                                                                                                                                                                                                                            • Search Engine Algorithms & google algorithm Updates
                                                                                                                                                                                                                                                              • Google Search Console
                                                                                                                                                                                                                                                                • Competition Analysis
                                                                                                                                                                                                                                                                  • On-page, and Off-Page Optimization strategies
                                                                                                                                                                                                                                                                    • Content development strategy

                                                                                                                                                                                                                                                                      Social Media Marketing :

                                                                                                                                                                                                                                                                      • Brief to social media marketing
                                                                                                                                                                                                                                                                        • Key steps for social media success.
                                                                                                                                                                                                                                                                          • Social Media Statistics & Strategy
                                                                                                                                                                                                                                                                            • Importance of using essential social media tools
                                                                                                                                                                                                                                                                              • Social media marketing integration.

                                                                                                                                                                                                                                                                                Creating Content for Facebook & Social Media :

                                                                                                                                                                                                                                                                                • Why Content is the foundation of SMM
                                                                                                                                                                                                                                                                                  • Psychology of Social Sharing
                                                                                                                                                                                                                                                                                    • Building Content That is Inherently Shareable

                                                                                                                                                                                                                                                                                      Facebook marketing :

                                                                                                                                                                                                                                                                                      • Facebook Page Best Practices
                                                                                                                                                                                                                                                                                        • KPIs to measure success
                                                                                                                                                                                                                                                                                          • Facebook Insights
                                                                                                                                                                                                                                                                                            • Facebook Business Manager

                                                                                                                                                                                                                                                                                              Facebook advertising :

                                                                                                                                                                                                                                                                                              • How does Facebook Advertising Work
                                                                                                                                                                                                                                                                                                • Facebook Ad Campaign Objectives
                                                                                                                                                                                                                                                                                                  • Facebook Ad Targeting

                                                                                                                                                                                                                                                                                                    YouTube marketing :

                                                                                                                                                                                                                                                                                                    • YouTube Marketing Overview
                                                                                                                                                                                                                                                                                                      • YouTube Marketing Strategy
                                                                                                                                                                                                                                                                                                        • How to Find Video Ideas with Competitor Analysis
                                                                                                                                                                                                                                                                                                          • How to Find YouTube Video Ideas with Keyword Research
                                                                                                                                                                                                                                                                                                            • YouTube Account Setup
                                                                                                                                                                                                                                                                                                              • YouTube Account Optimisation
                                                                                                                                                                                                                                                                                                                • YouTube Banner
                                                                                                                                                                                                                                                                                                                  • YouTube Channel Tags
                                                                                                                                                                                                                                                                                                                    • YouTube SEO
                                                                                                                                                                                                                                                                                                                      • Enable Custom Thumbnails
                                                                                                                                                                                                                                                                                                                        • YouTube Thumbnails
                                                                                                                                                                                                                                                                                                                          • YouTube Cards
                                                                                                                                                                                                                                                                                                                            • YouTube Comments
                                                                                                                                                                                                                                                                                                                              • Manage Multiple YouTube Accounts
                                                                                                                                                                                                                                                                                                                                • YouTube Monetisation
                                                                                                                                                                                                                                                                                                                                  • YouTube Ads
                                                                                                                                                                                                                                                                                                                                    • YouTube Analytics

                                                                                                                                                                                                                                                                                                                                      Twitter marketing :

                                                                                                                                                                                                                                                                                                                                      • Twitter Marketing for Brand Awareness
                                                                                                                                                                                                                                                                                                                                        • Twitter Ads
                                                                                                                                                                                                                                                                                                                                          • Twitter Analytics
                                                                                                                                                                                                                                                                                                                                            • Twitter Tools

                                                                                                                                                                                                                                                                                                                                              LinkedIn marketing :

                                                                                                                                                                                                                                                                                                                                              • LinkedIn for Personal Branding
                                                                                                                                                                                                                                                                                                                                                • Brand Marketing on LinkedIn
                                                                                                                                                                                                                                                                                                                                                  • LinkedIn Company Pages
                                                                                                                                                                                                                                                                                                                                                    • LinkedIn Advanced Search
                                                                                                                                                                                                                                                                                                                                                      • LinkedIn Premium
                                                                                                                                                                                                                                                                                                                                                        • LinkedIn Ads

                                                                                                                                                                                                                                                                                                                                                          Pinterest marketing :

                                                                                                                                                                                                                                                                                                                                                          • Pinterest for business
                                                                                                                                                                                                                                                                                                                                                            • Marketing on Pinterest
                                                                                                                                                                                                                                                                                                                                                              • Best Practices
                                                                                                                                                                                                                                                                                                                                                                • Leveraging Rich Pins
                                                                                                                                                                                                                                                                                                                                                                  • Analytics & Measurement

                                                                                                                                                                                                                                                                                                                                                                    Instagram Marketing :

                                                                                                                                                                                                                                                                                                                                                                    • Optimizing your Instagram business profile
                                                                                                                                                                                                                                                                                                                                                                      • Crafting an Instagram content strategy
                                                                                                                                                                                                                                                                                                                                                                        • Best Practices
                                                                                                                                                                                                                                                                                                                                                                          • Influencer Marketing on Instagram
                                                                                                                                                                                                                                                                                                                                                                            • Analytics & Measurement
                                                                                                                                                                                                                                                                                                                                                                              • Instagram Ads

                                                                                                                                                                                                                                                                                                                                                                                Quora Marketing :

                                                                                                                                                                                                                                                                                                                                                                                • Why Market Your Business on Quora
                                                                                                                                                                                                                                                                                                                                                                                  • Quora Marketing Strategy
                                                                                                                                                                                                                                                                                                                                                                                    • Quora Account Setup
                                                                                                                                                                                                                                                                                                                                                                                      • Quora Account Optimisation
                                                                                                                                                                                                                                                                                                                                                                                        • Build a List of Questions to Answer
                                                                                                                                                                                                                                                                                                                                                                                          • Format Your Answers for Maximum Clicks
                                                                                                                                                                                                                                                                                                                                                                                            • Quora Promotion
                                                                                                                                                                                                                                                                                                                                                                                              • Find Blog Post Ideas with Quora
                                                                                                                                                                                                                                                                                                                                                                                                • Quora Business Page Setup
                                                                                                                                                                                                                                                                                                                                                                                                  • Quora Analytics

                                                                                                                                                                                                                                                                                                                                                                                                    Snapchat Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                    • Snapchat for business
                                                                                                                                                                                                                                                                                                                                                                                                      • Building a following
                                                                                                                                                                                                                                                                                                                                                                                                        • Driving Engagement
                                                                                                                                                                                                                                                                                                                                                                                                          • Analytics & Measurement

                                                                                                                                                                                                                                                                                                                                                                                                            Document Sharing Site

                                                                                                                                                                                                                                                                                                                                                                                                            Overview of Online Reputation Management (ORM).

                                                                                                                                                                                                                                                                                                                                                                                                            Social media measurement and reporting.

                                                                                                                                                                                                                                                                                                                                                                                                            Online Reputation Management (ORM) :

                                                                                                                                                                                                                                                                                                                                                                                                            • What is ORM
                                                                                                                                                                                                                                                                                                                                                                                                              • Why ORM is important for your business
                                                                                                                                                                                                                                                                                                                                                                                                                • Factors of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                  • Negative effects of bad online reputation
                                                                                                                                                                                                                                                                                                                                                                                                                    • How to get customer reviews
                                                                                                                                                                                                                                                                                                                                                                                                                      • Monitor Online Conversations
                                                                                                                                                                                                                                                                                                                                                                                                                        • Don'ts of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                          • Do's of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                            • How to Improve Your Reputation
                                                                                                                                                                                                                                                                                                                                                                                                                              • Tools of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                                • Introduction to Google Alerts
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Different Types of Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                    Google AdWords :

                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is Google AdWords Why Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Google Network
                                                                                                                                                                                                                                                                                                                                                                                                                                        • AdWords Terminologies

                                                                                                                                                                                                                                                                                                                                                                                                                                          Google AdSense :

                                                                                                                                                                                                                                                                                                                                                                                                                                          • What Is Google AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between Google AdWords vs Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                              • How much minimum traffic i need for Google AdSense approval
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Which sizes for AdSense is very effective
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to create google AdSense account
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Different types of Ad unit
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Plugin for AdSense integration
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • AdSense Reports Study
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Google AdSense vs Affiliate Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What is CPC
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Easy steps for Google AdSense

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Media buying & selling :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Setting up the objectives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Understand the key tasks to draft an “awesome” digital media plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Segmentation & targeting of the audience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Best practice to execute the campaigns post the media plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understanding multiple formats & appropriate for our targeted digital platforms

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Video Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is Video Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between Video Marketing Vs Video Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • How to promote videos through Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to Create in-stream Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to increase Video views
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is CPV and CPM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Video Marketing basic concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • True View Ads vs Stream Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to create Sequence Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How to create Bumper Ads

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Video Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Video Optimization Basics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to increase your views on YouTube
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to monetize your YouTube video
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How to rank videos in 24hr in YouTube
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • YouTube Ranking Techniques
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Annotations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Using YouTube Cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Learn all about e-mail marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn how to create effective email content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn about customer acquisition strategies through email

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn about automation and workflows in email marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn how to generate or nurture leads using email marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Setting-up an Email Marketing Machine

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ISPs, Hosting Facility and MTA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            IP/DNS and Shared vs. Dedicated IPs

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            MX Record, Whitelisting, Response Handlers and Bounces

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Effective Email Content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Conversation, Relevance, Incentives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Timing, Creative & Copy, Attributes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Customer Acquisition Strategies :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rented List Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Co-branded Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Third Party Email Newsletters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Viral Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Event Triggered Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • House E-newsletters

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Effective Creative Introducing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • CRABS- Does your Emails have Crabs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Email Template Model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Best Practices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Nurturing & Automation :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tools to Enhance Lead Nurturing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Enhance Better Reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Analyze Behavior Patterns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Automation and More

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Resources to do situational analysis and progressive updates :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Customer Personal Toolkit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Complete Email Marketing Worksheet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Content Editorial Calendar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Digital Marketing Strategy Toolkit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Email Contact Strategy Template
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Email Campaign Calculator
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Email Marketing Health Check
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Structuring Digital Marketing Team
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Email Automation :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Introduction to Automation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What is Automation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How does it Work
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What are the Benefits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Choosing an Automation Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Features & Functions Available
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What are Workflows How to Create a Workflow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cost
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Most Widely Used Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Learn about landing page creation and design concepts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn all about HTML basics and using HTML tags

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn Website planning/creation/ and optimization techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about inbound marketing and affiliate marketing concepts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn All about lead generation concepts, tips, tricks, techniques, and tools

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about content marketing concepts and strategies’

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about Google AdWords, Google AdSense, and Google Web Master

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Inbound Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What is Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Inbound Marketing Process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Content Marketing Concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategies for Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tools for Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Using a CRM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Delight your Customers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Landing Page Design Concepts :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Conversion Oriented Landing Page Design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Investment in Landing Page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Is it for me
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is it
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Critical Concerns to Address on Landing Page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s the Next Step

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            HTML Basics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Web Page Basics: What is HTML, JavaScript, CSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Basic HTML Tags to create a web page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • HTML Tags for SEO: Title, H1, META Tags, IMG, A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • On-page SEO Elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Content Clusters (Creating SEO-based content)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Negative on-page to avoid

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Website planning/Creation/Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Webpage and website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Basics of HTML
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Other languages for website creation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Common tag
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • PHP Based Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is a webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Types of Website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Difference between Blog and Service Webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between themes and plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Posts vs pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Category vs tags
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • General Customization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • How to change theme in WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How to use plugin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How to upload Demo content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • How to install premium plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Difference between Free themes and premium themes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Create Posts and Pages

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Content Marketing:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Attracting your potential customers into conversion funnel :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Various Ways to Build Reach Through Digital Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What are Engagement Magnets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to Identify Right Set of Engagement Magnets for your Business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Effectiveness of Various Engagement Magnets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Digital Reach Building Strategy Through Inbound Interest Generation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Converting your prospects into leads using emails :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is Audience Aggregation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Benefits of Audience Aggregation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to do Audience Aggregation Through Emails

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Role of Conversion :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Understanding Customer Psyche
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Conversion Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • User Flow and Persuasion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online Persuasion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • True Meaning of Landing Page User Flow and Online Persuasion

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Conversion Optimization Patterns for Engaging website Visitors :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Patterns for Engaging Website Visitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pattern #1 – Pop-Ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pattern #2 – Pop Under Call-to-Action
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pattern #3 – Inside Article CTA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Lifecycle Emails ;

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What are Lifecycle Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where do Lifecycle Emails fit in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tools used for Lifecycle Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Lifecycle Emails – Case Studies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Lead Nurturing with Drip Email Marketing: Implementation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Affiliate Marketing ;

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understanding Affiliate Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Google AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Google Webmaster
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Banners, Promos, Discounts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Different type of campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Email campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Campaign measurement and Tracking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn website creation, planning and optimization techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn HTML basics and using different tags too.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn all about e-commerce SEO and e-commerce marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn content marketing for e-commerce store in-depth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Website planning/Creation/Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Webpage and website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • HTML basics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Other languages for website creation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Common tag
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • PHP Based Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Types of Website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Blog and Service Webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between themes and plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Posts vs pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Category vs tags
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • General Customization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to change theme in WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to use plugin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to upload Demo content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install premium plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Free themes and premium themes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Create Posts and Pages

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          HTML Basics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Web Page Basics: What is HTML, JavaScript, CSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Basic HTML Tags to create a web page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • HTML Tags for SEO: Title, H1, META Tags, IMG, A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • On-page SEO Elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Clusters (Creating SEO-based content)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Negative on-page to avoid

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          E-Commerce SEO :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is E-commerce SEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understanding of Best product keywords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to index product in search engine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rank on Potential Keywords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Increase Quality Backlinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          What is Ecommerce Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Normal SEO and Ecommerce website SEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is the role of reviews in ecommerce marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product presentation and "ROI" parameter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to think as a customer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Boosting sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to increase ecommerce sales through Facebook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ecommerce basic concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to promote large products in single click
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective strategy plan for Ecommerce website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cart development techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital Marketing Overview :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview of Digital Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Different online marketing channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How is it different from Traditional Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understand the journey of online customer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key Terminologies in Online Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview to Content Management System
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview of case studies and business model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Introduction to SEO, How Do Search engines work
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Search Engine Algorithms & google algorithm Updates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Search Console
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Competition Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • On-page, and Off-Page Optimization strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content development strategy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Mobile marketing Overview :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Marketing Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Store Optimization Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understanding Mobile Devices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Impact of Mobile Marketing in Social Media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Apps Engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Growth in the Mobile Industry
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Promoting Site in Mobile Apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Benefits of Mobile Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Targeting Options in Mobile Apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing Goals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Ad Formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reporting in Mobile Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google AdWords

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          App Marketing/App Store Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is App Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Store Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to decide Target Cost Per Install
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to increase install in Play Store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate downloads through Facebook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to make business from mobile marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective mobile marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Create iOS and Android App Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to lower Target CPI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through search engine marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Marketing/Blog Management :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn how to perform analysis for different sized businesses

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn Google Analytics, AdWords, AdSense, and campaign management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn Social Media Analytics and Digital Analysis

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn how to analyze traffic and customers coming on to your website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn all about Social CRM and its analysis techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content Web Analytics & Reports :
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Introduction :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Is analysis worth the effort
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Small businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Medium and Large-scale businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analysis vs Intuition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Introduction to Web Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Getting Started with Google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How Google Analytics works :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Accounts, profiles and user’s navigation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Basic Metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The main sections of Google Analytics reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Traffic Sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct, referring, and search traffic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • AdWords, AdSense

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Performance Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pages and Landing Pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Event Tracking and AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Site Search

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Visitors Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Unique visitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Geographic and language information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Technical reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Benchmarking

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social Media Analytics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Facebook Insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Twitter Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • YouTube Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Social Ad Analytics /ROI measurement

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Actionable Insights and the Big Picture :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Recap of Google Analytics reports and tools
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Finding actionable insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Getting the organization involved
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Creating a data-driven culture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Resources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Common mistakes analysts make
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Additional Web analytics tools

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social CRM & Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Radian6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sentiment Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Workflow Management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Text Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Digital Analytics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Web Masters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • AdWords Reports, Custom Reports, Custom Dimensions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dashboard and Segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Multi-Channel Funnels Reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Attribution modeling and reports

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Platform Principles :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The platform components
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The data model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Measurement Protocol data collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Importing data into Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reporting APIs and Report Sampling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn basics to Most Advanced Google tag manager with a live website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Testing and Troubleshooting with GTM on our website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Custom messages on specific web pages and conditions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced concepts of google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Tag Manager used for Enhanced E-commerce

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          GTM with Facebook pixels, marketing & Re-marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social media & Wikipedia tracking using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LinkedIn Marketing using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Quora Marketing using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tracking of all events in Google analytics using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Copy text tracking using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google ads Marketing & re marketing with the help of google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google tag manager with Shopify and its limitations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Introduction to Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Install Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Explore Google Tag Interface

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Create a new FREE account in Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn about the admin session of the google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn to install Google Tag Manager on a Live Demo Website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Install GTM on a HTML Website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          About google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Analytics Account Creation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Integration of Google Analytics with the help of GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          YouTube video tracking using GTM and Google analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social media button clicking using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Phone number tracking using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Wikipedia Link Tracking using Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          White Paper PDF download tracking with Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Marketing with the help of Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Re-marketing with the Help of GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Time based trigger & messages on our website with GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced Data layer in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced concepts in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Sales Vs Ads Amount Spend Tracking

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Find the traffic based on the browser’s location using GA & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Find the Text copied from website using Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Track the Product Purchase on Our Google Analytics using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Tag Manager and channel marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn How to track Google Ads Conversion Purchase using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LinkedIn Conversion Tracking & Marketing using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Quora content Marketing & Re-marketing using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Shopify GTM installation & Tracking and its Limitations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New Rollouts in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Improve GTM performance using Custom Templates

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Common Mistakes and Solutions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understand everything about online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Phase by phase learning curve for each module

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Handle Day to day activities in the ORM process

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Help Businesses overcome online issues, crisis, and disaster

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Understand the user engagement process

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Managing negative reactions from users

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Strategies for re-building the online brand

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The course complements perfectly your SEO and Digital Marketing learning curve

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Gain insights on dealing with market competition and long term business sustenance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Apply for top ORM jobs in the market with confidence

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Build a career in the ORM field with a systematic approach

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Contents:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What is ORM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Why ORM is important for your business

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Factors of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Negative effects of bad online reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Step-by-step guide to overcome bad reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Understanding ORM scenarios

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to deal with criticism online

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Some proven ways for build positive brand reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to get customer reviews

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Monitor Online Conversations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Don'ts of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Do's of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to Improve Your Reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tools of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Introduction to Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Different Types of Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Best examples of online reputation management

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      FAQ's

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Well, the main 3 types are- business-to-business, business-to-consumer, and consumer-to-consumer respectively.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Amazon, Flipkart, eBay, Olx, etc.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Well, you might find it a bit difficult, but it's eventually not that complex to grasp. Moreover, our trainers will help you to know every minute detail of this subject.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Yes, you can surely get started with our online course, if you are working candidates. Moreover, we will try our best to schedule your classes as per your routine.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Yes, you will get access to our LMS portal, and from there, you can look up the class teachings, recordings, etc.

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