Introduction to Apex

Purpose of apex

Enable Developer mode

Overview about Developer Console

Language Constructs

Understanding the variables

Constants declaration in Apex

Assign values using expressions

Understanding Data types-string, Integer, Decimal, Boolean

Loops in apex-do {statement} while (Boolean condition)

While statement

for statement

Conditional statement in apex-If, If else

Debug & System Log – Purpose and Use

C Collection in apex

When to use collection

Benefits of using collection

Types of collection.

List methods in salesforce apex

Set methods in salesforce apex

Map methods in salesforce apex

Difference between List and set

@api

@track

@wire

Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.

Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).

Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).

Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilizes this information to select solution components.

Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application

Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).

In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).

In a given narrative data flow, select the correct data flow diagram that depicts that data flow.

In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.

In a given customer scenario, determine factors to consider when scaling the solution.

Articulate how data construct will drive one-to-one messaging and content.

Explain the purpose of IP Warming and make a recommendation based on customer needs.

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).

Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).

Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.

Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).

In a given scenario, troubleshoot issues regarding Reply Mail Management.

Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).

What are Lists

Types of lists

Building list

Dynamic Lists

Building Automation Rules

Building Segmentation Rules

Page Actions

Lead Qualification

Scoring Rules

Grading

Understanding Dataflows

Monitor Dataflows

Schedule Dataflows

Run A Dataflow

Run Manually

Run Automatically

Set Data flow notifications

Columns and Rows in Datasets

Column Types in Datasets

Denormalized Data

Dataset Security

Understanding Data recipes

Scheduling Recipes

Exporting data from Einstein

Handle Numeric Values

Handle Date Values

Handle Text Values

Handle Missing Values

Dataset Capacity and Limits

Connect and Sync Your Data to Einstein Analytics

Design Datasets from Synced Data and Other Datasets with Recipes and Dataflows

Run Data Sync, Recipes, and Dataflows to Create and Refresh Datasets

Salesforce.com Overview

What is Salesforce CRM

• Salesforce CRM features and benefits

• Salesforce CRM Services and Applications

• Salesforce.com Architecture MVC

• Comparing MVC to Apps

• Course Overview

• Why should you go for development in Salesforce

• Salesforce editions and licensing

Salesforce Sandboxes

• Sandbox Overview

• Different Type of Sandboxes

• Developer Sandbox

• Configuration only Sandbox

• Full Copy Sandbox

• Sandbox Vs Production Environments

Create your first Salesforce Dev Account

Salesforce Certifications

Career as a Salesforce Developer