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Social Media Marketing (SMO) Training Program
- SEM/SMO Expert
- Social Media Manager
- Email Marketers
- Lead Generation Expert
- E-Commerce SEO & E-Commerce Marketing
- Mobile Marketing/App Marketing/APP Store Optimization
- Web Analytics & Report
- Google Tag Manager
- Online Reputation Management(ORM)
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- Learn digital marketing fundamental concepts
- Learn all about search engine marketing
- Gain in-depth insights of Search Engine Optimization
- Learn about Google AdWords and Google Web Master (Google Search Console)
- Learn all about campaigns and how to create or manage different types of campaigns
- Learn using Google AdSense and implementation tricks
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Search Engine Marketing - SEM
- What is SEM Why SEM
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign :
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- Creation of Google Display Network :
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns :
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- Shopping Campaigns – Introduction :
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s
- Path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- Introduction to SEO :
- What is Search Engine Optimization
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search Results :
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Keyword Research :
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO :
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Technical SEO :
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO :
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- Off-page SEO -> Link Building :
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO :
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- Local SEO :
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audit, Tools, Measurement :
- SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- Algorithm Updates :
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Measurement with Google Analytics :
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- Google AdSense :
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
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- Learn digital marketing fundamental concepts
- Learn all about Social Media Marketing and Social Media Optimization
- Learn about Video Marketing and Video Optimization
- Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.
- Also learn about social media advertising on various platforms.
- Learn using Google AdWords and Google AdSense
- Learn all Online Reputation Management/ORM 21
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Social Media Marketing :
- Brief to social media marketing
- Key steps for social media success.
- Social Media Statistics & Strategy
- Importance of using essential social media tools
- Social media marketing integration.
- Creating Content for Facebook & Social Media :
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook marketing :
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- Facebook advertising :
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube marketing :
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter marketing :
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn marketing :
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest marketing :
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Instagram Marketing :
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Quora Marketing :
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat Marketing :
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- Document Sharing Site
- Overview of Online Reputation Management (ORM).
- Social media measurement and reporting.
- Online Reputation Management (ORM) :
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- Google AdWords :
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- Google AdSense :
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
- Media buying & selling :
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- Video Marketing :
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization :
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
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- Learn all about e-mail marketing techniques
- Learn how to create effective email content
- Learn about customer acquisition strategies through email
- Learn about automation and workflows in email marketing
- Learn how to generate or nurture leads using email marketing techniques
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
- Effective Email Content
- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Customer Acquisition Strategies :
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- Effective Creative Introducing :
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Nurturing & Automation :
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Resources to do situational analysis and progressive updates :
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Email Automation :
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
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- Learn about landing page creation and design concepts
- Learn all about HTML basics and using HTML tags
- Learn Website planning/creation/ and optimization techniques
- Learn about inbound marketing and affiliate marketing concepts
- Learn All about lead generation concepts, tips, tricks, techniques, and tools
- Learn about content marketing concepts and strategies’
- Learn about Google AdWords, Google AdSense, and Google Web Master
- Inbound Marketing :
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
- Landing Page Design Concepts :
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
- HTML Basics :
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Website planning/Creation/Optimization :
- Webpage and website
- Basics of HTML
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- Content Marketing:
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
- Attracting your potential customers into conversion funnel :
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets
- How to Identify Right Set of Engagement Magnets for your Business
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- Converting your prospects into leads using emails :
- What is Audience Aggregation
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Role of Conversion :
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Conversion Optimization Patterns for Engaging website Visitors :
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
- Lifecycle Emails ;
- What are Lifecycle Emails
- Where do Lifecycle Emails fit in
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
- Affiliate Marketing ;
- Understanding Affiliate Marketing
- Google Analytics
- Google AdWords
- Google AdSense
- Google Webmaster
- Banners, Promos, Discounts
- Different type of campaigns
- Email campaign
- Campaign measurement and Tracking
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- Learn website creation, planning and optimization techniques
- Learn HTML basics and using different tags too.
- Learn all about e-commerce SEO and e-commerce marketing techniques
- Learn content marketing for e-commerce store in-depth
- Website planning/Creation/Optimization :
- Webpage and website
- HTML basics
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- HTML Basics :
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- E-Commerce SEO :
- What is E-commerce SEO
- Understanding of Best product keywords
- How to index product in search engine
- Rank on Potential Keywords
- Increase Quality Backlinks
- What is Ecommerce Marketing :
- Difference between Normal SEO and Ecommerce website SEO
- What is the role of reviews in ecommerce marketing
- Product presentation and "ROI" parameter
- How to think as a customer
- Boosting sales
- How to increase ecommerce sales through Facebook
- Ecommerce basic concepts
- How to promote large products in single click
- Effective strategy plan for Ecommerce website
- Cart development techniques
- Content Marketing :
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
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- Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Mobile marketing Overview :
- App Marketing Overview
- App Store Optimization Overview
- Mobile Marketing
- Understanding Mobile Devices
- Impact of Mobile Marketing in Social Media
- Mobile Marketing Analytics
- Mobile Apps Engagement
- Growth in the Mobile Industry
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Targeting Options in Mobile Apps
- Mobile Marketing Goals
- Mobile Ad Formats
- Reporting in Mobile Ads
- Google AdWords
- App Marketing/App Store Optimization :
- What is App Marketing
- App Store Optimization
- How to decide Target Cost Per Install
- How to increase install in Play Store
- How to generate downloads through Facebook
- How to make business from mobile marketing
- Effective mobile marketing strategy
- Create iOS and Android App Ads
- How to lower Target CPI
- How to target potential customers through search engine marketing
- Content Marketing/Blog Management :
- What is Content Marketing
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
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- Learn how to perform analysis for different sized businesses
- Learn Google Analytics, AdWords, AdSense, and campaign management
- Learn Social Media Analytics and Digital Analysis
- Learn how to analyze traffic and customers coming on to your website
- Learn all about Social CRM and its analysis techniques
- Introduction :
- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Google Analytics
- Getting Started with Google Analytics
- How Google Analytics works :
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Content Performance Analysis :
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Visitors Analysis :
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Social Media Analytics :
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Actionable Insights and the Big Picture :
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Social CRM & Analysis :
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Digital Analytics :
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- Platform Principles :
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
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- Learn basics to Most Advanced Google tag manager with a live website
- New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags
- Testing and Troubleshooting with GTM on our website
- Custom messages on specific web pages and conditions
- Advanced concepts of google tag manager
- Google Tag Manager used for Enhanced E-commerce
- GTM with Facebook pixels, marketing & Re-marketing
- Social media & Wikipedia tracking using google tag manager
- LinkedIn Marketing using google tag manager
- Quora Marketing using google tag manager
- Tracking of all events in Google analytics using google tag manager
- Copy text tracking using google tag manager
- Google ads Marketing & re marketing with the help of google tag manager
- Google tag manager with Shopify and its limitations
- Introduction to Google Tag Manager
- Install Google Tag Manager
- Explore Google Tag Interface
- Create a new FREE account in Google Tag Manager
- Learn about the admin session of the google Tag Manager
- Learn to install Google Tag Manager on a Live Demo Website
- Install GTM on a HTML Website
- About google Analytics
- Google Analytics Account Creation
- Integration of Google Analytics with the help of GTM
- YouTube video tracking using GTM and Google analytics
- Social media button clicking using GTM
- Phone number tracking using GTM
- Wikipedia Link Tracking using Google Analytics & GTM
- White Paper PDF download tracking with Google Analytics & GTM
- Facebook Marketing with the help of Google Tag Manager
- Facebook Re-marketing with the Help of GTM
- Time based trigger & messages on our website with GTM
- Advanced Data layer in GTM
- Advanced concepts in GTM
- Facebook Sales Vs Ads Amount Spend Tracking
- Find the traffic based on the browser’s location using GA & GTM
- Find the Text copied from website using Google Analytics & GTM
- Track the Product Purchase on Our Google Analytics using GTM
- Google Tag Manager and channel marketing
- Learn How to track Google Ads Conversion Purchase using GTM
- LinkedIn Conversion Tracking & Marketing using GTM
- Quora content Marketing & Re-marketing using GTM
- Shopify GTM installation & Tracking and its Limitations
- New Rollouts in GTM
- Improve GTM performance using Custom Templates
- Common Mistakes and Solutions
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- Understand everything about online Reputation Management
- Phase by phase learning curve for each module
- Handle Day to day activities in the ORM process
- Help Businesses overcome online issues, crisis, and disaster
- Understand the user engagement process
- Managing negative reactions from users
- Strategies for re-building the online brand
- The course complements perfectly your SEO and Digital Marketing learning curve
- Gain insights on dealing with market competition and long term business sustenance
- Apply for top ORM jobs in the market with confidence
- Build a career in the ORM field with a systematic approach
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- Step-by-step guide to overcome bad reputation
- Understanding ORM scenarios
- How to deal with criticism online
- Some proven ways for build positive brand reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- Best examples of online reputation management
- ORM Case Studies
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Course Design By
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Real
Stories
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Abhishek
career upgrad
Upasana Singh
career upgrad
Shashank
career upgrad
Abhishek Rawat
career upgrad
Course Duration
25 Hrs.
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05-Jul-2025*
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07-Jul-2025*
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