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Become an expert in e-commerce marketing. Join now to learn from a skilled e-commerce marketer.
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25 Hrs.Live Project
3 ProjectCertification Pass
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500+
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Corporate Served- Times are evolving, and there's more to social media marketing than normally posted on Facebook and Twitter numerous times a day. If you also want to develop your brand or accelerate sales, it takes time and work. Social media has become an important platform to connect to your near and dear ones.
- Its power is commendable, as it has a huge reach, and comprises some exceptional advertising, and campaign tools, and that's why companies have also started utilizing its tools for their own benefits. If you also aspire to become a part of this direction, then you should definitely get started with its course. Well, at Croma Campus, you will get the opportunity to receive high-quality training concerning this subject.
- Things you will learn:
- In fact, here, you will receive a whole new learning environment, which will make you feel comfortable to gel with other candidates, and trainers.
Here, in Croma Campus, you will not only receive theoretical information but its practical implementation as well.
Our trainers will thoroughly guide you to know its every feature, and minute detail.
Post getting started with our course, you will get access to our LMS portal, where you will get assignments, class recordings, important study material, etc.
You will also be assured of 100% placement.
Social Media Marketing (SMO) Training Program
- In Croma Campus, you will get the opportunity to imbibe some latest trends concerning this field. You will also get the chance to know some hidden, and untold facts about social media tools.
In the beginning, our trainers will help you to know its basics.
Furthermore, they will help you to imbibe information concerning Instagram, Facebook, Snapchat, marketing, etc.
You will also receive a quite interactive session concerning digital marketing, marketing strategy, social media management, internet marketing, Facebook ads, SEO, and Photoshop.
All these topics will be explained concerning several instances like- videos, tutorials, graphical representations, etc.
- Social Media Marketing is one of the evolving fields and comprises numerous job roles. It is one of the decent-paying fields as well. Opting in this direction will help you to secure an important place in this field.
To be accurate, a certified SMO earns around 35,311 per month in India, which is quite a good start for beginners.
In other countries, they earn even higher.
By opting for this certification, you can also make a good living by working as a freelancer also.
Post imbibing this accreditation, you can also charge money per hour.
By acquiring experience working under a company for several years, you can even get start up your own Digital Marketing/SMO agency.
- Social Media Marketing is a field that has been expanding since its invention. In recent times, it has become a mandatory factor for every business to advertise on social-media platforms. And due to this need, there is a huge demand for skilled SMO in the industry.
By opting for this direction, you will be able to work as an SMO Executive, Social Media Strategist, Social Media Executive, etc.
Furthermore, by acquiring this accreditation, you will be able to appear for international jobs as well.
As there is a huge demand for skilled SMO, there's eventually a higher salary package being offered to them.
By choosing this direction, you will be getting a decent salary package structure right from the beginning of your career.
- There are various advantages of learning Social Media Marketing. One of the significant advantages is its huge reach and tools to advertise your products.
Enrolling in this course will allow you to analyses the traditional media, and its other forms.
You will also receive a quite in-depth training concerning numerous sorts of social media marketing, and advertising.
Furthermore, our trainers will also impart training regarding identifying KPIs, target audience, and its customer experience so far.
Your understanding level regarding social media platforms, their functions, and marketing role will also get cleared.
By getting started with our certification courses, you will be able to construct social media policies as well.
- Well, a Social Media Executive has to perform loads of tasks regularly. Sometimes, there are delegated to perform tasks beyond their major role. So, you have to be a multi-tasker.
Your foremost job role will be to create content contents that drive your brand and engage consumers.
You will have to promote your brand's product by highlighting its key feature.
You will have to make the best use of hashtags nowadays.
In fact, you will have to manage several social media platforms. Like- Twitter, Instagram, etc.
Moreover, your job role will also comprise creating brand awareness and running several ad campaigns as well.
Your job role will be to track social media influencers.
As per the latest trends, you will have to keep yourself updated with new updates and features and implement them as well.
Preparing social media performance reports, planning marketing strategies, grabbing traffic to your website will also be your main responsibility.
You will have to take suggestions from your teammates concerning the promotion of your products.
- Numerous companies are hiring skilled SMO Executives and Managers. In a way, this direction has a global scope. So, opting for this direction will be fruitful for your career.
IBM, Accenture, EY, etc. are some of the well-established companies hiring skilled candidates.
Getting started with our courses will allow you to get placed in these huge set-ups.
Furthermore, you will receive a quite detailed training session concerning this subject.
Opting for this accreditation will uplift your resume.
By possessing a clear concept regarding this subject, you will acquire a much higher position in this industry.
- Here, in Croma Campus, you will find more than 140+ courses belonging to different fields. So, getting in touch with this institution will give you the chance to know about other courses as well.
Here, our trainers will help you to know about entry-level certification, to master-level certification.
You will get the chance to enhance your communication skills.
In fact, you will find every certification being acknowledged in the industry.
Here, you can imbibe as many certifications as you want.
Why you should enroll in Social Media Marketing course?
Not just learning –
we train you to get hired.
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CURRICULUM & PROJECTS
Social Media Marketing (SMO) Training Program
- SEM/SMO Expert
- Social Media Manager
- Email Marketers
- Lead Generation Expert
- E-Commerce SEO & E-Commerce Marketing
- Mobile Marketing/App Marketing/APP Store Optimization
- Web Analytics & Report
- Google Tag Manager
- Online Reputation Management(ORM)
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- Learn digital marketing fundamental concepts
- Learn all about search engine marketing
- Gain in-depth insights of Search Engine Optimization
- Learn about Google AdWords and Google Web Master (Google Search Console)
- Learn all about campaigns and how to create or manage different types of campaigns
- Learn using Google AdSense and implementation tricks
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Search Engine Marketing - SEM
- What is SEM Why SEM
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign :
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- Creation of Google Display Network :
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns :
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- Shopping Campaigns – Introduction :
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s
- Path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- Introduction to SEO :
- What is Search Engine Optimization
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Organic Search vs. Paid Search Results :
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Keyword Research :
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO :
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Technical SEO :
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile SEO :
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- Off-page SEO -> Link Building :
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Social SEO :
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- Local SEO :
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audit, Tools, Measurement :
- SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- Algorithm Updates :
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Measurement with Google Analytics :
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- Google AdSense :
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
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- Learn digital marketing fundamental concepts
- Learn all about Social Media Marketing and Social Media Optimization
- Learn about Video Marketing and Video Optimization
- Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.
- Also learn about social media advertising on various platforms.
- Learn using Google AdWords and Google AdSense
- Learn all Online Reputation Management/ORM 21
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Social Media Marketing :
- Brief to social media marketing
- Key steps for social media success.
- Social Media Statistics & Strategy
- Importance of using essential social media tools
- Social media marketing integration.
- Creating Content for Facebook & Social Media :
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook marketing :
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- Facebook advertising :
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube marketing :
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter marketing :
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn marketing :
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest marketing :
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Instagram Marketing :
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Quora Marketing :
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat Marketing :
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- Document Sharing Site
- Overview of Online Reputation Management (ORM).
- Social media measurement and reporting.
- Online Reputation Management (ORM) :
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- Google AdWords :
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- Google AdSense :
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
- Media buying & selling :
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- Video Marketing :
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization :
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
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- Learn all about e-mail marketing techniques
- Learn how to create effective email content
- Learn about customer acquisition strategies through email
- Learn about automation and workflows in email marketing
- Learn how to generate or nurture leads using email marketing techniques
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
- Effective Email Content
- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Customer Acquisition Strategies :
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- Effective Creative Introducing :
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Nurturing & Automation :
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Resources to do situational analysis and progressive updates :
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Email Automation :
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
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- Learn about landing page creation and design concepts
- Learn all about HTML basics and using HTML tags
- Learn Website planning/creation/ and optimization techniques
- Learn about inbound marketing and affiliate marketing concepts
- Learn All about lead generation concepts, tips, tricks, techniques, and tools
- Learn about content marketing concepts and strategies’
- Learn about Google AdWords, Google AdSense, and Google Web Master
- Inbound Marketing :
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
- Landing Page Design Concepts :
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
- HTML Basics :
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Website planning/Creation/Optimization :
- Webpage and website
- Basics of HTML
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- Content Marketing:
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
- Attracting your potential customers into conversion funnel :
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets
- How to Identify Right Set of Engagement Magnets for your Business
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- Converting your prospects into leads using emails :
- What is Audience Aggregation
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Role of Conversion :
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Conversion Optimization Patterns for Engaging website Visitors :
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
- Lifecycle Emails ;
- What are Lifecycle Emails
- Where do Lifecycle Emails fit in
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
- Affiliate Marketing ;
- Understanding Affiliate Marketing
- Google Analytics
- Google AdWords
- Google AdSense
- Google Webmaster
- Banners, Promos, Discounts
- Different type of campaigns
- Email campaign
- Campaign measurement and Tracking
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- Learn website creation, planning and optimization techniques
- Learn HTML basics and using different tags too.
- Learn all about e-commerce SEO and e-commerce marketing techniques
- Learn content marketing for e-commerce store in-depth
- Website planning/Creation/Optimization :
- Webpage and website
- HTML basics
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- HTML Basics :
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- E-Commerce SEO :
- What is E-commerce SEO
- Understanding of Best product keywords
- How to index product in search engine
- Rank on Potential Keywords
- Increase Quality Backlinks
- What is Ecommerce Marketing :
- Difference between Normal SEO and Ecommerce website SEO
- What is the role of reviews in ecommerce marketing
- Product presentation and "ROI" parameter
- How to think as a customer
- Boosting sales
- How to increase ecommerce sales through Facebook
- Ecommerce basic concepts
- How to promote large products in single click
- Effective strategy plan for Ecommerce website
- Cart development techniques
- Content Marketing :
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
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- Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.
- Digital Marketing Overview :
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Mobile marketing Overview :
- App Marketing Overview
- App Store Optimization Overview
- Mobile Marketing
- Understanding Mobile Devices
- Impact of Mobile Marketing in Social Media
- Mobile Marketing Analytics
- Mobile Apps Engagement
- Growth in the Mobile Industry
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Targeting Options in Mobile Apps
- Mobile Marketing Goals
- Mobile Ad Formats
- Reporting in Mobile Ads
- Google AdWords
- App Marketing/App Store Optimization :
- What is App Marketing
- App Store Optimization
- How to decide Target Cost Per Install
- How to increase install in Play Store
- How to generate downloads through Facebook
- How to make business from mobile marketing
- Effective mobile marketing strategy
- Create iOS and Android App Ads
- How to lower Target CPI
- How to target potential customers through search engine marketing
- Content Marketing/Blog Management :
- What is Content Marketing
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
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- Learn how to perform analysis for different sized businesses
- Learn Google Analytics, AdWords, AdSense, and campaign management
- Learn Social Media Analytics and Digital Analysis
- Learn how to analyze traffic and customers coming on to your website
- Learn all about Social CRM and its analysis techniques
- Introduction :
- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Google Analytics
- Getting Started with Google Analytics
- How Google Analytics works :
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Content Performance Analysis :
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Visitors Analysis :
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Social Media Analytics :
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Actionable Insights and the Big Picture :
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Social CRM & Analysis :
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Digital Analytics :
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- Platform Principles :
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
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- Learn basics to Most Advanced Google tag manager with a live website
- New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags
- Testing and Troubleshooting with GTM on our website
- Custom messages on specific web pages and conditions
- Advanced concepts of google tag manager
- Google Tag Manager used for Enhanced E-commerce
- GTM with Facebook pixels, marketing & Re-marketing
- Social media & Wikipedia tracking using google tag manager
- LinkedIn Marketing using google tag manager
- Quora Marketing using google tag manager
- Tracking of all events in Google analytics using google tag manager
- Copy text tracking using google tag manager
- Google ads Marketing & re marketing with the help of google tag manager
- Google tag manager with Shopify and its limitations
- Introduction to Google Tag Manager
- Install Google Tag Manager
- Explore Google Tag Interface
- Create a new FREE account in Google Tag Manager
- Learn about the admin session of the google Tag Manager
- Learn to install Google Tag Manager on a Live Demo Website
- Install GTM on a HTML Website
- About google Analytics
- Google Analytics Account Creation
- Integration of Google Analytics with the help of GTM
- YouTube video tracking using GTM and Google analytics
- Social media button clicking using GTM
- Phone number tracking using GTM
- Wikipedia Link Tracking using Google Analytics & GTM
- White Paper PDF download tracking with Google Analytics & GTM
- Facebook Marketing with the help of Google Tag Manager
- Facebook Re-marketing with the Help of GTM
- Time based trigger & messages on our website with GTM
- Advanced Data layer in GTM
- Advanced concepts in GTM
- Facebook Sales Vs Ads Amount Spend Tracking
- Find the traffic based on the browser’s location using GA & GTM
- Find the Text copied from website using Google Analytics & GTM
- Track the Product Purchase on Our Google Analytics using GTM
- Google Tag Manager and channel marketing
- Learn How to track Google Ads Conversion Purchase using GTM
- LinkedIn Conversion Tracking & Marketing using GTM
- Quora content Marketing & Re-marketing using GTM
- Shopify GTM installation & Tracking and its Limitations
- New Rollouts in GTM
- Improve GTM performance using Custom Templates
- Common Mistakes and Solutions
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- Understand everything about online Reputation Management
- Phase by phase learning curve for each module
- Handle Day to day activities in the ORM process
- Help Businesses overcome online issues, crisis, and disaster
- Understand the user engagement process
- Managing negative reactions from users
- Strategies for re-building the online brand
- The course complements perfectly your SEO and Digital Marketing learning curve
- Gain insights on dealing with market competition and long term business sustenance
- Apply for top ORM jobs in the market with confidence
- Build a career in the ORM field with a systematic approach
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- Step-by-step guide to overcome bad reputation
- Understanding ORM scenarios
- How to deal with criticism online
- Some proven ways for build positive brand reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- Best examples of online reputation management
- ORM Case Studies
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Course Design By
Course Offered By
Croma Campus
Real
Stories
success
inspiration
Abhishek
career upgrad
Upasana Singh
career upgrad
Shashank
career upgrad
Abhishek Rawat
career upgrad
Course Duration
25 Hrs.
Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
Flexible Batches For You
14-Jun-2025*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
16-Jun-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
11-Jun-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
14-Jun-2025*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
-
16-Jun-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
11-Jun-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
Course Price :
For Indian
9,000
8,100
10 % OFF, Save
900
Expires in: 00D:00H:00M:00S
Program fees are indicative only* Know more
Expires in: 00D:00H:00M:00S Get exclusive
access to career resources
upon completion
Mock Session
You will get certificate after
completion of program
LMS Learning
You will get certificate after
completion of program
Career Support
You will get certificate after
completion of program
Showcase your Course Completion Certificate to Recruiters
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Training Certificate is Govern By 12 Global Associations.
-
Training Certificate is Powered by “Wipro DICE ID”
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Training Certificate is Powered by "Verifiable Skill Credentials"
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Not Just Studying
We’re Doing Much More!
Empowering Learning Through Real Experiences and Innovation
Mock Interviews
Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?
Not just learning –
we train you to get hired.
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