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Master the Marketing Cloud platform. Enroll and learn under an expert Salesforce Marketing Cloud consultant.
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4.5/5Course Duration
40 Hrs.Live Project
2 ProjectCertification Pass
GuaranteedTraining Format
Live Online /Self-Paced/ClassroomWatch Live Classes
Speciality
300+
Professionals Trained
4+
Batches every month
20+
Countries & Counting
100+
Corporate ServedCURRICULUM & PROJECTS
Salesforce Marketing Cloud Consultant
- Discovery
- Conceptual Design
- Marketing Cloud Connect
- Account Configuration
- Reporting
- Data Design
- Automation
- Email Build
- Contact Builder
- Journey Builder
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- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilizes this information to select solution components.
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application
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- Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).
- In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).
- In a given narrative data flow, select the correct data flow diagram that depicts that data flow.
- In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- In a given customer scenario, determine factors to consider when scaling the solution.
- Articulate how data construct will drive one-to-one messaging and content.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
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- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).
- Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
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- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
- In a given scenario, troubleshoot issues regarding Reply Mail Management.
- Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).
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- Explain how the information in data views and tracking extracts are accessed.
- Compare and contrast standard reports, data views, and tracking extracts.
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- Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
- Understand available data types, retention and template options when building a data extension.
- Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
- Given a customer scenario, recommend appropriate import method with lists or data extensions.
- Understand the implications of a system being database of record.
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- Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions
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- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).
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- Explain the role and capabilities within Contact Builder.
- Understand how cardinality impacts data modeling.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
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- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Explain the requirements for and the methods by which a contact can enter a Journey.
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+ More Lessons
Course Design By
Course Offered By
Croma Campus
Real
Stories
success
inspiration
Abhishek
career upgrad
Upasana Singh
career upgrad
Shashank
career upgrad
Abhishek Rawat
career upgrad
Course Duration
40 Hrs.
Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
Flexible Batches For You
12-Jul-2025*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
07-Jul-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
09-Jul-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
12-Jul-2025*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
-
07-Jul-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
-
09-Jul-2025*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
Course Price :
For Indian
37,000
33,300
10 % OFF, Save
3700
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upon completion
Mock Session
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LMS Learning
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Career Support
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completion of program
Salesforce Marketing Cloud Consultant
| Category | Associate |
| Exam Name: | Salesforce Marketing Cloud Consultant |
| Exam Code: | CRT-550 |
| Exam Duration: | 105 mins |
| Exam Format: | MCQs + scenario-based analysis |
| Passing Score: | 67% |
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Mock Interviews
Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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