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Master the Marketing Cloud platform. Enroll and learn under an expert Salesforce Marketing Cloud consultant.

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Course Duration

40 Hrs.

Live Project

2 Project

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Guaranteed

Training Format

Live Online /Self-Paced/Classroom

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Salesforce

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  • Salesforce is quite a vast field, and it has various sections as well. One of the most important parts is Salesforce Marketing Cloud. And it basically deals with offering digital marketing automation and analytics software and offerings. This legit section came into existence in 2000. If you aspire to become a Salesforce Marketing Consultant, then you need to imbibe its gist first. Whereas its full-fledged training is concerned, then you should get in touch with Croma Campus, as it will provide you in-depth information concerning this course.
    • At, Croma Campus, you will get the opportunity to have an interactive method of the session by industry experts.

      Here, our trainers will provide you with a detailed piece of information concerning this course right from the scratch.

      We will help you to not only imbibe theoretical information but practical implementation as well.

      Post completion of your course, we will also help you in getting placed in a well-established organization.

Salesforce Marketing Cloud Consultant Training Program

About-Us-Course

  • Our qualified trainers will help you to imbibe information concerning creating numerous sorts of marketing campaigns to connect with customers.
    • You will also be provided full detailed information regarding effective strategies in advertising, content creation and management, and the data analysis section.

      Furthermore, you will also learn the technique of producing effective results concerning integrated solutions for customer management, email, mobile, social respectively.

      Our trainers will also teach you about the latest trends concerning advertising and marketing direction.

      Post completing the course, you will gradually be able to confidently implement those strategies to acquire success and monetary profits for your company.

  • If you are fresher in this field then you will get less salary as compared to experienced one, but once you get experience your salary will hike to next level.
    • Getting started with our Salesforce Marketing course will help you to imbibe some new specifications.

      Moreover, you will also get the chance to imbibe its prerequisites as well.

      Our trainers will therefore provide you with in-depth information concerning every sub-section.

      After acquiring this accreditation from our institution, you will be able to grab a 4,25,083 per year at the initial stage, which is quite good.

      Further, with experience, and imbibing more skills, your salary bracket will eventually increase.

  • After completing course you will get chance to sit in many famous companies for good experience.
    • After completing this course, we will try our best to make you appear for interviews for a huge establishment.

      In fact, by attentively imbibing all the details, you will genuinely reach the top of your career graph by uplifting your organization.

      This accreditation will therefore always keep you updated with the newest features and specifications.

      In fact, you will also get the opportunity to clear your doubts from your trainer at any time.

  • There are various reasons to look up to this course. But this course specifically holds a lot of value for those who want to pursue this field to establish a successful career out of it.
    • One of the extensive uses of this course is that it will assist you in advertising your product from multiple perspectives.

      Moreover, it will let you conduct multi-channel marketing campaign execution, dynamic purchaser experience, pre-and post-campaign analytics

      It will also indulge you in social media engagement and advertising to reach your target audience quickly.

      Our trainers will thoroughly guide you about the latest advertising, and marketing tools as well.

      By effectively implementing the latest strategies, you will shine in this direction amongst your peer.

  • Working as a Salesforce Marketing Consultant will indulge you in loads of campaigning tasks. Moreover, your role will differ from project to project. So, you need to know some of the main job roles of this designation.
    • You will have to conduct some cross-channel interactive marketing campaigns and administer specific channels.

      Furthermore, you will also have to keep up with the user access and work with Marketing Cloud security features.

      Moreover, your main job role will also include working intently with Data Studio, Social Studio, Advertising Studio, Mobile Studio, and Interaction Studio respectively.

      You might find all these sections a bit difficult to understand, but our whole team will deeply explain each section.

      Our trainers will often check your level of understanding by conducting regular assignments, tests, and group discussions.

  • In the present scenario, Salesforce Marketing Cloud Consultant are hugely in demand, and in this case, opting for this direction will help you to shine in this direction in the long run.
    • Cognizant, Accenture, and Salesforce are some of the topmost companies hiring Salesforce.

      Acquiring this certification from Croma Campus will increase your market value, and you will have numerous job options in hand.

      Furthermore, your chances of getting into a multi-national company will eventually increase.

      As a freelancer as well, you will make a good living out of this course.

      By acquiring its detailed information, you will secure a highly designated position in a workplace.

Why should you choose Salesforce Marketing Training?

Not just learning –

we train you to get hired.

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CURRICULUM & PROJECTS

Salesforce Marketing Cloud Consultant

    In this program you will learn:

    • Discovery
    • Conceptual Design
    • Marketing Cloud Connect
    • Account Configuration
    • Reporting
    • Data Design
    • Automation
    • Email Build
    • Contact Builder
    • Journey Builder
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    Discovery

    • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
    • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
    • Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, ecommerce, data warehouse, data source inputs).
    • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
    • Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilizes this information to select solution components.
    • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application
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    Conceptual Design

    • Analyze customer data to determine the appropriate data model (I.e. List model, Data Extensions).
    • In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas (I.e. Automation Studio vs. Journey Builder).
    • In a given narrative data flow, select the correct data flow diagram that depicts that data flow.
    • In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
    • In a given customer scenario, determine factors to consider when scaling the solution.
    • Articulate how data construct will drive one-to-one messaging and content.
    • Explain the purpose of IP Warming and make a recommendation based on customer needs.
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    Marketing Cloud Connect

    • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
    • Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).
    • Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
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    Account Configuration

    • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
    • Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
    • In a given scenario, troubleshoot issues regarding Reply Mail Management.
    • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).
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    Reporting

    • Explain how the information in data views and tracking extracts are accessed.
    • Compare and contrast standard reports, data views, and tracking extracts.
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    Data Design

    • Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
    • Understand available data types, retention and template options when building a data extension.
    • Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
    • Given a customer scenario, recommend appropriate import method with lists or data extensions.
    • Understand the implications of a system being database of record.
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    Automation

    • Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
    • Compare and contrast triggered and scheduled interactions
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    Email Build

    • Understand the required steps to build, test, and deploy an email based on customer requirements.
    • Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
    • Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
    • Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).
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    Contact Builder

    • Explain the role and capabilities within Contact Builder.
    • Understand how cardinality impacts data modeling.
    • Summarize how to use Data Designer to incorporate data source into Contact Builder.
    • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
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    Journey Builder

    • Compare and contrast automation tools, such as Journey Builder and Automation Studio.
    • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
    • Explain the requirements for and the methods by which a contact can enter a Journey.
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40 Hrs.
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Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
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Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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FAQ's

It prepares you to implement and optimize Salesforce Marketing Cloud solutions.

Marketing professionals, consultants, and Salesforce users aiming to become certified consultants.

Journey Builder, Email Studio, Contact Builder, Data Extensions, and Automation Studio.

Yes, it is designed to help you pass the Salesforce Marketing Cloud Consultant exam.

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  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired

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