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Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

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Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
Things you will learn:

The rise in the industry surely comes with digital marketing training companies in India.

With a digital marketing training course, you can secure a high-paying job in this domain.

You get the knowledge to implement each concept as per the different organizational goals.

You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.

The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.

You will learn to build paid campaigns on social media platforms and Google analytics.

You will learn to generate high-converting leads by attracting an audience in real-time.

You can develop an understanding of digital marketing concepts from domain-specific professionals.

The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge

The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.

Once you start working, your salary will keep on increasing.

You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary

You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary

So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.

During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.

You develop an understanding of a variety of learning streams with innovation.

You can also showcase your skills with confidence.

You can also apply for a global certification exam with the right skillset.

You become capable of cracking the certification on the very first attempt.

Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.

Why Digital Marketing

Digital marketing involves the promotion of products and services through digital modes.

Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing

Digital Marketing is in trend attracting every other business to start making use of it.

Every business today has accepted the significance of digital marketing.

Why Choose Digital Marketing as a Career Option

Digital marketing brings more opportunities when utilized correctly.

The usage of smartphones is increasing with time that opens doors for businesses to advertise.

The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.

You can work in various profiles after the completion of the digital marketing training course.

After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.

You must have the understanding to plan social media content.

Should know to track various social media campaigns for effective results and optimizing the budget

Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.

Must develop an understanding of digital marketing trends and technologies.

Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc

Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.

The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.

Even small organizations also hire digital marketing professionals.

The big brands running various paid campaigns try to attract an audience in real-time.

You are a more competent, confident, and knowledgeable resource

Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.

The training certificate is accepted all over the world.

You can easily make the progress in your career.

You will grow much faster with an attractive hike in your salaries.

Why Should You Learn Digital Marketing Training?

You will get the chance to choose from a number of job roles.

You will be able to work as an SEO Head, and make a good living out of it.

The salary will keep on increasing based on your skill and experience.

Your salary will be around $74K to $138K depending upon your experience.

The average salary of a Digital Marketing professional is $100K yearly.

You will get the chance to choose from a number of job roles.

You will be able to work as an SEO Head, and make a good living out of it.

The salary will keep on increasing based on your skill and experience.

Your salary will be around $74K to $138K depending upon your experience.

The average salary of a Digital Marketing professional is $100K yearly.

You will get the chance to choose from a number of job roles.

Not just learning –

we train you to get hired.

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CURRICULUM & PROJECTS

Digital Marketing Training Program

Overview Of Digital Marketing Different Online Marketing Channels

How Is It Different From Traditional Marketing Understand The Journey Of Online Customer Key Terminologies In Online Marketing Overview To Content Management System Overview Of Case Studies And Business Model

Introduction To SEO, How Do Search Engines Work Search Engine Algorithms & Google Algorithm Updates Google Search Console

Competition Analysis

On-Page, And Off-Page Optimization Strategies Content Development Strategy

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What Is Google AdWords Why Google AdWords Google Network

AdWords Terminologies

How Does The SEM Auction Work Structure Of An AdWords Account

Campaign Types Introduction To Search, Display (including Videos),

Shopping And Mobile-Specific Campaign Types, And When/why To Use Them.

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What are Ads Ad Formats

Ad Text Policies

Ad Text Best Practices DKI

Ad Extensions Keyword Research

Tools Keyword Planner & Estimator Keyword Match types

Keyword Strategies Landing Page Bidding and Budget

Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation Of Google Display Network

GDN Targeting Options Display Ad Formats

Ad Gallery Tool Conversion Tracking

GDN Campaign Creation Demo Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor Optimization Strategies

Account Audit Demo

Shopping Campaigns Introduction

What are Google Shopping Ads /Product Listing Ads

Where do they appear on Google What Shoppers on the internet do What retailers need New Advertising technologies

Google Shopping set retailers up for success

Features of Google Shopping Why PLAs And the path to creating PLA Ads Merchant Centre Steps

Create Shopping Campaign on Google AdWords Track Performance and Optimize the Campaigns

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Key Steps For Social Media Success. Social Media Statistics & Strategy

Importance Of Using Essential Social Media Tools Social Media Marketing Integration.

Creating Content For Facebook & Social Media

Why Content is the foundation of SMM Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook Marketing

Facebook Page Best Practices KPIs to measure success Facebook Insights

Facebook Business Manager

Facebook Advertising

How does Facebook Advertising Work Facebook Ad Campaign Objectives Facebook Ad Targeting

YouTube Marketing

YouTube Marketing Overview YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research YouTube Account Setup

YouTube Account Optimisation YouTube Banner

YouTube Channel Tags YouTube SEO

Enable Custom Thumbnails YouTube Thumbnails YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts YouTube Monetisation

YouTube Ads YouTube Analytics

Twitter Marketing

Twitter Marketing for Brand Awareness Twitter Ads

Twitter Analytics

Twitter Tools

LinkedIn Marketing

LinkedIn for Personal Branding Brand Marketing on LinkedIn LinkedIn Company Pages LinkedIn Advanced Search LinkedIn Premium

LinkedIn Ads

Pinterest Marketing

Pinterest for business Marketing on Pinterest Best Practices Leveraging Rich Pins Analytics & Measurement

Instagram Marketing

Optimizing your Instagram business profile Crafting an Instagram content strategy Best Practices

Influencer Marketing on Instagram Analytics & Measurement Instagram Ads

Quora Marketing

Why Market Your Business on Quora Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer Format Your Answers for Maximum Clicks Quora Promotion

Find Blog Post Ideas with Quora Quora Business Page Setup Quora Analytics

Snapchat Marketing

Snapchat for business Building a following Driving Engagement Analytics & Measurement

Document Sharing Site

Overview Of Online Reputation Management (ORM). Social Media Measurement And Reporting.

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Introduction To SEO

How do Search Engines work Indexing & Crawling Basics Optimizing Crawl Budget

Organic Search Vs. Paid Search Results

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)

What is Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

Finding Seed Keywords: Mind Map for Keyword Research Using Wikipedia, Forums for Keyword Research

Keyword Research Process Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

On-Page SEO

HTML Basics

Web Page Basics: What is HTML, JavaScript, CSS Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content) Negative on-page to avoid

Technical SEO

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights) 301 Redirects

Mobile SEO

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO. Schema Types Micro, JSON-LD

Common JSON Schema Tags Organisation, Website, Blog Posting How Schema shows up in SERPs

Off-Page SEO

Backlink Building

Guest Blogging

Social Bookmarking

Article Submission

Social Media Sharing

Q&A Participation (e.g., Quora)

Local Listings

Video Submission (YouTube, Vimeo)

Image Sharing (Pinterest, Flickr)

PDF/Document Sharing (SlideShare, Scribd)

Profile Creation

Web 2.0 Submissions

Link Building

What is Link Building Link Building Tactics

Manual Link Building Process Link Building Metrics

Social SEO

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

Local SEO

What is Local SEO, Pigeon Update Google My Business, Bing Places Local Pages on your website

Local Listings/Citations Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement

SEO Audits

What are SEO Audits Different Types of SEO Audits

Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console

Algorithm Updates

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates RankBrain and the Future of SEO

Measurement With Google Analytics

Basics of Google Analytics

SEO Metrics to Measure On-page, Off-page, Technical SEO Reporting

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Setting-Up An Email Marketing Machine ISPs, Hosting Facility And MTA

IP/DNS And Shared Vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers And Bounces

Effective Email Content

Conversation, Relevance, Incentives Timing, Creative & Copy, Attributes

Customer Acquisition Strategies

Rented List Emails Co-branded Emails

Third Party Email Newsletters Viral Emails

Event Triggered Emails House E-newsletters

Effective Creative Introducing

CRABS- Does your Emails have Crabs Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) To Understand Customers Better

Nurturing & Automation

Tools to Enhance Lead Nurturing Enhance Better Reach

Analyze Behavior Patterns Analytics

Automation and More

Resources To Do Situational Analysis And Progressive Updates

Customer Personal Toolkit

Complete Email Marketing Worksheet Content Editorial Calendar

Digital Marketing Strategy Toolkit Email Contact Strategy Template Email Campaign Calculator

Email Marketing Health Check Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

Introduction to Automation What is Automation

How does it Work What are the Benefits

Choosing an Automation Platform Features & Functions Available

What are Workflows How to Create a Workflow

Cost

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What Is Inbound Marketing Inbound Marketing Process Content Marketing Concepts

Landing Page Design Concepts

Conversion Oriented Landing Page Design Investment in Landing Page

Is it for me What is it

Critical Concerns to Address on Landing Page Whats the Next Step

Strategies For Inbound Marketing Tools For Inbound Marketing Using A CRM

Delight Your Customers

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Understanding Mobile Devices

Impact Of Mobile Marketing In Social Media Mobile Marketing Analytics

Mobile Apps Engagement Growth In The Mobile Industry Promoting Site In Mobile Apps Benefits Of Mobile Marketing Targeting Options In Mobile Apps Mobile Marketing Goals

Mobile Ad Formats

Reporting In Mobile Ads

Google Adwords

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What Is Content Marketing

How Many Types Of Content Marketing What Is A Writer

Difference Between Informative And Potential Content Content Marketing Do's And Donts

Content Planning

Final Words On Your Strategy

How To Generate Leads Through Potential Content

How To Target Potential Customers Through Right Content Find Right Keywords For Content Marketing

Effective Content Marketing Strategy

Lets Talk About Strategy For Content Marketing Analyzing The Keyword For Content

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What Is App Marketing App Store Optimization

How To Decide Target Cost Per Install How To Increase Install In Play Store

How To Generate Downloads Through Facebook How To Make Business From Mobile Marketing Effective Mobile Marketing Strategy

Create IOS And Android App Ads

How To Lower Target CPI

How To Target Potential Customers Through Search Engine Marketing

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Introduction

Whats analysis

Is analysis worth the effort Small businesses

Medium and Large-scale businesses Analysis vs Intuition

Introduction to Web Analytics

Google Analytics

Getting Started With Google Analytics How Google Analytics Works

Accounts, profiles and users navigation Google Analytics

Basic Metrics

The main sections of Google Analytics reports Traffic Sources

Direct, referring, and search traffic Campaigns

AdWords, AdSense

Content Performance Analysis

Pages and Landing Pages Event Tracking and AdSense Site Search

Visitors Analysis

Unique visitors

Geographic and language information Technical reports

Benchmarking

Social Media Analytics

Facebook Insights Twitter Analytics YouTube Analytics

Social Ad Analytics /ROI measurement

Actionable Insights And The Big Picture

Recap of Google Analytics reports and tools Finding actionable insights

Getting the organization involved Creating a data-driven culture Resources

Common mistakes analysts make Additional Web analytics tools

Social CRM & Analysis

Radian6 Sentiment Analysis

Workflow Management Text Analytics

Digital Analytics

Web Masters

AdWords Reports, Custom Reports, Custom Dimensions Dashboard and Segmentation

Multi-Channel Funnels Reports Attribution modeling and reports

Platform Principles

The platform components The data model

Measurement Protocol data collection Importing data into Google Analytics Reporting APIs and Report Sampling

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What Is ORM

Why ORM Is Important For Your Business Factors Of Online Reputation Management Negative Effects Of Bad Online Reputation How To Get Customer Reviews

Monitor Online Conversations

Don'ts Of Online Reputation Management Do's Of Online Reputation Management How To Improve Your Reputation

Tools Of Online Reputation Management

Introduction To Google Alerts

Different Types Of Google Alerts

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Media Buying & Selling

Setting up the objectives

Understand the key tasks to draft an awesome digital media plan Segmentation & targeting of the audience

Best practice to execute the campaigns post the media plan

Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

What is Video Marketing

Difference between Video Marketing Vs Video Optimization How to promote videos through Google AdWords

How to Create in-stream Ads How to increase Video views What is CPV and CPM

Video Marketing basic concepts True View Ads vs Stream Ads How to create Sequence Ads

How to create Bumper Ads

Video Optimization

Video Optimization Basics

How to increase your views on YouTube How to monetize your YouTube video

How to rank videos in 24hr in YouTube YouTube Ranking Techniques Annotations

Using YouTube Cards

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What Is Google AdSense

Difference Between Google AdWords Vs Google Analytics

How Much Minimum Traffic I Need For Google AdSense Approval Which Sizes For AdSense Is Very Effective

How To Create Google AdSense Account Different Types Of Ad Unit

Plugin For AdSense Integration

AdSense Reports Study

Difference Between Google AdSense Vs Affiliate Marketing What Is CPC

Easy Steps For Google AdSense

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What Is An Interview Tips To Clear An Interview

Common Interview Questions And Answers

Digital Marketing Interview Questions And Answers Resume Building Guide

Attempt For Digital Marketing Global Certification Exam

Start Applying For Jobs

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Course Design By

Nasscom & Wipro

Course Offered By

Croma Campus

Real

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Abhishek

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Upasana Singh

career upgrad

Shashank

career upgrad

Abhishek Rawat

career upgrad

Course Duration

40 Hrs.

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Weekday1 Hr/Day

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21-Jun-2025*
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16-Jun-2025*
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18-Jun-2025*
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MON - FRI
Mor | Aft | Eve - Slot

21-Jun-2025*
Weekend

SAT - SUN

Mor | Aft | Eve - Slot

16-Jun-2025*
Weekday

MON - FRI

Mor | Aft | Eve - Slot

18-Jun-2025*
Weekday

MON - FRI

Mor | Aft | Eve - Slot

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