GUIDE ME

Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

4.9 out of 5 based on 65492 votes
google4.2/5
Sulekha4.8/5
Urbonpro4.6/5
Just Dial4.3/5
Fb4.5/5

Course Duration

40 Hrs.

Live Project

4 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

prof trained

500+

Professionals Trained
batch image

4+

Batches every month
country image

20+

Countries & Counting
corporate

100+

Corporate Served

  • Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
  • Things you will learn:
    • The rise in the industry surely comes with digital marketing training companies in India.

      With a digital marketing training course, you can secure a high-paying job in this domain.

      You get the knowledge to implement each concept as per the different organizational goals.

      You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.

Digital Marketing Training Program

About-Us-Course

  • The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.
    • You will learn to build paid campaigns on social media platforms and Google analytics.

      You will learn to generate high-converting leads by attracting an audience in real-time.

      You can develop an understanding of digital marketing concepts from domain-specific professionals.

  • The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge

  • The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.
    • Once you start working, your salary will keep on increasing.

      You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary

      You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary

  • So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.

  • During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.
    • You develop an understanding of a variety of learning streams with innovation.

      You can also showcase your skills with confidence.

      You can also apply for a global certification exam with the right skillset.

      You become capable of cracking the certification on the very first attempt.

  • Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.
    • Why Digital Marketing

      • Digital marketing involves the promotion of products and services through digital modes.
      • Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing
      • Digital Marketing is in trend attracting every other business to start making use of it.
      • Every business today has accepted the significance of digital marketing.

      Why Choose Digital Marketing as a Career Option

      • Digital marketing brings more opportunities when utilized correctly.
      • The usage of smartphones is increasing with time that opens doors for businesses to advertise.
      • The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.
      • You can work in various profiles after the completion of the digital marketing training course.

  • After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.
    • You must have the understanding to plan social media content.

      Should know to track various social media campaigns for effective results and optimizing the budget

      Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.

      Must develop an understanding of digital marketing trends and technologies.

      Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc

  • Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.
    • The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.

      Even small organizations also hire digital marketing professionals.

      The big brands running various paid campaigns try to attract an audience in real-time.

      You are a more competent, confident, and knowledgeable resource

  • Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.
    • The training certificate is accepted all over the world.

      You can easily make the progress in your career.

      You will grow much faster with an attractive hike in your salaries.

Why Should You Learn Digital Marketing Training?

Not just learning –

we train you to get hired.

bag-box-form
Request more information

By registering here, I agree to Croma Campus Terms & Conditions and Privacy Policy

CURRICULUM & PROJECTS

Digital Marketing Training Program

    Overview Of Digital Marketing Different Online Marketing Channels

    How Is It Different From Traditional Marketing Understand The Journey Of Online Customer Key Terminologies In Online Marketing Overview To Content Management System Overview Of Case Studies And Business Model

    Introduction To SEO, How Do Search Engines Work Search Engine Algorithms & Google Algorithm Updates Google Search Console

    Competition Analysis

    On-Page, And Off-Page Optimization Strategies Content Development Strategy

Get full course syllabus in your inbox

    What Is Google AdWords Why Google AdWords Google Network

    AdWords Terminologies

    How Does The SEM Auction Work Structure Of An AdWords Account

    Campaign Types Introduction To Search, Display (including Videos),

    Shopping And Mobile-Specific Campaign Types, And When/why To Use Them.

Get full course syllabus in your inbox

    What are Ads Ad Formats

    Ad Text Policies

    Ad Text Best Practices DKI

    Ad Extensions Keyword Research

    Tools Keyword Planner & Estimator Keyword Match types

    Keyword Strategies Landing Page Bidding and Budget

    Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation Of Google Display Network

    GDN Targeting Options Display Ad Formats

    Ad Gallery Tool Conversion Tracking

    GDN Campaign Creation Demo Remarketing

    Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    Universal App Campaigns

    Mobile-Specific Bidding and Targeting Strategies

    Measuring Mobile Ad Performance and Conversions Report Editor Optimization Strategies

    Account Audit Demo

    Shopping Campaigns Introduction

    What are Google Shopping Ads /Product Listing Ads

    Where do they appear on Google What Shoppers on the internet do What retailers need New Advertising technologies

    Google Shopping set retailers up for success

    Features of Google Shopping Why PLAs And the path to creating PLA Ads Merchant Centre Steps

    Create Shopping Campaign on Google AdWords Track Performance and Optimize the Campaigns

Get full course syllabus in your inbox

    Key Steps For Social Media Success. Social Media Statistics & Strategy

    Importance Of Using Essential Social Media Tools Social Media Marketing Integration.

    Creating Content For Facebook & Social Media

    Why Content is the foundation of SMM Psychology of Social Sharing

    Building Content That is Inherently Shareable

    Facebook Marketing

    • Facebook Page Best Practices KPIs to measure success Facebook Insights
    • Facebook Business Manager
    • Facebook Advertising
    • How does Facebook Advertising Work Facebook Ad Campaign Objectives Facebook Ad Targeting

    YouTube Marketing

    • YouTube Marketing Overview YouTube Marketing Strategy
    • How to Find Video Ideas with Competitor Analysis
    • How to Find YouTube Video Ideas with Keyword Research YouTube Account Setup
    • YouTube Account Optimisation YouTube Banner
    • YouTube Channel Tags YouTube SEO
    • Enable Custom Thumbnails YouTube Thumbnails YouTube Cards
    • YouTube Comments
    • Manage Multiple YouTube Accounts YouTube Monetisation
    • YouTube Ads YouTube Analytics

    Twitter Marketing

    • Twitter Marketing for Brand Awareness Twitter Ads
    • Twitter Analytics
    • Twitter Tools

    LinkedIn Marketing

    • LinkedIn for Personal Branding Brand Marketing on LinkedIn LinkedIn Company Pages LinkedIn Advanced Search LinkedIn Premium
    • LinkedIn Ads

    Pinterest Marketing

    • Pinterest for business Marketing on Pinterest Best Practices Leveraging Rich Pins Analytics & Measurement

    Instagram Marketing

    • Optimizing your Instagram business profile Crafting an Instagram content strategy Best Practices
    • Influencer Marketing on Instagram Analytics & Measurement Instagram Ads

    Quora Marketing

    • Why Market Your Business on Quora Quora Marketing Strategy
    • Quora Account Setup
    • Quora Account Optimisation
    • Build a List of Questions to Answer Format Your Answers for Maximum Clicks Quora Promotion
    • Find Blog Post Ideas with Quora Quora Business Page Setup Quora Analytics

    Snapchat Marketing

    • Snapchat for business Building a following Driving Engagement Analytics & Measurement

    Document Sharing Site

    Overview Of Online Reputation Management (ORM). Social Media Measurement And Reporting.

Get full course syllabus in your inbox

    Introduction To SEO

    • How do Search Engines work Indexing & Crawling Basics Optimizing Crawl Budget
    • Organic Search Vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)

    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process Identify Seed Keywords, Collect Metrics, Map Keywords
    • Google Keyword Planner Tool

    On-Page SEO

    • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content) Negative on-page to avoid

    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights) 301 Redirects

    Mobile SEO

    • App Store Optimisation
    • Mobile Websites: Responsive, Adaptive, Dynamic Optimising for Voice Search

    Schema markup

    • What is Schema & Why is it relevant to SEO. Schema Types Micro, JSON-LD
    • Common JSON Schema Tags Organisation, Website, Blog Posting How Schema shows up in SERPs

    Off-Page SEO

    • Backlink Building
    • Guest Blogging
    • Social Bookmarking
    • Article Submission
    • Social Media Sharing
    • Q&A Participation (e.g., Quora)
    • Local Listings
    • Video Submission (YouTube, Vimeo)
    • Image Sharing (Pinterest, Flickr)
    • PDF/Document Sharing (SlideShare, Scribd)
    • Profile Creation
    • Web 2.0 Submissions

    Link Building

    • What is Link Building Link Building Tactics
    • Manual Link Building Process Link Building Metrics

    Social SEO

    • Quora
    • YouTube Video SEO
    • SlideShare, Scribd and other Social Channels for SEO

    Local SEO

    • What is Local SEO, Pigeon Update Google My Business, Bing Places Local Pages on your website
    • Local Listings/Citations Backlink audit of one website
    • How to audit backlinks of competitors and gain insights

    SEO Audit, Tools, Measurement

    • SEO Audits
    • What are SEO Audits Different Types of SEO Audits
    • Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console

    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates RankBrain and the Future of SEO

    Measurement With Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure On-page, Off-page, Technical SEO Reporting
Get full course syllabus in your inbox

    Setting-Up An Email Marketing Machine ISPs, Hosting Facility And MTA

    IP/DNS And Shared Vs. Dedicated IPs

    MX Record, Whitelisting, Response Handlers And Bounces

    Effective Email Content

    Conversation, Relevance, Incentives Timing, Creative & Copy, Attributes

    Customer Acquisition Strategies

    Rented List Emails Co-branded Emails

    Third Party Email Newsletters Viral Emails

    Event Triggered Emails House E-newsletters

    Effective Creative Introducing

    CRABS- Does your Emails have Crabs Email Template Model

    Best Practices

    NLP Demonstrations (Neuro Linguistic Programming) To Understand Customers Better

    Nurturing & Automation

    • Tools to Enhance Lead Nurturing Enhance Better Reach
    • Analyze Behavior Patterns Analytics
    • Automation and More
    • Resources To Do Situational Analysis And Progressive Updates

    Customer Personal Toolkit

    • Complete Email Marketing Worksheet Content Editorial Calendar
    • Digital Marketing Strategy Toolkit Email Contact Strategy Template Email Campaign Calculator
    • Email Marketing Health Check Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

    Email Automation

    • Introduction to Automation What is Automation
    • How does it Work What are the Benefits
    • Choosing an Automation Platform Features & Functions Available
    • What are Workflows How to Create a Workflow
    • Cost
Get full course syllabus in your inbox

    What Is Inbound Marketing Inbound Marketing Process Content Marketing Concepts

    Landing Page Design Concepts

    Conversion Oriented Landing Page Design Investment in Landing Page

    Is it for me What is it

    Critical Concerns to Address on Landing Page Whats the Next Step

    Strategies For Inbound Marketing Tools For Inbound Marketing Using A CRM

    Delight Your Customers

Get full course syllabus in your inbox

    Understanding Mobile Devices

    Impact Of Mobile Marketing In Social Media Mobile Marketing Analytics

    Mobile Apps Engagement Growth In The Mobile Industry Promoting Site In Mobile Apps Benefits Of Mobile Marketing Targeting Options In Mobile Apps Mobile Marketing Goals

    Mobile Ad Formats

    Reporting In Mobile Ads

    Google Adwords

Get full course syllabus in your inbox

    What Is Content Marketing

    How Many Types Of Content Marketing What Is A Writer

    Difference Between Informative And Potential Content Content Marketing Do's And Donts

    Content Planning

    Final Words On Your Strategy

    How To Generate Leads Through Potential Content

    How To Target Potential Customers Through Right Content Find Right Keywords For Content Marketing

    Effective Content Marketing Strategy

    Lets Talk About Strategy For Content Marketing Analyzing The Keyword For Content

Get full course syllabus in your inbox

    What Is App Marketing App Store Optimization

    How To Decide Target Cost Per Install How To Increase Install In Play Store

    How To Generate Downloads Through Facebook How To Make Business From Mobile Marketing Effective Mobile Marketing Strategy

    Create IOS And Android App Ads

    How To Lower Target CPI

    How To Target Potential Customers Through Search Engine Marketing

Get full course syllabus in your inbox

    Introduction

    • Whats analysis
    • Is analysis worth the effort Small businesses
    • Medium and Large-scale businesses Analysis vs Intuition
    • Introduction to Web Analytics

    Google Analytics

    • Getting Started With Google Analytics How Google Analytics Works
    • Accounts, profiles and users navigation Google Analytics
    • Basic Metrics
    • The main sections of Google Analytics reports Traffic Sources
    • Direct, referring, and search traffic Campaigns
    • AdWords, AdSense

    Content Performance Analysis

    • Pages and Landing Pages Event Tracking and AdSense Site Search
    • Visitors Analysis
    • Unique visitors
    • Geographic and language information Technical reports
    • Benchmarking

    Social Media Analytics

    • Facebook Insights Twitter Analytics YouTube Analytics
    • Social Ad Analytics /ROI measurement
    • Actionable Insights And The Big Picture
    • Recap of Google Analytics reports and tools Finding actionable insights
    • Getting the organization involved Creating a data-driven culture Resources
    • Common mistakes analysts make Additional Web analytics tools
    • Social CRM & Analysis
    • Radian6 Sentiment Analysis
    • Workflow Management Text Analytics

    Digital Analytics

    • Web Masters
    • AdWords Reports, Custom Reports, Custom Dimensions Dashboard and Segmentation
    • Multi-Channel Funnels Reports Attribution modeling and reports

    Platform Principles

    • The platform components The data model
    • Measurement Protocol data collection Importing data into Google Analytics Reporting APIs and Report Sampling
Get full course syllabus in your inbox

    What Is ORM

    Why ORM Is Important For Your Business Factors Of Online Reputation Management Negative Effects Of Bad Online Reputation How To Get Customer Reviews

    Monitor Online Conversations

    Don'ts Of Online Reputation Management Do's Of Online Reputation Management How To Improve Your Reputation

    Tools Of Online Reputation Management

    Introduction To Google Alerts

    Different Types Of Google Alerts

Get full course syllabus in your inbox

    Media Buying & Selling

    • Setting up the objectives
    • Understand the key tasks to draft an awesome digital media plan Segmentation & targeting of the audience
    • Best practice to execute the campaigns post the media plan
    • Understanding multiple formats & appropriate for our targeted digital platforms

    Video Marketing

    • What is Video Marketing
    • Difference between Video Marketing Vs Video Optimization How to promote videos through Google AdWords
    • How to Create in-stream Ads How to increase Video views What is CPV and CPM
    • Video Marketing basic concepts True View Ads vs Stream Ads How to create Sequence Ads
    • How to create Bumper Ads

    Video Optimization

    • Video Optimization Basics
    • How to increase your views on YouTube How to monetize your YouTube video
    • How to rank videos in 24hr in YouTube YouTube Ranking Techniques Annotations
    • Using YouTube Cards
Get full course syllabus in your inbox

    What Is Google AdSense

    Difference Between Google AdWords Vs Google Analytics

    How Much Minimum Traffic I Need For Google AdSense Approval Which Sizes For AdSense Is Very Effective

    How To Create Google AdSense Account Different Types Of Ad Unit

    Plugin For AdSense Integration

    AdSense Reports Study

    Difference Between Google AdSense Vs Affiliate Marketing What Is CPC

    Easy Steps For Google AdSense

Get full course syllabus in your inbox

    What Is An Interview Tips To Clear An Interview

    Common Interview Questions And Answers

    Digital Marketing Interview Questions And Answers Resume Building Guide

    Attempt For Digital Marketing Global Certification Exam

    Start Applying For Jobs

Get full course syllabus in your inbox

+ More Lessons

Course Design By

naswipro

Nasscom & Wipro

Course Offered By

croma-orange

Croma Campus

Real

star

Stories

success

inspiration

person

Abhishek

career upgrad

person

Upasana Singh

career upgrad

person

Shashank

career upgrad

person

Abhishek Rawat

career upgrad

hourglassCourse Duration

40 Hrs.
Know More...
Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
Flexible Batches For You
  • flexible-focus-icon

    14-Jun-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    09-Jun-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    11-Jun-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-focus-icon

    14-Jun-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    09-Jun-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    11-Jun-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
Course Price :
For Indian
21,111 19,000 10 % OFF, Save 2111
trainerExpires in: 00D:00H:00M:00S
Program fees are indicative only* Know more

SELF ASSESSMENT

Learn, Grow & Test your skill with Online Assessment Exam to
achieve your Certification Goals

right-selfassimage
Get exclusive
access to career resources
upon completion
Mock Session

You will get certificate after
completion of program

LMS Learning

You will get certificate after
completion of program

Career Support

You will get certificate after
completion of program

Showcase your Course Completion Certificate to Recruiters

  • checkgreenTraining Certificate is Govern By 12 Global Associations.
  • checkgreenTraining Certificate is Powered by “Wipro DICE ID”
  • checkgreenTraining Certificate is Powered by "Verifiable Skill Credentials"

in Collaboration with

dot-line
Certificate-new-file

Not Just Studying

We’re Doing Much More!

Empowering Learning Through Real Experiences and Innovation

Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?

Not just learning –

we train you to get hired.

bag-box-form
Request A Call Back

Phone (For Voice Call):

‪+91-971 152 6942‬

WhatsApp (For Call & Chat):

+91-971 152 6942
          

Download Curriculum

Get a peek through the entire curriculum designed that ensures Placement Guidance

Course Design By

Course Offered By

Request Your Batch Now

Ready to streamline Your Process? Submit Your batch request today!

WHAT OUR ALUMNI SAYS ABOUT US

View More arrowicon

Students Placements & Reviews

speaker
Vikash Singh Rana
Vikash Singh Rana
speaker
Shubham Singh
Shubham Singh
speaker
Saurav Kumar
Saurav Kumar
speaker
Sanchit Nuhal
Sanchit Nuhal
speaker
Rupesh Kumar
Rupesh Kumar
speaker
Prayojakta
Prayojakta
View More arrowicon

FAQ's

No, there is no need to have any experience. You are not required to be from an IT background. The course can be completed even by people from a non-IT background.

Yes, all the training modules are updated as per the international standards and requirements. We provide the latest knowledge to the students.

The software dynamic is being used by various multi-national companies. Also, the demand is increasing day by day.

  • If you are not from an IT background and want to get a high-paid job.
  • If you are a graduate or a professional looking to upgrade the skills.

You must have a basic knowledge of operating computers.

Career Assistancecareer assistance
  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired

FOR VOICE SUPPORT

FOR WHATSAPP SUPPORT

sallerytrendicon

Get Latest Salary Trends

×

For Voice Call

+91-971 152 6942

For Whatsapp Call & Chat

+91-9711526942
1

Ask For
DEMO