Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.
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Corporate Served- Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
- Things you will learn:
The rise in the industry surely comes with digital marketing training companies in India.
With a digital marketing training course, you can secure a high-paying job in this domain.
You get the knowledge to implement each concept as per the different organizational goals.
You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.
Digital Marketing Certification Training
- The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.
- The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge
You will learn to build paid campaigns on social media platforms and Google analytics.
You will learn to generate high-converting leads by attracting an audience in real-time.
You can develop an understanding of digital marketing concepts from domain-specific professionals.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.
- So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.
Once you start working, your salary will keep on increasing.
You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary
You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary
- During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.
You develop an understanding of a variety of learning streams with innovation.
You can also showcase your skills with confidence.
You can also apply for a global certification exam with the right skillset.
You become capable of cracking the certification on the very first attempt.
- Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.
- Digital marketing involves the promotion of products and services through digital modes.
- Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing
- Digital Marketing is in trend attracting every other business to start making use of it.
- Every business today has accepted the significance of digital marketing.
- Digital marketing brings more opportunities when utilized correctly.
- The usage of smartphones is increasing with time that opens doors for businesses to advertise.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.
- You can work in various profiles after the completion of the digital marketing training course.
Why Digital Marketing
Why Choose Digital Marketing as a Career Option
- After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.
You must have the understanding to plan social media content.
Should know to track various social media campaigns for effective results and optimizing the budget
Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.
Must develop an understanding of digital marketing trends and technologies.
Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc
- Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.
The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.
Even small organizations also hire digital marketing professionals.
The big brands running various paid campaigns try to attract an audience in real-time.
You are a more competent, confident, and knowledgeable resource
- Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.
The training certificate is accepted all over the world.
You can easily make the progress in your career.
You will grow much faster with an attractive hike in your salaries.
Why Should You Learn Digital Marketing Training?
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Course Duration
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Digital Marketing Certification Training
- The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
SEM/SMO Expert
Social Media Manager
Email Marketers
E-Commerce SEO & E-Commerce Marketing
Mobile Marketing/App Marketing/APP Store Optimization
Web Analytics & Report
Google Tag Manager
Online Reputation Management(ORM)
- Digital Marketing Overview
Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
Key Terminologies in Online Marketing
Overview to Content Management System
Overview of case studies and business model
Introduction to SEO, How Do Search engines work
Search Engine Algorithms & google algorithm Updates
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Content development strategy
- Search Engine Marketing - SEM
What is SEM Why SEM
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
How Does the SEM Auction Work
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
What are Ads
Ad Formats
Ad Text Policies
Ad Text Best Practices
DKI
Ad Extensions
Keyword Research
Tools – Keyword Planner & Estimator
Keyword Match types
Keyword Strategies
Landing Page
Bidding and Budget
Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- Creation of Google Display Network
GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo
- Shopping Campaigns – Introduction
What are Google Shopping Ads /Product Listing Ads
Where do they appear on Google What Shoppers on the internet do
What retailers need – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s
Path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns
- Introduction to SEO
What is Search Engine Optimization
Indexing & Crawling Basics
Optimizing Crawl Budget
- Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)
What is Off-page SEO/Link Building (Social, Content-based, PR)
- Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool
- On-page SEO
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
- Technical SEO
URL Architecture
Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
301 Redirects
- Mobile SEO
Mobile Websites: Responsive, Adaptive, Dynamic
Optimising for Voice Search
Schema markup
What is Schema & Why is it relevant to SEO.
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting
How Schema shows up in SERPs
- Off-page SEO
- Link Building
What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
- Social SEO
Quora
YouTube Video SEO
SlideShare, Scribd and other Social Channels for SEO
- Local SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations
Backlink audit of one website
How to audit backlinks of competitors and gain insights
- SEO Audit, Tools, Measurement
SEO Audits
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Google Search Console
- Algorithm Updates
History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO
- Measurement with Google Analytics
Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting
- Google AdSense
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense
- Digital Marketing Overview
Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
Key Terminologies in Online Marketing
Overview to Content Management System
Overview of case studies and business model
Introduction to SEO, How Do Search engines work
Search Engine Algorithms & google algorithm Updates
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Content development strategy
- Social Media Marketing
Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
- Creating Content for Facebook & Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable
- Facebook marketing
Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager
- Facebook advertising
How does Facebook Advertising Work
Facebook Ad Campaign Objectives
Facebook Ad Targeting
- YouTube marketing
YouTube Marketing Overview
YouTube Marketing Strategy
How to Find Video Ideas with Competitor Analysis
How to Find YouTube Video Ideas with Keyword Research
YouTube Account Setup
YouTube Account Optimisation
YouTube Banner
YouTube Channel Tags
YouTube SEO
Enable Custom Thumbnails
YouTube Thumbnails
YouTube Cards
YouTube Comments
Manage Multiple YouTube Accounts
YouTube Monetisation
YouTube Ads
YouTube Analytics
- Twitter marketing
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools
- LinkedIn marketing
LinkedIn for Personal Branding
Brand Marketing on LinkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
- Pinterest marketing
Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement
- Instagram Marketing
Optimizing your Instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram
Analytics & Measurement
Instagram Ads
- Quora Marketing
Why Market Your Business on Quora
Quora Marketing Strategy
Quora Account Setup
Quora Account Optimisation
Build a List of Questions to Answer
Format Your Answers for Maximum Clicks
Quora Promotion
Find Blog Post Ideas with Quora
Quora Business Page Setup
Quora Analytics
- Snapchat Marketing
Snapchat for business
Building a following
Driving Engagement
Analytics & Measurement
- Document Sharing Site
- Overview of Online Reputation Management (ORM)
- Social media measurement and reporting
- Online Reputation Management (ORM)
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
- Google AdWords
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
- Google AdSense
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense
- Media buying & selling
Setting up the objectives
Understand the key tasks to draft an “awesome” digital media plan
Segmentation & targeting of the audience
Best practice to execute the campaigns post the media plan
Understanding multiple formats & appropriate for our targeted digital platforms
- Video Marketing
What is Video Marketing
Difference between Video Marketing Vs Video Optimization
How to promote videos through Google AdWords
How to Create in-stream Ads
How to increase Video views
What is CPV and CPM
Video Marketing basic concepts
True View Ads vs Stream Ads
How to create Sequence Ads
How to create Bumper Ads
- Video Optimization
Video Optimization Basics
How to increase your views on YouTube
How to monetize your YouTube video
How to rank videos in 24hr in YouTube
YouTube Ranking Techniques
Annotations
Using YouTube Cards
- Setting-up an Email Marketing Machine
- ISPs, Hosting Facility and MTA
- IP/DNS and Shared vs. Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces
- Effective Email Content
Conversation, Relevance, Incentives
Timing, Creative & Copy, Attributes
- Customer Acquisition Strategies
Rented List Emails
Co-branded Emails
Third Party Email Newsletters
Viral Emails
Event Triggered Emails
House E-newsletters
- Effective Creative Introducing
CRABS- Does your Emails have Crabs
Email Template Model
Best Practices
NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Nurturing & Automation
Tools to Enhance Lead Nurturing
Enhance Better Reach
Analyze Behavior Patterns
Analytics
Automation and More
- Resources to do situational analysis and progressive updates
Customer Personal Toolkit
Complete Email Marketing Worksheet
Content Editorial Calendar
Digital Marketing Strategy Toolkit
Email Contact Strategy Template
Email Campaign Calculator
Email Marketing Health Check
Structuring Digital Marketing Team
Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Email Automation
Introduction to Automation
What is Automation
How does it Work
What are the Benefits
Choosing an Automation Platform
Features & Functions Available
What are Workflows How to Create a Workflow
Cost
Most Widely Used Platforms
- Inbound Marketing
What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers
- Landing Page Design Concepts
Conversion Oriented Landing Page Design
Investment in Landing Page
Is it for me
What is it
Critical Concerns to Address on Landing Page
What’s the Next Step
- HTML Basics
Web Page Basics: What is HTML, JavaScript, CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
- Website planning/Creation/Optimization
Webpage and website
Basics of HTML
Other languages for website creation
Common tag
PHP Based Platform
What is a webpage
Types of Website
Difference between Blog and Service Webpage
WordPress
Difference between themes and plugins
Posts vs pages
Category vs tags
General Customization
What is WordPress
How to change theme in WordPress
How to use plugin
How to install WordPress
How to upload Demo content
How to install premium plugins
Difference between Free themes and premium themes
Create Posts and Pages
- Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content
- Attracting your potential customers into conversion funnel
Various Ways to Build Reach Through Digital Marketing
What are Engagement Magnets
How to Identify Right Set of Engagement Magnets for your Business
Effectiveness of Various Engagement Magnets
Digital Reach Building Strategy Through Inbound Interest Generation
- Converting your prospects into leads using emails
What is Audience Aggregation
Benefits of Audience Aggregation
How to do Audience Aggregation Through Emails
- Role of Conversion
Understanding Customer Psyche
Conversion Optimization
User Flow and Persuasion
Online Persuasion
True Meaning of Landing Page User Flow and Online Persuasion
- Conversion Optimization Patterns for Engaging website Visitors
Patterns for Engaging Website Visitors
Pattern #1 – Pop-Ups
Pattern #2 – Pop Under Call-to-Action
Pattern #3 – Inside Article CTA
- Lifecycle Emails
What are Lifecycle Emails
Where do Lifecycle Emails fit in
Tools used for Lifecycle Emails
Lifecycle Emails – Case Studies
Lead Nurturing with Drip Email Marketing: Implementation
- Affiliate Marketing
Understanding Affiliate Marketing
Google Analytics
Google AdWords
Google AdSense
Google Webmaster
Banners, Promos, Discounts
Different type of campaigns
Email campaign
Campaign measurement and Tracking
- Website planning/Creation/Optimization
Webpage and website
HTML basics
Other languages for website creation
Common tag
PHP Based Platform
What is a webpage
Types of Website
Difference between Blog and Service Webpage
WordPress
Difference between themes and plugins
Posts vs pages
Category vs tags
General Customization
What is WordPress
How to change theme in WordPress
How to use plugin
How to install WordPress
How to upload Demo content
How to install premium plugins
Difference between Free themes and premium themes
Create Posts and Pages
- HTML Basics
Web Page Basics: What is HTML, JavaScript, CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
- E-Commerce SEO
What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
- What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and "ROI" parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques
- Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content
- Digital Marketing Overview
Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
Key Terminologies in Online Marketing
Overview to Content Management System
Overview of case studies and business model
Introduction to SEO, How Do Search engines work
Search Engine Algorithms & google algorithm Updates
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Content development strategy
- Mobile marketing Overview
App Marketing Overview
App Store Optimization Overview
Mobile Marketing
Understanding Mobile Devices
Impact of Mobile Marketing in Social Media
Mobile Marketing Analytics
Mobile Apps Engagement
Growth in the Mobile Industry
Promoting Site in Mobile Apps
Benefits of Mobile Marketing
Targeting Options in Mobile Apps
Mobile Marketing Goals
Mobile Ad Formats
Reporting in Mobile Ads
Google AdWords
- App Marketing/App Store Optimization
What is App Marketing
App Store Optimization
How to decide Target Cost Per Install
How to increase install in Play Store
How to generate downloads through Facebook
How to make business from mobile marketing
Effective mobile marketing strategy
Create iOS and Android App Ads
How to lower Target CPI
How to target potential customers through search engine marketing
- Content Marketing/Blog Management
What is Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content
- Introduction
What’s analysis
Is analysis worth the effort
Small businesses
Medium and Large-scale businesses
Analysis vs Intuition
Introduction to Web Analytics
- Google Analytics
- Getting Started with Google Analytics
- How Google Analytics works
Accounts, profiles and user’s navigation
Google Analytics
Basic Metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, AdSense
- Content Performance Analysis
Pages and Landing Pages
Event Tracking and AdSense
Site Search
- Visitors Analysis
Unique visitors
Geographic and language information
Technical reports
Benchmarking
- Social Media Analytics
Facebook Insights
Twitter Analytics
YouTube Analytics
Social Ad Analytics /ROI measurement
- Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Common mistakes analysts make
Additional Web analytics tools
- Social CRM & Analysis
Radian6
Sentiment Analysis
Workflow Management
Text Analytics
- Digital Analytics
Web Masters
AdWords Reports, Custom Reports, Custom Dimensions
Dashboard and Segmentation
Multi-Channel Funnels Reports
Attribution modeling and reports
- Platform Principles
The platform components
The data model
Measurement Protocol data collection
Importing data into Google Analytics
Reporting APIs and Report Sampling
- Google Tag Manager
Introduction to Google Tag Manager
Install Google Tag Manager
Explore Google Tag Interface
Create a new FREE account in Google Tag Manager
Learn about the admin session of the google Tag Manager
Learn to install Google Tag Manager on a Live Demo Website
Install GTM on a HTML Website
About google Analytics
Google Analytics Account Creation
Integration of Google Analytics with the help of GTM
YouTube video tracking using GTM and Google analytics
Social media button clicking using GTM
Phone number tracking using GTM
Wikipedia Link Tracking using Google Analytics & GTM
White Paper PDF download tracking with Google Analytics & GTM
Facebook Marketing with the help of Google Tag Manager
Facebook Re-marketing with the Help of GTM
Time based trigger & messages on our website with GTM
Advanced Data layer in GTM
Advanced concepts in GTM
Facebook Sales Vs Ads Amount Spend Tracking
Find the traffic based on the browser’s location using GA & GTM
Find the Text copied from website using Google Analytics & GTM
Track the Product Purchase on Our Google Analytics using GTM
Google Tag Manager and channel marketing
Learn How to track Google Ads Conversion Purchase using GTM
LinkedIn Conversion Tracking & Marketing using GTM
Quora content Marketing & Re-marketing using GTM
Shopify GTM installation & Tracking and its Limitations
New Rollouts in GTM
Improve GTM performance using Custom Templates
Common Mistakes and Solutions
- Online Reputation Management (ORM)
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
Step-by-step guide to overcome bad reputation
Understanding ORM scenarios
How to deal with criticism online
Some proven ways for build positive brand reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
Best examples of online reputation management
ORM Case Studies
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Mock Interviews
Projects
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Yes, all the training modules are updated as per the international standards and requirements. We provide the latest knowledge to the students.
The software dynamic is being used by various multi-national companies. Also, the demand is increasing day by day.
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Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Assignment
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WHAT OUR ALUMNI SAYS ABOUT US
Rajeev
Digital Marketing
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice. Read more...
Sushmita
Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Team. Read more...
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