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Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

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Course Duration

60 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

prof trained

500+

Professionals Trained
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4+

Batches every month
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20+

Countries & Counting
corporate

100+

Corporate Served

  • Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
  • Things you will learn:
    • The rise in the industry surely comes with digital marketing training companies in India.

      With a digital marketing training course, you can secure a high-paying job in this domain.

      You get the knowledge to implement each concept as per the different organizational goals.

      You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.

Digital Marketing Certification Training

About-Us-Course

  • The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.
    • You will learn to build paid campaigns on social media platforms and Google analytics.

      You will learn to generate high-converting leads by attracting an audience in real-time.

      You can develop an understanding of digital marketing concepts from domain-specific professionals.

  • The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge

  • The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.
    • Once you start working, your salary will keep on increasing.

      You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary

      You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary

  • So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.

  • During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.
    • You develop an understanding of a variety of learning streams with innovation.

      You can also showcase your skills with confidence.

      You can also apply for a global certification exam with the right skillset.

      You become capable of cracking the certification on the very first attempt.

  • Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.
    • Why Digital Marketing

      • Digital marketing involves the promotion of products and services through digital modes.
        • Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing
          • Digital Marketing is in trend attracting every other business to start making use of it.
            • Every business today has accepted the significance of digital marketing.

              Why Choose Digital Marketing as a Career Option

              • Digital marketing brings more opportunities when utilized correctly.
                • The usage of smartphones is increasing with time that opens doors for businesses to advertise.
                  • The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.
                    • You can work in various profiles after the completion of the digital marketing training course.

                  • After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.
                    • You must have the understanding to plan social media content.

                      Should know to track various social media campaigns for effective results and optimizing the budget

                      Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.

                      Must develop an understanding of digital marketing trends and technologies.

                      Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc

                  • Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.
                    • The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.

                      Even small organizations also hire digital marketing professionals.

                      The big brands running various paid campaigns try to attract an audience in real-time.

                      You are a more competent, confident, and knowledgeable resource

                  • Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.
                    • The training certificate is accepted all over the world.

                      You can easily make the progress in your career.

                      You will grow much faster with an attractive hike in your salaries.

                  Why Should You Learn Digital Marketing Training?

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                  Plenary for Digital Marketing Certification Training

                  Track Week Days Weekends Fast Track
                  Course Duration 40-45 Days 7 Weekends 8 Days
                  Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
                  Training Mode Classroom/Online Classroom/Online Classroom/Online
                  Course Price at :
                  17,10019,000
                  10% OFF Expires in01D 08H 53M 23S

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                  Program Core Credentials

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                  Trainer Profiles

                  Industry Experts

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                  Trained Students

                  10000+

                  industry

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                  Corporate Training

                  For India & Abroad

                  abrord

                  Job Assistance

                  100%

                  BATCH TIMINGS

                  Digital Marketing Certification Training Upcoming Batches

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                  Digital Marketing Certification Training

                  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
                    • SEM/SMO Expert

                      Social Media Manager

                      Email Marketers

                      E-Commerce SEO & E-Commerce Marketing

                      Mobile Marketing/App Marketing/APP Store Optimization

                      Web Analytics & Report

                      Google Tag Manager

                      Online Reputation Management(ORM)

                  Get full course syllabus in your inbox

                  • Digital Marketing Overview
                    • Overview of Digital Marketing

                      Different online marketing channels

                      How is it different from Traditional Marketing

                      Understand the journey of online customer

                      Key Terminologies in Online Marketing

                      Overview to Content Management System

                      Overview of case studies and business model

                      Introduction to SEO, How Do Search engines work

                      Search Engine Algorithms & google algorithm Updates

                      Google Search Console

                      Competition Analysis

                      On-page, and Off-Page Optimization strategies

                      Content development strategy

                  • Search Engine Marketing - SEM
                    • What is SEM Why SEM

                      What is Google AdWords Why Google AdWords

                      Google Network

                      AdWords Terminologies

                      How Does the SEM Auction Work

                      Structure of an AdWords Account

                      Campaign Types – Introduction to Search, Display (including Videos),

                      Shopping and Mobile-specific campaign types, and when/why to use them.

                  • Creation of Search Network Campaign
                    • What are Ads

                      Ad Formats

                      Ad Text Policies

                      Ad Text Best Practices

                      DKI

                      Ad Extensions

                      Keyword Research

                      Tools – Keyword Planner & Estimator

                      Keyword Match types

                      Keyword Strategies

                      Landing Page

                      Bidding and Budget

                      Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

                  • Creation of Google Display Network
                    • GDN Targeting Options

                      Display Ad Formats

                      Ad Gallery Tool

                      Conversion Tracking

                      GDN Campaign Creation – Demo

                      Remarketing

                      Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

                      Advanced Display: Smart Display Campaigns

                  • Mobile Ad Campaigns
                    • Universal App Campaigns

                      Mobile-Specific Bidding and Targeting Strategies

                      Measuring Mobile Ad Performance and Conversions Report Editor

                      Optimization Strategies

                      Account Audit Demo

                  • Shopping Campaigns – Introduction
                    • What are Google Shopping Ads /Product Listing Ads

                      Where do they appear on Google What Shoppers on the internet do

                      What retailers need – New Advertising technologies

                      Google Shopping set retailers up for success

                      Features of Google Shopping Why PLA’s

                      Path to creating PLA Ads

                      Merchant Centre Steps

                      Create Shopping Campaign on Google AdWords

                      Track Performance and Optimize the Campaigns

                  • Introduction to SEO
                    • What is Search Engine Optimization

                      Indexing & Crawling Basics

                      Optimizing Crawl Budget

                  • Organic Search vs. Paid Search Results
                    • Anatomy of a Search Result (Search Snippet)

                      What is On-page SEO (Content, Architecture, HTML)

                      What is Off-page SEO/Link Building (Social, Content-based, PR)

                  • Keyword Research
                    • Finding Seed Keywords: Mind Map for Keyword Research

                      Using Wikipedia, Forums for Keyword Research

                      Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

                      Google Keyword Planner Tool

                  • On-page SEO
                    • On-page SEO Elements

                      Crawling: XML, HTML Sitemaps, Robots.txt

                      Content Clusters (Creating SEO-based content)

                      Negative on-page to avoid

                  • Technical SEO
                    • URL Architecture

                      Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

                      301 Redirects

                  • Mobile SEO
                    • Mobile Websites: Responsive, Adaptive, Dynamic

                      Optimising for Voice Search

                      Schema markup

                      What is Schema & Why is it relevant to SEO.

                      Schema Types – Micro, JSON-LD

                      Common JSON Schema Tags – Organisation, Website, Blog Posting

                      How Schema shows up in SERPs

                  • Off-page SEO
                  • Link Building
                    • What is Link Building

                      Link Building Tactics

                      Manual Link Building Process

                      Link Building Metrics

                  • Social SEO
                    • Quora

                      YouTube Video SEO

                      SlideShare, Scribd and other Social Channels for SEO

                  • Local SEO
                    • What is Local SEO, Pigeon Update

                      Google My Business, Bing Places

                      Local Pages on your website

                      Local Listings/Citations

                      Backlink audit of one website

                      How to audit backlinks of competitors and gain insights

                  • SEO Audit, Tools, Measurement
                    • SEO Audits

                      Different Types of SEO Audits

                      Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

                      Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

                      Google Search Console

                  • Algorithm Updates
                    • History of Google Algorithms

                      Panda, Penguin, Pigeon, Caffeine updates

                      RankBrain and the Future of SEO

                  • Measurement with Google Analytics
                    • Basics of Google Analytics

                      SEO Metrics to Measure – On-page, Off-page, Technical

                      SEO Reporting

                  • Google AdSense
                    • What Is Google AdSense

                      Difference between Google AdWords vs Google Analytics

                      How much minimum traffic i need for Google AdSense approval

                      Which sizes for AdSense is very effective

                      How to create google AdSense account

                      Different types of Ad unit

                      Plugin for AdSense integration

                      AdSense Reports Study

                      Difference between Google AdSense vs Affiliate Marketing

                      What is CPC

                      Easy steps for Google AdSense

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                  • Digital Marketing Overview
                    • Overview of Digital Marketing

                      Different online marketing channels

                      How is it different from Traditional Marketing

                      Understand the journey of online customer

                      Key Terminologies in Online Marketing

                      Overview to Content Management System

                      Overview of case studies and business model

                      Introduction to SEO, How Do Search engines work

                      Search Engine Algorithms & google algorithm Updates

                      Google Search Console

                      Competition Analysis

                      On-page, and Off-Page Optimization strategies

                      Content development strategy

                  • Social Media Marketing
                    • Brief to social media marketing

                      Key steps for social media success.

                      Social Media Statistics & Strategy

                      Importance of using essential social media tools

                      Social media marketing integration.

                  • Creating Content for Facebook & Social Media
                    • Why Content is the foundation of SMM

                      Psychology of Social Sharing

                      Building Content That is Inherently Shareable

                  • Facebook marketing
                    • Facebook Page Best Practices

                      KPIs to measure success

                      Facebook Insights

                      Facebook Business Manager

                  • Facebook advertising
                    • How does Facebook Advertising Work

                      Facebook Ad Campaign Objectives

                      Facebook Ad Targeting

                  • YouTube marketing
                    • YouTube Marketing Overview

                      YouTube Marketing Strategy

                      How to Find Video Ideas with Competitor Analysis

                      How to Find YouTube Video Ideas with Keyword Research

                      YouTube Account Setup

                      YouTube Account Optimisation

                      YouTube Banner

                      YouTube Channel Tags

                      YouTube SEO

                      Enable Custom Thumbnails

                      YouTube Thumbnails

                      YouTube Cards

                      YouTube Comments

                      Manage Multiple YouTube Accounts

                      YouTube Monetisation

                      YouTube Ads

                      YouTube Analytics

                  • Twitter marketing
                    • Twitter Marketing for Brand Awareness

                      Twitter Ads

                      Twitter Analytics

                      Twitter Tools

                  • LinkedIn marketing
                    • LinkedIn for Personal Branding

                      Brand Marketing on LinkedIn

                      LinkedIn Company Pages

                      LinkedIn Advanced Search

                      LinkedIn Premium

                      LinkedIn Ads

                  • Pinterest marketing
                    • Pinterest for business

                      Marketing on Pinterest

                      Best Practices

                      Leveraging Rich Pins

                      Analytics & Measurement

                  • Instagram Marketing
                    • Optimizing your Instagram business profile

                      Crafting an Instagram content strategy

                      Best Practices

                      Influencer Marketing on Instagram

                      Analytics & Measurement

                      Instagram Ads

                  • Quora Marketing
                    • Why Market Your Business on Quora

                      Quora Marketing Strategy

                      Quora Account Setup

                      Quora Account Optimisation

                      Build a List of Questions to Answer

                      Format Your Answers for Maximum Clicks

                      Quora Promotion

                      Find Blog Post Ideas with Quora

                      Quora Business Page Setup

                      Quora Analytics

                  • Snapchat Marketing
                    • Snapchat for business

                      Building a following

                      Driving Engagement

                      Analytics & Measurement

                  • Document Sharing Site
                  • Overview of Online Reputation Management (ORM)
                  • Social media measurement and reporting
                  • Online Reputation Management (ORM)
                    • What is ORM

                      Why ORM is important for your business

                      Factors of Online Reputation Management

                      Negative effects of bad online reputation

                      How to get customer reviews

                      Monitor Online Conversations

                      Don'ts of Online Reputation Management

                      Do's of Online Reputation Management

                      How to Improve Your Reputation

                      Tools of Online Reputation Management

                      Introduction to Google Alerts

                      Different Types of Google Alerts

                  • Google AdWords
                    • What is Google AdWords Why Google AdWords

                      Google Network

                      AdWords Terminologies

                  • Google AdSense
                    • What Is Google AdSense

                      Difference between Google AdWords vs Google Analytics

                      How much minimum traffic i need for Google AdSense approval

                      Which sizes for AdSense is very effective

                      How to create google AdSense account

                      Different types of Ad unit

                      Plugin for AdSense integration

                      AdSense Reports Study

                      Difference between Google AdSense vs Affiliate Marketing

                      What is CPC

                      Easy steps for Google AdSense

                  • Media buying & selling
                    • Setting up the objectives

                      Understand the key tasks to draft an “awesome” digital media plan

                      Segmentation & targeting of the audience

                      Best practice to execute the campaigns post the media plan

                      Understanding multiple formats & appropriate for our targeted digital platforms

                  • Video Marketing
                    • What is Video Marketing

                      Difference between Video Marketing Vs Video Optimization

                      How to promote videos through Google AdWords

                      How to Create in-stream Ads

                      How to increase Video views

                      What is CPV and CPM

                      Video Marketing basic concepts

                      True View Ads vs Stream Ads

                      How to create Sequence Ads

                      How to create Bumper Ads

                  • Video Optimization
                    • Video Optimization Basics

                      How to increase your views on YouTube

                      How to monetize your YouTube video

                      How to rank videos in 24hr in YouTube

                      YouTube Ranking Techniques

                      Annotations

                      Using YouTube Cards

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                  • Setting-up an Email Marketing Machine
                  • ISPs, Hosting Facility and MTA
                  • IP/DNS and Shared vs. Dedicated IPs
                  • MX Record, Whitelisting, Response Handlers and Bounces
                  • Effective Email Content
                    • Conversation, Relevance, Incentives

                      Timing, Creative & Copy, Attributes

                  • Customer Acquisition Strategies
                    • Rented List Emails

                      Co-branded Emails

                      Third Party Email Newsletters

                      Viral Emails

                      Event Triggered Emails

                      House E-newsletters

                  • Effective Creative Introducing
                    • CRABS- Does your Emails have Crabs

                      Email Template Model

                      Best Practices

                      NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

                  • Nurturing & Automation
                    • Tools to Enhance Lead Nurturing

                      Enhance Better Reach

                      Analyze Behavior Patterns

                      Analytics

                      Automation and More

                  • Resources to do situational analysis and progressive updates
                    • Customer Personal Toolkit

                      Complete Email Marketing Worksheet

                      Content Editorial Calendar

                      Digital Marketing Strategy Toolkit

                      Email Contact Strategy Template

                      Email Campaign Calculator

                      Email Marketing Health Check

                      Structuring Digital Marketing Team

                      Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

                  • Email Automation
                    • Introduction to Automation

                      What is Automation

                      How does it Work

                      What are the Benefits

                      Choosing an Automation Platform

                      Features & Functions Available

                      What are Workflows How to Create a Workflow

                      Cost

                      Most Widely Used Platforms

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                  • Inbound Marketing
                    • What is Inbound Marketing

                      Inbound Marketing Process

                      Content Marketing Concepts

                      Strategies for Inbound Marketing

                      Tools for Inbound Marketing

                      Using a CRM

                      Delight your Customers

                  • Landing Page Design Concepts
                    • Conversion Oriented Landing Page Design

                      Investment in Landing Page

                      Is it for me

                      What is it

                      Critical Concerns to Address on Landing Page

                      What’s the Next Step

                  • HTML Basics
                    • Web Page Basics: What is HTML, JavaScript, CSS

                      Basic HTML Tags to create a web page

                      HTML Tags for SEO: Title, H1, META Tags, IMG, A

                      On-page SEO Elements

                      Crawling: XML, HTML Sitemaps, Robots.txt

                      Content Clusters (Creating SEO-based content)

                      Negative on-page to avoid

                  • Website planning/Creation/Optimization
                    • Webpage and website

                      Basics of HTML

                      Other languages for website creation

                      Common tag

                      PHP Based Platform

                      What is a webpage

                      Types of Website

                      Difference between Blog and Service Webpage

                      WordPress

                      Difference between themes and plugins

                      Posts vs pages

                      Category vs tags

                      General Customization

                      What is WordPress

                      How to change theme in WordPress

                      How to use plugin

                      How to install WordPress

                      How to upload Demo content

                      How to install premium plugins

                      Difference between Free themes and premium themes

                      Create Posts and Pages

                  • Content Marketing
                    • How many types of Content Marketing

                      What is a writer

                      Difference between Informative and Potential Content

                      Content Marketing Do's and Don’ts

                      Content Planning

                      Final words on your Strategy

                      How to generate leads through potential content

                      How to target potential customers through right content

                      Find right keywords for content marketing

                      Effective content marketing strategy

                      Let’s talk about strategy for content marketing

                      Analyzing the keyword for content

                  • Attracting your potential customers into conversion funnel
                    • Various Ways to Build Reach Through Digital Marketing

                      What are Engagement Magnets

                      How to Identify Right Set of Engagement Magnets for your Business

                      Effectiveness of Various Engagement Magnets

                      Digital Reach Building Strategy Through Inbound Interest Generation

                  • Converting your prospects into leads using emails
                    • What is Audience Aggregation

                      Benefits of Audience Aggregation

                      How to do Audience Aggregation Through Emails

                  • Role of Conversion
                    • Understanding Customer Psyche

                      Conversion Optimization

                      User Flow and Persuasion

                      Online Persuasion

                      True Meaning of Landing Page User Flow and Online Persuasion

                  • Conversion Optimization Patterns for Engaging website Visitors
                    • Patterns for Engaging Website Visitors

                      Pattern #1 – Pop-Ups

                      Pattern #2 – Pop Under Call-to-Action

                      Pattern #3 – Inside Article CTA

                  • Lifecycle Emails
                    • What are Lifecycle Emails

                      Where do Lifecycle Emails fit in

                      Tools used for Lifecycle Emails

                      Lifecycle Emails – Case Studies

                      Lead Nurturing with Drip Email Marketing: Implementation

                  • Affiliate Marketing
                    • Understanding Affiliate Marketing

                      Google Analytics

                      Google AdWords

                      Google AdSense

                      Google Webmaster

                      Banners, Promos, Discounts

                      Different type of campaigns

                      Email campaign

                      Campaign measurement and Tracking

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                  • Website planning/Creation/Optimization
                    • Webpage and website

                      HTML basics

                      Other languages for website creation

                      Common tag

                      PHP Based Platform

                      What is a webpage

                      Types of Website

                      Difference between Blog and Service Webpage

                      WordPress

                      Difference between themes and plugins

                      Posts vs pages

                      Category vs tags

                      General Customization

                      What is WordPress

                      How to change theme in WordPress

                      How to use plugin

                      How to install WordPress

                      How to upload Demo content

                      How to install premium plugins

                      Difference between Free themes and premium themes

                      Create Posts and Pages

                  • HTML Basics
                    • Web Page Basics: What is HTML, JavaScript, CSS

                      Basic HTML Tags to create a web page

                      HTML Tags for SEO: Title, H1, META Tags, IMG, A

                      On-page SEO Elements

                      Crawling: XML, HTML Sitemaps, Robots.txt

                      Content Clusters (Creating SEO-based content)

                      Negative on-page to avoid

                  • E-Commerce SEO
                    • What is E-commerce SEO

                      Understanding of Best product keywords

                      How to index product in search engine

                      Rank on Potential Keywords

                      Increase Quality Backlinks

                  • What is Ecommerce Marketing
                    • Difference between Normal SEO and Ecommerce website SEO

                      What is the role of reviews in ecommerce marketing

                      Product presentation and "ROI" parameter

                      How to think as a customer

                      Boosting sales

                      How to increase ecommerce sales through Facebook

                      Ecommerce basic concepts

                      How to promote large products in single click

                      Effective strategy plan for Ecommerce website

                      Cart development techniques

                  • Content Marketing
                    • How many types of Content Marketing

                      What is a writer

                      Difference between Informative and Potential Content

                      Content Marketing Do's and Don’ts

                      Content Planning

                      Final words on your Strategy

                      How to generate leads through potential content

                      How to target potential customers through right content

                      Find right keywords for content marketing

                      Effective content marketing strategy

                      Let’s talk about strategy for content marketing

                      Analyzing the keyword for content

                  Get full course syllabus in your inbox

                  • Digital Marketing Overview
                    • Overview of Digital Marketing

                      Different online marketing channels

                      How is it different from Traditional Marketing

                      Understand the journey of online customer

                      Key Terminologies in Online Marketing

                      Overview to Content Management System

                      Overview of case studies and business model

                      Introduction to SEO, How Do Search engines work

                      Search Engine Algorithms & google algorithm Updates

                      Google Search Console

                      Competition Analysis

                      On-page, and Off-Page Optimization strategies

                      Content development strategy

                  • Mobile marketing Overview
                    • App Marketing Overview

                      App Store Optimization Overview

                      Mobile Marketing

                      Understanding Mobile Devices

                      Impact of Mobile Marketing in Social Media

                      Mobile Marketing Analytics

                      Mobile Apps Engagement

                      Growth in the Mobile Industry

                      Promoting Site in Mobile Apps

                      Benefits of Mobile Marketing

                      Targeting Options in Mobile Apps

                      Mobile Marketing Goals

                      Mobile Ad Formats

                      Reporting in Mobile Ads

                      Google AdWords

                  • App Marketing/App Store Optimization
                    • What is App Marketing

                      App Store Optimization

                      How to decide Target Cost Per Install

                      How to increase install in Play Store

                      How to generate downloads through Facebook

                      How to make business from mobile marketing

                      Effective mobile marketing strategy

                      Create iOS and Android App Ads

                      How to lower Target CPI

                      How to target potential customers through search engine marketing

                  • Content Marketing/Blog Management
                    • What is Content Marketing

                      How many types of Content Marketing

                      What is a writer

                      Difference between Informative and Potential Content

                      Content Marketing Do's and Don’ts

                      Content Planning

                      Final words on your Strategy

                      How to generate leads through potential content

                      How to target potential customers through right content

                      Find right keywords for content marketing

                      Effective content marketing strategy

                      Let’s talk about strategy for content marketing

                      Analyzing the keyword for content

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                  • Introduction
                    • What’s analysis

                      Is analysis worth the effort

                      Small businesses

                      Medium and Large-scale businesses

                      Analysis vs Intuition

                      Introduction to Web Analytics

                  • Google Analytics
                  • Getting Started with Google Analytics
                  • How Google Analytics works
                    • Accounts, profiles and user’s navigation

                      Google Analytics

                      Basic Metrics

                      The main sections of Google Analytics reports

                      Traffic Sources

                      Direct, referring, and search traffic

                      Campaigns

                      AdWords, AdSense

                  • Content Performance Analysis
                    • Pages and Landing Pages

                      Event Tracking and AdSense

                      Site Search

                  • Visitors Analysis
                    • Unique visitors

                      Geographic and language information

                      Technical reports

                      Benchmarking

                  • Social Media Analytics
                    • Facebook Insights

                      Twitter Analytics

                      YouTube Analytics

                      Social Ad Analytics /ROI measurement

                  • Actionable Insights and the Big Picture
                    • Recap of Google Analytics reports and tools

                      Finding actionable insights

                      Getting the organization involved

                      Creating a data-driven culture

                      Resources

                      Common mistakes analysts make

                      Additional Web analytics tools

                  • Social CRM & Analysis
                    • Radian6

                      Sentiment Analysis

                      Workflow Management

                      Text Analytics

                  • Digital Analytics
                    • Web Masters

                      AdWords Reports, Custom Reports, Custom Dimensions

                      Dashboard and Segmentation

                      Multi-Channel Funnels Reports

                      Attribution modeling and reports

                  • Platform Principles
                    • The platform components

                      The data model

                      Measurement Protocol data collection

                      Importing data into Google Analytics

                      Reporting APIs and Report Sampling

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                  • Google Tag Manager
                    • Introduction to Google Tag Manager

                      Install Google Tag Manager

                      Explore Google Tag Interface

                      Create a new FREE account in Google Tag Manager

                      Learn about the admin session of the google Tag Manager

                      Learn to install Google Tag Manager on a Live Demo Website

                      Install GTM on a HTML Website

                      About google Analytics

                      Google Analytics Account Creation

                      Integration of Google Analytics with the help of GTM

                      YouTube video tracking using GTM and Google analytics

                      Social media button clicking using GTM

                      Phone number tracking using GTM

                      Wikipedia Link Tracking using Google Analytics & GTM

                      White Paper PDF download tracking with Google Analytics & GTM

                      Facebook Marketing with the help of Google Tag Manager

                      Facebook Re-marketing with the Help of GTM

                      Time based trigger & messages on our website with GTM

                      Advanced Data layer in GTM

                      Advanced concepts in GTM

                      Facebook Sales Vs Ads Amount Spend Tracking

                      Find the traffic based on the browser’s location using GA & GTM

                      Find the Text copied from website using Google Analytics & GTM

                      Track the Product Purchase on Our Google Analytics using GTM

                      Google Tag Manager and channel marketing

                      Learn How to track Google Ads Conversion Purchase using GTM

                      LinkedIn Conversion Tracking & Marketing using GTM

                      Quora content Marketing & Re-marketing using GTM

                      Shopify GTM installation & Tracking and its Limitations

                      New Rollouts in GTM

                      Improve GTM performance using Custom Templates

                      Common Mistakes and Solutions

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                  • Online Reputation Management (ORM)
                    • What is ORM

                      Why ORM is important for your business

                      Factors of Online Reputation Management

                      Negative effects of bad online reputation

                      Step-by-step guide to overcome bad reputation

                      Understanding ORM scenarios

                      How to deal with criticism online

                      Some proven ways for build positive brand reputation

                      How to get customer reviews

                      Monitor Online Conversations

                      Don'ts of Online Reputation Management

                      Do's of Online Reputation Management

                      How to Improve Your Reputation

                      Tools of Online Reputation Management

                      Introduction to Google Alerts

                      Different Types of Google Alerts

                      Best examples of online reputation management

                      ORM Case Studies

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                  Mock Interviews

                  Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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                  FAQ's

                  No, there is no need to have any experience. You are not required to be from an IT background. The course can be completed even by people from a non-IT background.

                  Yes, all the training modules are updated as per the international standards and requirements. We provide the latest knowledge to the students.

                  The software dynamic is being used by various multi-national companies. Also, the demand is increasing day by day.

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                  You must have a basic knowledge of operating computers.

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                  Certification

                  Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.

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