Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.
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Corporate Served- Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
- Things you will learn:
The rise in the industry surely comes with digital marketing training companies in India.
With a digital marketing training course, you can secure a high-paying job in this domain.
You get the knowledge to implement each concept as per the different organizational goals.
You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.
Digital Marketing Certification Training
- The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.
- The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge
You will learn to build paid campaigns on social media platforms and Google analytics.
You will learn to generate high-converting leads by attracting an audience in real-time.
You can develop an understanding of digital marketing concepts from domain-specific professionals.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.
- So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.
Once you start working, your salary will keep on increasing.
You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary
You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary
- During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.
You develop an understanding of a variety of learning streams with innovation.
You can also showcase your skills with confidence.
You can also apply for a global certification exam with the right skillset.
You become capable of cracking the certification on the very first attempt.
- Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.
- Digital marketing involves the promotion of products and services through digital modes.
- Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing
- Digital Marketing is in trend attracting every other business to start making use of it.
- Every business today has accepted the significance of digital marketing.
- Digital marketing brings more opportunities when utilized correctly.
- The usage of smartphones is increasing with time that opens doors for businesses to advertise.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.
- You can work in various profiles after the completion of the digital marketing training course.
Why Digital Marketing
Why Choose Digital Marketing as a Career Option
- After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.
You must have the understanding to plan social media content.
Should know to track various social media campaigns for effective results and optimizing the budget
Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.
Must develop an understanding of digital marketing trends and technologies.
Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc
- Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.
The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.
Even small organizations also hire digital marketing professionals.
The big brands running various paid campaigns try to attract an audience in real-time.
You are a more competent, confident, and knowledgeable resource
- Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.
The training certificate is accepted all over the world.
You can easily make the progress in your career.
You will grow much faster with an attractive hike in your salaries.
Why Should You Learn Digital Marketing Training?
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Course Duration
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CURRICULUM & PROJECTS
Digital Marketing Certification Training
- SEM/SMO Expert
- Social Media Manager
- Email Marketers
- E-Commerce SEO & E-Commerce Marketing
- Mobile Marketing/App Marketing/APP Store Optimization
- Web Analytics & Report
- Google Tag Manager
- Online Reputation Management(ORM)
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- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- What is SEM Why SEM
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s
- Path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- What is Search Engine Optimization
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
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- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- Brief to social media marketing
- Key steps for social media success.
- Social Media Statistics & Strategy
- Importance of using essential social media tools
- Social media marketing integration.
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- What is Google AdWords Why Google AdWords
- Google Network
- AdWords Terminologies
- What Is Google AdSense
- Difference between Google AdWords vs Google Analytics
- How much minimum traffic i need for Google AdSense approval
- Which sizes for AdSense is very effective
- How to create google AdSense account
- Different types of Ad unit
- Plugin for AdSense integration
- AdSense Reports Study
- Difference between Google AdSense vs Affiliate Marketing
- What is CPC
- Easy steps for Google AdSense
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
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- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
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- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- Webpage and website
- Basics of HTML
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets
- How to Identify Right Set of Engagement Magnets for your Business
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- What is Audience Aggregation
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
- What are Lifecycle Emails
- Where do Lifecycle Emails fit in
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
- Understanding Affiliate Marketing
- Google Analytics
- Google AdWords
- Google AdSense
- Google Webmaster
- Banners, Promos, Discounts
- Different type of campaigns
- Email campaign
- Campaign measurement and Tracking
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- Webpage and website
- HTML basics
- Other languages for website creation
- Common tag
- PHP Based Platform
- What is a webpage
- Types of Website
- Difference between Blog and Service Webpage
- WordPress
- Difference between themes and plugins
- Posts vs pages
- Category vs tags
- General Customization
- What is WordPress
- How to change theme in WordPress
- How to use plugin
- How to install WordPress
- How to upload Demo content
- How to install premium plugins
- Difference between Free themes and premium themes
- Create Posts and Pages
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- What is E-commerce SEO
- Understanding of Best product keywords
- How to index product in search engine
- Rank on Potential Keywords
- Increase Quality Backlinks
- Difference between Normal SEO and Ecommerce website SEO
- What is the role of reviews in ecommerce marketing
- Product presentation and "ROI" parameter
- How to think as a customer
- Boosting sales
- How to increase ecommerce sales through Facebook
- Ecommerce basic concepts
- How to promote large products in single click
- Effective strategy plan for Ecommerce website
- Cart development techniques
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
Get full course syllabus in your inbox
- Overview of Digital Marketing
- Different online marketing channels
- How is it different from Traditional Marketing
- Understand the journey of online customer
- Key Terminologies in Online Marketing
- Overview to Content Management System
- Overview of case studies and business model
- Introduction to SEO, How Do Search engines work
- Search Engine Algorithms & google algorithm Updates
- Google Search Console
- Competition Analysis
- On-page, and Off-Page Optimization strategies
- Content development strategy
- App Marketing Overview
- App Store Optimization Overview
- Mobile Marketing
- Understanding Mobile Devices
- Impact of Mobile Marketing in Social Media
- Mobile Marketing Analytics
- Mobile Apps Engagement
- Growth in the Mobile Industry
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Targeting Options in Mobile Apps
- Mobile Marketing Goals
- Mobile Ad Formats
- Reporting in Mobile Ads
- Google AdWords
- What is App Marketing
- App Store Optimization
- How to decide Target Cost Per Install
- How to increase install in Play Store
- How to generate downloads through Facebook
- How to make business from mobile marketing
- Effective mobile marketing strategy
- Create iOS and Android App Ads
- How to lower Target CPI
- How to target potential customers through search engine marketing
- What is Content Marketing
- How many types of Content Marketing
- What is a writer
- Difference between Informative and Potential Content
- Content Marketing Do's and Don’ts
- Content Planning
- Final words on your Strategy
- How to generate leads through potential content
- How to target potential customers through right content
- Find right keywords for content marketing
- Effective content marketing strategy
- Let’s talk about strategy for content marketing
- Analyzing the keyword for content
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- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
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- Introduction to Google Tag Manager
- Install Google Tag Manager
- Explore Google Tag Interface
- Create a new FREE account in Google Tag Manager
- Learn about the admin session of the google Tag Manager
- Learn to install Google Tag Manager on a Live Demo Website
- Install GTM on a HTML Website
- About google Analytics
- Google Analytics Account Creation
- Integration of Google Analytics with the help of GTM
- YouTube video tracking using GTM and Google analytics
- Social media button clicking using GTM
- Phone number tracking using GTM
- Wikipedia Link Tracking using Google Analytics & GTM
- White Paper PDF download tracking with Google Analytics & GTM
- Facebook Marketing with the help of Google Tag Manager
- Facebook Re-marketing with the Help of GTM
- Time based trigger & messages on our website with GTM
- Advanced Data layer in GTM
- Advanced concepts in GTM
- Facebook Sales Vs Ads Amount Spend Tracking
- Find the traffic based on the browser’s location using GA & GTM
- Find the Text copied from website using Google Analytics & GTM
- Track the Product Purchase on Our Google Analytics using GTM
- Google Tag Manager and channel marketing
- Learn How to track Google Ads Conversion Purchase using GTM
- LinkedIn Conversion Tracking & Marketing using GTM
- Quora content Marketing & Re-marketing using GTM
- Shopify GTM installation & Tracking and its Limitations
- New Rollouts in GTM
- Improve GTM performance using Custom Templates
- Common Mistakes and Solutions
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- What is ORM
- Why ORM is important for your business
- Factors of Online Reputation Management
- Negative effects of bad online reputation
- Step-by-step guide to overcome bad reputation
- Understanding ORM scenarios
- How to deal with criticism online
- Some proven ways for build positive brand reputation
- How to get customer reviews
- Monitor Online Conversations
- Don'ts of Online Reputation Management
- Do's of Online Reputation Management
- How to Improve Your Reputation
- Tools of Online Reputation Management
- Introduction to Google Alerts
- Different Types of Google Alerts
- Best examples of online reputation management
- ORM Case Studies
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The software dynamic is being used by various multi-national companies. Also, the demand is increasing day by day.
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WHAT OUR ALUMNI SAYS ABOUT US
Rajeev
Digital Marketing
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice. Read more...
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Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Team. Read more...
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