Become an expert in running Google ads. Enroll today to learn under a Google AdWords expert.
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Corporate Served- Google AdWords is basically an online advertising principle that has been officially created by Google itself. Google AdWords is a legit platform where advertisers bid to portray brief advertisements, service providers, product listings, or videos to web users respectively. Google AdWords comes with a lot of benefits like no other platform, and this is one of the main reasons why it's sustaining in this direction in the long run.
- One of its significant benefits is its fast nature, and increased brand awareness. If you want to establish your career in this line, then you should enroll yourself in our certification programs. Yes, Croma Campus is one of the best institutions imparting standard training of corporate, foreign language, and IT courses. Here, you will get a wide range of courses belonging to numerous sections as well.
- Things you will learn:
By getting in touch with our certification courses, you will receive in-depth training on the subject along with its study material package.
Moreover, you will also receive information coming from a reliable source.
In fact, here, you will get placement assurance as well.
Along with training, our experts will help you to get aware of its prerequisites as well.
Google AdWords Training
- Google AdWords is not a short course; it has various branches and it has its own role to play. By enrolling in our Google AdWords courses, you will get the chance to imbibe information from different sides. Enrolling in our courses will help you to acquire some latest details concerning this subject.
Here, at Croma Campus, our trainers will help you to get aware of the basics and fundamentals of this course.
Furthermore, they will help you to know about advertising on Google's display network, Google+ Local, and optimizing the keywords strategy for Ads.
Post completing these areas, our experts will help you to know the procedure of optimizing Ad campaigns, optimizing Ads, conversion tracking in Google Ads, and analyzing Google Analytics respectively.
Our faculty members will help you to understand all the above sections with reference to several instances like- videos, graphical representation, statistics, etc.
By imbibing detailed information concerning these subjects, your base knowledge will get strengthened.
- By imbibing this specific certification, you will get the chance to acquire a quite decent salary right from the beginning. Moreover, as a fresher also, you will the right start.
Whereas, the exact salary structure is concerned, then your average salary will be around $45,000 per year or $20 per hour, which is quite good for starters.
In fact, with grasping more skills concerning this subject, you will get an opportunity to make a good living out of this course.
By knowing its latest functionalities, and features, your salary bracket will also increase with time.
Your knowledge will also get expanded and you will end up knowing numerous things as well.
Knowing every minute detail concerning Google AdWords will help you to easily get into well-established companies or multinationals.
- Google Ad Word is one of the most evolving directions, and for freshers, it will be a good path to rely on. By imbibing its details, you will be able to get into a good digital marketing workspace and that too with a good salary structure.
By obtaining this legitimate accreditation, you will be able to acquire a higher designated position.
With a higher position, your salary structure will also get uplifted.
For an instance, by imbibing this accreditation your salary will range between Rs. 5 Lakh to Rs.18 Lakh respectively.
You will also be able to stick in this direction and perform consistently well in the long run.
- Well, there are many benefits of utilizing Google Adwords, if you have enough budget. It will help your brand grow and grab the main limelight from your target audience.
By knowing its minute details, and numerous ad campaigns, you will be able to generate traffic for your website, which will eventually help your company grow monetarily.
In fact, this accreditation will build your resume, and you might end up settling into a good advertising company.
You will also drive Sales for your company.
This course will also broaden your knowledge.
- A Google Adwords specialist is assigned to execute a lot of tasks regularly. In fact, they are delegated to perform tasks beyond their job roles.
Your foremost job duty will be to handle all aspects of Google Ad campaigns
Your job role will also include creating and optimizing ad campaigns and paid search landing pages etc.
Analyzing and optimizing ad campaigns to increase return on investment respectively.
Working as Google Adword Specialist will indulge you in developing PPC effective strategies to accelerate online visibility.
You will also be expected to work intently with a team of marketers, Google Ads specialists, and engineers to come up with effective results.
- As mentioned earlier, there is a huge opening for skilled Adword Specialist, and some of the companies listed below hires them.
Google, IBM, Tech-Mahindra, Wipro, Accenture, etc. are some of the top-most companies hiring skilled candidates.
Moreover, by getting enrolled in our certification program, you will get the opportunity to have in-depth information concerning its different sides.
Post imbibing this accreditation, you will have various jobs in hand.
Your career graph will have a positive change.
You will receive your desired success.
- Here, in Croma Campus, you will get the opportunity to know about other courses as well.
Here, in Croma Campus, you will find accreditations belonging to numerous fields.
In fact, you will have a golden opportunity to enhance your skills concerning other corporate, and foreign languages as well.
By enrolling in our certification program, your whole concept will get cleared, and you will understand each functioning of the ad campaigns from a new perspective.
By knowing Google AdWords functioning, you will be able to be a part of some great projects.
Why you should choose to learn Google AdWords?
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CURRICULUM & PROJECTS
Google AdWords Certification Training
- Google AdWords is basically an online advertising principle that has been officially created by Google itself. Google AdWords is a legit platform where advertisers bid to portray brief advertisements, service providers, product listings, or videos to web users respectively.
Google AdWords Fundamentals
Targeting and Bidding
AdWords Strategies & Research Tools
Optimization
Display and Remarketing
- AdWords Introduction
Ad Rank: This will go over the one of the most important concepts of AdWords – Ad Rank. Ad Rank is the metric that Google uses to sort, rank and display all available advertisements. This session is vital because understanding Ad Rank will help you to create better performing ads and optimize those ads over time.
Landing Pages: This will go over landing pages which are also called destination pages within Google AdWords. They are what a user sees directly following a click of an advertisement.
Walk Through: Landing Page Examples: This will walk through three different types of companies (software, ecommerce and local) and land ing pages that they use in their AdWords campaigns. We will discuss the elements on the pages that work towards the goal of converting website v isitors to paying customers
Campaign & Ad Group Fundamentals: In this session we will discuss campaign structure and setting up your first campaign. We will also dive into the difference between Campaigns and Ad Groups – a common area of misunderstanding with those new to AdWords.
Location Targeting: In this session we will jump into creating your first campaign. This lesson will specifically talk about how to target by location each element from targeting by country, city, state, zip code and radius f rom a given location.
Walk Through: Location Targeting: In this walk through we will go through each option of location targeting in Google AdWords using a live account. We will go through targeting by country, state, city, zip code and radius and also how to add multiple locations.
Walk Through: Location Groups: In this session we will talk through how to target different languages in a live Google AdWords account. This walk through will use the "All Features" options at the top of the campaign creation page.
Walk Through: Bidding
Walk Through: Start/End Date
Walk Through: Audiences
Ad Extensions
Walk Through: Sitelinks
Walk Through: Call Outs
Walk Through: Call Extensions
Walk Through: Additional Settings
Walk Through: Adding Conversion Tracking: This walk through will go over how to set up conversion tracking on your website. Setting up conversion tracking is key to being able to effective managing and optimiz ing your campaigns. It is necessary if you want to use the 'Optimize for Conversions' bidding option
- Creating Ads & Adding Keywords
Creating & Writing Ads: In this session we will talk about each element that goes into writing a successful advertisement. We will break down the headline, description lines, display URL and destination URL. We will also talk about different styles of ads so that you can test what will work best for your business.
Walk Through: Creating and Writing Ads: In this walk through we will write our first advertisement in a live Google AdWords campaign. We will talk about different styles and how punctuations can affect how the ads are displayed to users.
Adding Keywords: In this lecture we will discuss how to add keywords to your Ad Groups and how to look for new keyword opportunities using research tools provide in AdWords.
Keyword Match Types: In this lecture we will discuss broad, phrase, and exact match keyword match types. We will also discuss the different strate gies and ways to use these match type to your advantage in your campaigns.
Walk Through: Adding Negative Keywords: In this walk through we will go over how to add negative keywords to your Ad Groups and Cam paigns. This is an extremely important lesson because you will learn how to look for keywords that may be costing you money on unwanted phrases. Adding negative keywords is a key step to optimizing your campaigns.
Dynamic Keyword Insertion: In this lesson we will discuss what dynam ic keyword insertion is, how to use it in your campaigns and how it can be of benefit to you. Instead of guessing what to put in your ad copy you can use 'DKI' to exactly match what they searched for causing better relevance and often times better performance.
Walk Through: Dynamic Keyword Insertion: In this walk through we will go through our live account and create an advertisement using Dynamic Keyword Insertion in the Headline and Display URL.
- AdWords Strategies & Research Tools
Competitive Research: In this session we will go through a few differ ent tools and techniques that you can use to see what your competition is doing online. With spyfu and mix rank you can get a better idea of what your competitors are spending, what their ads look like and what keywords they are going after.
Google Keyword Planner
Google Analytics for Keyword Research: In this session we will go over how to look for opportunities in a live Google Analytics account. We will use organic traffic and engaged traffic to see how customers are currently finding your site and show how you can use that information in AdWords.
Better Keyword Research
- Optimization
Optimization Overview
Optimizing Campaign Settings
Optimizing Through A/B Testing
Optimizing with Ad Extensions
Optimizing Click Through Rates
Optimizing with Negative Keywords
- Display and Remarketing
Intro into Display Campaigns: In this session we will discuss the Google Display network and how to create display campaigns. We will also discuss the opportunities of the display network, its differences between the search network and common pitfalls
Walk Through: Display Campaigns: In this walk through we will use our live AdWords account to create our first display campaign using an image ad. We will walk through the different targeting and creation steps to get your first display campaign live.
Intro into Remarketing: In this lecture we will discuss how to use remar keting to target customers that have already shown an interest in your website. We will also discuss different strategies of remarketing and go over a Zappos case study to show how one of the best in the business does it.
Walk Through: Remarketing: In this walk through we will use our live account to show how to step up a remarketing audience and how to create your first remarketing campaign. We will go through the different options that you can in your remarketing list and how to add an image ad that uses your remarketing list.
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FAQ's
There are various benefits of Google Adwords certifications, some of them are;
- Increased brand awareness
- Works a bit faster than SEO
- Reach to a larger part of the audience
The main kinds of advertising are Display Advertising, Video Advertising, Mobile Advertising, and Native Advertising.
The average costing lies between per click in Google Ads is between $1 and $2 on the Search Network.
Moreover, you should have 3 ads per ad group so that it could help your system to optimize the performance precisely.
Yes, it's being recommended for all types of businesses.
Well, it totally depends upon your budget. Moreover, it takes 6 months for a Google Ad to get mature.
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