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Learn how SEO works. Enroll now to master the key concepts of Search Engine Optimization.

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Course Duration

25 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

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500+

Professionals Trained
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4+

Batches every month
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20+

Countries & Counting
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100+

Corporate Served

CURRICULUM & PROJECTS

Search Engine Optimization(SEO) Training Program

    SEO refers to "Search Engine Optimization", it can be defined as a legit practice of accelerating the quality of traffic to your website via organic search results.

    • Introduction to SEO
    • Organic Search vs. Paid Search Results
    • Keyword Research
    • On-page SEO
    • Technical SEO
    • Mobile SEO
    • Off-Page SEO
    • Link Building
    • Social SEO
    • Local SEO
    • SEO Audit, Tools, Measurement
    • Algorithm Updates
    • Measurement with Google Analytics
    • Google AdSense
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    Introduction to SEO

    • What is Search Engine Optimization
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
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    Organic Search vs. Paid Search Results

    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)
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    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
    • Google Keyword Planner Tool
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    On-page SEO

    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
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    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
    • 301 Redirects
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    Mobile SEO

    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimising for Voice Search
    • Schema markup
    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting
    • How Schema shows up in SERPs
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    Off-Page SEO

    • Evaluate Backlink Profile
    • Check Competitors’ Backlink Profiles
    • Improve Internal Linking
    • Fix 404 Errors
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    Link Building

    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
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    Social SEO

    • Quora
    • YouTube Video SEO
    • SlideShare, Scribd and other Social Channels for SEO
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    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights
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    SEO Audit, Tools, Measurement

    • SEO Audits
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console
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    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • Rank Brain and the Future of SEO
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    Measurement with Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting
    • Improve Internal Linking
    • Fix 404 Errors
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    Google AdSense

    • What Is Google AdSense
    • Difference between Google AdWords vs Google Analytics
    • How much minimum traffic i need for Google AdSense approval
    • Which sizes for AdSense is very effective
    • How to create google AdSense account
    • Different types of Ad unit
    • Plugin for AdSense integration
    • AdSense Reports Study
    • Difference between Google AdSense vs Affiliate Marketing
    • What is CPC
    • Easy steps for Google AdSense
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+ More Lessons

Course Design By

naswipro

Nasscom & Wipro

Course Offered By

croma-orange

Croma Campus

Real

star

Stories

success

inspiration

person

Abhishek

career upgrad

person

Upasana Singh

career upgrad

person

Shashank

career upgrad

person

Abhishek Rawat

career upgrad

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25 Hrs.
Know More...
Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
Flexible Batches For You
  • flexible-focus-icon

    12-Jul-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    14-Jul-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    16-Jul-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-focus-icon

    12-Jul-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    14-Jul-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    16-Jul-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
Course Price :
For Indian
9,000 8,100 10 % OFF, Save 900
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Program fees are indicative only* Know more

SELF ASSESSMENT

Learn, Grow & Test your skill with Online Assessment Exam to
achieve your Certification Goals

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Get exclusive
access to career resources
upon completion
Mock Session

You will get certificate after
completion of program

LMS Learning

You will get certificate after
completion of program

Career Support

You will get certificate after
completion of program

Showcase your Course Completion Certificate to Recruiters

  • checkgreenTraining Certificate is Govern By 12 Global Associations.
  • checkgreenTraining Certificate is Powered by “Wipro DICE ID”
  • checkgreenTraining Certificate is Powered by "Verifiable Skill Credentials"

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Not Just Studying

We’re Doing Much More!

Empowering Learning Through Real Experiences and Innovation

Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?

Not just learning –

we train you to get hired.

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WHAT OUR ALUMNI SAYS ABOUT US

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FAQ's

Well, SEO is genuinely a worth opting course, and analyzing its numerous sections will help you to attract more traffic to your website.

Well, it is not a very complicated course to learn. It will hardly take 50-60 days to understand its functionalities.

You will receive training from highly qualified experts holding several years of experience in the same field.

As you will complete your course, our trainers or the counselors will bestow you with a certification in hand.

Career Assistancecareer assistance
  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired

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