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Learn how SEO works. Enroll now to master the key concepts of Search Engine Optimization.

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Course Duration

25 Hrs.

Live Project

3 Project

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Guaranteed

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Digital Marketing

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  • SEO refers to "Search Engine Optimization", it can be defined as a legit practice of accelerating the quality of traffic to your website via organic search results. Moreover, it gives you the possibility to transform qualified anticipation into consumers. In the present digital age, this specific method is quite a in demand, because it's beneficial in the long run.
  • One of the significant benefits of this method is effective ROI and no restriction of belonging to a proper educational background. Anyone can learn this course, and pursue this direction blindly. Moreover, if your interest also lies in this line, then you must get in touch with us to acquire standard training in this subject.
  • Things you will learn:
    • Here, in Croma Campus, you will get the chance to imbibe some important and trendiest features concerning this direction.

      You will get the golden opportunity to acquire information from experienced qualified experts working in this relevant field in the long run.

      You will get 100% placement assurance as well.

      Our trainers will also enhance your personal skills.

      In fact, you will also receive a friendly environment.

Search Engine Optimization(SEO) Training

About-Us-Course

  • As consumers have certainly switched to online, even the most traditional business set-ups have realized that they require to accelerate the switch to digital. And as SEO is cost- an efficient method, it will help you attract traffic from your target audience in the long run.
  • Here, in Croma Campus, our faculty members will help you to impart the latest features, and specifications concerning this course.
    • In the beginning, our trainers will help you to first know the introduction, and fundamentals of this subject.

      Furthermore, they will help you to know the adequate procedure of your audience, industry, and keyword research.

      You will also receive sessions regarding user intent, analytics reporting, etc.

      Well, you will grab an interactive session concerning mobile SEO, crawling, indexing, and technical SEO respectively.

      Our training sessions will make your base knowledge stronger.

  • SEO is one of the most evolving, and demanding fields right now. It has huge openings for freshers and skilled candidates, and the salary structure is also quite impressive. If you imbibe the latest features concerning this direction, then you will receive an unexpected salary package as well.
    • Entering this direction will give you loads of opportunities to learn new stuff concerning this subject.

      Furthermore, you will also be able to imply new strategies to increase your traffic to your website.

      In fact, you will end up acquiring some untold facts, and figures concerning this direction.

      Whereas exact salary structure is concerned, then a fresher will earn around Rs. 4,50,000 per annum, which is eventually a good start to your career.

  • SEO is an ever-blooming direction, and holds a lot of importance in advertising your products, and attracting your target audience. Your career graph will also get uplifted post imbibing this specific accreditation.
    • By acquiring this direction, you can work as a Search Engine Marketer, Business Marketing Consultant, Digital Marketer, Marketing Analyst, Content Marketer, etc.

      Your salary structure will also be affected positively, and you might end up grabbing more.

      By opting for this legitimate accreditation, you will end up getting settled in a good workspace.

      You will always have numerous jobs in hand.

  • There are various benefits of learning Search Engine Optimization. One of the highlighting benefits is owning different online respect amongst your contemporaries. The main objective of this method is to build a strong foundation for a good website with an effective user experience that is conveniently discoverable in search. You will also get the chance to learn new methodologies as well.
    • Effective SEO strategies will help you to have more customers through organic search.

      Furthermore, it will help you to build more loyal web experience consumers.

      In fact, it will enhance your product in numerous ways.

      It's every activity can be trackable.

      It will keep you updated with the newest features, and trends related to SEO.

      It will also save you unnecessary costs.

  • An SEO Executive is responsible for executing loads of tasks daily. Working as an SEO Executive will help you to know several sections of SEO intently. Often, you will have to work beyond your job role, so you will have to become a multi-tasker as well.
    • Your foremost job role will comprise of reviewing and examining client sites for areas that can be improved and optimized.

      Furthermore, you will also have to prepare strategy reports, identify keywords, and run PPC campaigns respectively.

      Often your job role will comprise of CTA's (call-to-action scripting) to attract visitors.

      You will also have to indulge in writing high-quality content for SEO blogs, articles, write-ups, and other social media platforms.

      One of the most important responsibilities will be to develop link strategies, come up with SEO guidelines, etc.

      You will have to keep up with the latest trends, and SEO guidelines as well.

  • SEO’s are hugely in demand, and below are the mentioned companies that’s hiring skilled SEO’s.
    • Infosys, Amazon, HCL, Google, Tec magnate, etc. are some of the top companies hiring skilled SEO Executives.

      By enrolling in our certification program, you will genuinely end up acquiring in-depth information concerning this subject.

      Our institution will help you to be a part of these established multi-national companies.

      You career graph will also get enhanced.

      You might end up reaching the top of your career as well.

  • Entering this direction will give you the opportunity to explore different courses.
    • In Croma Campus, you will find certifications from various industries.

      In fact, you will get the opportunity to enhance your resume by enrolling in other courses respectively.

      Your whole concept will get cleared, and you will understand each part of SEO clearly.

      By knowing SEO, and its effective strategies functioning, you will be able to be a part of some great projects.

Why you should enroll in Search Engine Optimization Course?

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25 Hrs.
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CURRICULUM & PROJECTS

Search Engine Optimization(SEO) Training

  • SEO refers to "Search Engine Optimization", it can be defined as a legit practice of accelerating the quality of traffic to your website via organic search results.
    • Introduction to SEO

      Organic Search vs. Paid Search Results

      Keyword Research

      On-page SEO

      Technical SEO

      Mobile SEO

      Off-Page SEO

      Link Building

      Social SEO

      Local SEO

      SEO Audit, Tools, Measurement

      Algorithm Updates

      Measurement with Google Analytics

      Google AdSense

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  • Introduction to SEO
    • What is Search Engine Optimization

      Indexing & Crawling Basics

      Optimizing Crawl Budget

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  • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)

      What is On-page SEO (Content, Architecture, HTML)

      What is Off-page SEO/Link Building (Social, Content-based, PR)

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  • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research

      Using Wikipedia, Forums for Keyword Research

      Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

      Google Keyword Planner Tool

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  • On-page SEO
    • On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

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  • Technical SEO
    • URL Architecture

      Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

      301 Redirects

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  • Mobile SEO
    • Mobile Websites: Responsive, Adaptive, Dynamic

      Optimising for Voice Search

      Schema markup

      What is Schema & Why is it relevant to SEO.

      Schema Types – Micro, JSON-LD

      Common JSON Schema Tags – Organisation, Website, Blog Posting

      How Schema shows up in SERPs

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  • Off-Page SEO
    • Evaluate Backlink Profile

      Check Competitors’ Backlink Profiles

      Improve Internal Linking

      Fix 404 Errors

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  • Link Building
    • What is Link Building

      Link Building Tactics

      Manual Link Building Process

      Link Building Metrics

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  • Social SEO
    • Quora

      YouTube Video SEO

      SlideShare, Scribd and other Social Channels for SEO

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  • Local SEO
    • What is Local SEO, Pigeon Update

      Google My Business, Bing Places

      Local Pages on your website

      Local Listings/Citations

      Backlink audit of one website

      How to audit backlinks of competitors and gain insights

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  • SEO Audit, Tools, Measurement
    • SEO Audits

      Different Types of SEO Audits

      Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

      Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

      Google Search Console

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  • Algorithm Updates
    • History of Google Algorithms

      Panda, Penguin, Pigeon, Caffeine updates

      Rank Brain and the Future of SEO

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  • Measurement with Google Analytics
    • Basics of Google Analytics

      SEO Metrics to Measure – On-page, Off-page, Technical

      SEO Reporting

      Improve Internal Linking

      Fix 404 Errors

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  • Google AdSense
    • What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

      How much minimum traffic i need for Google AdSense approval

      Which sizes for AdSense is very effective

      How to create google AdSense account

      Different types of Ad unit

      Plugin for AdSense integration

      AdSense Reports Study

      Difference between Google AdSense vs Affiliate Marketing

      What is CPC

      Easy steps for Google AdSense

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Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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Projects

Validate your skills and knowledge by working on industry-based projects that includes significant real-time use cases.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.Our projects are perfectly aligned with the modules given in the curriculum and they are picked up based on latest industry standards. Add some meaningful project works in your resume, get noticed by top industries and start earning huge salary lumps right away.
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FAQ's

Well, SEO is genuinely a worth opting course, and analyzing its numerous sections will help you to attract more traffic to your website.

Well, it is not a very complicated course to learn. It will hardly take 50-60 days to understand its functionalities.

You will receive training from highly qualified experts holding several years of experience in the same field.

As you will complete your course, our trainers or the counselors will bestow you with a certification in hand.

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  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
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