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Course Duration

25 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

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Digital Marketing

Speciality

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500+

Professionals Trained
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4+

Batches every month
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20+

Countries & Counting
corporate

100+

Corporate Served

  • Email Marketing plays an important role as it lets you develop relationships with leads, current customers, and trusted customers respectively. If we go by statistics, then, around 34% of the population utilize emails and utilize its numerous tools to advertise your brand quickly. It is, therefore, one of the most sturdy and vibrant ways to get in touch with brands and people. In the coming years, it will increase by 2.8 million more users, which is quite huge, and commendable for a technique to hold this much importance in this technical scenario.
  • So, knowing about this technology will be beneficial for your career in numerous ways. And if you want to become a legit part of digital marketing, then, you should surely be knowing this technique. It will help you in advertising your product in a much better way. To imbibe its technicalities, you should acquire training from a trusted source, and there is no other best place than Croma Campus.
  • Things you will learn:
    • By getting enrolled with our certification program, you will get the opportunity to acquire the utmost adequate information coming from industry experts.

      Furthermore, you will also get the whole idea of constructing digital mails, and their different types as well.

      Here, you will find our faculty members working on enhancing your communication skills as well.

      Moreover, you will also get ensured placement here as well.

  • Here, you will also receive a whole new learning experience like no other institution. In fact, your base knowledge will also get strengthened.

Email Marketing Training

About-Us-Course

  • You might consider "Email Marketing" as a tough subject, but it's eventually not a very complicated course to learn. Moreover, our trainers will help you thoroughly to understand its every section, and minute details. So, enrolling in our Digital Marketing course will be helpful for you.
    • Our qualified experts will help you to imbibe details of all sections of Digital Marketing including, SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, etc.

      Likewise, they will also let you know about content writing, and Email Marketing techniques respectively.

      You will also receive sessions concerning its four different types- Email Newsletters, Acquisition Emails, Retention Emails, Promotional Emails, etc.

      Here, you will receive quite a detailed way of training concerning numerous tutorials, written materials, and videos.

      Your whole concept regarding this subject will get cleared.

      In fact, you will end up learning one of the most demanding skills by industry experts.

  • At the moment, it is one of the evolving fields and has huge openings for a skilled Email Marketing Manager. So, in various ways acquiring a proper accreditation of this course will help you to have shinier years ahead.
    • By acquiring this certification, you will end up getting into a good organization acquiring a higher salary package.

      Furthermore, by having this certification in hand, you will end up acquiring a salary structure between 2.1 Lakhs to 15.0 Lakhs, which is quite good for starters.

      Likewise, with more experience, and skills, your salary structure will be get revised at regular intervals.

      Moreover, your chances of getting settled into a multi-national will also increase.

      You will consistently have numerous jobs offers in hand, so acquiring this legit accreditation will be fruitful for your career.

  • In the present scenario, Digital Marketing is booming, so choosing this direction will be suitable for your career, as then you will have ample opportunities to learn, grow, and implement new things in enhancing your product respectively.
    • Post enrolling in this course, you will end up working as Email Marketing Specialist or Email Marketing Manager.

      By grasping its details, you will have the overall idea of uplifting your product via mail, and it will eventually leave a positive remark on the other end.

      Your salary structure will also have a positive change, and you might end up leading a team in your workplace.

      In fact, by acquiring this certification, you can also become a copywriter, if you possess good writing skills.

      Possessing this accreditation in hand will help you to stick in this direction in the long run.

      This licit accreditation will also be considered at the time of your promotion.

  • There are numerous reasons to learn Email Marketing. One of the significant reasons is that everyone uses it, and it lets you advertise your product to a larger audience in a short time.
    • By knowing this technique, you will build a stronger bond with your customer.

      You will be able to adjust your ads accordingly.

      Moreover, you will drive effective Sales for your organization.

      It's also a cost-effective method.

  • You must be thinking that working as an Email Marketing Specialist will have to only indulge in sending emails or constructing them with adequate tools. But no, it's not the case they will have to execute a lot of things. Some of the main job roles are mentioned below.
    • Working as an Email Marketing will indulge you in conducting market research to better analyze prevailing consumer behaviors and their aspect.

      In fact, reviewing the current campaigns, and finding out the loopholes in them will also be your main tasks.

      You will also have to create a good error free copy.

      You will also have to work intently with graphic designers to come up with innovative layouts that will later enhance the output.

      Your job role will also include consecutive monitoring and reporting on the application of every campaign.

      However, you will also have to utilize your skills in crafting emails through the use of automation software.

  • In the present scenario, you will find numerous companies hiring skilled Email Marketing Specialist. And some of the known companies are listed below.
    • Lenovo, Red Bus, Deloitte, Eaton, etc. are some of the topmost companies hiring skilled Email Marketing Specialists.

      Post enrolling with our programs, you will get a fair chance to become a part of these established companies.

      Furthermore, by getting enrolled in our Digital Marketing certification program, you will receive adequate exposure to this industry.

      In fact, along with Email Marketing skills, you will also imbibe social media advertising, PPC, SEO, etc. respectively.

      However, as a freelancer also, you will be able to make a good amount of money by grasping digital marketing techniques.

  • Here, in Croma Campus, you will get the opportunity to know about other foreign, and corporate courses as well.
    • Croma Campus is the only institution imparting training of 140+ courses.

      Here, you will get a chance to enhance your communication skills.

      Our every certification program is also acknowledged in the outer world.

      In fact, here, our trainers will help you to understand the entry-level, master level of your desired accreditation as well.

      As a fresher, you will get the chance to kick-start your career.

Why Acquire Email Marketing Certification?

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Plenary for Email Marketing Certification Training

TrackWeek DaysWeekendsFast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training ModeClassroom/OnlineClassroom/OnlineClassroom/Online
Course Price at :
5,850 6,500
10% OFF Expires in01D 08H 53M 23S

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Program Core Credentials

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Trainer Profiles

Industry Experts

trainer

Trained Students

10000+

industry

Success Ratio

100%

Corporate Training

For India & Abroad

abrord

Job Assistance

100%

BATCH TIMINGS

Email Marketing Certification Training Upcoming Batches

WEEKDAY

05-Dec-2022*

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

FASTRACK

03-Jan-2023*

Running lack of time? Join Fastrack classes to speed up your career growth.

Materials and guidance on certifications

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WEEKDAY

07-Dec-2022*

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKDAY

05-Jan-2023

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKEND

03-Dec-2022

More Suitable for working professionals who cannot join in weekdays

Get Intensive coaching in less time

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

WEEKEND

10-Dec-2022*

More Suitable for working professionals who cannot join in weekdays

Get Intensive coaching in less time

Get Proper guidance on certifications.

Register for FREE demo before signing up.

10% OFF

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CURRICULUM & PROJECTS

Email Marketing Certification Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
  • In this program you will learn:
    • SEM/SMO Expert

      Social Media Manager

      Email Marketers

      Lead Generation Expert

      E-Commerce SEO & E-Commerce Marketing

      Mobile Marketing/App Marketing/APP Store Optimization

      Web Analytics & Report

      Google Tag Manager

      Online Reputation Management(ORM)

Get full course syllabus in your inbox

  • Course Objectives:
    • Learn digital marketing fundamental concepts

      Learn all about search engine marketing

      Gain in-depth insights of Search Engine Optimization

      Learn about Google AdWords and Google Web Master (Google Search Console)

      Learn all about campaigns and how to create or manage different types of campaigns

      Learn using Google AdSense and implementation tricks

  • Course Content:
    • Digital Marketing Overview :

      • Overview of Digital Marketing
        • Different online marketing channels
          • How is it different from Traditional Marketing
            • Understand the journey of online customer
              • Key Terminologies in Online Marketing
                • Overview to Content Management System
                  • Overview of case studies and business model
                    • Introduction to SEO, How Do Search engines work
                      • Search Engine Algorithms & google algorithm Updates
                        • Google Search Console
                          • Competition Analysis
                            • On-page, and Off-Page Optimization strategies
                              • Content development strategy

                                Search Engine Marketing - SEM

                                • What is SEM Why SEM
                                  • What is Google AdWords Why Google AdWords
                                    • Google Network
                                      • AdWords Terminologies
                                        • How Does the SEM Auction Work
                                          • Structure of an AdWords Account
                                            • Campaign Types – Introduction to Search, Display (including Videos),
                                              • Shopping and Mobile-specific campaign types, and when/why to use them.

                                                Creation of Search Network Campaign :

                                                • What are Ads
                                                  • Ad Formats
                                                    • Ad Text Policies
                                                      • Ad Text Best Practices
                                                        • DKI
                                                          • Ad Extensions
                                                            • Keyword Research
                                                              • Tools – Keyword Planner & Estimator
                                                                • Keyword Match types
                                                                  • Keyword Strategies
                                                                    • Landing Page
                                                                      • Bidding and Budget
                                                                        • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

                                                                          Creation of Google Display Network :

                                                                          • GDN Targeting Options
                                                                            • Display Ad Formats
                                                                              • Ad Gallery Tool
                                                                                • Conversion Tracking
                                                                                  • GDN Campaign Creation – Demo
                                                                                    • Remarketing
                                                                                      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
                                                                                        • Advanced Display: Smart Display Campaigns

                                                                                          Mobile Ad Campaigns :

                                                                                          • Universal App Campaigns
                                                                                            • Mobile-Specific Bidding and Targeting Strategies
                                                                                              • Measuring Mobile Ad Performance and Conversions Report Editor
                                                                                                • Optimization Strategies
                                                                                                  • Account Audit Demo

                                                                                                    Shopping Campaigns – Introduction :

                                                                                                    • What are Google Shopping Ads /Product Listing Ads
                                                                                                      • Where do they appear on Google What Shoppers on the internet do
                                                                                                        • What retailers need – New Advertising technologies
                                                                                                          • Google Shopping set retailers up for success
                                                                                                            • Features of Google Shopping Why PLA’s
                                                                                                              • Path to creating PLA Ads
                                                                                                                • Merchant Centre Steps
                                                                                                                  • Create Shopping Campaign on Google AdWords
                                                                                                                    • Track Performance and Optimize the Campaigns

                                                                                                                      Introduction to SEO :

                                                                                                                      • What is Search Engine Optimization
                                                                                                                        • Indexing & Crawling Basics
                                                                                                                          • Optimizing Crawl Budget

                                                                                                                            Organic Search vs. Paid Search Results :

                                                                                                                            • Anatomy of a Search Result (Search Snippet)
                                                                                                                              • What is On-page SEO (Content, Architecture, HTML)
                                                                                                                                • What is Off-page SEO/Link Building (Social, Content-based, PR)

                                                                                                                                  Keyword Research :

                                                                                                                                  • Finding Seed Keywords: Mind Map for Keyword Research
                                                                                                                                    • Using Wikipedia, Forums for Keyword Research
                                                                                                                                      • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
                                                                                                                                        • Google Keyword Planner Tool

                                                                                                                                          On-page SEO :

                                                                                                                                          • On-page SEO Elements
                                                                                                                                            • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                              • Content Clusters (Creating SEO-based content)
                                                                                                                                                • Negative on-page to avoid

                                                                                                                                                  Technical SEO :

                                                                                                                                                  • URL Architecture
                                                                                                                                                    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
                                                                                                                                                      • 301 Redirects

                                                                                                                                                        Mobile SEO :

                                                                                                                                                        • Mobile Websites: Responsive, Adaptive, Dynamic
                                                                                                                                                          • Optimising for Voice Search
                                                                                                                                                            • Schema markup
                                                                                                                                                              • What is Schema & Why is it relevant to SEO.
                                                                                                                                                                • Schema Types – Micro, JSON-LD
                                                                                                                                                                  • Common JSON Schema Tags – Organisation, Website, Blog Posting
                                                                                                                                                                    • How Schema shows up in SERPs

                                                                                                                                                                      Off-page SEO -> Link Building :

                                                                                                                                                                      • What is Link Building
                                                                                                                                                                        • Link Building Tactics
                                                                                                                                                                          • Manual Link Building Process
                                                                                                                                                                            • Link Building Metrics

                                                                                                                                                                              Social SEO :

                                                                                                                                                                              • Quora
                                                                                                                                                                                • YouTube Video SEO
                                                                                                                                                                                  • SlideShare, Scribd and other Social Channels for SEO

                                                                                                                                                                                    Local SEO :

                                                                                                                                                                                    • What is Local SEO, Pigeon Update
                                                                                                                                                                                      • Google My Business, Bing Places
                                                                                                                                                                                        • Local Pages on your website
                                                                                                                                                                                          • Local Listings/Citations
                                                                                                                                                                                            • Backlink audit of one website
                                                                                                                                                                                              • How to audit backlinks of competitors and gain insights

                                                                                                                                                                                                SEO Audit, Tools, Measurement :

                                                                                                                                                                                                • SEO Audits
                                                                                                                                                                                                  • Different Types of SEO Audits
                                                                                                                                                                                                    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
                                                                                                                                                                                                      • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
                                                                                                                                                                                                        • Google Search Console

                                                                                                                                                                                                          Algorithm Updates :

                                                                                                                                                                                                          • History of Google Algorithms
                                                                                                                                                                                                            • Panda, Penguin, Pigeon, Caffeine updates
                                                                                                                                                                                                              • RankBrain and the Future of SEO

                                                                                                                                                                                                                Measurement with Google Analytics :

                                                                                                                                                                                                                • Basics of Google Analytics
                                                                                                                                                                                                                  • SEO Metrics to Measure – On-page, Off-page, Technical
                                                                                                                                                                                                                    • SEO Reporting

                                                                                                                                                                                                                      Google AdSense :

                                                                                                                                                                                                                      • What Is Google AdSense
                                                                                                                                                                                                                        • Difference between Google AdWords vs Google Analytics
                                                                                                                                                                                                                          • How much minimum traffic i need for Google AdSense approval
                                                                                                                                                                                                                            • Which sizes for AdSense is very effective
                                                                                                                                                                                                                              • How to create google AdSense account
                                                                                                                                                                                                                                • Different types of Ad unit
                                                                                                                                                                                                                                  • Plugin for AdSense integration
                                                                                                                                                                                                                                    • AdSense Reports Study
                                                                                                                                                                                                                                      • Difference between Google AdSense vs Affiliate Marketing
                                                                                                                                                                                                                                        • What is CPC
                                                                                                                                                                                                                                          • Easy steps for Google AdSense
                                                                                                                                                                                                                                        Get full course syllabus in your inbox

                                                                                                                                                                                                                                        • Course Objectives:
                                                                                                                                                                                                                                          • Learn digital marketing fundamental concepts

                                                                                                                                                                                                                                            Learn all about Social Media Marketing and Social Media Optimization

                                                                                                                                                                                                                                            Learn about Video Marketing and Video Optimization

                                                                                                                                                                                                                                            Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.

                                                                                                                                                                                                                                            Also learn about social media advertising on various platforms.

                                                                                                                                                                                                                                            Learn using Google AdWords and Google AdSense

                                                                                                                                                                                                                                            Learn all Online Reputation Management/ORM 21

                                                                                                                                                                                                                                        • Course Content:
                                                                                                                                                                                                                                          • Digital Marketing Overview :

                                                                                                                                                                                                                                            • Overview of Digital Marketing
                                                                                                                                                                                                                                              • Different online marketing channels
                                                                                                                                                                                                                                                • How is it different from Traditional Marketing
                                                                                                                                                                                                                                                  • Understand the journey of online customer
                                                                                                                                                                                                                                                    • Key Terminologies in Online Marketing
                                                                                                                                                                                                                                                      • Overview to Content Management System
                                                                                                                                                                                                                                                        • Overview of case studies and business model
                                                                                                                                                                                                                                                          • Introduction to SEO, How Do Search engines work
                                                                                                                                                                                                                                                            • Search Engine Algorithms & google algorithm Updates
                                                                                                                                                                                                                                                              • Google Search Console
                                                                                                                                                                                                                                                                • Competition Analysis
                                                                                                                                                                                                                                                                  • On-page, and Off-Page Optimization strategies
                                                                                                                                                                                                                                                                    • Content development strategy

                                                                                                                                                                                                                                                                      Social Media Marketing :

                                                                                                                                                                                                                                                                      • Brief to social media marketing
                                                                                                                                                                                                                                                                        • Key steps for social media success.
                                                                                                                                                                                                                                                                          • Social Media Statistics & Strategy
                                                                                                                                                                                                                                                                            • Importance of using essential social media tools
                                                                                                                                                                                                                                                                              • Social media marketing integration.

                                                                                                                                                                                                                                                                                Creating Content for Facebook & Social Media :

                                                                                                                                                                                                                                                                                • Why Content is the foundation of SMM
                                                                                                                                                                                                                                                                                  • Psychology of Social Sharing
                                                                                                                                                                                                                                                                                    • Building Content That is Inherently Shareable

                                                                                                                                                                                                                                                                                      Facebook marketing :

                                                                                                                                                                                                                                                                                      • Facebook Page Best Practices
                                                                                                                                                                                                                                                                                        • KPIs to measure success
                                                                                                                                                                                                                                                                                          • Facebook Insights
                                                                                                                                                                                                                                                                                            • Facebook Business Manager

                                                                                                                                                                                                                                                                                              Facebook advertising :

                                                                                                                                                                                                                                                                                              • How does Facebook Advertising Work
                                                                                                                                                                                                                                                                                                • Facebook Ad Campaign Objectives
                                                                                                                                                                                                                                                                                                  • Facebook Ad Targeting

                                                                                                                                                                                                                                                                                                    YouTube marketing :

                                                                                                                                                                                                                                                                                                    • YouTube Marketing Overview
                                                                                                                                                                                                                                                                                                      • YouTube Marketing Strategy
                                                                                                                                                                                                                                                                                                        • How to Find Video Ideas with Competitor Analysis
                                                                                                                                                                                                                                                                                                          • How to Find YouTube Video Ideas with Keyword Research
                                                                                                                                                                                                                                                                                                            • YouTube Account Setup
                                                                                                                                                                                                                                                                                                              • YouTube Account Optimisation
                                                                                                                                                                                                                                                                                                                • YouTube Banner
                                                                                                                                                                                                                                                                                                                  • YouTube Channel Tags
                                                                                                                                                                                                                                                                                                                    • YouTube SEO
                                                                                                                                                                                                                                                                                                                      • Enable Custom Thumbnails
                                                                                                                                                                                                                                                                                                                        • YouTube Thumbnails
                                                                                                                                                                                                                                                                                                                          • YouTube Cards
                                                                                                                                                                                                                                                                                                                            • YouTube Comments
                                                                                                                                                                                                                                                                                                                              • Manage Multiple YouTube Accounts
                                                                                                                                                                                                                                                                                                                                • YouTube Monetisation
                                                                                                                                                                                                                                                                                                                                  • YouTube Ads
                                                                                                                                                                                                                                                                                                                                    • YouTube Analytics

                                                                                                                                                                                                                                                                                                                                      Twitter marketing :

                                                                                                                                                                                                                                                                                                                                      • Twitter Marketing for Brand Awareness
                                                                                                                                                                                                                                                                                                                                        • Twitter Ads
                                                                                                                                                                                                                                                                                                                                          • Twitter Analytics
                                                                                                                                                                                                                                                                                                                                            • Twitter Tools

                                                                                                                                                                                                                                                                                                                                              LinkedIn marketing :

                                                                                                                                                                                                                                                                                                                                              • LinkedIn for Personal Branding
                                                                                                                                                                                                                                                                                                                                                • Brand Marketing on LinkedIn
                                                                                                                                                                                                                                                                                                                                                  • LinkedIn Company Pages
                                                                                                                                                                                                                                                                                                                                                    • LinkedIn Advanced Search
                                                                                                                                                                                                                                                                                                                                                      • LinkedIn Premium
                                                                                                                                                                                                                                                                                                                                                        • LinkedIn Ads

                                                                                                                                                                                                                                                                                                                                                          Pinterest marketing :

                                                                                                                                                                                                                                                                                                                                                          • Pinterest for business
                                                                                                                                                                                                                                                                                                                                                            • Marketing on Pinterest
                                                                                                                                                                                                                                                                                                                                                              • Best Practices
                                                                                                                                                                                                                                                                                                                                                                • Leveraging Rich Pins
                                                                                                                                                                                                                                                                                                                                                                  • Analytics & Measurement

                                                                                                                                                                                                                                                                                                                                                                    Instagram Marketing :

                                                                                                                                                                                                                                                                                                                                                                    • Optimizing your Instagram business profile
                                                                                                                                                                                                                                                                                                                                                                      • Crafting an Instagram content strategy
                                                                                                                                                                                                                                                                                                                                                                        • Best Practices
                                                                                                                                                                                                                                                                                                                                                                          • Influencer Marketing on Instagram
                                                                                                                                                                                                                                                                                                                                                                            • Analytics & Measurement
                                                                                                                                                                                                                                                                                                                                                                              • Instagram Ads

                                                                                                                                                                                                                                                                                                                                                                                Quora Marketing :

                                                                                                                                                                                                                                                                                                                                                                                • Why Market Your Business on Quora
                                                                                                                                                                                                                                                                                                                                                                                  • Quora Marketing Strategy
                                                                                                                                                                                                                                                                                                                                                                                    • Quora Account Setup
                                                                                                                                                                                                                                                                                                                                                                                      • Quora Account Optimisation
                                                                                                                                                                                                                                                                                                                                                                                        • Build a List of Questions to Answer
                                                                                                                                                                                                                                                                                                                                                                                          • Format Your Answers for Maximum Clicks
                                                                                                                                                                                                                                                                                                                                                                                            • Quora Promotion
                                                                                                                                                                                                                                                                                                                                                                                              • Find Blog Post Ideas with Quora
                                                                                                                                                                                                                                                                                                                                                                                                • Quora Business Page Setup
                                                                                                                                                                                                                                                                                                                                                                                                  • Quora Analytics

                                                                                                                                                                                                                                                                                                                                                                                                    Snapchat Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                    • Snapchat for business
                                                                                                                                                                                                                                                                                                                                                                                                      • Building a following
                                                                                                                                                                                                                                                                                                                                                                                                        • Driving Engagement
                                                                                                                                                                                                                                                                                                                                                                                                          • Analytics & Measurement

                                                                                                                                                                                                                                                                                                                                                                                                            Document Sharing Site

                                                                                                                                                                                                                                                                                                                                                                                                            Overview of Online Reputation Management (ORM).

                                                                                                                                                                                                                                                                                                                                                                                                            Social media measurement and reporting.

                                                                                                                                                                                                                                                                                                                                                                                                            Online Reputation Management (ORM) :

                                                                                                                                                                                                                                                                                                                                                                                                            • What is ORM
                                                                                                                                                                                                                                                                                                                                                                                                              • Why ORM is important for your business
                                                                                                                                                                                                                                                                                                                                                                                                                • Factors of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                  • Negative effects of bad online reputation
                                                                                                                                                                                                                                                                                                                                                                                                                    • How to get customer reviews
                                                                                                                                                                                                                                                                                                                                                                                                                      • Monitor Online Conversations
                                                                                                                                                                                                                                                                                                                                                                                                                        • Don'ts of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                          • Do's of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                            • How to Improve Your Reputation
                                                                                                                                                                                                                                                                                                                                                                                                                              • Tools of Online Reputation Management
                                                                                                                                                                                                                                                                                                                                                                                                                                • Introduction to Google Alerts
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Different Types of Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                    Google AdWords :

                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is Google AdWords Why Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Google Network
                                                                                                                                                                                                                                                                                                                                                                                                                                        • AdWords Terminologies

                                                                                                                                                                                                                                                                                                                                                                                                                                          Google AdSense :

                                                                                                                                                                                                                                                                                                                                                                                                                                          • What Is Google AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between Google AdWords vs Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                              • How much minimum traffic i need for Google AdSense approval
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Which sizes for AdSense is very effective
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to create google AdSense account
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Different types of Ad unit
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Plugin for AdSense integration
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • AdSense Reports Study
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Google AdSense vs Affiliate Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What is CPC
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Easy steps for Google AdSense

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Media buying & selling :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Setting up the objectives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Understand the key tasks to draft an “awesome” digital media plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Segmentation & targeting of the audience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Best practice to execute the campaigns post the media plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understanding multiple formats & appropriate for our targeted digital platforms

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Video Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is Video Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between Video Marketing Vs Video Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • How to promote videos through Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to Create in-stream Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to increase Video views
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is CPV and CPM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Video Marketing basic concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • True View Ads vs Stream Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to create Sequence Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How to create Bumper Ads

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Video Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Video Optimization Basics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to increase your views on YouTube
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to monetize your YouTube video
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How to rank videos in 24hr in YouTube
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • YouTube Ranking Techniques
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Annotations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Using YouTube Cards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Learn all about e-mail marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn how to create effective email content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn about customer acquisition strategies through email

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn about automation and workflows in email marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Learn how to generate or nurture leads using email marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Setting-up an Email Marketing Machine

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ISPs, Hosting Facility and MTA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            IP/DNS and Shared vs. Dedicated IPs

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            MX Record, Whitelisting, Response Handlers and Bounces

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Effective Email Content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Conversation, Relevance, Incentives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Timing, Creative & Copy, Attributes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Customer Acquisition Strategies :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rented List Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Co-branded Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Third Party Email Newsletters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Viral Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Event Triggered Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • House E-newsletters

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Effective Creative Introducing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • CRABS- Does your Emails have Crabs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Email Template Model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Best Practices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Nurturing & Automation :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tools to Enhance Lead Nurturing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Enhance Better Reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Analyze Behavior Patterns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Automation and More

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Resources to do situational analysis and progressive updates :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Customer Personal Toolkit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Complete Email Marketing Worksheet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Content Editorial Calendar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Digital Marketing Strategy Toolkit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Email Contact Strategy Template
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Email Campaign Calculator
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Email Marketing Health Check
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Structuring Digital Marketing Team
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Email Automation :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Introduction to Automation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What is Automation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How does it Work
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What are the Benefits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Choosing an Automation Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Features & Functions Available
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What are Workflows How to Create a Workflow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cost
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Most Widely Used Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Learn about landing page creation and design concepts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn all about HTML basics and using HTML tags

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn Website planning/creation/ and optimization techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about inbound marketing and affiliate marketing concepts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn All about lead generation concepts, tips, tricks, techniques, and tools

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about content marketing concepts and strategies’

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Learn about Google AdWords, Google AdSense, and Google Web Master

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Inbound Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What is Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Inbound Marketing Process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Content Marketing Concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategies for Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tools for Inbound Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Using a CRM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Delight your Customers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Landing Page Design Concepts :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Conversion Oriented Landing Page Design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Investment in Landing Page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Is it for me
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is it
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Critical Concerns to Address on Landing Page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s the Next Step

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            HTML Basics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Web Page Basics: What is HTML, JavaScript, CSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Basic HTML Tags to create a web page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • HTML Tags for SEO: Title, H1, META Tags, IMG, A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • On-page SEO Elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Content Clusters (Creating SEO-based content)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Negative on-page to avoid

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Website planning/Creation/Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Webpage and website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Basics of HTML
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Other languages for website creation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Common tag
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • PHP Based Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is a webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Types of Website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Difference between Blog and Service Webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Difference between themes and plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Posts vs pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Category vs tags
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • General Customization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What is WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • How to change theme in WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How to use plugin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How to upload Demo content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • How to install premium plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Difference between Free themes and premium themes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Create Posts and Pages

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Content Marketing:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Attracting your potential customers into conversion funnel :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Various Ways to Build Reach Through Digital Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What are Engagement Magnets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How to Identify Right Set of Engagement Magnets for your Business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Effectiveness of Various Engagement Magnets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Digital Reach Building Strategy Through Inbound Interest Generation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Converting your prospects into leads using emails :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is Audience Aggregation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Benefits of Audience Aggregation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to do Audience Aggregation Through Emails

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Role of Conversion :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Understanding Customer Psyche
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Conversion Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • User Flow and Persuasion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online Persuasion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • True Meaning of Landing Page User Flow and Online Persuasion

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Conversion Optimization Patterns for Engaging website Visitors :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Patterns for Engaging Website Visitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pattern #1 – Pop-Ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pattern #2 – Pop Under Call-to-Action
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pattern #3 – Inside Article CTA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Lifecycle Emails ;

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What are Lifecycle Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where do Lifecycle Emails fit in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tools used for Lifecycle Emails
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Lifecycle Emails – Case Studies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Lead Nurturing with Drip Email Marketing: Implementation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Affiliate Marketing ;

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understanding Affiliate Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Google AdWords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Google AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Google Webmaster
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Banners, Promos, Discounts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Different type of campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Email campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Campaign measurement and Tracking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn website creation, planning and optimization techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn HTML basics and using different tags too.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn all about e-commerce SEO and e-commerce marketing techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn content marketing for e-commerce store in-depth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Website planning/Creation/Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Webpage and website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • HTML basics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Other languages for website creation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Common tag
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • PHP Based Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Types of Website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Blog and Service Webpage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between themes and plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Posts vs pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Category vs tags
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • General Customization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to change theme in WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to use plugin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install WordPress
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to upload Demo content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to install premium plugins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Free themes and premium themes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Create Posts and Pages

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          HTML Basics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Web Page Basics: What is HTML, JavaScript, CSS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Basic HTML Tags to create a web page
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • HTML Tags for SEO: Title, H1, META Tags, IMG, A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • On-page SEO Elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Crawling: XML, HTML Sitemaps, Robots.txt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Clusters (Creating SEO-based content)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Negative on-page to avoid

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          E-Commerce SEO :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is E-commerce SEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understanding of Best product keywords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to index product in search engine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rank on Potential Keywords
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Increase Quality Backlinks

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          What is Ecommerce Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Normal SEO and Ecommerce website SEO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is the role of reviews in ecommerce marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product presentation and "ROI" parameter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to think as a customer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Boosting sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to increase ecommerce sales through Facebook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ecommerce basic concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to promote large products in single click
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective strategy plan for Ecommerce website
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cart development techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Marketing :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital Marketing Overview :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview of Digital Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Different online marketing channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How is it different from Traditional Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understand the journey of online customer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key Terminologies in Online Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview to Content Management System
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview of case studies and business model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Introduction to SEO, How Do Search engines work
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Search Engine Algorithms & google algorithm Updates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Search Console
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Competition Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • On-page, and Off-Page Optimization strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content development strategy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Mobile marketing Overview :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Marketing Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Store Optimization Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Understanding Mobile Devices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Impact of Mobile Marketing in Social Media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Apps Engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Growth in the Mobile Industry
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Promoting Site in Mobile Apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Benefits of Mobile Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Targeting Options in Mobile Apps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Marketing Goals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mobile Ad Formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reporting in Mobile Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google AdWords

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          App Marketing/App Store Optimization :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is App Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • App Store Optimization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to decide Target Cost Per Install
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to increase install in Play Store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate downloads through Facebook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to make business from mobile marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective mobile marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Create iOS and Android App Ads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to lower Target CPI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through search engine marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Marketing/Blog Management :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How many types of Content Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What is a writer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Difference between Informative and Potential Content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Marketing Do's and Don’ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Content Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Final words on your Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to generate leads through potential content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How to target potential customers through right content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Find right keywords for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Effective content marketing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Let’s talk about strategy for content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analyzing the keyword for content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn how to perform analysis for different sized businesses

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn Google Analytics, AdWords, AdSense, and campaign management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn Social Media Analytics and Digital Analysis

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn how to analyze traffic and customers coming on to your website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn all about Social CRM and its analysis techniques

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content Web Analytics & Reports :
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Introduction :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Is analysis worth the effort
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Small businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Medium and Large-scale businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Analysis vs Intuition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Introduction to Web Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Getting Started with Google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How Google Analytics works :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Accounts, profiles and user’s navigation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Basic Metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The main sections of Google Analytics reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Traffic Sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct, referring, and search traffic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • AdWords, AdSense

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Content Performance Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pages and Landing Pages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Event Tracking and AdSense
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Site Search

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Visitors Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Unique visitors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Geographic and language information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Technical reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Benchmarking

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social Media Analytics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Facebook Insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Twitter Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • YouTube Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Social Ad Analytics /ROI measurement

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Actionable Insights and the Big Picture :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Recap of Google Analytics reports and tools
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Finding actionable insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Getting the organization involved
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Creating a data-driven culture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Resources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Common mistakes analysts make
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Additional Web analytics tools

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social CRM & Analysis :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Radian6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sentiment Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Workflow Management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Text Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Digital Analytics :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Web Masters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • AdWords Reports, Custom Reports, Custom Dimensions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dashboard and Segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Multi-Channel Funnels Reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Attribution modeling and reports

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Platform Principles :

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The platform components
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The data model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Measurement Protocol data collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Importing data into Google Analytics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reporting APIs and Report Sampling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Learn basics to Most Advanced Google tag manager with a live website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Testing and Troubleshooting with GTM on our website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Custom messages on specific web pages and conditions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced concepts of google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Tag Manager used for Enhanced E-commerce

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          GTM with Facebook pixels, marketing & Re-marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social media & Wikipedia tracking using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LinkedIn Marketing using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Quora Marketing using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tracking of all events in Google analytics using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Copy text tracking using google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google ads Marketing & re marketing with the help of google tag manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google tag manager with Shopify and its limitations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Content:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Introduction to Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Install Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Explore Google Tag Interface

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Create a new FREE account in Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn about the admin session of the google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn to install Google Tag Manager on a Live Demo Website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Install GTM on a HTML Website

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          About google Analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Analytics Account Creation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Integration of Google Analytics with the help of GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          YouTube video tracking using GTM and Google analytics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Social media button clicking using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Phone number tracking using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Wikipedia Link Tracking using Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          White Paper PDF download tracking with Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Marketing with the help of Google Tag Manager

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Re-marketing with the Help of GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Time based trigger & messages on our website with GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced Data layer in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Advanced concepts in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Facebook Sales Vs Ads Amount Spend Tracking

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Find the traffic based on the browser’s location using GA & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Find the Text copied from website using Google Analytics & GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Track the Product Purchase on Our Google Analytics using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Google Tag Manager and channel marketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Learn How to track Google Ads Conversion Purchase using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LinkedIn Conversion Tracking & Marketing using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Quora content Marketing & Re-marketing using GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Shopify GTM installation & Tracking and its Limitations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          New Rollouts in GTM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Improve GTM performance using Custom Templates

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Common Mistakes and Solutions

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Get full course syllabus in your inbox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Objectives:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Understand everything about online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Phase by phase learning curve for each module

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Handle Day to day activities in the ORM process

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Help Businesses overcome online issues, crisis, and disaster

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Understand the user engagement process

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Managing negative reactions from users

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Strategies for re-building the online brand

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The course complements perfectly your SEO and Digital Marketing learning curve

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Gain insights on dealing with market competition and long term business sustenance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Apply for top ORM jobs in the market with confidence

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Build a career in the ORM field with a systematic approach

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Course Contents:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What is ORM

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Why ORM is important for your business

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Factors of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Negative effects of bad online reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Step-by-step guide to overcome bad reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Understanding ORM scenarios

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to deal with criticism online

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Some proven ways for build positive brand reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to get customer reviews

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Monitor Online Conversations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Don'ts of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Do's of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          How to Improve Your Reputation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tools of Online Reputation Management

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Introduction to Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Different Types of Google Alerts

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Best examples of online reputation management

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      FAQ's

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Well, no, you will have to get started with the Digital Marketing course. Moreover, enrolling in this course will give you overall detailed information about the digital world.

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Since its invention, it's growing more than ever, in fact, it's being highly utilized in the corporate world, and in the coming years, it will enhance even more.

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