Masters in Digital Marketing

What is marketing

What is Digital Marketing Understanding Marketing Process Undaerstanding Digital Marketing Process

Increasing Visibility, What is visibility Types of visibility, Examples of visibility

Visitors Engagement, What is engagement Why it is important Examples of engagement Bringing Targeted Traffic

Inbound and outbound marketing

Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process Tools Needed

What's the difference between digital marketing and traditional marketing, and why does it matter

Benefits of Traditional Marketing

The Downside to Traditional Marketing Benefits of Digital Marketing

Why Digital Marketing Wins Over traditional Marketing Tools of Digital Marketing

Major Difference

Implementation Strategy

AI driven plan of action

Activity planner

What is E-E-A-T (Experience, Expertise, Authority, Trust)

Type of Websites

• Understanding domain names & domain extensions Different types of websites
• Based on functionality Based on purpose
• Planning & Conceptualising a Website Booking a domain name & web hosting Adding domain name to web Server
• Adding webpages & content Adding Plugins
• Building website using Wordpress in Class Identifying objective of website
• Deciding on number of pages required Planning for engagement options
• Landing Pages & Optimization

Basic WordPress Setup

Theme Customization

Page Building Tools

Content Management

Plugin Management

SEO Basics

Mobile Responsiveness

Call-to-Action (CTA) & Conversion Design

E-Commerce (Optional)

Security & Backup

User & Role Management

Performance Optimization

What is SEO

Type of SEO

Introduction to SERP What are search engines

How search engines work

Major functions of a search engine What are keywords

Different types of keywords Google keyword planner tool Keywords research process Understanding keywords mix Long Tail Keywords

Keyword Research with Google Keyword Planner.

What is the difference between keywords stuffing & KW placement How to Select a Domain Name

Page Naming {URL Structuring} and Folder Naming

Image Naming, Image Title and ALT Tags Creation

What are Meta Tags, Description. Robots, Keywords, Author Redirection Tags

Headings Tags {H1 to H6} What is Content Writing

SEO Friendly Content Writing {Insert keywords in content}

Anchor Text, Link Title Internal linking

Robots.text file use and creation HTML Sitemap creation

XML Site Map Creation

Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is OFF-Page Optimization What are Backlinks

Why Backlinks are Important How to Get Backlinks

Difference Between Do-Follow and No-Follow Backlinks

What is Google Page Rank How to Increase Page Rank Search Engine Submissions Directory Submissions

Article Writing and submissions

Press Release writing and submissions Blog Posting and comment writing Classifieds posting

Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds

What is Search Engine's Algorithms How Algorithms Works

Why a Search Engine needs to update its Algorithm Search Engine Penalties and Recoveries.

Why a Search Engine penalizes a Website How to optimize your site for Google Hummingbird Algorithm

What is Google Panda Algorithm What is Google Penguin

What is Google EMD Update

How to save your site from Google Panda, Penguin and EMD Update

How to recover your site from Panda, Penguin and EMDHow to optimize your site for Google Hummingbird Algorithm

What is Google Panda Algorithm What is Google Penguin

What is Google EMD Update

How to save your site from Google Panda, Penguin and EMD Update

What is Local SEO

Google places optimization Classified submissions

Citation NAP

Top tools for SEO

Monitoring SEO process Preparing SEO reports

How to create SEO Strategy for your business What is link juice

Google Business Profile (GBP) Optimization

Formerly Google My Business (GMB)

Creating & Verifying Listings

Writing optimized business descriptions

Choosing accurate categories & subcategories

Uploading photos & videos

Managing business hours, services, and attributes

Using Google Posts for updates/offers

Responding to reviews professionally

Monitoring insights (views, searches, actions)

Review & Reputation Management

Keyword Research (for Search Ads)

Ad Copywriting

Campaign Structuring

Bidding & Budget Management

A/B Testing & Optimization

Analytics & Reporting

Conversion Rate Optimization (CRO)

What is Social Media

• Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others
• Forms of Internet marketing Facebook marketing Understanding Facebook marketing
• Creating Facebook page Uploading contacts for invitation Exercise on fan page wall posting Increasing fans on fan page
• How to do marketing on fan page (with examples) Fan engagement
• Important apps to do fan page marketing Facebook advertising
• Types of Facebook advertising
• Best practices for Facebook advertising Understanding Facebook best practices Understanding edgerank and art of engagement Practical Session 2
• Creating Facebook advertising campaign Targeting in ad campaign
• Payment module- CPC vs CPM vs CPA Setting up conversion tracking
• Using power editor tool for adv.
• Advanced Facebook advertising using tools like
• Linkedin Marketing What is LinkedIn Understanding LinkedIn
• Company profile vs Individual profiles Understanding Linkedin groups
• How to do marketing on LinkedIn groups Linkedin advertising & it?s best practices Increasing ROI from LinkedIn ads Linkedin publishing
• Company pages Adv on linkedIn Display vs text Twitter Marketing

Understanding Twitter

• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter
• Black hat techniques of twitter marketing Advertising on Twitter
• Creating campaigns Types of ads
• Tools for twitter marketing Twitter Advertising

Twitter Cards Video Marketing

• Understanding Video Campaign Creating 1st Video Campaign Importance of video marketing Benefits of video marketing Uploading videos on video marketing websites
• Using youtube for business Developing youtube video marketing Strategy
• Bringing visitors from youtube videos to your website

Hootsuite Insights ? AI-driven social media

Buffer ? AI-based social media scheduling

Zoho Social - AI-based social media scheduling

Sprout Social ? AI-powered social media management

SocialPilot ? GEN AI-based social media optimization

Why Content is the foundation of SMM Psychology of Social Sharing

Stategy of Content

Building Content That is Inherently Shareable

WordLift ? AI-driven content optimization

(Demo & Use Cases)

Content Blossom ? AI-based content

generation (Practical Exercise)

Copymatic - AI based content

Blogging & Content Strategy ? Best practices

Facebook Page Best Practices KPIs to measure success Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work Facebook Ad Campaign Objectives Facebook Ad Targeting

Paid / Organic Marketing

Automation

YouTube Marketing Overview YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research YouTube Account Setup

Automation

Scheduler

YouTube Account Optimization

YouTube Banner YouTube Channel Tags YouTube SEO

Enable Custom Thumbnails YouTube Thumbnails YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts YouTube Monetisation

Twitter Marketing for Brand Awareness Twitter Ads

LinkedIn for Personal Branding Brand Marketing on LinkedIn LinkedIn Company Pages LinkedIn Advanced Search LinkedIn Premium

Optimizing your Instagram business profile Crafting an Instagram content strategy Best Practices

Influencer Marketing on Instagram Analytics & Measurement Instagram Ads

Thumbnails

Scheduler

Why Market Your Business on Quora Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Snapchat for business Building a following Driving Engagement Analytics & Measurement Document Sharing Site

Broadcasting & List Segmentation

Use Broadcast Lists to send updates/offers to multiple customers.

Use the Catalog feature to display products/services with images, prices, and descriptions.

Create a WhatsApp Click-to-Chat link to use in ads, bios, and websites.

Maintain detailed contact notes and labels (e.g., lead, customer, follow-up).

Share valuable content (tips, reels, offers, blog posts) via images, videos, or PDFs.

Collect customer feedback through messages or Google Forms.

Monitor message delivery, open rates, and response time.

Integrate WhatsApp with Facebook/Instagram Ads (Click-to-WhatsApp).

Understanding SMS Compliance & Regulations

Know the laws & guidelines (e.g., GDPR, TCPA, TRAI).

Always get user consent before sending messages.

Segment contacts by demographics, behavior, or purchase history.

Master the art of short, impactful copy (160 characters or less).

Use a clear Call-to-Action (CTA) (e.g., ?Buy Now,? ?Click Here?).

Time messages based on audience behavior (e.g., lunch hours, evenings).

Learn platforms like Twilio, TextMagic, SlickText, or SMSCountry.

Test different versions of messages (tone, CTA, offers).

Use merge tags for name, location, or last purchase.

Monitor open rates, CTR (Click-through rate), opt-out rates, and conversions.

Set up SMS workflows for onboarding, abandoned cart reminders, or exclusive offers.

Combine with email or WhatsApp for multi-channel nurturing.

Integrating SMS with Other Marketing Channels

• Pair SMS with email, social media, or push notifications.

How to create google AdSense account Different types of Ad unit

Plugin for AdSense integration AdSense Reports Study

Difference between Google AdSense vs Affiliate Marketing What is CPC

Video Marketing

• What is Video Marketing
• Difference between Video Marketing Vs Video Optimization How to promote videos through Google AdWords
• How to Create in-stream Ads How to increase Video views What is CPV and CPM
• Video Marketing basic concepts True View Ads vs Stream Ads How to create Sequence Ads
• How to create Bumper Ads

Video Optimization

• Video Optimization Basics
• How to increase your views on YouTube How to monetize your YouTube video
• How to rank videos in 24hr in YouTube YouTube Ranking Techniques Annotations

Overview of Meta Ads

• The importance of Facebook and Instagram advertising
• Differences and similarities between Facebook and Instagram advertising
• Account Setup And Structure
• Creating and setting up a Meta Ads account
• Navigating Meta Business Suite (formerly Facebook Business Manager) Understanding account structure (Ad Accounts, Campaigns, Ad Sets, Ads) Setting up billing and payment information

Campaign Objectives And Types

• Overview of campaign objectives (Awareness, Consideration, Conversion) Specific campaign types and formats (Traffic, Engagement, Lead Generation, Conversions, etc.)
• Choosing the right objective for your goals

Audience Targeting

• Custom Audiences (website visitors, app users, etc.) Lookalike Audiences
• Saved Audiences (demographics, interests, behaviors) Detailed targeting options (interests, behaviors, and more) Geographic and language targeting

Ad Creation And Design

• Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.) Best practices for creating compelling ad copy and visuals Crafting effective call-to-actions (CTAs)
• Designing ads for both Facebook and Instagram

Budgeting And Bidding

• Understanding budget types (Daily vs. Lifetime)
• Bidding strategies (Cost Per Click, Cost Per Impression, Cost Per Acquisition, etc.) Setting and adjusting bids
• Budget allocation across campaigns and ad sets

Ad Placement And Optimization

• Choosing ad placements (Facebook News Feed, Instagram Stories, Audience Network, etc.)
• Automatic vs. Manual placements
• Best practices for optimizing ad placements
• Cross-platform ad strategies for Facebook and Instagram

Tracking And Analytics

• Setting up Facebook Pixel and Conversions API Tracking conversions and setting up events
• Analyzing performance metrics (CTR, CPC, CPA, ROAS, etc.) Using Facebook Analytics and Meta Ads reporting tools
• Campaign Optimization
• Monitoring ad performance and making data-driven decisions A/B testing and experimentation
• Scaling successful campaigns Troubleshooting common issues

Advanced Targeting And Retargeting

• Advanced audience targeting strategies Dynamic Ads and product catalogs
• Retargeting strategies (remarketing to website visitors, engagement-based retargeting)
• Setting up and optimizing retargeting campaigns
• Compliance And Best Practices
• Understanding Meta Ads policies and guidelines Creating compliant ads and avoiding disapprovals Staying updated with policy changes and best practices

Industry Trends And Updates

• Keeping up with the latest updates and features in Meta Ads
• Trends and emerging strategies in Facebook and Instagram advertising Case studies and examples of successful campaigns

Troubleshooting And Support

• Common issues and solutions Navigating Meta Ads support resources
• Leveraging community forums and additional learning resources

Integration With Other Meta Tools

• Using Meta Ads with Meta Business Suite features (Insights, Campaign Management, etc.)

Fromatting

Email Marketing Strategy & Funnel Building

List Building Techniques

Segmentation & Targeting

Email Copywriting & Design

Automation & Workflow Creation

AI in Email Marketing

Analytics & A/B Testing

GDPR & Compliance Essentials

Mailchimp ? AI-based email automation

Constant Contact ? AI-driven email personalization

SEO Basics & Importance

Ahrefs ? AI-powered SEO keyword research

SEMrush ? AI-driven SEO audits & optimizations

Canva Basics & Workspace Navigation

Designing for Social Media Marketing

Creating Brand Kits & Templates

AI-Powered Design with Canva Magic Studio

Marketing Collateral Design

Video Creation in Canva

Keyword & Topic Research

Content Writing Mastery

SEO Optimization for Blogs

Blog Design & CMS (WordPress/Medium)

Monetization Techniques

Chatbot basics

Platform Knowledge

Conversation Design

Chatbot Marketing Campaigns

Lead Generation Automation

ManyChat ? AI-powered chatbot marketing

Dialogflow ? AI-driven conversational marketing

Introduction to Predictive Analytics

Google Analytics 360 ? AI-powered predictive insights

Mixpanel ? AI-driven predictive analytics

Remarketing Skills for Digital Marketing Students

Audience Segmentation

Create specific remarketing lists (e.g., website visitors, cart abandoners, video viewers).

Use behavior-based segmentation (visited product page but didn?t buy, etc.).

Segment by time (e.g., visited in the last 7 days vs. 30 days).

Learn to set up remarketing on platforms like:

Google Ads (Display & Search)

Facebook & Instagram Ads

LinkedIn, YouTube, Snapchat

Understand custom audiences vs. lookalike/similar audiences.

Pixel & Tag Installation

Install and configure Meta Pixel, Google Ads Remarketing Tag, and LinkedIn Insight Tag.

Use tools like Google Tag Manager to manage and track all tags.

Creating Dynamic Remarketing Ads

Design personalized ads that show products users previously viewed.

Use Google Merchant Center or Meta Catalogs to link product data.

Ad Copywriting & Creative Strategy

Write copy that re-engages: ?Still thinking about it? or ?Your cart is waiting!?

A/B test headlines, CTAs, and images.

Align ad creatives with customer journey stages.

Cross-Platform Remarketing Strategy

Build omnichannel campaigns that retarget across multiple touchpoints.

Sync remarketing efforts across email, SMS, and social media.

Frequency & Timing Control

• Avoid ad fatigue by capping ad frequency.

Track conversion rates, ROAS, cost per acquisition, and engagement rates.

Use Google Analytics, Meta Ads Manager, and UTM tracking to analyze performance.

Sync remarketing lists with email tools (e.g., Mailchimp, Klaviyo).

Send targeted emails based on user behavior.

Ethical & Privacy Skills

E- Commerce Search Engine Optimization (SEO)

• Optimize product pages, categories, and blog content.
• Keyword research using tools like Ubersuggest, Ahrefs, or SEMrush.
• Focus on technical SEO: site speed, mobile-friendliness, and structured data (schema).

Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

• Run Google Shopping Ads, Search Ads, and Display Campaigns.
• Set up product feeds via Google Merchant Center.
• Master budgeting, bidding strategies, and conversion tracking.

Social Media Marketing

• Create engaging content for platforms like Instagram, Facebook, TikTok, and Pinterest.
• Run social commerce campaigns (e.g., Instagram Shop, Facebook Marketplace).
• Use influencer and UGC (user-generated content) for product promotion.

Email Marketing & Automation

• Build email lists using lead magnets and opt-ins.
• Design automated flows: welcome series, abandoned cart, post-purchase emails.
• Tools to learn: Mailchimp, Klaviyo, Omnisend.

Conversion Rate Optimization (CRO)

• A/B test landing pages, product pages, and checkouts.
• Improve user experience (UX) to reduce bounce rate and increase sales.

Content Marketing

• Write SEO-friendly blogs, guides, and product descriptions.
• Create value-driven content like ?how-to? videos, tutorials, and buyer?s guides.
• Repurpose content for social media and email campaigns.

Influencer & Affiliate Marketing

• Collaborate with influencers to drive sales and brand awareness.
• Set up affiliate programs using platforms like Refersion or ShareASale.

Analytics & Data Interpretation

• Use Google Analytics, GA4, and Facebook Pixel to track performance.
• Monitor KPIs like traffic sources, conversion rate, average order value (AOV), and ROAS.
• Create actionable insights from data reports.

Product Feed Management

• Set up and optimize product feeds for platforms like Google, Facebook, Amazon.
• Use tools like Feedonomics, DataFeedWatch, or Shopify apps to manage feeds.

Marketplace Marketing

• Learn how to sell on Amazon, Flipkart, Meesho, and others.
• Understand marketplace SEO, PPC, and product listing optimization.

Customer Relationship Management (CRM)

• Manage customer data, purchase history, and communication.
• Use CRM tools like HubSpot and others

Mobile & App Marketing (if relevant to your store)

• Promote e-commerce apps through app store optimization (ASO) and push notifications.

Understanding Affiliate Marketing Models

Learn how affiliate marketing works (CPC, CPA, CPL, CPS).

Understand roles: affiliate (you), advertiser (brand), and network (platform).

Familiarize with networks like Amazon Associates, ShareASale, CJ Affiliate, Impact, ClickBank, etc.

Niche Selection & Audience Research

• Choose the right niche based on your interests and market demand.
• Research and define your target audience?s pain points, needs, and buying behavior.

Content Creation & Copywriting

• Write persuasive content: product reviews, how-to guides, comparison blogs.
• Learn SEO copywriting and conversion-focused writing.
• Use storytelling and emotional appeal to increase trust.

Search Engine Optimization (SEO)

• Do keyword research to find buyer-intent keywords.
• Optimize blog posts, YouTube descriptions, or landing pages for ranking.
• Build backlinks to increase domain authority.

Social Media Marketing

• Promote affiliate links through Instagram, Facebook, Twitter, Pinterest, etc.
• Use Reels, Shorts, Stories, and live videos to boost engagement.
• Learn to create content calendars and community management.

Email Marketing

• Build an email list with lead magnets (eBooks, checklists).
• Set up email sequences for product recommendations, newsletters, and follow-ups.
• Use tools like Mailchimp, ConvertKit, or GetResponse.

Video Marketing

• Create product review or tutorial videos on YouTube.
• Use affiliate links in video descriptions with proper disclaimers.
• Learn basic video editing and SEO for YouTube.

Landing Page & Funnel Building

• Build high-converting landing pages to collect emails or promote offers.
• Use tools like ClickFunnels, Leadpages, Systeme.io, or WordPress + Elementor.
• Learn the psychology of layout, headlines, and CTAs.

Tracking & Analytics

• Track clicks, conversions, and revenue from affiliate links.
• Use tools like Google Analytics, Bitly, or Pretty Links to monitor performance.
• Optimize campaigns based on data insights.

Paid Advertising (Advanced)

• Run Facebook Ads, Google Ads, or native ads to promote affiliate offers.
• Ensure tracking is set up properly and follow ad platform policies (some restrict direct affiliate links).
• Follow FTC, GDPR, and platform-specific rules.

Networking & Relationship Building

Podcast Marketing Skills for Digital Marketers

Content Planning & Scripting

• Plan episodes around niche topics, trends, or guest interviews.
• Write engaging intros, hooks, and CTAs to keep listeners tuned in.

Audio Recording & Editing

• Use tools like Audacity, Adobe Audition, GarageBand, or Descript.
• Edit for clarity, pacing, and sound quality (music, transitions, effects).

Podcast SEO & Distribution

• Optimize episode titles, descriptions, and tags with relevant keywords.
• Submit and manage the podcast on platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music.

Promotion & Cross-Channel Marketing

• Promote episodes on social media, email, YouTube, and your blog.
• Create audiograms (short audio clips + visuals) for Instagram or TikTok.

Guest Outreach & Collaboration

• Identify, invite, and manage communication with relevant guests or experts.
• Build relationships to cross-promote and reach new audiences.

Monetization Strategy

• Understand options like sponsorships, affiliate marketing, product placement, and donations.
• Set up a media kit and listener stats for pitching sponsors.

Analytics & Improvement

Find the right influencers using tools like Upfluence, CreatorIQ, Heepsy, or Instagram search.

Evaluate influencers by niche relevance, engagement rate, audience quality, and tone.

Campaign Planning & Strategy

• Set clear campaign goals (brand awareness, engagement, sales).
• Choose campaign types: giveaways, unboxings, reviews, takeovers, collaborations.

Outreach & Communication

• Craft professional, personalized pitches to influencers.
• Negotiate deliverables, timelines, and compensation.

Briefing & Collaboration

• Share a creative brief with brand guidelines, do?s & don?ts, hashtags, and links.
• Encourage authenticity and creative freedom.

Tracking Performance

• Track KPIs: engagement rate, reach, traffic, conversions, and ROI.
• Use tracking tools, UTM links, discount codes, and influencer platforms.

Compliance & Transparency

• Ensure influencers follow FTC guidelines and use proper #ad, #sponsored tags.
• Understand disclosure rules based on region/platform.

Relationship Building

• Build long-term partnerships, not just one-time campaigns.
• Treat influencers as brand ambassadors or collaborators.

User-Generated Content (UGC) Reuse

• Repurpose influencer content in ads, social media, or your website (with permission).
• AspireIQ ? AI-powered influencer marketing
• Upfluence ? AI-driven influencer marketing software