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Master Digital Marketing with Generative AI Tools and Strategies for Future Success

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Course Duration

80 Hrs.

Live Project

8 Project

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Training Format

Live Online /Self-Paced/Classroom

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Digital Marketing

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CURRICULUM & PROJECTS

Digital Marketing with GenAI Training Program

    Overview of Digital Marketing

    Different online marketing channels

    How is it different from Traditional Marketing

    Understand the journey of online customer

    Key Terminologies in Online Marketing

    Overview to Content Management System

    Overview of case studies and business model

    Introduction to SEO, How Do Search engines work

    Search Engine Algorithms & google algorithm Updates

    Google Search Console

    Competition Analysis

    On-page, and Off-Page Optimization strategies

    Content development strategy

    Role of AI in Digital Marketing

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    What is SEM Why SEM

    What is Google AdWords Why Google AdWords

    Google Network

    AdWords Terminologies

    How Does the SEM Auction Work

    Structure of an AdWords Account

    Campaign Types Introduction to Search, Display (including Videos),

    Shopping and Mobile-specific campaign types, and when/why to use them.

    Creation of Search Network Campaign

    • What are Ads
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation of Google Display Network

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Shopping Campaigns Introduction

    • What are Google Shopping Ads /Product Listing Ads
    • Where do they appear on Google What Shoppers on the internet do
    • What retailers need New Advertising technologies
    • Google Shopping set retailers up for success
    • Features of Google Shopping Why PLAs And the path to creating PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google AdWords
    • Track Performance and Optimize the Campaigns
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    Brief to social media marketing

    Key steps for social media success.

    Social Media Statistics & Strategy

    Importance of using essential social media tools

    Social media marketing integration.

    Creating Content for Facebook & Social Media

    Why Content is the foundation of SMM

    Psychology of Social Sharing

    Building Content That is Inherently Shareable

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    Facebook Page Best Practices

    KPIs to measure success

    Facebook Insights

    Facebook Business Manager

    Facebook advertising

    How does Facebook Advertising Work

    Facebook Ad Campaign Objectives

    Facebook Ad Targeting

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    YouTube Marketing Overview

    YouTube Marketing Strategy

    How to Find Video Ideas with Competitor Analysis

    How to Find YouTube Video Ideas with Keyword Research

    YouTube Account Setup

    YouTube Account Optimisation

    YouTube Banner

    YouTube Channel Tags

    YouTube SEO

    Enable Custom Thumbnails

    YouTube Thumbnails

    YouTube Cards

    YouTube Comments

    Manage Multiple YouTube Accounts

    YouTube Monetisation

    YouTube Ads

    YouTube Analytics

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    Twitter Marketing for Brand Awareness

    Twitter Ads

    Twitter Analytics

    Twitter Tools

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    LinkedIn for Personal Branding

    Brand Marketing on LinkedIn

    LinkedIn Company Pages

    LinkedIn Advanced Search

    LinkedIn Premium

    LinkedIn Ads

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    Pinterest for business

    Marketing on Pinterest

    Best Practices

    Leveraging Rich Pins

    Analytics & Measurement

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    Optimizing your Instagram business profile

    Crafting an Instagram content strategy

    Best Practices

    Influencer Marketing on Instagram

    Analytics & Measurement

    Instagram Ads

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    Why Market Your Business on Quora

    Quora Marketing Strategy

    Quora Account Setup

    Quora Account Optimisation

    Build a List of Questions to Answer

    Format Your Answers for Maximum Clicks

    Quora Promotion

    Find Blog Post Ideas with Quora

    Quora Business Page Setup

    Quora Analytics

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    Snapchat for business

    Building a following

    Driving Engagement

    Analytics & Measurement

    Overview of Online Reputation Management (ORM).

    Social media measurement and reporting.

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    Organic Search vs. Paid Search Results

    • How do Search Engines work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget

    Keyword Research

    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)
    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process Identify Seed Keywords, Collect Metrics, Map
    • Keywords
    • Google Keyword Planner Tool
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    Web Page Basics: What is HTML, JavaScript, CSS

    Basic HTML Tags to create a web page

    HTML Tags for SEO: Title, H1, META Tags, IMG, A

    On-page SEO Elements

    Crawling: XML, HTML Sitemaps, Robots.txt

    Content Clusters (Creating SEO-based content)

    Negative on-page to avoid

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    URL Architecture

    Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

    301 Redirects

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    App Store Optimisation

    Mobile Websites: Responsive, Adaptive, Dynamic

    Optimising for Voice Search

    Schema markup

    What is Schema & Why is it relevant to SEO.

    Schema Types Micro, JSON-LD

    Common JSON Schema Tags Organisation, Website, Blog Posting

    How Schema shows up in SERPs

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    Backlink Building

    Guest Blogging

    Social Bookmarking

    Article Submission

    Social Media Sharing

    Q&A Participation (e.g., Quora)

    Local Listings

    Video Submission (YouTube, Vimeo)

    Image Sharing (Pinterest, Flickr)

    PDF/Document Sharing (SlideShare, Scribd)

    Profile Creation

    Web 2.0 Submissions

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    What is Link Building

    Link Building Tactics

    Manual Link Building Process

    Link Building Metrics

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    Quora

    YouTube Video SEO

    SlideShare, Scribd and other Social Channels for SEO

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    What is Local SEO, Pigeon Update

    Google My Business, Bing Places

    Local Pages on your website

    Local Listings/Citations

    Backlink audit of one website

    How to audit backlinks of competitors and gain insights

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    SEO Audits

    What are SEO Audits

    Different Types of SEO Audits

    Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush

    Backlink Audit, Page

    Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

    Google Search Console

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    History of Google Algorithms

    Panda, Penguin, Pigeon, Caffeine updates

    RankBrain and the Future of SEO

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    Basics of Google Analytics

    SEO Metrics to Measure On-page, Off-page, Technical

    SEO Reporting

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    Setting-up an Email Marketing Machine

    ISPs, Hosting Facility and MTA

    IP/DNS and Shared vs. Dedicated IPs

    MX Record, Whitelisting, Response Handlers and Bounces

    Effective Email Content

    Customer Acquisition Strategies

    • Conversation, Relevance, Incentives
    • Timing, Creative & Copy, Attributes

    Effective Creative Introducing

    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters

    Nurturing & Automation

    • CRABS- Does your Emails have Crabs
    • Email Template Model
    • Best Practices
    • NLP Demonstrations (Neuro Linguistic Programming) to Understand
    • Customers Better
    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More

    Resources to do situational analysis and progressive updates

    • Customer Personal Toolkit
    • Complete Email Marketing Worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy Toolkit
    • Email Contact Strategy Template
    • Email Campaign Calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and
    • Deliverability Issues

    Email Automation

    • Introduction to Automation
    • What is Automation
    • How does it Work
    • What are the Benefits
    • Choosing an Automation Platform
    • Features & Functions Available
    • What are Workflows How to Create a Workflow
    • Cost
    • Most Widely Used Platforms
    • Mailchimp AI-based email automation
    • Constant Contact AI-driven email personalization
    • Ahrefs AI-powered SEO keyword research
    • SEMrush AI-driven SEO audits & optimizations
    • Case Study: Improving Email Open Rates Using AI
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    What is Inbound Marketing

    Inbound Marketing Process

    Content Marketing Concepts

    Landing Page Design Concepts

    Conversion Oriented Landing Page Design

    Investment in Landing Page

    Is it for me

    What is it

    Critical Concerns to Address on Landing Page

    Whats the Next Step

    Strategies for Inbound Marketing

    Tools for Inbound Marketing

    Using a CRM

    Delight your Customers

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    Understanding Mobile Devices

    Impact of Mobile Marketing in Social Media

    Mobile Marketing Analytics

    Mobile Apps Engagement

    Growth in the Mobile Industry

    Promoting Site in Mobile Apps

    Benefits of Mobile Marketing

    Targeting Options in Mobile Apps

    Mobile Marketing Goals

    Mobile Ad Formats

    Reporting in Mobile Ads

    Google AdWords

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    What is Content Marketing

    How many types of Content Marketing

    What is a writer

    Difference between Informative and Potential Content

    Content Marketing Do's and Donts

    Content Planning

    Final words on your Strategy

    How to generate leads through potential content

    How to target potential customers through right content

    Find right keywords for content marketing

    Effective content marketing strategy

    Lets talk about strategy for content marketing

    Analyzing the keyword for content

    WordLift-AI-driven content optimization

    Content Blossom AI-based content generation (Practical Exercise)

    Copymatic - AI based content

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    What is App Marketing

    App Store Optimization

    How to decide Target Cost Per Install

    How to increase install in Play Store

    How to generate downloads through Facebook

    How to make business from mobile marketing

    Effective mobile marketing strategy

    Create iOS and Android App Ads

    How to lower Target CPI

    How to target potential customers through search engine marketing

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    Introduction

    • Whats analysis
    • Is analysis worth the effort
    • Small businesses
    • Medium and Large-scale businesses
    • Analysis vs Intuition
    • Introduction to Web Analytics
    • Google Analytics
    • Getting Started with Google Analytics
    • How Google Analytics works

    Content Performance Analysis

    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search

    Visitors Analysis

    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking

    Social Media Analytics

    • Facebook Insights
    • Twitter Analytics
    • YouTube Analytics
    • Social Ad Analytics /ROI measurement

    Actionable Insights and the Big Picture

    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources
    • Common mistakes analysts make
    • Additional Web analytics tools

    Social CRM & Analysis

    • Radian6
    • Sentiment Analysis
    • Workflow Management
    • Text Analytics

    Digital Analytics

    • Web Masters
    • AdWords Reports, Custom Reports, Custom Dimensions
    • Dashboard and Segmentation
    • Multi-Channel Funnels Reports
    • Attribution modeling and reports

    Platform Principles

    • The platform components
    • The data model
    • Measurement Protocol data collection
    • Importing data into Google Analytics
    • Reporting APIs and Report Sampling
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    What is ORM

    Why ORM is important for your business

    Factors of Online Reputation Management

    Negative effects of bad online reputation

    How to get customer reviews

    Monitor Online Conversations

    Don'ts of Online Reputation Management

    Do's of Online Reputation Management

    How to Improve Your Reputation

    Tools of Online Reputation Management

    Introduction to Google Alerts

    Different Types of Google Alerts

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    Media Buying & Selling

    • Setting up the objectives
    • Understand the key tasks to draft an awesome digital media plan
    • Segmentation & targeting of the audience
    • Best practice to execute the campaigns post the media plan
    • Understanding multiple formats & appropriate for our targeted digital platforms

    Video Marketing

    • What is Video Marketing
    • Difference between Video Marketing Vs Video Optimization
    • How to promote videos through Google AdWords
    • How to Create in-stream Ads
    • How to increase Video views
    • What is CPV and CPM
    • Video Marketing basic concepts
    • True View Ads vs Stream Ads
    • How to create Sequence Ads
    • How to create Bumper Ads

    Video Optimization

    • Video Optimization Basics
    • How to increase your views on YouTube
    • How to monetize your YouTube video
    • How to rank videos in 24hr in YouTube
    • YouTube Ranking Techniques
    • Annotations
    • Using YouTube Cards
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    What Is Google AdSense

    Difference between Google AdWords vs Google Analytics

    How much minimum traffic i need for Google AdSense approval

    Which sizes for AdSense is very effective

    How to create google AdSense account

    Different types of Ad unit

    Plugin for AdSense integration

    AdSense Reports Study

    Difference between Google AdSense vs Affiliate Marketing

    What is CPC

    Easy steps for Google AdSense

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    Major Difference

    Implementation Strategy

    AI driven plan of action

    Activity planner

    What is E-E-A-T (Experience, Expertise, Authority, Trust)

    Conversational keywords (how, what, why, best, top)

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    Tips to clear an Interview

    Common Interview questions and answers

    Projects to discuss in Interview

    Resume Building Guide

    Attempt for Digital Marketing Global Certification Exam

    Start applying for Jobs

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+ More Lessons

Course Design By

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Nasscom & Wipro

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Croma Campus

Real

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Abhishek

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Upasana Singh

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Shashank

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Abhishek Rawat

career upgrad

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80 Hrs.
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Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
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    05-Jul-2025*

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    07-Jul-2025*

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FAQ's

It combines digital marketing strategies with Generative AI tools like ChatGPT, Bard, and more.

Marketers, content creators, business owners, and students interested in AI-powered marketing.

No, basic digital marketing knowledge is enough; AI concepts are taught from scratch.

ChatGPT, Canva AI, Jasper, Midjourney, Copy.ai, and AI-powered analytics tools.

Yes, it includes hands-on projects, tool demos, and campaign simulations.

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  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired

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