Digital Marketing with GenAI Training Program

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

LinkedIn for Personal Branding

Brand Marketing on LinkedIn

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Premium

LinkedIn Ads

Pinterest for business

Marketing on Pinterest

Best Practices

Leveraging Rich Pins

Analytics & Measurement

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

Why Market Your Business on Quora

Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer

Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Quora Business Page Setup

Quora Analytics

Snapchat for business

Building a following

Driving Engagement

Analytics & Measurement

Overview of Online Reputation Management (ORM).

Social media measurement and reporting.

Organic Search vs. Paid Search Results

• How do Search Engines work

• Indexing & Crawling Basics

• Optimizing Crawl Budget

Keyword Research

• Anatomy of a Search Result (Search Snippet)

• What is On-page SEO (Content, Architecture, HTML)

• What is Off-page SEO/Link Building (Social, Content-based, PR)

• Finding Seed Keywords: Mind Map for Keyword Research

• Using Wikipedia, Forums for Keyword Research

• Keyword Research Process Identify Seed Keywords, Collect Metrics, Map

• Keywords

• Google Keyword Planner Tool

Web Page Basics: What is HTML, JavaScript, CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

301 Redirects

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types Micro, JSON-LD

Common JSON Schema Tags Organisation, Website, Blog Posting

How Schema shows up in SERPs

Backlink Building

Guest Blogging

Social Bookmarking

Article Submission

Social Media Sharing

Q&A Participation (e.g., Quora)

Local Listings

Video Submission (YouTube, Vimeo)

Image Sharing (Pinterest, Flickr)

PDF/Document Sharing (SlideShare, Scribd)

Profile Creation

Web 2.0 Submissions

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audits

What are SEO Audits

Different Types of SEO Audits

Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush

Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Basics of Google Analytics

SEO Metrics to Measure On-page, Off-page, Technical

SEO Reporting

Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

Customer Acquisition Strategies

• Conversation, Relevance, Incentives

• Timing, Creative & Copy, Attributes

Effective Creative Introducing

• Co-branded Emails

• Third Party Email Newsletters

• Viral Emails

• Event Triggered Emails

• House E-newsletters

Nurturing & Automation

• CRABS- Does your Emails have Crabs

• Email Template Model

• Best Practices

• NLP Demonstrations (Neuro Linguistic Programming) to Understand

• Customers Better

• Tools to Enhance Lead Nurturing

• Enhance Better Reach

• Analyze Behavior Patterns

• Analytics

• Automation and More

Resources to do situational analysis and progressive updates

• Customer Personal Toolkit

• Complete Email Marketing Worksheet

• Content Editorial Calendar

• Digital Marketing Strategy Toolkit

• Email Contact Strategy Template

• Email Campaign Calculator

• Email Marketing Health Check

• Structuring Digital Marketing Team

• Web Resources to Improve Subject lines, HTML Codes, Spam Testers and

• Deliverability Issues

Email Automation

• Introduction to Automation

• What is Automation

• How does it Work

• What are the Benefits

• Choosing an Automation Platform

• Features & Functions Available

• What are Workflows How to Create a Workflow

• Cost

• Most Widely Used Platforms

• Mailchimp AI-based email automation

• Constant Contact AI-driven email personalization

• Ahrefs AI-powered SEO keyword research

• SEMrush AI-driven SEO audits & optimizations

• Case Study: Improving Email Open Rates Using AI

What is Inbound Marketing

Inbound Marketing Process

Content Marketing Concepts

Landing Page Design Concepts

Conversion Oriented Landing Page Design

Investment in Landing Page

Is it for me

What is it

Critical Concerns to Address on Landing Page

Whats the Next Step

Strategies for Inbound Marketing

Tools for Inbound Marketing

Using a CRM

Delight your Customers

Understanding Mobile Devices

Impact of Mobile Marketing in Social Media

Mobile Marketing Analytics

Mobile Apps Engagement

Growth in the Mobile Industry

Promoting Site in Mobile Apps

Benefits of Mobile Marketing

Targeting Options in Mobile Apps

Mobile Marketing Goals

Mobile Ad Formats

Reporting in Mobile Ads

Google AdWords

What is Content Marketing

How many types of Content Marketing

What is a writer

Difference between Informative and Potential Content

Content Marketing Do's and Donts

Content Planning

Final words on your Strategy

How to generate leads through potential content

How to target potential customers through right content

Find right keywords for content marketing

Effective content marketing strategy

Lets talk about strategy for content marketing

Analyzing the keyword for content

WordLift-AI-driven content optimization

Content Blossom AI-based content generation (Practical Exercise)

Copymatic - AI based content

What is App Marketing

App Store Optimization

How to decide Target Cost Per Install

How to increase install in Play Store

How to generate downloads through Facebook

How to make business from mobile marketing

Effective mobile marketing strategy

Create iOS and Android App Ads

How to lower Target CPI

How to target potential customers through search engine marketing

Introduction

• Whats analysis

• Is analysis worth the effort

• Small businesses

• Medium and Large-scale businesses

• Analysis vs Intuition

• Introduction to Web Analytics

• Google Analytics

• Getting Started with Google Analytics

• How Google Analytics works

Content Performance Analysis

• Pages and Landing Pages

• Event Tracking and AdSense

• Site Search

Visitors Analysis

• Unique visitors

• Geographic and language information

• Technical reports

• Benchmarking

Social Media Analytics

• Facebook Insights

• Twitter Analytics

• YouTube Analytics

• Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

• Recap of Google Analytics reports and tools

• Finding actionable insights

• Getting the organization involved

• Creating a data-driven culture

• Resources

• Common mistakes analysts make

• Additional Web analytics tools

Social CRM & Analysis

• Radian6

• Sentiment Analysis

• Workflow Management

• Text Analytics

Digital Analytics

• Web Masters

• AdWords Reports, Custom Reports, Custom Dimensions

• Dashboard and Segmentation

• Multi-Channel Funnels Reports

• Attribution modeling and reports

Platform Principles

• The platform components

• The data model

• Measurement Protocol data collection

• Importing data into Google Analytics

• Reporting APIs and Report Sampling

What is ORM

Why ORM is important for your business

Factors of Online Reputation Management

Negative effects of bad online reputation

How to get customer reviews

Monitor Online Conversations

Don'ts of Online Reputation Management

Do's of Online Reputation Management

How to Improve Your Reputation

Tools of Online Reputation Management

Introduction to Google Alerts

Different Types of Google Alerts

Media Buying & Selling

• Setting up the objectives

• Understand the key tasks to draft an awesome digital media plan

• Segmentation & targeting of the audience

• Best practice to execute the campaigns post the media plan

• Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

• What is Video Marketing

• Difference between Video Marketing Vs Video Optimization

• How to promote videos through Google AdWords

• How to Create in-stream Ads

• How to increase Video views

• What is CPV and CPM

• Video Marketing basic concepts

• True View Ads vs Stream Ads

• How to create Sequence Ads

• How to create Bumper Ads

Video Optimization

• Video Optimization Basics

• How to increase your views on YouTube

• How to monetize your YouTube video

• How to rank videos in 24hr in YouTube

• YouTube Ranking Techniques

• Annotations

• Using YouTube Cards

What Is Google AdSense

Difference between Google AdWords vs Google Analytics

How much minimum traffic i need for Google AdSense approval

Which sizes for AdSense is very effective

How to create google AdSense account

Different types of Ad unit

Plugin for AdSense integration

AdSense Reports Study

Difference between Google AdSense vs Affiliate Marketing

What is CPC

Easy steps for Google AdSense

Major Difference

Implementation Strategy

AI driven plan of action

Activity planner

What is E-E-A-T (Experience, Expertise, Authority, Trust)

Conversational keywords (how, what, why, best, top)

Tips to clear an Interview

Common Interview questions and answers

Projects to discuss in Interview

Resume Building Guide

Attempt for Digital Marketing Global Certification Exam

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