Is Email Marketing a worth learning course?

Yes, it's one of the most looked-for skills in the digital marketing world. So, if you want to secure a position in this territory, then you should be knowing this skill.

Is there any separate course for Email Marketing in Croma Campus?

Well, no, you will have to get started with the Digital Marketing course. Moreover, enrolling in this course will give you overall detailed information about the digital world.

Will I receive study material concerning the Email Marketing section?

Yes, you will get study material concerning different sections, and access to the LMS portal as well, where every detail will be uploaded, and you can anytime have a look at that.

Is Email Marketing growing?

Since its invention, it's growing more than ever, in fact, it's being highly utilized in the corporate world, and in the coming years, it will enhance even more.

Home /Digital Marketing/ Email Marketing Training Program

Learn how to run successful email campaigns. Join today to learn under an expert email marketer.

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Course Duration

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Email Marketing Training Program

Email Marketing plays an important role as it lets you develop relationships with leads, current customers, and trusted customers respectively. If we go by statistics, then, around 34% of the population utilize emails and utilize its numerous tools to advertise your brand quickly.

Email Marketing Best Practices

Email Message Design

Content Creation And Delivery

Marketing Automation

Subscriber And Data Management

Tracking And Reporting

External Email Integrations

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EMAIL MARKETING BEST PRACTICES

Identify the elements that make an email message effective or ineffective.

Describe global legal compliance guidelines.

Identify ways to improve deliverability.

Explain acquisition methods to allow potential subscribers to opt-in.

Identify best practices for interacting with potential and active subscribers.

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Email Message Design

Describe email design best practices.

Explain how to create an email using Responsive Design in the email application.

Explain A/B testing best practices to test different email elements to drive

results.

Describe the available tools to prepare and send an email.

Explain how approvals work in the Email application

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Content Creation And Delivery

Explain various ways to customize email message.

Given a scenario, identify the optimal ways to customize an email message.

Describe the available tools to construct email messages.

Explain the differences between the Send Flow and the User-Initiated Send Definition.

Given a scenario, identify the appropriate send method.

Describe various send capabilities in the Email application.

Describe how send classification, Delivery Profiles, and Sender Profiles are used.

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Marketing Automation

Given a scenario, explain which automation tool to use.

Describe the capabilities of Automation Studio.

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Subscriber And Data Management

Compare and contrast Lists and Data Extensions and describe when to use them.

Describe profile attributes, including Preview Profile Center.

Given a scenario, describe the relationship between Subscriber Key,Primary

Key,Send Relationship and All Subscribers.

Given a scenario, describe the ramifications of various settings when creating a Data Extension.

Describe what happens when one unsubscribes from Lists vs. Data Extensions.

Explain how unsubscribe works in each Marketing Cloud Edition.

Describe the differences between a global unsubscribe and a master unsubscribe.

Identify the ways to import, including Import Wized, API, and Import Activity.

Given a scenario,explain the optimal way to import data using the user interface vs. using the API.

Given a scenario, explain when to use tools to segment data.

Describe how to refresh segments manually Vs using automation.

Describe how to use behavioral data to segment data.

Explain how data relationships work and their use cases.

Explain sharing data across business units.

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Tracking And Reporting

Explain email analytics terminology.

Analyze individual email performance.

Given a scenario, describe the reporting functionality and capabilities.

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External Email Integrations

Identify where to find information or help on APIs and Marketing Cloud Connect.

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+ More Lessons

Course Design By

Nasscom & Wipro

Course Offered By

Croma Campus

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inspiration

Abhishek

career upgrad

Upasana Singh

career upgrad

Shashank

career upgrad

Abhishek Rawat

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Course Duration

25 Hrs.

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Weekday1 Hr/Day

Weekend2 Hr/Day

Training ModeClassroom/Online

Flexible Batches For You

05-Jul-2025*
Weekend
SAT - SUN
Mor | Aft | Eve - Slot

07-Jul-2025*
Weekday
MON - FRI
Mor | Aft | Eve - Slot

09-Jul-2025*
Weekday
MON - FRI
Mor | Aft | Eve - Slot

05-Jul-2025*
Weekend

SAT - SUN

Mor | Aft | Eve - Slot

07-Jul-2025*
Weekday

MON - FRI

Mor | Aft | Eve - Slot

09-Jul-2025*
Weekday

MON - FRI

Mor | Aft | Eve - Slot

Course Price :

For Indian

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