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Learn how to run successful email campaigns. Join today to learn under an expert email marketer.

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Course Duration

25 Hrs.

Live Project

3 Project

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Digital Marketing

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  • Email Marketing plays an important role as it lets you develop relationships with leads, current customers, and trusted customers respectively. If we go by statistics, then, around 34% of the population utilize emails and utilize its numerous tools to advertise your brand quickly. It is, therefore, one of the most sturdy and vibrant ways to get in touch with brands and people. In the coming years, it will increase by 2.8 million more users, which is quite huge, and commendable for a technique to hold this much importance in this technical scenario.
  • So, knowing about this technology will be beneficial for your career in numerous ways. And if you want to become a legit part of digital marketing, then, you should surely be knowing this technique. It will help you in advertising your product in a much better way. To imbibe its technicalities, you should acquire training from a trusted source, and there is no other best place than Croma Campus.
  • Things you will learn:
    • By getting enrolled with our certification program, you will get the opportunity to acquire the utmost adequate information coming from industry experts.

      Furthermore, you will also get the whole idea of constructing digital mails, and their different types as well.

      Here, you will find our faculty members working on enhancing your communication skills as well.

      Moreover, you will also get ensured placement here as well.

  • Here, you will also receive a whole new learning experience like no other institution. In fact, your base knowledge will also get strengthened.

Email Marketing Training Program

About-Us-Course

  • You might consider "Email Marketing" as a tough subject, but it's eventually not a very complicated course to learn. Moreover, our trainers will help you thoroughly to understand its every section, and minute details. So, enrolling in our Digital Marketing course will be helpful for you.
    • Our qualified experts will help you to imbibe details of all sections of Digital Marketing including, SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, etc.

      Likewise, they will also let you know about content writing, and Email Marketing techniques respectively.

      You will also receive sessions concerning its four different types- Email Newsletters, Acquisition Emails, Retention Emails, Promotional Emails, etc.

      Here, you will receive quite a detailed way of training concerning numerous tutorials, written materials, and videos.

      Your whole concept regarding this subject will get cleared.

      In fact, you will end up learning one of the most demanding skills by industry experts.

  • At the moment, it is one of the evolving fields and has huge openings for a skilled Email Marketing Manager. So, in various ways acquiring a proper accreditation of this course will help you to have shinier years ahead.
    • By acquiring this certification, you will end up getting into a good organization acquiring a higher salary package.

      Furthermore, by having this certification in hand, you will end up acquiring a salary structure between 2.1 Lakhs to 15.0 Lakhs, which is quite good for starters.

      Likewise, with more experience, and skills, your salary structure will be get revised at regular intervals.

      Moreover, your chances of getting settled into a multi-national will also increase.

      You will consistently have numerous jobs offers in hand, so acquiring this legit accreditation will be fruitful for your career.

  • In the present scenario, Digital Marketing is booming, so choosing this direction will be suitable for your career, as then you will have ample opportunities to learn, grow, and implement new things in enhancing your product respectively.
    • Post enrolling in this course, you will end up working as Email Marketing Specialist or Email Marketing Manager.

      By grasping its details, you will have the overall idea of uplifting your product via mail, and it will eventually leave a positive remark on the other end.

      Your salary structure will also have a positive change, and you might end up leading a team in your workplace.

      In fact, by acquiring this certification, you can also become a copywriter, if you possess good writing skills.

      Possessing this accreditation in hand will help you to stick in this direction in the long run.

      This licit accreditation will also be considered at the time of your promotion.

  • There are numerous reasons to learn Email Marketing. One of the significant reasons is that everyone uses it, and it lets you advertise your product to a larger audience in a short time.
    • By knowing this technique, you will build a stronger bond with your customer.

      You will be able to adjust your ads accordingly.

      Moreover, you will drive effective Sales for your organization.

      It's also a cost-effective method.

  • You must be thinking that working as an Email Marketing Specialist will have to only indulge in sending emails or constructing them with adequate tools. But no, it's not the case they will have to execute a lot of things. Some of the main job roles are mentioned below.
    • Working as an Email Marketing will indulge you in conducting market research to better analyze prevailing consumer behaviors and their aspect.

      In fact, reviewing the current campaigns, and finding out the loopholes in them will also be your main tasks.

      You will also have to create a good error free copy.

      You will also have to work intently with graphic designers to come up with innovative layouts that will later enhance the output.

      Your job role will also include consecutive monitoring and reporting on the application of every campaign.

      However, you will also have to utilize your skills in crafting emails through the use of automation software.

  • In the present scenario, you will find numerous companies hiring skilled Email Marketing Specialist. And some of the known companies are listed below.
    • Lenovo, Red Bus, Deloitte, Eaton, etc. are some of the topmost companies hiring skilled Email Marketing Specialists.

      Post enrolling with our programs, you will get a fair chance to become a part of these established companies.

      Furthermore, by getting enrolled in our Digital Marketing certification program, you will receive adequate exposure to this industry.

      In fact, along with Email Marketing skills, you will also imbibe social media advertising, PPC, SEO, etc. respectively.

      However, as a freelancer also, you will be able to make a good amount of money by grasping digital marketing techniques.

  • Here, in Croma Campus, you will get the opportunity to know about other foreign, and corporate courses as well.
    • Croma Campus is the only institution imparting training of 140+ courses.

      Here, you will get a chance to enhance your communication skills.

      Our every certification program is also acknowledged in the outer world.

      In fact, here, our trainers will help you to understand the entry-level, master level of your desired accreditation as well.

      As a fresher, you will get the chance to kick-start your career.

Why Acquire Email Marketing Certification?

Not just learning –

we train you to get hired.

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CURRICULUM & PROJECTS

Email Marketing Training Program

    Email Marketing plays an important role as it lets you develop relationships with leads, current customers, and trusted customers respectively. If we go by statistics, then, around 34% of the population utilize emails and utilize its numerous tools to advertise your brand quickly.

    • Email Marketing Best Practices
    • Email Message Design
    • Content Creation And Delivery
    • Marketing Automation
    • Subscriber And Data Management
    • Tracking And Reporting
    • External Email Integrations
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    EMAIL MARKETING BEST PRACTICES

    • Identify the elements that make an email message effective or ineffective.
    • Describe global legal compliance guidelines.
    • Identify ways to improve deliverability.
    • Explain acquisition methods to allow potential subscribers to opt-in.
    • Identify best practices for interacting with potential and active subscribers.
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    Email Message Design

    • Describe email design best practices.
    • Explain how to create an email using Responsive Design in the email application.
    • Explain A/B testing best practices to test different email elements to drive
    • results.
    • Describe the available tools to prepare and send an email.
    • Explain how approvals work in the Email application
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    Content Creation And Delivery

    • Explain various ways to customize email message.
    • Given a scenario, identify the optimal ways to customize an email message.
    • Describe the available tools to construct email messages.
    • Explain the differences between the Send Flow and the User-Initiated Send Definition.
    • Given a scenario, identify the appropriate send method.
    • Describe various send capabilities in the Email application.
    • Describe how send classification, Delivery Profiles, and Sender Profiles are used.
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    Marketing Automation

    • Given a scenario, explain which automation tool to use.
    • Describe the capabilities of Automation Studio.
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    Subscriber And Data Management

    • Compare and contrast Lists and Data Extensions and describe when to use them.
    • Describe profile attributes, including Preview Profile Center.
    • Given a scenario, describe the relationship between Subscriber Key,Primary
    • Key,Send Relationship and All Subscribers.
    • Given a scenario, describe the ramifications of various settings when creating a Data Extension.
    • Describe what happens when one unsubscribes from Lists vs. Data Extensions.
    • Explain how unsubscribe works in each Marketing Cloud Edition.
    • Describe the differences between a global unsubscribe and a master unsubscribe.
    • Identify the ways to import, including Import Wized, API, and Import Activity.
    • Given a scenario,explain the optimal way to import data using the user interface vs. using the API.
    • Given a scenario, explain when to use tools to segment data.
    • Describe how to refresh segments manually Vs using automation.
    • Describe how to use behavioral data to segment data.
    • Explain how data relationships work and their use cases.
    • Explain sharing data across business units.
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    Tracking And Reporting

    • Explain email analytics terminology.
    • Analyze individual email performance.
    • Given a scenario, describe the reporting functionality and capabilities.
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    External Email Integrations

    • Identify where to find information or help on APIs and Marketing Cloud Connect.
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25 Hrs.
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FAQ's

Yes, it's one of the most looked-for skills in the digital marketing world. So, if you want to secure a position in this territory, then you should be knowing this skill.

Well, no, you will have to get started with the Digital Marketing course. Moreover, enrolling in this course will give you overall detailed information about the digital world.

Yes, you will get study material concerning different sections, and access to the LMS portal as well, where every detail will be uploaded, and you can anytime have a look at that.

Since its invention, it's growing more than ever, in fact, it's being highly utilized in the corporate world, and in the coming years, it will enhance even more.

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