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Learn how to run successful email campaigns. Join today to learn under an expert email marketer.

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CURRICULUM & PROJECTS

Email Marketing Training Program

    Email Marketing plays an important role as it lets you develop relationships with leads, current customers, and trusted customers respectively. If we go by statistics, then, around 34% of the population utilize emails and utilize its numerous tools to advertise your brand quickly.

    • Email Marketing Best Practices
    • Email Message Design
    • Content Creation And Delivery
    • Marketing Automation
    • Subscriber And Data Management
    • Tracking And Reporting
    • External Email Integrations
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    EMAIL MARKETING BEST PRACTICES

    • Identify the elements that make an email message effective or ineffective.
    • Describe global legal compliance guidelines.
    • Identify ways to improve deliverability.
    • Explain acquisition methods to allow potential subscribers to opt-in.
    • Identify best practices for interacting with potential and active subscribers.
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    Email Message Design

    • Describe email design best practices.
    • Explain how to create an email using Responsive Design in the email application.
    • Explain A/B testing best practices to test different email elements to drive
    • results.
    • Describe the available tools to prepare and send an email.
    • Explain how approvals work in the Email application
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    Content Creation And Delivery

    • Explain various ways to customize email message.
    • Given a scenario, identify the optimal ways to customize an email message.
    • Describe the available tools to construct email messages.
    • Explain the differences between the Send Flow and the User-Initiated Send Definition.
    • Given a scenario, identify the appropriate send method.
    • Describe various send capabilities in the Email application.
    • Describe how send classification, Delivery Profiles, and Sender Profiles are used.
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    Marketing Automation

    • Given a scenario, explain which automation tool to use.
    • Describe the capabilities of Automation Studio.
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    Subscriber And Data Management

    • Compare and contrast Lists and Data Extensions and describe when to use them.
    • Describe profile attributes, including Preview Profile Center.
    • Given a scenario, describe the relationship between Subscriber Key,Primary
    • Key,Send Relationship and All Subscribers.
    • Given a scenario, describe the ramifications of various settings when creating a Data Extension.
    • Describe what happens when one unsubscribes from Lists vs. Data Extensions.
    • Explain how unsubscribe works in each Marketing Cloud Edition.
    • Describe the differences between a global unsubscribe and a master unsubscribe.
    • Identify the ways to import, including Import Wized, API, and Import Activity.
    • Given a scenario,explain the optimal way to import data using the user interface vs. using the API.
    • Given a scenario, explain when to use tools to segment data.
    • Describe how to refresh segments manually Vs using automation.
    • Describe how to use behavioral data to segment data.
    • Explain how data relationships work and their use cases.
    • Explain sharing data across business units.
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    Tracking And Reporting

    • Explain email analytics terminology.
    • Analyze individual email performance.
    • Given a scenario, describe the reporting functionality and capabilities.
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    External Email Integrations

    • Identify where to find information or help on APIs and Marketing Cloud Connect.
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+ More Lessons

Course Design By

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Nasscom & Wipro

Course Offered By

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Croma Campus

Real

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Abhishek

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Upasana Singh

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Shashank

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Abhishek Rawat

career upgrade

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25 Hrs.
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Flexible Batches For You
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    29-Nov-2025*

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    29-Nov-2025*

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    01-Dec-2025*

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  • Mor | Aft | Eve - Slot
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    03-Dec-2025*

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Course Price :
For Indian
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Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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WHAT OUR ALUMNI SAYS ABOUT US

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Students Placements & Reviews

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Our learners
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Average Salary Hike

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Placed in MNC’s

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Year’s in Training

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fast-tracked into managerial careers.

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