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Learn the core modules of digital marketing. Enroll now in Digital Marketing Training Course to become a competent digital marketer.

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Course Duration

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Digital Marketing

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  • Digital marketing world witnesses an amazing revolution during the last few years. Today, if any business wants to gain competitive advantage over others then digital marketing is a must-have requirement. So, the domain ensures an ocean of opportunities for everyone who gets skills in this space.
  • Our digital marketing online training helps you to understand the different concepts of SEO, SMO, SEM, content marketing, PPC, web analytics, email marketing, mobile marketing, and more. So, the main agenda of our digital marketing course is to provide you depth insights into exciting world of online business. Once you will complete the course, you may find yourself more aligned and knowledgeable to use different tools or strategies at the workplace.
  • Our digital marketing certification training is a perfect blend of theoretical and practical concepts where you can develop a broader understanding of the concept and learn all about digital marketing in-depth. You will learn practically how to convert customers, bring more leads, organize marketing campaigns, through our comprehensive Digital Marketing placement course.

Digital Marketing Online Training

About-Us-Course

  • The core objective of Digital marketing online training is to explain all about different modules in-detail like SMO, SEO, SEM, and more.
    • There is no need of a technical background. With a little efforts and dedication, you could prepare yourself for something new.

      With our digital marketing placement course online, know all about digital marketing concepts, know how to build campaigns, and understanding of different social media profiles too.

      Know how to generate leads from the scratch and learn about different marketing strategies to implement at the workplace.

      Get a depth understanding of concepts from best industry educators who are working in the same domain for ages.

      With the eminent provider of Digital marketing online training in India, once you start using an effective learning program, you can be more sure of results and its effective implementation too.

  • There are no strict education requirements to become an expert Digital Marketing Professional. You can enroll for the Digital Marketing online training even after 12th exams and get engaged yourself in different areas like SEO, SEM, email marketing, and more.
  • The average taken by a Digital Marketing professional is $100K per year. It generally varies from $74K to $138K as per your expertise and job profile. As you will start growing in your career, your salary graph will grow exponentially.
  • Here are the different job titles you can enjoy as Digital Marketing experts once you complete the digital marketing training with us and there is a quick idea of respective salaries too.
    • Digital Marketing Consultant: $100K

      PPC Manager: $114K

      SEO Manager: $126K

      E-commerce Manager: $130K

  • Career Growth after the Course:
    • Interesting learning sessions under the guidance of the maestros. Instructor-led live Digital marketing online training as we believe there is nothing that can replace the touch of a real Guru and a real-time class.

      A debate can open doors to many opportunities. You can directly interact with the trainer through our live virtual classroom interface. Not only this you can discuss things with your co-learners too.

      Nothing can replace practical digital marketing certification training. Each class is followed by the assignment of a practical assignment which helps you to apply the concepts taught during the class.

      Learn innovation with a variety of learning streams. We provide you with podcasts, blogs, live-quizzes, etc. to enhance your learning experience. This way you never get bored with your learning.

      Get everything that you need in the least investment. The digital marketing placement course is very popularly priced. You get to avail all of these benefits sitting at home with no time and cost spent on commuting.

      We help you to crack your certification in one go. With an always-on support team of our competent counsellors would readily prepare you for your Digital Marketing certification.

  • Digital Marketing is all about promoting products, brands, or services through electronic media. It encompasses various things like online marketing, internet marketing, web marketing, mobile marketing, content marketing, etc. Digital Marketing is in existence for a decade. Today, it has become a necessity where almost every brand needs digital marketing to stand out in the crowd. It is clear that Digital Marketing has a wider scope for many years to come.
  • Almost everyone has accepted the significance of the digital marketing and it has created an ocean of opportunities for learners. It does not matter either you are starting a new business or already established, digital marketing has become a must-have requirement to all.
  • When it is compared to old marketing styles, digital marketing is really flexible and brings more benefits when used correctly. The way number of smartphones is increasing and everyone has come on the web, the demand for digital marketers is also increasing in the same ratio.
  • With our digital marketing course, you not only acquire the right skills, learn to execute all the skills practically. As the leading Digital marketing online training in India, we help you to grow incredibly and establish yourself as a successful digital markets worldwide.
  • We offer instructor-led live digital marketing training, you can directly interact with the trainer through our live virtual classroom interface, as we believe there is nothing that can replace the touch of a real Guru and a real-time class. Not only this you can discuss things with your co-learners too. Each class is followed by the assignment of a practical assignment which helps you to apply the concepts taught during the class.
  • We provide you with podcasts, blogs, live-quizzes, etc. to enhance your learning experience. This way you never get bored with your learning. Our digital marketing online course is very popularly priced. You get to avail of all these benefits sitting at home with no time and cost spent on commuting. With an always-on support team of our competent counsellors would readily prepare you for your Digital Marketing certification.

  • Once you complete the digital marketing online training with us, you become ready to explore different roles in the digital marketing space.
    • He has to design effective marketing strategies based on the nature of business-like databases, emails, display advertisements, etc.

      He should develop and monitor campaign budgets.

      He has to plan or manage social media platforms effectively.

      He should know how to analyze the overall performance of social media campaigns and how can we make even more effective.

      He should know how to communicate with other media experts to deliver effective marketing results.

      He should be well familiar with the latest marketing trends and technologies.

      He should know about various parameters that can affect the website traffic, target audiences, and service quotas, etc.

      He has to work with other team members to design and develop effective marketing strategies.

  • With the most eminent digital marketing online training institute in India, we prepare you to manage all these job roles and responsibilities with utmost confidence.

  • In digital marketing, you can relate analytics and reporting within campaigns and execute them in the real-world how well a campaign is working and how to improve its overall outputs. Digital Marketing in the modern era not only allows you to market your products but helps to deliver more customer satisfaction and constant customer support.
  • Further, the use of social media in digital marketing allows a brand receiving positive and negative feedback from customers about the product or services. also, it would help you to check which social media platform can work the best for you. It is obvious that millions of dollars are spent over brands and businesses to run digital media campaigns and almost every brand is shifting to digital media soon.

  • On the completion of digital marketing online training with Croma Campus, you will get a training certificate as the legitimate proof of your skills and get hired by top industries worldwide.
  • Today, almost each business requires digital marketing experts and it is just the right time to get in action and join one of the most growing fields to grab maximum job options in the digital marketing space.
  • If you can complete one global certification, it will help you to highlight your RESUME more among the crowd. We wish you all the very best for a brighter career ahead!

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60 Hrs.
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CURRICULUM & PROJECTS

Digital Marketing Certification Training

    Overview of Digital Marketing

    Different online marketing channels

    How is it different from Traditional Marketing

    Understand the journey of online customer

    Key Terminologies in Online Marketing

    Overview to Content Management System

    Overview of case studies and business model

    Introduction to SEO, How Do Search engines work

    Search Engine Algorithms & google algorithm Updates

    Google Search Console

    Competition Analysis

    On-page, and Off-Page Optimization strategies

    Content development strategy

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    What is SEM Why SEM

    What is Google AdWords Why Google AdWords

    Google Network

    AdWords Terminologies

    How Does the SEM Auction Work

    Structure of an AdWords Account

    Campaign Types – Introduction to Search, Display (including Videos),

    Shopping and Mobile-specific campaign types, and when/why to use them.

    Creation of Search Network Campaign

    • What are Ads
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation of Google Display Network

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation – Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Shopping Campaigns – Introduction

    • What are Google Shopping Ads /Product Listing Ads
    • Where do they appear on Google What Shoppers on the internet do
    • What retailers need – New Advertising technologies
    • Google Shopping set retailers up for success
    • Features of Google Shopping Why PLA’s And the path to creating PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google AdWords
    • Track Performance and Optimize the Campaigns
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    Brief to social media marketing

    Key steps for social media success.

    Social Media Statistics & Strategy

    Importance of using essential social media tools

    Social media marketing integration.

    Creating Content for Facebook & Social Media

    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable

    Facebook marketing

    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager

    Facebook advertising

    • How does Facebook Advertising Work
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

    YouTube marketing

    • YouTube Marketing Overview
    • YouTube Marketing Strategy
    • How to Find Video Ideas with Competitor Analysis
    • How to Find YouTube Video Ideas with Keyword Research
    • YouTube Account Setup
    • YouTube Account Optimisation
    • YouTube Banner
    • YouTube Channel Tags
    • YouTube SEO
    • Enable Custom Thumbnails
    • YouTube Thumbnails
    • YouTube Cards
    • YouTube Comments
    • Manage Multiple YouTube Accounts
    • YouTube Monetisation
    • YouTube Ads
    • YouTube Analytics

    Twitter marketing

    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools

    LinkedIn marketing

    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

    Pinterest marketing

    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

    Instagram Marketing

    • Optimizing your Instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

    Quora Marketing

    • Why Market Your Business on Quora
    • Quora Marketing Strategy
    • Quora Account Setup
    • Quora Account Optimisation
    • Build a List of Questions to Answer
    • Format Your Answers for Maximum Clicks
    • Quora Promotion
    • Find Blog Post Ideas with Quora
    • Quora Business Page Setup
    • Quora Analytics

    Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

    Document Sharing Site

    Overview of Online Reputation Management (ORM).

    Social media measurement and reporting.

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    Introduction to SEO

    • How do Search Engines work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget

    Organic Search vs. Paid Search Results

    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)

    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map
    • Keywords
    • Google Keyword Planner Tool

    On-page SEO

    HTML Basics

    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
    • 301 Redirects

    Mobile SEO

    • App Store Optimisation
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimising for Voice Search
    • Schema markup
    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting
    • How Schema shows up in SERPs

    Off-page SEO

    Link Building

    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics

    Social SEO

    • Quora
    • YouTube Video SEO
    • SlideShare, Scribd and other Social Channels for SEO

    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights

    SEO Audit, Tools, Measurement

    • SEO Audits
    • What are SEO Audits
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush
    • Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console

    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO

    Measurement with Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting
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    Setting-up an Email Marketing Machine

    ISPs, Hosting Facility and MTA

    IP/DNS and Shared vs. Dedicated IPs

    MX Record, Whitelisting, Response Handlers and Bounces

    Effective Email Content

    • Conversation, Relevance, Incentives
    • Timing, Creative & Copy, Attributes

    Customer Acquisition Strategies

    • Rented List Emails
    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters

    Effective Creative Introducing

    • CRABS- Does your Emails have Crabs
    • Email Template Model
    • Best Practices
    • NLP Demonstrations (Neuro Linguistic Programming) to Understand
    • Customers Better

    Nurturing & Automation

    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More

    Resources to do situational analysis and progressive updates

    • Customer Personal Toolkit
    • Complete Email Marketing Worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy Toolkit
    • Email Contact Strategy Template
    • Email Campaign Calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and
    • Deliverability Issues

    Email Automation

    • Introduction to Automation
    • What is Automation
    • How does it Work
    • What are the Benefits
    • Choosing an Automation Platform
    • Features & Functions Available
    • What are Workflows How to Create a Workflow
    • Cost
    • Most Widely Used Platforms
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    What is Inbound Marketing

    Inbound Marketing Process

    Content Marketing Concepts

    Landing Page Design Concepts

    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me
    • What is it
    • Critical Concerns to Address on Landing Page
    • What’s the Next Step

    Strategies for Inbound Marketing

    Tools for Inbound Marketing

    Using a CRM

    Delight your Customers

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    Understanding Mobile Devices

    Impact of Mobile Marketing in Social Media

    Mobile Marketing Analytics

    Mobile Apps Engagement

    Growth in the Mobile Industry

    Promoting Site in Mobile Apps

    Benefits of Mobile Marketing

    Targeting Options in Mobile Apps

    Mobile Marketing Goals

    Mobile Ad Formats

    Reporting in Mobile Ads

    Google AdWords

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    What is Content Marketing

    How many types of Content Marketing

    What is a writer

    Difference between Informative and Potential Content

    Content Marketing Do's and Don’ts

    Content Planning

    Final words on your Strategy

    How to generate leads through potential content

    How to target potential customers through right content

    Find right keywords for content marketing

    Effective content marketing strategy

    Let’s talk about strategy for content marketing

    Analyzing the keyword for content

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    What is App Marketing

    App Store Optimization

    How to decide Target Cost Per Install

    How to increase install in Play Store

    How to generate downloads through Facebook

    How to make business from mobile marketing

    Effective mobile marketing strategy

    Create iOS and Android App Ads

    How to lower Target CPI

    How to target potential customers through search engine marketing

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    Introduction

    • What’s analysis
    • Is analysis worth the effort
    • Small businesses
    • Medium and Large-scale businesses
    • Analysis vs Intuition
    • Introduction to Web Analytics

    Google Analytics

    Getting Started with Google Analytics

    How Google Analytics works

    • Accounts, profiles and user’s navigation
    • Google Analytics
    • Basic Metrics
    • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

    Content Performance Analysis

    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search

    Visitors Analysis

    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking

    Social Media Analytics

    • Facebook Insights
    • Twitter Analytics
    • YouTube Analytics
    • Social Ad Analytics /ROI measurement

    Actionable Insights and the Big Picture

    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources
    • Common mistakes analysts make
    • Additional Web analytics tools

    Social CRM & Analysis

    • Radian6
    • Sentiment Analysis
    • Workflow Management
    • Text Analytics

    Digital Analytics

    • Web Masters
    • AdWords Reports, Custom Reports, Custom Dimensions
    • Dashboard and Segmentation
    • Multi-Channel Funnels Reports
    • Attribution modeling and reports

    Platform Principles

    • The platform components
    • The data model
    • Measurement Protocol data collection
    • Importing data into Google Analytics
    • Reporting APIs and Report Sampling
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    What is ORM

    Why ORM is important for your business

    Factors of Online Reputation Management

    Negative effects of bad online reputation

    How to get customer reviews

    Monitor Online Conversations

    Don'ts of Online Reputation Management

    Do's of Online Reputation Management

    How to Improve Your Reputation

    Tools of Online Reputation Management

    Introduction to Google Alerts

    Different Types of Google Alerts

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    Media buying & selling

    • Setting up the objectives
    • Understand the key tasks to draft an “awesome” digital media plan
    • Segmentation & targeting of the audience
    • Best practice to execute the campaigns post the media plan
    • Understanding multiple formats & appropriate for our targeted digital platforms

    Video Marketing

    • What is Video Marketing
    • Difference between Video Marketing Vs Video Optimization
    • How to promote videos through Google AdWords
    • How to Create in-stream Ads
    • How to increase Video views
    • What is CPV and CPM
    • Video Marketing basic concepts
    • True View Ads vs Stream Ads
    • How to create Sequence Ads
    • How to create Bumper Ads

    Video Optimization

    • Video Optimization Basics
    • How to increase your views on YouTube
    • How to monetize your YouTube video
    • How to rank videos in 24hr in YouTube
    • YouTube Ranking Techniques
    • Annotations
    • Using YouTube Cards
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    What Is Google AdSense

    Difference between Google AdWords vs Google Analytics

    How much minimum traffic i need for Google AdSense approval

    Which sizes for AdSense is very effective

    How to create google AdSense account

    Different types of Ad unit

    Plugin for AdSense integration

    AdSense Reports Study

    Difference between Google AdSense vs Affiliate Marketing

    What is CPC

    Easy steps for Google AdSense

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    What is an Interview

    Tips to clear an Interview

    Common Interview questions and answers

    Digital Marketing Interview Questions and Answers

    Resume Building Guide

    Attempt for Digital Marketing Global Certification Exam

    Start applying for Jobs

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FAQ's

There are many benefits of digital marketing like, In Demand Job, High Salary Package, and Necessary Certificates. Complete Training, Get Placement, Anyone can join.

Now digital marketing is an essential way of marketing for all the businesses. Digital marketing is the demanding field for professionals who are well-versed in creating strategy and market campaigns. There will be a lot of things which will we need to learn in the near future.

Anyone from any background has a basic computer understanding can do this course. Digital Marketing training is recommended for students, job seeker, business professionals, website owners, marketing professionals.

As digital marketing has many modules so the duration of the course will depend on modules. But advance Digital Marketing Online course which has 25+ modules can take up to 90 days in weekdays and 120 days in the weekend. Job seeker can also do this course in 4-6 weeks.

We accept payment through Cash, Online Transfer, Demand Draft, Card Payment, Cheque, Paytm, PhonePe, Googel Pay.

Yes, after course completion we provide 10+ Internal Certificates (Google, Facebook, YouTube, Hubspot, and Analytics) and 1 Certificate from our institution.

Yes, we provide placement support after 80% of your course completion. Currently, we have tie-ups with 580+ companies.

Phone number: +91-120-4155255, +91-9711526942
Email: - info@cromacampus.com
Address: G-21, Sector-03, Delhi (201301)

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Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

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Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.

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