Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

Course Duration

60 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

prof trained

500+

Professionals Trained
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4+

Batches every month
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20+

Countries & Counting
corporate

100+

Corporate Served

  • With the increase in usage of mobile devices every other business is looking forward to be digitized. Every other citizen is aware about social media platforms and is spending majority of time using them. This usage has now become an opportunity for businesses to advertise every time when a user is online. Not only have the social media platforms, any other citizen now first searches Google instead of believing on word of the mouth.
  • So, going digital for businesses and for the students to pursue knowledge from a digital marketing training in Delhi is just like other opportunity. Advertising on social media, making efforts to optimize the website, and using any other mediums to advertise digitally are DIGITAL MARKETING. It is an umbrella term which has various wide concepts taught in digital marketing placement courses.
  • Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Email Marketing, Content Marketing, and Affiliate Marketing are various concepts in digital marketing. All these concepts are taught in our digital marketing certificate training in Delhi. After the certification various opportunities gets opened.
  • You can opt for a full-time job, freelance career or if you’re a business owner then you can manage your business successfully. Our digital marketing training institute in Delhi gives you thorough knowledge. LIVE training by the training experts is what we offer you at our institute.
  • The digital placement marketing course in Delhi is a theoretical and practical based course. You get an overview of all the concepts along with the successful implementation of various concepts at job. From learning how to optimize the website, to how to run the paid campaigns to how to become a successful blogger is all what is taught in our digital marketing certificate training in Delhi.

Digital Marketing Training in Delhi

About-Us-Course

  • The foremost objective of our digital marketing certificate training in Delhi is to give you knowledge of various concepts falling the head term “Digital Marketing”.
    • The industry experts have designed the course in a way to make you proficient in implementing the concepts of digital marketing practically.

      Knowledge of how to run successfully paid campaigns on Facebook, Instagram, and Google along with the LinkedIn.

      With the Digital Marketing Placement Course, know how to generate leads through digital marketing activities from scratch in real-time will be taught

      Thorough knowledge of each and every concept and the knowledge of how to attain your on-job goals with the successful implementation of digital marketing

      With the best Digital Marketing Training Institute in Delhi NCR, learn to manage case studies, theoretical knowledge and practical training of digital marketing.

  • As you can get yourself enrolled in digital marketing placement course in Delhi you can start working as a professional. The more experience you start gaining the more your salary gets hike. Any professional after the successful completion of the digital marketing placement course can think of getting a salary ranging from $74K to $138K. The experience and knowledge you get you become a skilful resource for companies willing to hire the right talent.
  • Once you acquire the right knowledge from our digital marketing training in Delhi you can expect high-paying salary working as below-mentioned job profiles.
    • Digital Marketing Expert: $100K

      PPC Manager: $114K

      SEO Head: $126K

      E-commerce Manager: $130K

  • After the completion of digital marketing training institute in Delhi, you get to become a highly skilled individual having complete knowledge of digital marketing
  • As you get an opportunity to interact with the trainers and co-learners easily you are all clear with the concepts of digital marketing
  • Hands-on training for easy implementation of theory based knowledge in practical
  • You get to become an all-rounder having required digital marketing knowledge which opens various doors of opportunity
  • You get to learn from the comfort of your home which gives you a chance to explore more in this domain and grabbing an early opportunity of earning high payouts
  • The training is provided in such a way that you become highly capable of cracking the certification in one shot
  • You get to walk through a learning process in the form of our digital marketing training institute in India. The LIVE support is available too for your complete understanding of the course.

  • The Digital marketing is a way of promoting products and services online. Any business opting for digital marketing experiences increased ROI, genuine leads and organic traffic. The most interesting part of digital marketing is highly cost-effective. The digital marketing is not meant for big businesses instead for small businesses as well. Digital Marketing has now got into trend and after post COVID 19 digital marketing is a way that is helping businesses to modify their marketing strategies. So, reserving a seat in our digital marketing placement course in Delhi you get to a perfect fit for the businesses hiring digital marketing professionals.
  • The acceptance of digital marketing by big companies lays various opportunities for individuals pursuing Digital Marketing course. And, if you’re the one amazed to know how things go viral in the internet world then you’re a right fit for our digital marketing placement course in Delhi.
  • The digital marketing field is flexible in comparison to offline marketing. Digital marketing brings in more opportunities when utilized correctly. Now, the usage of smart phones is also increasing with the passage of time which opens doors for businesses to advertise. The students who’re looking forward to build their career can take an advantage by getting themselves enrolled in Digital marketing training institute in Delhi.
  • The digital marketing certification training in Delhi gives you a chance to have the right knowledge easily by the industry experts. The digital marketing certification training institute in Delhi is highly accepted all around the world. With the help of assignments and digital marketing concepts you’ll be having a bright future for years to come.

  • Apart from the digital marketing knowledge you get a chance to become successful in performing roles and responsibilities. The digital marketing training in Delhi will make you an expert in the below-mentioned roles and responsibilities.
    • Highly skilled in creating various digital marketing concepts such as display advertisements, search advertisements, SEO tactics, SMO and many other.

      Hands on practice in creating paid campaigns on Social Media, Google and other platforms.

      Knowledge of how to track paid campaigns, analyze them and how to make modifications to achieve desired results

      Should be able to work with other marketing professionals for implementation of various marketing activities

      Up-to-date knowledge of digital marketing trends and updates to meet the challenges

      An expert in attracting target audience, services quotas and website traffic successfully

      An expert in designing marketing strategies and successful implementation of it

  • The industry experts and trainers at our digital marketing training institute in Delhi will prepare you for a bright future with rewarding high salaries.

  • Digital marketing is a growing industry demanding many individuals for the success of the organization. Once you complete the digital marketing training in Delhi you get to understand wide areas of digital marketing. You learn the concepts, tracking and reporting your own digital marketing activities for the attainment of your organizational goals.
  • Today, not only the big organizations but the small businesses are too willing to hire digital marketing professionals. This the biggest advantage of the digital marketing industry that every type of business looks forward to digital marketing professionals. Due to its cost-effectiveness the digital marketing is a boon for every size of business. The individuals looking to be a part of this industry can get themselves enrolled in our digital marketing training in Delhi.

  • At our digital marketing training institute in Delhi, we award you a proof of your skills in the form of a training certification. The businesses are all set to hire you for their success; you just need to be enrolled in our digital marketing placement course in Delhi. We strongly recommend to complete one global certification exam too and start growing incredibly in your career. All the Best!

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Plenary for Digital Marketing Certification Training

TrackWeek DaysWeekendsFast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training ModeClassroom/OnlineClassroom/OnlineClassroom/Online
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Program Core Credentials

Trainer Profiles

Industry Experts

Trained Students

10000+

Success Ratio

100%

Corporate Training

For India & Abroad

Job Assistance

100%

BATCH TIMINGS

Digital Marketing Certification Training Upcoming Batches

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10-Oct-2022*

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01-Nov-2022*

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WEEKDAY

03-Nov-2022

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Digital Marketing Certification Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
  • In this program you will learn:
    • SEM/SMO Expert

      Social Media Manager

      Email Marketers

      Lead Generation Expert

      E-Commerce SEO & E-Commerce Marketing

      Mobile Marketing/App Marketing/APP Store Optimization

      Web Analytics & Report

      Google Tag Manager

      Online Reputation Management(ORM)

Get full course syllabus in your inbox

  • Course Objectives:
    • Learn digital marketing fundamental concepts

      Learn all about search engine marketing

      Gain in-depth insights of Search Engine Optimization

      Learn about Google AdWords and Google Web Master (Google Search Console)

      Learn all about campaigns and how to create or manage different types of campaigns

      Learn using Google AdSense and implementation tricks

  • Course Content:
    • Digital Marketing Overview :

      • Overview of Digital Marketing
      • Different online marketing channels
      • How is it different from Traditional Marketing
      • Understand the journey of online customer
      • Key Terminologies in Online Marketing
      • Overview to Content Management System
      • Overview of case studies and business model
      • Introduction to SEO, How Do Search engines work
      • Search Engine Algorithms & google algorithm Updates
      • Google Search Console
      • Competition Analysis
      • On-page, and Off-Page Optimization strategies
      • Content development strategy

      Search Engine Marketing - SEM

      • What is SEM Why SEM
      • What is Google AdWords Why Google AdWords
      • Google Network
      • AdWords Terminologies
      • How Does the SEM Auction Work
      • Structure of an AdWords Account
      • Campaign Types – Introduction to Search, Display (including Videos),
      • Shopping and Mobile-specific campaign types, and when/why to use them.

      Creation of Search Network Campaign :

      • What are Ads
      • Ad Formats
      • Ad Text Policies
      • Ad Text Best Practices
      • DKI
      • Ad Extensions
      • Keyword Research
      • Tools – Keyword Planner & Estimator
      • Keyword Match types
      • Keyword Strategies
      • Landing Page
      • Bidding and Budget
      • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

      Creation of Google Display Network :

      • GDN Targeting Options
      • Display Ad Formats
      • Ad Gallery Tool
      • Conversion Tracking
      • GDN Campaign Creation – Demo
      • Remarketing
      • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
      • Advanced Display: Smart Display Campaigns

      Mobile Ad Campaigns :

      • Universal App Campaigns
      • Mobile-Specific Bidding and Targeting Strategies
      • Measuring Mobile Ad Performance and Conversions Report Editor
      • Optimization Strategies
      • Account Audit Demo

      Shopping Campaigns – Introduction :

      • What are Google Shopping Ads /Product Listing Ads
      • Where do they appear on Google What Shoppers on the internet do
      • What retailers need – New Advertising technologies
      • Google Shopping set retailers up for success
      • Features of Google Shopping Why PLA’s
      • Path to creating PLA Ads
      • Merchant Centre Steps
      • Create Shopping Campaign on Google AdWords
      • Track Performance and Optimize the Campaigns

      Introduction to SEO :

      • What is Search Engine Optimization
      • Indexing & Crawling Basics
      • Optimizing Crawl Budget

      Organic Search vs. Paid Search Results :

      • Anatomy of a Search Result (Search Snippet)
      • What is On-page SEO (Content, Architecture, HTML)
      • What is Off-page SEO/Link Building (Social, Content-based, PR)

      Keyword Research :

      • Finding Seed Keywords: Mind Map for Keyword Research
      • Using Wikipedia, Forums for Keyword Research
      • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
      • Google Keyword Planner Tool

      On-page SEO :

      • On-page SEO Elements
      • Crawling: XML, HTML Sitemaps, Robots.txt
      • Content Clusters (Creating SEO-based content)
      • Negative on-page to avoid

      Technical SEO :

      • URL Architecture
      • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
      • 301 Redirects

      Mobile SEO :

      • Mobile Websites: Responsive, Adaptive, Dynamic
      • Optimising for Voice Search
      • Schema markup
      • What is Schema & Why is it relevant to SEO.
      • Schema Types – Micro, JSON-LD
      • Common JSON Schema Tags – Organisation, Website, Blog Posting
      • How Schema shows up in SERPs

      Off-page SEO -> Link Building :

      • What is Link Building
      • Link Building Tactics
      • Manual Link Building Process
      • Link Building Metrics

      Social SEO :

      • Quora
      • YouTube Video SEO
      • SlideShare, Scribd and other Social Channels for SEO

      Local SEO :

      • What is Local SEO, Pigeon Update
      • Google My Business, Bing Places
      • Local Pages on your website
      • Local Listings/Citations
      • Backlink audit of one website
      • How to audit backlinks of competitors and gain insights

      SEO Audit, Tools, Measurement :

      • SEO Audits
      • Different Types of SEO Audits
      • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
      • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
      • Google Search Console

      Algorithm Updates :

      • History of Google Algorithms
      • Panda, Penguin, Pigeon, Caffeine updates
      • RankBrain and the Future of SEO

      Measurement with Google Analytics :

      • Basics of Google Analytics
      • SEO Metrics to Measure – On-page, Off-page, Technical
      • SEO Reporting

      Google AdSense :

      • What Is Google AdSense
      • Difference between Google AdWords vs Google Analytics
      • How much minimum traffic i need for Google AdSense approval
      • Which sizes for AdSense is very effective
      • How to create google AdSense account
      • Different types of Ad unit
      • Plugin for AdSense integration
      • AdSense Reports Study
      • Difference between Google AdSense vs Affiliate Marketing
      • What is CPC
      • Easy steps for Google AdSense
Get full course syllabus in your inbox

  • Course Objectives:
    • Learn digital marketing fundamental concepts

      Learn all about Social Media Marketing and Social Media Optimization

      Learn about Video Marketing and Video Optimization

      Learn using different social media platform like Facebook, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, Quora, etc.

      Also learn about social media advertising on various platforms.

      Learn using Google AdWords and Google AdSense

      Learn all Online Reputation Management/ORM 21

  • Course Content:
    • Digital Marketing Overview :

      • Overview of Digital Marketing
      • Different online marketing channels
      • How is it different from Traditional Marketing
      • Understand the journey of online customer
      • Key Terminologies in Online Marketing
      • Overview to Content Management System
      • Overview of case studies and business model
      • Introduction to SEO, How Do Search engines work
      • Search Engine Algorithms & google algorithm Updates
      • Google Search Console
      • Competition Analysis
      • On-page, and Off-Page Optimization strategies
      • Content development strategy

      Social Media Marketing :

      • Brief to social media marketing
      • Key steps for social media success.
      • Social Media Statistics & Strategy
      • Importance of using essential social media tools
      • Social media marketing integration.

      Creating Content for Facebook & Social Media :

      • Why Content is the foundation of SMM
      • Psychology of Social Sharing
      • Building Content That is Inherently Shareable

      Facebook marketing :

      • Facebook Page Best Practices
      • KPIs to measure success
      • Facebook Insights
      • Facebook Business Manager

      Facebook advertising :

      • How does Facebook Advertising Work
      • Facebook Ad Campaign Objectives
      • Facebook Ad Targeting

      YouTube marketing :

      • YouTube Marketing Overview
      • YouTube Marketing Strategy
      • How to Find Video Ideas with Competitor Analysis
      • How to Find YouTube Video Ideas with Keyword Research
      • YouTube Account Setup
      • YouTube Account Optimisation
      • YouTube Banner
      • YouTube Channel Tags
      • YouTube SEO
      • Enable Custom Thumbnails
      • YouTube Thumbnails
      • YouTube Cards
      • YouTube Comments
      • Manage Multiple YouTube Accounts
      • YouTube Monetisation
      • YouTube Ads
      • YouTube Analytics

      Twitter marketing :

      • Twitter Marketing for Brand Awareness
      • Twitter Ads
      • Twitter Analytics
      • Twitter Tools

      LinkedIn marketing :

      • LinkedIn for Personal Branding
      • Brand Marketing on LinkedIn
      • LinkedIn Company Pages
      • LinkedIn Advanced Search
      • LinkedIn Premium
      • LinkedIn Ads

      Pinterest marketing :

      • Pinterest for business
      • Marketing on Pinterest
      • Best Practices
      • Leveraging Rich Pins
      • Analytics & Measurement

      Instagram Marketing :

      • Optimizing your Instagram business profile
      • Crafting an Instagram content strategy
      • Best Practices
      • Influencer Marketing on Instagram
      • Analytics & Measurement
      • Instagram Ads

      Quora Marketing :

      • Why Market Your Business on Quora
      • Quora Marketing Strategy
      • Quora Account Setup
      • Quora Account Optimisation
      • Build a List of Questions to Answer
      • Format Your Answers for Maximum Clicks
      • Quora Promotion
      • Find Blog Post Ideas with Quora
      • Quora Business Page Setup
      • Quora Analytics

      Snapchat Marketing :

      • Snapchat for business
      • Building a following
      • Driving Engagement
      • Analytics & Measurement

      Document Sharing Site

      Overview of Online Reputation Management (ORM).

      Social media measurement and reporting.

      Online Reputation Management (ORM) :

      • What is ORM
      • Why ORM is important for your business
      • Factors of Online Reputation Management
      • Negative effects of bad online reputation
      • How to get customer reviews
      • Monitor Online Conversations
      • Don'ts of Online Reputation Management
      • Do's of Online Reputation Management
      • How to Improve Your Reputation
      • Tools of Online Reputation Management
      • Introduction to Google Alerts
      • Different Types of Google Alerts

      Google AdWords :

      • What is Google AdWords Why Google AdWords
      • Google Network
      • AdWords Terminologies

      Google AdSense :

      • What Is Google AdSense
      • Difference between Google AdWords vs Google Analytics
      • How much minimum traffic i need for Google AdSense approval
      • Which sizes for AdSense is very effective
      • How to create google AdSense account
      • Different types of Ad unit
      • Plugin for AdSense integration
      • AdSense Reports Study
      • Difference between Google AdSense vs Affiliate Marketing
      • What is CPC
      • Easy steps for Google AdSense

      Media buying & selling :

      • Setting up the objectives
      • Understand the key tasks to draft an “awesome” digital media plan
      • Segmentation & targeting of the audience
      • Best practice to execute the campaigns post the media plan
      • Understanding multiple formats & appropriate for our targeted digital platforms

      Video Marketing :

      • What is Video Marketing
      • Difference between Video Marketing Vs Video Optimization
      • How to promote videos through Google AdWords
      • How to Create in-stream Ads
      • How to increase Video views
      • What is CPV and CPM
      • Video Marketing basic concepts
      • True View Ads vs Stream Ads
      • How to create Sequence Ads
      • How to create Bumper Ads

      Video Optimization :

      • Video Optimization Basics
      • How to increase your views on YouTube
      • How to monetize your YouTube video
      • How to rank videos in 24hr in YouTube
      • YouTube Ranking Techniques
      • Annotations
      • Using YouTube Cards
Get full course syllabus in your inbox

  • Course Objectives:
    • Learn all about e-mail marketing techniques

      Learn how to create effective email content

      Learn about customer acquisition strategies through email

      Learn about automation and workflows in email marketing

      Learn how to generate or nurture leads using email marketing techniques

  • Course Content:
    • Setting-up an Email Marketing Machine

      ISPs, Hosting Facility and MTA

      IP/DNS and Shared vs. Dedicated IPs

      MX Record, Whitelisting, Response Handlers and Bounces

      Effective Email Content

      • Conversation, Relevance, Incentives
      • Timing, Creative & Copy, Attributes

      Customer Acquisition Strategies :

      • Rented List Emails
      • Co-branded Emails
      • Third Party Email Newsletters
      • Viral Emails
      • Event Triggered Emails
      • House E-newsletters

      Effective Creative Introducing :

      • CRABS- Does your Emails have Crabs
      • Email Template Model
      • Best Practices
      • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

      Nurturing & Automation :

      • Tools to Enhance Lead Nurturing
      • Enhance Better Reach
      • Analyze Behavior Patterns
      • Analytics
      • Automation and More

      Resources to do situational analysis and progressive updates :

      • Customer Personal Toolkit
      • Complete Email Marketing Worksheet
      • Content Editorial Calendar
      • Digital Marketing Strategy Toolkit
      • Email Contact Strategy Template
      • Email Campaign Calculator
      • Email Marketing Health Check
      • Structuring Digital Marketing Team
      • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

      Email Automation :

      • Introduction to Automation
      • What is Automation
      • How does it Work
      • What are the Benefits
      • Choosing an Automation Platform
      • Features & Functions Available
      • What are Workflows How to Create a Workflow
      • Cost
      • Most Widely Used Platforms
Get full course syllabus in your inbox

  • Course Objectives:
    • Learn about landing page creation and design concepts

      Learn all about HTML basics and using HTML tags

      Learn Website planning/creation/ and optimization techniques

      Learn about inbound marketing and affiliate marketing concepts

      Learn All about lead generation concepts, tips, tricks, techniques, and tools

      Learn about content marketing concepts and strategies’

      Learn about Google AdWords, Google AdSense, and Google Web Master

  • Course Content:
    • Inbound Marketing :

      • What is Inbound Marketing
      • Inbound Marketing Process
      • Content Marketing Concepts
      • Strategies for Inbound Marketing
      • Tools for Inbound Marketing
      • Using a CRM
      • Delight your Customers

      Landing Page Design Concepts :

      • Conversion Oriented Landing Page Design
      • Investment in Landing Page
      • Is it for me
      • What is it
      • Critical Concerns to Address on Landing Page
      • What’s the Next Step

      HTML Basics :

      • Web Page Basics: What is HTML, JavaScript, CSS
      • Basic HTML Tags to create a web page
      • HTML Tags for SEO: Title, H1, META Tags, IMG, A
      • On-page SEO Elements
      • Crawling: XML, HTML Sitemaps, Robots.txt
      • Content Clusters (Creating SEO-based content)
      • Negative on-page to avoid

      Website planning/Creation/Optimization :

      • Webpage and website
      • Basics of HTML
      • Other languages for website creation
      • Common tag
      • PHP Based Platform
      • What is a webpage
      • Types of Website
      • Difference between Blog and Service Webpage
      • WordPress
      • Difference between themes and plugins
      • Posts vs pages
      • Category vs tags
      • General Customization
      • What is WordPress
      • How to change theme in WordPress
      • How to use plugin
      • How to install WordPress
      • How to upload Demo content
      • How to install premium plugins
      • Difference between Free themes and premium themes
      • Create Posts and Pages

      Content Marketing:

      • How many types of Content Marketing
      • What is a writer
      • Difference between Informative and Potential Content
      • Content Marketing Do's and Don’ts
      • Content Planning
      • Final words on your Strategy
      • How to generate leads through potential content
      • How to target potential customers through right content
      • Find right keywords for content marketing
      • Effective content marketing strategy
      • Let’s talk about strategy for content marketing
      • Analyzing the keyword for content

      Attracting your potential customers into conversion funnel :

      • Various Ways to Build Reach Through Digital Marketing
      • What are Engagement Magnets
      • How to Identify Right Set of Engagement Magnets for your Business
      • Effectiveness of Various Engagement Magnets
      • Digital Reach Building Strategy Through Inbound Interest Generation

      Converting your prospects into leads using emails :

      • What is Audience Aggregation
      • Benefits of Audience Aggregation
      • How to do Audience Aggregation Through Emails

      Role of Conversion :

      • Understanding Customer Psyche
      • Conversion Optimization
      • User Flow and Persuasion
      • Online Persuasion
      • True Meaning of Landing Page User Flow and Online Persuasion

      Conversion Optimization Patterns for Engaging website Visitors :

      • Patterns for Engaging Website Visitors
      • Pattern #1 – Pop-Ups
      • Pattern #2 – Pop Under Call-to-Action
      • Pattern #3 – Inside Article CTA

      Lifecycle Emails ;

      • What are Lifecycle Emails
      • Where do Lifecycle Emails fit in
      • Tools used for Lifecycle Emails
      • Lifecycle Emails – Case Studies
      • Lead Nurturing with Drip Email Marketing: Implementation

      Affiliate Marketing ;

      • Understanding Affiliate Marketing
      • Google Analytics
      • Google AdWords
      • Google AdSense
      • Google Webmaster
      • Banners, Promos, Discounts
      • Different type of campaigns
      • Email campaign
      • Campaign measurement and Tracking
Get full course syllabus in your inbox

  • Course Objectives:
    • Learn website creation, planning and optimization techniques

      Learn HTML basics and using different tags too.

      Learn all about e-commerce SEO and e-commerce marketing techniques

      Learn content marketing for e-commerce store in-depth

  • Course Content:
    • Website planning/Creation/Optimization :

      • Webpage and website
      • HTML basics
      • Other languages for website creation
      • Common tag
      • PHP Based Platform
      • What is a webpage
      • Types of Website
      • Difference between Blog and Service Webpage
      • WordPress
      • Difference between themes and plugins
      • Posts vs pages
      • Category vs tags
      • General Customization
      • What is WordPress
      • How to change theme in WordPress
      • How to use plugin
      • How to install WordPress
      • How to upload Demo content
      • How to install premium plugins
      • Difference between Free themes and premium themes
      • Create Posts and Pages

      HTML Basics :

      • Web Page Basics: What is HTML, JavaScript, CSS
      • Basic HTML Tags to create a web page
      • HTML Tags for SEO: Title, H1, META Tags, IMG, A
      • On-page SEO Elements
      • Crawling: XML, HTML Sitemaps, Robots.txt
      • Content Clusters (Creating SEO-based content)
      • Negative on-page to avoid

      E-Commerce SEO :

      • What is E-commerce SEO
      • Understanding of Best product keywords
      • How to index product in search engine
      • Rank on Potential Keywords
      • Increase Quality Backlinks

      What is Ecommerce Marketing :

      • Difference between Normal SEO and Ecommerce website SEO
      • What is the role of reviews in ecommerce marketing
      • Product presentation and "ROI" parameter
      • How to think as a customer
      • Boosting sales
      • How to increase ecommerce sales through Facebook
      • Ecommerce basic concepts
      • How to promote large products in single click
      • Effective strategy plan for Ecommerce website
      • Cart development techniques

      Content Marketing :

      • How many types of Content Marketing
      • What is a writer
      • Difference between Informative and Potential Content
      • Content Marketing Do's and Don’ts
      • Content Planning
      • Final words on your Strategy
      • How to generate leads through potential content
      • How to target potential customers through right content
      • Find right keywords for content marketing
      • Effective content marketing strategy
      • Let’s talk about strategy for content marketing
      • Analyzing the keyword for content
Get full course syllabus in your inbox

  • Course Objectives:
    • Learn mobile marketing and app marketing fundamentals Learn app store optimization facts and details Learn content marketing strategies for mobile and apps Learn to give a new edge to any mobile app on to different platforms and devices.

  • Course content:
    • Digital Marketing Overview :

      • Overview of Digital Marketing
      • Different online marketing channels
      • How is it different from Traditional Marketing
      • Understand the journey of online customer
      • Key Terminologies in Online Marketing
      • Overview to Content Management System
      • Overview of case studies and business model
      • Introduction to SEO, How Do Search engines work
      • Search Engine Algorithms & google algorithm Updates
      • Google Search Console
      • Competition Analysis
      • On-page, and Off-Page Optimization strategies
      • Content development strategy

      Mobile marketing Overview :

      • App Marketing Overview
      • App Store Optimization Overview
      • Mobile Marketing
      • Understanding Mobile Devices
      • Impact of Mobile Marketing in Social Media
      • Mobile Marketing Analytics
      • Mobile Apps Engagement
      • Growth in the Mobile Industry
      • Promoting Site in Mobile Apps
      • Benefits of Mobile Marketing
      • Targeting Options in Mobile Apps
      • Mobile Marketing Goals
      • Mobile Ad Formats
      • Reporting in Mobile Ads
      • Google AdWords

      App Marketing/App Store Optimization :

      • What is App Marketing
      • App Store Optimization
      • How to decide Target Cost Per Install
      • How to increase install in Play Store
      • How to generate downloads through Facebook
      • How to make business from mobile marketing
      • Effective mobile marketing strategy
      • Create iOS and Android App Ads
      • How to lower Target CPI
      • How to target potential customers through search engine marketing

      Content Marketing/Blog Management :

      • What is Content Marketing
      • How many types of Content Marketing
      • What is a writer
      • Difference between Informative and Potential Content
      • Content Marketing Do's and Don’ts
      • Content Planning
      • Final words on your Strategy
      • How to generate leads through potential content
      • How to target potential customers through right content
      • Find right keywords for content marketing
      • Effective content marketing strategy
      • Let’s talk about strategy for content marketing
      • Analyzing the keyword for content
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  • Course Objectives:
    • Learn how to perform analysis for different sized businesses

      Learn Google Analytics, AdWords, AdSense, and campaign management

      Learn Social Media Analytics and Digital Analysis

      Learn how to analyze traffic and customers coming on to your website

      Learn all about Social CRM and its analysis techniques

  • Course Content Web Analytics & Reports :
    • Introduction :

      • What’s analysis
      • Is analysis worth the effort
      • Small businesses
      • Medium and Large-scale businesses
      • Analysis vs Intuition
      • Introduction to Web Analytics

      Google Analytics

      Getting Started with Google Analytics

      How Google Analytics works :

      • Accounts, profiles and user’s navigation
      • Google Analytics
      • Basic Metrics
      • The main sections of Google Analytics reports
      • Traffic Sources
      • Direct, referring, and search traffic
      • Campaigns
      • AdWords, AdSense

      Content Performance Analysis :

      • Pages and Landing Pages
      • Event Tracking and AdSense
      • Site Search

      Visitors Analysis :

      • Unique visitors
      • Geographic and language information
      • Technical reports
      • Benchmarking

      Social Media Analytics :

      • Facebook Insights
      • Twitter Analytics
      • YouTube Analytics
      • Social Ad Analytics /ROI measurement

      Actionable Insights and the Big Picture :

      • Recap of Google Analytics reports and tools
      • Finding actionable insights
      • Getting the organization involved
      • Creating a data-driven culture
      • Resources
      • Common mistakes analysts make
      • Additional Web analytics tools

      Social CRM & Analysis :

      • Radian6
      • Sentiment Analysis
      • Workflow Management
      • Text Analytics

      Digital Analytics :

      • Web Masters
      • AdWords Reports, Custom Reports, Custom Dimensions
      • Dashboard and Segmentation
      • Multi-Channel Funnels Reports
      • Attribution modeling and reports

      Platform Principles :

      • The platform components
      • The data model
      • Measurement Protocol data collection
      • Importing data into Google Analytics
      • Reporting APIs and Report Sampling
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  • Course Objectives:
    • Learn basics to Most Advanced Google tag manager with a live website

      New Account creation for Google Tag manager, Google Analytics and connecting them together using specific tags

      Testing and Troubleshooting with GTM on our website

      Custom messages on specific web pages and conditions

      Advanced concepts of google tag manager

      Google Tag Manager used for Enhanced E-commerce

      GTM with Facebook pixels, marketing & Re-marketing

      Social media & Wikipedia tracking using google tag manager

      LinkedIn Marketing using google tag manager

      Quora Marketing using google tag manager

      Tracking of all events in Google analytics using google tag manager

      Copy text tracking using google tag manager

      Google ads Marketing & re marketing with the help of google tag manager

      Google tag manager with Shopify and its limitations

  • Course Content:
    • Introduction to Google Tag Manager

      Install Google Tag Manager

      Explore Google Tag Interface

      Create a new FREE account in Google Tag Manager

      Learn about the admin session of the google Tag Manager

      Learn to install Google Tag Manager on a Live Demo Website

      Install GTM on a HTML Website

      About google Analytics

      Google Analytics Account Creation

      Integration of Google Analytics with the help of GTM

      YouTube video tracking using GTM and Google analytics

      Social media button clicking using GTM

      Phone number tracking using GTM

      Wikipedia Link Tracking using Google Analytics & GTM

      White Paper PDF download tracking with Google Analytics & GTM

      Facebook Marketing with the help of Google Tag Manager

      Facebook Re-marketing with the Help of GTM

      Time based trigger & messages on our website with GTM

      Advanced Data layer in GTM

      Advanced concepts in GTM

      Facebook Sales Vs Ads Amount Spend Tracking

      Find the traffic based on the browser’s location using GA & GTM

      Find the Text copied from website using Google Analytics & GTM

      Track the Product Purchase on Our Google Analytics using GTM

      Google Tag Manager and channel marketing

      Learn How to track Google Ads Conversion Purchase using GTM

      LinkedIn Conversion Tracking & Marketing using GTM

      Quora content Marketing & Re-marketing using GTM

      Shopify GTM installation & Tracking and its Limitations

      New Rollouts in GTM

      Improve GTM performance using Custom Templates

      Common Mistakes and Solutions

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  • Course Objectives:
    • Understand everything about online Reputation Management

      Phase by phase learning curve for each module

      Handle Day to day activities in the ORM process

      Help Businesses overcome online issues, crisis, and disaster

      Understand the user engagement process

      Managing negative reactions from users

      Strategies for re-building the online brand

      The course complements perfectly your SEO and Digital Marketing learning curve

      Gain insights on dealing with market competition and long term business sustenance

      Apply for top ORM jobs in the market with confidence

      Build a career in the ORM field with a systematic approach

  • Course Contents:
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      Step-by-step guide to overcome bad reputation

      Understanding ORM scenarios

      How to deal with criticism online

      Some proven ways for build positive brand reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

      Best examples of online reputation management

      ORM Case Studies

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Validate your skills and knowledge by working on industry-based projects that includes significant real-time use cases.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.Our projects are perfectly aligned with the modules given in the curriculum and they are picked up based on latest industry standards. Add some meaningful project works in your resume, get noticed by top industries and start earning huge salary lumps right away.
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FAQ's

Croma Campus is the well-known Digital Marketing Training Center in Delhi with high tech infrastructure and lab facilities. mentored more than 3000+ candidates with Digital Marketing Certification Training in Delhi.

Our trainers are the most experienced and well qualified GOOGLE certified professional. They are working in the field of digital marketing from last 8 years.

Digital marketing is the best career choice now day’s if you have the knowledge you can be a part of GOOGLE.

Our classrooms are fully geared up with projectors & Wi-Fi access. 100 % free personality development classes which includes Spoken English, Group Discussions, Mock Job interviews & Presentation skills.

The ways to connect Croma Campus. Phone number: +91-120-4155255, +91-9711526942
Address: G-21, Sector-03, Noida (201301) Email: - info@cromacampus.com

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