- With the increase in usage of mobile devices every other business is looking forward to be digitized. Every other citizen is aware about social media platforms and is spending majority of time using them. This usage has now become an opportunity for businesses to advertise every time when a user is online. Not only have the social media platforms, any other citizen now first searches Google instead of believing on word of the mouth.
- So, going digital for businesses and for the students to pursue knowledge from a digital marketing training in Delhi is just like other opportunity. Advertising on social media, making efforts to optimize the website, and using any other mediums to advertise digitally are DIGITAL MARKETING. It is an umbrella term which has various wide concepts taught in digital marketing placement courses.
- Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Email Marketing, Content Marketing, and Affiliate Marketing are various concepts in digital marketing. All these concepts are taught in our digital marketing certificate training in Delhi. After the certification various opportunities gets opened.
- You can opt for a full-time job, freelance career or if you’re a business owner then you can manage your business successfully. Our digital marketing training institute in Delhi gives you thorough knowledge. LIVE training by the training experts is what we offer you at our institute.
- The digital placement marketing course in Delhi is a theoretical and practical based course. You get an overview of all the concepts along with the successful implementation of various concepts at job. From learning how to optimize the website, to how to run the paid campaigns to how to become a successful blogger is all what is taught in our digital marketing certificate training in Delhi.
- The foremost objective of our digital marketing certificate training in Delhi is to give you knowledge of various concepts falling the head term “Digital Marketing”.
The industry experts have designed the course in a way to make you proficient in implementing the concepts of digital marketing practically.
Knowledge of how to run successfully paid campaigns on Facebook, Instagram, and Google along with the LinkedIn.
With the Digital Marketing Placement Course, know how to generate leads through digital marketing activities from scratch in real-time will be taught
Thorough knowledge of each and every concept and the knowledge of how to attain your on-job goals with the successful implementation of digital marketing
With the best Digital Marketing Training Institute in Delhi NCR, learn to manage case studies, theoretical knowledge and practical training of digital marketing.
- As you can get yourself enrolled in digital marketing placement course in Delhi you can start working as a professional. The more experience you start gaining the more your salary gets hike. Any professional after the successful completion of the digital marketing placement course can think of getting a salary ranging from $74K to $138K. The experience and knowledge you get you become a skilful resource for companies willing to hire the right talent.
- Once you acquire the right knowledge from our digital marketing training in Delhi you can expect high-paying salary working as below-mentioned job profiles.
Digital Marketing Expert: $100K
PPC Manager: $114K
SEO Head: $126K
E-commerce Manager: $130K
- After the completion of digital marketing training institute in Delhi, you get to become a highly skilled individual having complete knowledge of digital marketing
- As you get an opportunity to interact with the trainers and co-learners easily you are all clear with the concepts of digital marketing
- Hands-on training for easy implementation of theory based knowledge in practical
- You get to become an all-rounder having required digital marketing knowledge which opens various doors of opportunity
- You get to learn from the comfort of your home which gives you a chance to explore more in this domain and grabbing an early opportunity of earning high payouts
- The training is provided in such a way that you become highly capable of cracking the certification in one shot
- You get to walk through a learning process in the form of our digital marketing training institute in India. The LIVE support is available too for your complete understanding of the course.
- The Digital marketing is a way of promoting products and services online. Any business opting for digital marketing experiences increased ROI, genuine leads and organic traffic. The most interesting part of digital marketing is highly cost-effective. The digital marketing is not meant for big businesses instead for small businesses as well. Digital Marketing has now got into trend and after post COVID 19 digital marketing is a way that is helping businesses to modify their marketing strategies. So, reserving a seat in our digital marketing placement course in Delhi you get to a perfect fit for the businesses hiring digital marketing professionals.
- The acceptance of digital marketing by big companies lays various opportunities for individuals pursuing Digital Marketing course. And, if you’re the one amazed to know how things go viral in the internet world then you’re a right fit for our digital marketing placement course in Delhi.
- The digital marketing field is flexible in comparison to offline marketing. Digital marketing brings in more opportunities when utilized correctly. Now, the usage of smart phones is also increasing with the passage of time which opens doors for businesses to advertise. The students who’re looking forward to build their career can take an advantage by getting themselves enrolled in Digital marketing training institute in Delhi.
- The digital marketing certification training in Delhi gives you a chance to have the right knowledge easily by the industry experts. The digital marketing certification training institute in Delhi is highly accepted all around the world. With the help of assignments and digital marketing concepts you’ll be having a bright future for years to come.
- Apart from the digital marketing knowledge you get a chance to become successful in performing roles and responsibilities. The digital marketing training in Delhi will make you an expert in the below-mentioned roles and responsibilities.
- The industry experts and trainers at our digital marketing training institute in Delhi will prepare you for a bright future with rewarding high salaries.
Highly skilled in creating various digital marketing concepts such as display advertisements, search advertisements, SEO tactics, SMO and many other.
Hands on practice in creating paid campaigns on Social Media, Google and other platforms.
Knowledge of how to track paid campaigns, analyze them and how to make modifications to achieve desired results
Should be able to work with other marketing professionals for implementation of various marketing activities
Up-to-date knowledge of digital marketing trends and updates to meet the challenges
An expert in attracting target audience, services quotas and website traffic successfully
An expert in designing marketing strategies and successful implementation of it
- Digital marketing is a growing industry demanding many individuals for the success of the organization. Once you complete the digital marketing training in Delhi you get to understand wide areas of digital marketing. You learn the concepts, tracking and reporting your own digital marketing activities for the attainment of your organizational goals.
- Today, not only the big organizations but the small businesses are too willing to hire digital marketing professionals. This the biggest advantage of the digital marketing industry that every type of business looks forward to digital marketing professionals. Due to its cost-effectiveness the digital marketing is a boon for every size of business. The individuals looking to be a part of this industry can get themselves enrolled in our digital marketing training in Delhi.
- At our digital marketing training institute in Delhi, we award you a proof of your skills in the form of a training certification. The businesses are all set to hire you for their success; you just need to be enrolled in our digital marketing placement course in Delhi. We strongly recommend to complete one global certification exam too and start growing incredibly in your career. All the Best!
Why should you learn Digital Digital Marketing?
By registering here, I agree to Croma Campus Terms & Conditions and Privacy Policy
Plenary for Digital Marketing Certification Training
Track | Week Days | Weekends | Fast Track |
---|---|---|---|
Course Duration | 40-45 Days | 7 Weekends | 8Days |
Hours | 1 Hrs. Per Day | 2Hrs. Per Day | 6+ Hrs. Per Day |
Training Mode | Classroom/Online | Classroom/Online | Classroom/Online |
Want To Know More About
This Course
Program fees are indicative only* Know more
Program Core Credentials

Trainer Profiles
Industry Experts

Trained Students
10000+

Success Ratio
100%

Corporate Training
For India & Abroad

Job Assistance
100%
BATCH TIMINGS
Digital Marketing Certification Training Upcoming Batches
WEEKDAY
06-Feb-2023*
Take class during weekdays and utilize your weekend for practice.
Get regular training by Industry Experts.
Get Proper guidance on certifications.
Register for Best Training Program.
10% OFF
FASTRACK
07-Mar-2023*
Running lack of time? Join Fastrack classes to speed up your career growth.
Materials and guidance on certifications
Register for Best Training Program.
WEEKDAY
08-Feb-2023*
Take class during weekdays and utilize your weekend for practice.
Get regular training by Industry Experts.
Get Proper guidance on certifications.
Register for Best Training Program.
10% OFF
WEEKDAY
02-Mar-2023
Take class during weekdays and utilize your weekend for practice.
Get regular training by Industry Experts.
Get Proper guidance on certifications.
Register for Best Training Program.
10% OFF
WEEKEND
04-Feb-2023
More Suitable for working professionals who cannot join in weekdays
Get Intensive coaching in less time
Get Proper guidance on certifications.
Register for Best Training Program.
10% OFF
WEEKEND
11-Feb-2023*
More Suitable for working professionals who cannot join in weekdays
Get Intensive coaching in less time
Get Proper guidance on certifications.
Register for Best Training Program.
10% OFF
Timings Doesn't Suit You ?
We can set up a batch at your convenient time.
Batch Request
FOR QUERIES, FEEDBACK OR ASSISTANCE
Contact Croma Campus Learner Support
Best of support with us
CURRICULUM & PROJECTS
Digital Marketing Certification Training
- The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
Online Reputation Management(ORM)
Google Tag Manager
Web Analytics & Report
Mobile Marketing/App Marketing/APP Store Optimization
E-Commerce SEO & E-Commerce Marketing
Email Marketers
Social Media Manager
SEM/SMO Expert
- Google AdSense
Easy steps for Google AdSense
What is CPC
Difference between Google AdSense vs Affiliate Marketing
AdSense Reports Study
Plugin for AdSense integration
Different types of Ad unit
How to create google AdSense account
Which sizes for AdSense is very effective
How much minimum traffic i need for Google AdSense approval
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
- Measurement with Google Analytics
SEO Reporting
SEO Metrics to Measure – On-page, Off-page, Technical
Basics of Google Analytics
- Algorithm Updates
RankBrain and the Future of SEO
Panda, Penguin, Pigeon, Caffeine updates
History of Google Algorithms
- SEO Audit, Tools, Measurement
Google Search Console
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Different Types of SEO Audits
SEO Audits
- Local SEO
Backlink audit of one website
How to audit backlinks of competitors and gain insights
Local Listings/Citations
Local Pages on your website
Google My Business, Bing Places
What is Local SEO, Pigeon Update
- Social SEO
SlideShare, Scribd and other Social Channels for SEO
YouTube Video SEO
Quora
- Link Building
Link Building Metrics
Link Building Tactics
Manual Link Building Process
What is Link Building
- Off-page SEO
- Mobile SEO
How Schema shows up in SERPs
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting
What is Schema & Why is it relevant to SEO.
Schema markup
Optimising for Voice Search
Mobile Websites: Responsive, Adaptive, Dynamic
- Technical SEO
301 Redirects
Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
URL Architecture
- On-page SEO
Negative on-page to avoid
Content Clusters (Creating SEO-based content)
Crawling: XML, HTML Sitemaps, Robots.txt
On-page SEO Elements
- Keyword Research
Google Keyword Planner Tool
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Using Wikipedia, Forums for Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
- Organic Search vs. Paid Search Results
What is Off-page SEO/Link Building (Social, Content-based, PR)
What is On-page SEO (Content, Architecture, HTML)
Anatomy of a Search Result (Search Snippet)
- Introduction to SEO
Optimizing Crawl Budget
Indexing & Crawling Basics
What is Search Engine Optimization
- Shopping Campaigns – Introduction
Track Performance and Optimize the Campaigns
Create Shopping Campaign on Google AdWords
Merchant Centre Steps
Path to creating PLA Ads
Features of Google Shopping Why PLA’s
What retailers need – New Advertising technologies
Google Shopping set retailers up for success
What are Google Shopping Ads /Product Listing Ads
Where do they appear on Google What Shoppers on the internet do
- Mobile Ad Campaigns
Account Audit Demo
Optimization Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Mobile-Specific Bidding and Targeting Strategies
Universal App Campaigns
- Creation of Google Display Network
Advanced Display: Smart Display Campaigns
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
GDN Campaign Creation – Demo
Ad Gallery Tool
Conversion Tracking
Display Ad Formats
GDN Targeting Options
- Creation of Search Network Campaign
Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Bidding and Budget
Landing Page
Keyword Strategies
Keyword Match types
Tools – Keyword Planner & Estimator
Keyword Research
DKI
Ad Extensions
Ad Text Best Practices
Ad Text Policies
Ad Formats
What are Ads
- Search Engine Marketing - SEM
Shopping and Mobile-specific campaign types, and when/why to use them.
Campaign Types – Introduction to Search, Display (including Videos),
Structure of an AdWords Account
How Does the SEM Auction Work
AdWords Terminologies
Google Network
What is Google AdWords Why Google AdWords
What is SEM Why SEM
- Digital Marketing Overview
Content development strategy
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Search Engine Algorithms & google algorithm Updates
Introduction to SEO, How Do Search engines work
Overview of case studies and business model
Overview to Content Management System
Key Terminologies in Online Marketing
Understand the journey of online customer
How is it different from Traditional Marketing
Different online marketing channels
Overview of Digital Marketing
- Video Optimization
Using YouTube Cards
Annotations
YouTube Ranking Techniques
How to monetize your YouTube video
How to rank videos in 24hr in YouTube
How to increase your views on YouTube
Video Optimization Basics
- Video Marketing
How to create Bumper Ads
How to create Sequence Ads
Video Marketing basic concepts
True View Ads vs Stream Ads
What is CPV and CPM
How to increase Video views
How to Create in-stream Ads
How to promote videos through Google AdWords
Difference between Video Marketing Vs Video Optimization
What is Video Marketing
- Media buying & selling
Understanding multiple formats & appropriate for our targeted digital platforms
Best practice to execute the campaigns post the media plan
Segmentation & targeting of the audience
Understand the key tasks to draft an “awesome” digital media plan
Setting up the objectives
- Google AdSense
What is CPC
Easy steps for Google AdSense
Difference between Google AdSense vs Affiliate Marketing
AdSense Reports Study
Plugin for AdSense integration
How to create google AdSense account
Different types of Ad unit
Which sizes for AdSense is very effective
How much minimum traffic i need for Google AdSense approval
Difference between Google AdWords vs Google Analytics
What Is Google AdSense
- Google AdWords
AdWords Terminologies
Google Network
What is Google AdWords Why Google AdWords
- Online Reputation Management (ORM)
Different Types of Google Alerts
Introduction to Google Alerts
Tools of Online Reputation Management
How to Improve Your Reputation
Do's of Online Reputation Management
Don'ts of Online Reputation Management
Monitor Online Conversations
How to get customer reviews
Negative effects of bad online reputation
Factors of Online Reputation Management
Why ORM is important for your business
What is ORM
- Social media measurement and reporting
- Overview of Online Reputation Management (ORM)
- Document Sharing Site
- Snapchat Marketing
Analytics & Measurement
Driving Engagement
Building a following
Snapchat for business
- Quora Marketing
Quora Analytics
Quora Business Page Setup
Quora Promotion
Find Blog Post Ideas with Quora
Format Your Answers for Maximum Clicks
Build a List of Questions to Answer
Quora Account Setup
Quora Account Optimisation
Why Market Your Business on Quora
Quora Marketing Strategy
- Instagram Marketing
Instagram Ads
Analytics & Measurement
Influencer Marketing on Instagram
Best Practices
Crafting an Instagram content strategy
Optimizing your Instagram business profile
- Pinterest marketing
Analytics & Measurement
Leveraging Rich Pins
Marketing on Pinterest
Best Practices
Pinterest for business
- LinkedIn marketing
LinkedIn Ads
LinkedIn Premium
LinkedIn Advanced Search
LinkedIn Company Pages
Brand Marketing on LinkedIn
LinkedIn for Personal Branding
- Twitter marketing
Twitter Tools
Twitter Analytics
Twitter Marketing for Brand Awareness
Twitter Ads
- YouTube marketing
YouTube Analytics
YouTube Monetisation
YouTube Ads
Manage Multiple YouTube Accounts
YouTube Cards
YouTube Comments
YouTube Thumbnails
Enable Custom Thumbnails
YouTube SEO
YouTube Channel Tags
YouTube Banner
YouTube Account Optimisation
YouTube Account Setup
How to Find YouTube Video Ideas with Keyword Research
How to Find Video Ideas with Competitor Analysis
YouTube Marketing Strategy
YouTube Marketing Overview
- Facebook advertising
Facebook Ad Targeting
How does Facebook Advertising Work
Facebook Ad Campaign Objectives
- Facebook marketing
Facebook Business Manager
Facebook Insights
KPIs to measure success
Facebook Page Best Practices
- Creating Content for Facebook & Social Media
Building Content That is Inherently Shareable
Psychology of Social Sharing
Why Content is the foundation of SMM
- Social Media Marketing
Social media marketing integration.
Importance of using essential social media tools
Social Media Statistics & Strategy
Key steps for social media success.
Brief to social media marketing
- Digital Marketing Overview
Content development strategy
On-page, and Off-Page Optimization strategies
Competition Analysis
Google Search Console
Search Engine Algorithms & google algorithm Updates
Introduction to SEO, How Do Search engines work
Overview of case studies and business model
Overview to Content Management System
Key Terminologies in Online Marketing
Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
- Email Automation
Most Widely Used Platforms
Cost
What are Workflows How to Create a Workflow
Features & Functions Available
Choosing an Automation Platform
What are the Benefits
What is Automation
How does it Work
Introduction to Automation
- Resources to do situational analysis and progressive updates
Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
Structuring Digital Marketing Team
Email Marketing Health Check
Email Campaign Calculator
Email Contact Strategy Template
Digital Marketing Strategy Toolkit
Content Editorial Calendar
Complete Email Marketing Worksheet
Customer Personal Toolkit
- Nurturing & Automation
Automation and More
Analytics
Analyze Behavior Patterns
Enhance Better Reach
Tools to Enhance Lead Nurturing
- Effective Creative Introducing
NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
Best Practices
Email Template Model
CRABS- Does your Emails have Crabs
- Customer Acquisition Strategies
House E-newsletters
Event Triggered Emails
Viral Emails
Third Party Email Newsletters
Rented List Emails
Co-branded Emails
- Effective Email Content
Timing, Creative & Copy, Attributes
Conversation, Relevance, Incentives
- MX Record, Whitelisting, Response Handlers and Bounces
- IP/DNS and Shared vs. Dedicated IPs
- ISPs, Hosting Facility and MTA
- Setting-up an Email Marketing Machine
- Affiliate Marketing
Campaign measurement and Tracking
Email campaign
Different type of campaigns
Banners, Promos, Discounts
Google Webmaster
Google AdSense
Understanding Affiliate Marketing
Google Analytics
Google AdWords
- Lifecycle Emails
Lead Nurturing with Drip Email Marketing: Implementation
Tools used for Lifecycle Emails
Lifecycle Emails – Case Studies
Where do Lifecycle Emails fit in
What are Lifecycle Emails
- Conversion Optimization Patterns for Engaging website Visitors
Pattern #2 – Pop Under Call-to-Action
Pattern #3 – Inside Article CTA
Pattern #1 – Pop-Ups
Patterns for Engaging Website Visitors
- Role of Conversion
True Meaning of Landing Page User Flow and Online Persuasion
Online Persuasion
User Flow and Persuasion
Conversion Optimization
Understanding Customer Psyche
- Converting your prospects into leads using emails
How to do Audience Aggregation Through Emails
Benefits of Audience Aggregation
What is Audience Aggregation
- Attracting your potential customers into conversion funnel
Effectiveness of Various Engagement Magnets
Digital Reach Building Strategy Through Inbound Interest Generation
What are Engagement Magnets
How to Identify Right Set of Engagement Magnets for your Business
Various Ways to Build Reach Through Digital Marketing
- Content Marketing
Analyzing the keyword for content
Let’s talk about strategy for content marketing
Effective content marketing strategy
Find right keywords for content marketing
How to target potential customers through right content
How to generate leads through potential content
Final words on your Strategy
Content Planning
Content Marketing Do's and Don’ts
Difference between Informative and Potential Content
What is a writer
How many types of Content Marketing
- Website planning/Creation/Optimization
Create Posts and Pages
How to install premium plugins
Difference between Free themes and premium themes
How to upload Demo content
How to install WordPress
How to use plugin
What is WordPress
How to change theme in WordPress
General Customization
Category vs tags
Posts vs pages
WordPress
Difference between themes and plugins
Difference between Blog and Service Webpage
Types of Website
What is a webpage
Common tag
PHP Based Platform
Other languages for website creation
Basics of HTML
Webpage and website
- HTML Basics
Negative on-page to avoid
Content Clusters (Creating SEO-based content)
Crawling: XML, HTML Sitemaps, Robots.txt
On-page SEO Elements
HTML Tags for SEO: Title, H1, META Tags, IMG, A
Basic HTML Tags to create a web page
Web Page Basics: What is HTML, JavaScript, CSS
- Landing Page Design Concepts
What’s the Next Step
Critical Concerns to Address on Landing Page
What is it
Is it for me
Investment in Landing Page
Conversion Oriented Landing Page Design
- Inbound Marketing
Delight your Customers
Using a CRM
Tools for Inbound Marketing
Content Marketing Concepts
Strategies for Inbound Marketing
Inbound Marketing Process
What is Inbound Marketing
- Content Marketing
Analyzing the keyword for content
Let’s talk about strategy for content marketing
Effective content marketing strategy
How to target potential customers through right content
Find right keywords for content marketing
How to generate leads through potential content
Final words on your Strategy
Content Planning
Content Marketing Do's and Don’ts
Difference between Informative and Potential Content
What is a writer
How many types of Content Marketing
- What is Ecommerce Marketing
Cart development techniques
How to promote large products in single click
Effective strategy plan for Ecommerce website
Ecommerce basic concepts
How to increase ecommerce sales through Facebook
Boosting sales
How to think as a customer
Product presentation and "ROI" parameter
What is the role of reviews in ecommerce marketing
Difference between Normal SEO and Ecommerce website SEO
- E-Commerce SEO
Increase Quality Backlinks
Rank on Potential Keywords
How to index product in search engine
Understanding of Best product keywords
What is E-commerce SEO
- HTML Basics
Negative on-page to avoid
Content Clusters (Creating SEO-based content)
Crawling: XML, HTML Sitemaps, Robots.txt
On-page SEO Elements
HTML Tags for SEO: Title, H1, META Tags, IMG, A
Basic HTML Tags to create a web page
Web Page Basics: What is HTML, JavaScript, CSS
- Website planning/Creation/Optimization
Create Posts and Pages
Difference between Free themes and premium themes
How to install premium plugins
How to upload Demo content
How to install WordPress
How to use plugin
How to change theme in WordPress
What is WordPress
Category vs tags
General Customization
Posts vs pages
Difference between themes and plugins
WordPress
Difference between Blog and Service Webpage
Types of Website
PHP Based Platform
What is a webpage
Common tag
HTML basics
Other languages for website creation
Webpage and website
- Content Marketing/Blog Management
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Difference between Informative and Potential Content
What is a writer
How many types of Content Marketing
What is Content Marketing
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content
- App Marketing/App Store Optimization
Create iOS and Android App Ads
How to lower Target CPI
How to target potential customers through search engine marketing
Effective mobile marketing strategy
How to make business from mobile marketing
How to increase install in Play Store
How to generate downloads through Facebook
How to decide Target Cost Per Install
What is App Marketing
App Store Optimization
- Mobile marketing Overview
Google AdWords
Reporting in Mobile Ads
Mobile Ad Formats
Mobile Marketing Goals
Targeting Options in Mobile Apps
Benefits of Mobile Marketing
Promoting Site in Mobile Apps
Growth in the Mobile Industry
Mobile Apps Engagement
Mobile Marketing Analytics
Impact of Mobile Marketing in Social Media
Understanding Mobile Devices
Mobile Marketing
App Store Optimization Overview
App Marketing Overview
- Digital Marketing Overview
Content development strategy
Competition Analysis
On-page, and Off-Page Optimization strategies
Google Search Console
Search Engine Algorithms & google algorithm Updates
Introduction to SEO, How Do Search engines work
Overview of case studies and business model
Overview to Content Management System
Key Terminologies in Online Marketing
Understand the journey of online customer
How is it different from Traditional Marketing
Different online marketing channels
Overview of Digital Marketing
- Introduction
What’s analysis
Is analysis worth the effort
Small businesses
Medium and Large-scale businesses
Analysis vs Intuition
Introduction to Web Analytics
- Google Analytics
- Getting Started with Google Analytics
- How Google Analytics works
Accounts, profiles and user’s navigation
Google Analytics
Basic Metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, AdSense
- Content Performance Analysis
Pages and Landing Pages
Event Tracking and AdSense
Site Search
- Visitors Analysis
Unique visitors
Geographic and language information
Technical reports
Benchmarking
- Social Media Analytics
Facebook Insights
Twitter Analytics
YouTube Analytics
Social Ad Analytics /ROI measurement
- Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Common mistakes analysts make
Additional Web analytics tools
- Social CRM & Analysis
Radian6
Sentiment Analysis
Workflow Management
Text Analytics
- Digital Analytics
Web Masters
AdWords Reports, Custom Reports, Custom Dimensions
Dashboard and Segmentation
Multi-Channel Funnels Reports
Attribution modeling and reports
- Platform Principles
The platform components
The data model
Measurement Protocol data collection
Importing data into Google Analytics
Reporting APIs and Report Sampling
- Google Tag Manager
Introduction to Google Tag Manager
Install Google Tag Manager
Explore Google Tag Interface
Create a new FREE account in Google Tag Manager
Learn about the admin session of the google Tag Manager
Learn to install Google Tag Manager on a Live Demo Website
Install GTM on a HTML Website
About google Analytics
Google Analytics Account Creation
Integration of Google Analytics with the help of GTM
YouTube video tracking using GTM and Google analytics
Social media button clicking using GTM
Phone number tracking using GTM
Wikipedia Link Tracking using Google Analytics & GTM
White Paper PDF download tracking with Google Analytics & GTM
Facebook Marketing with the help of Google Tag Manager
Facebook Re-marketing with the Help of GTM
Time based trigger & messages on our website with GTM
Advanced Data layer in GTM
Advanced concepts in GTM
Facebook Sales Vs Ads Amount Spend Tracking
Find the traffic based on the browser’s location using GA & GTM
Find the Text copied from website using Google Analytics & GTM
Track the Product Purchase on Our Google Analytics using GTM
Google Tag Manager and channel marketing
Learn How to track Google Ads Conversion Purchase using GTM
LinkedIn Conversion Tracking & Marketing using GTM
Quora content Marketing & Re-marketing using GTM
Shopify GTM installation & Tracking and its Limitations
New Rollouts in GTM
Improve GTM performance using Custom Templates
Common Mistakes and Solutions
- Online Reputation Management (ORM)
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
Step-by-step guide to overcome bad reputation
Understanding ORM scenarios
How to deal with criticism online
Some proven ways for build positive brand reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
Best examples of online reputation management
ORM Case Studies
+ More Lessons
Mock Interviews

Projects
Phone (For Voice Call):
+91-971 152 6942WhatsApp (For Call & Chat):
+918287060032self assessment
Learn, Grow & Test your skill with Online Assessment Exam to achieve your Certification Goals

FAQ's
Croma Campus is the well-known Digital Marketing Training Center in Delhi with high tech infrastructure and lab facilities. mentored more than 3000+ candidates with Digital Marketing Certification Training in Delhi.
Our trainers are the most experienced and well qualified GOOGLE certified professional. They are working in the field of digital marketing from last 8 years.
Digital marketing is the best career choice now day’s if you have the knowledge you can be a part of GOOGLE.
Our classrooms are fully geared up with projectors & Wi-Fi access. 100 % free personality development classes which includes Spoken English, Group Discussions, Mock Job interviews & Presentation skills.
The ways to connect Croma Campus. Phone number: +91-120-4155255, +91-9711526942
Address: G-21, Sector-03, Noida (201301) Email: - [email protected]

- - Build an Impressive Resume
- - Get Tips from Trainer to Clear Interviews
- - Attend Mock-Up Interviews with Experts
- - Get Interviews & Get Hired
If yes, Register today and get impeccable Learning Solutions!

Training Features
Instructor-led Sessions
The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.
Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Assignment
Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.
Lifetime Access
Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.
24 x 7 Expert Support
With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.

Certification
Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.
Training Certification
Your certificate and skills are vital to the extent of jump-starting your career and giving you a chance to compete in a global space.
Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it- tell your friend and colleagues about it.
Video Reviews
Testimonials & Reviews
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice.
Read More...
Rajeev
Saffrontech Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Tea
Read More...
Sushmita
Extra Marks Digital Marketing