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Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

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Course Duration

60 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

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500+

Professionals Trained
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4+

Batches every month
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20+

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Corporate Served

  • With the increase in usage of mobile devices every other business is looking forward to be digitized. Every other citizen is aware about social media platforms and is spending majority of time using them. This usage has now become an opportunity for businesses to advertise every time when a user is online. Not only have the social media platforms, any other citizen now first searches Google instead of believing on word of the mouth.
  • So, going digital for businesses and for the students to pursue knowledge from a digital marketing training in Delhi is just like other opportunity. Advertising on social media, making efforts to optimize the website, and using any other mediums to advertise digitally are DIGITAL MARKETING. It is an umbrella term which has various wide concepts taught in digital marketing placement courses.
  • Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Email Marketing, Content Marketing, and Affiliate Marketing are various concepts in digital marketing. All these concepts are taught in our digital marketing certificate training in Delhi. After the certification various opportunities gets opened.
  • You can opt for a full-time job, freelance career or if you’re a business owner then you can manage your business successfully. Our digital marketing training institute in Delhi gives you thorough knowledge. LIVE training by the training experts is what we offer you at our institute.
  • The digital placement marketing course in Delhi is a theoretical and practical based course. You get an overview of all the concepts along with the successful implementation of various concepts at job. From learning how to optimize the website, to how to run the paid campaigns to how to become a successful blogger is all what is taught in our digital marketing certificate training in Delhi.

Digital Marketing Training in Delhi

About-Us-Course

  • The foremost objective of our digital marketing certificate training in Delhi is to give you knowledge of various concepts falling the head term “Digital Marketing”.
    • The industry experts have designed the course in a way to make you proficient in implementing the concepts of digital marketing practically.

      Knowledge of how to run successfully paid campaigns on Facebook, Instagram, and Google along with the LinkedIn.

      With the Digital Marketing Placement Course, know how to generate leads through digital marketing activities from scratch in real-time will be taught

      Thorough knowledge of each and every concept and the knowledge of how to attain your on-job goals with the successful implementation of digital marketing

      With the best Digital Marketing Training Institute in Delhi NCR, learn to manage case studies, theoretical knowledge and practical training of digital marketing.

  • As you can get yourself enrolled in digital marketing placement course in Delhi you can start working as a professional. The more experience you start gaining the more your salary gets hike. Any professional after the successful completion of the digital marketing placement course can think of getting a salary ranging from $74K to $138K. The experience and knowledge you get you become a skilful resource for companies willing to hire the right talent.
  • Once you acquire the right knowledge from our digital marketing training in Delhi you can expect high-paying salary working as below-mentioned job profiles.
    • Digital Marketing Expert: $100K

      PPC Manager: $114K

      SEO Head: $126K

      E-commerce Manager: $130K

  • After the completion of digital marketing training institute in Delhi, you get to become a highly skilled individual having complete knowledge of digital marketing
  • As you get an opportunity to interact with the trainers and co-learners easily you are all clear with the concepts of digital marketing
  • Hands-on training for easy implementation of theory based knowledge in practical
  • You get to become an all-rounder having required digital marketing knowledge which opens various doors of opportunity
  • You get to learn from the comfort of your home which gives you a chance to explore more in this domain and grabbing an early opportunity of earning high payouts
  • The training is provided in such a way that you become highly capable of cracking the certification in one shot
  • You get to walk through a learning process in the form of our digital marketing training institute in India. The LIVE support is available too for your complete understanding of the course.

  • The Digital marketing is a way of promoting products and services online. Any business opting for digital marketing experiences increased ROI, genuine leads and organic traffic. The most interesting part of digital marketing is highly cost-effective. The digital marketing is not meant for big businesses instead for small businesses as well. Digital Marketing has now got into trend and after post COVID 19 digital marketing is a way that is helping businesses to modify their marketing strategies. So, reserving a seat in our digital marketing placement course in Delhi you get to a perfect fit for the businesses hiring digital marketing professionals.
  • The acceptance of digital marketing by big companies lays various opportunities for individuals pursuing Digital Marketing course. And, if you’re the one amazed to know how things go viral in the internet world then you’re a right fit for our digital marketing placement course in Delhi.
  • The digital marketing field is flexible in comparison to offline marketing. Digital marketing brings in more opportunities when utilized correctly. Now, the usage of smart phones is also increasing with the passage of time which opens doors for businesses to advertise. The students who’re looking forward to build their career can take an advantage by getting themselves enrolled in Digital marketing training institute in Delhi.
  • The digital marketing certification training in Delhi gives you a chance to have the right knowledge easily by the industry experts. The digital marketing certification training institute in Delhi is highly accepted all around the world. With the help of assignments and digital marketing concepts you’ll be having a bright future for years to come.

  • Apart from the digital marketing knowledge you get a chance to become successful in performing roles and responsibilities. The digital marketing training in Delhi will make you an expert in the below-mentioned roles and responsibilities.
    • Highly skilled in creating various digital marketing concepts such as display advertisements, search advertisements, SEO tactics, SMO and many other.

      Hands on practice in creating paid campaigns on Social Media, Google and other platforms.

      Knowledge of how to track paid campaigns, analyze them and how to make modifications to achieve desired results

      Should be able to work with other marketing professionals for implementation of various marketing activities

      Up-to-date knowledge of digital marketing trends and updates to meet the challenges

      An expert in attracting target audience, services quotas and website traffic successfully

      An expert in designing marketing strategies and successful implementation of it

  • The industry experts and trainers at our digital marketing training institute in Delhi will prepare you for a bright future with rewarding high salaries.

  • Digital marketing is a growing industry demanding many individuals for the success of the organization. Once you complete the digital marketing training in Delhi you get to understand wide areas of digital marketing. You learn the concepts, tracking and reporting your own digital marketing activities for the attainment of your organizational goals.
  • Today, not only the big organizations but the small businesses are too willing to hire digital marketing professionals. This the biggest advantage of the digital marketing industry that every type of business looks forward to digital marketing professionals. Due to its cost-effectiveness the digital marketing is a boon for every size of business. The individuals looking to be a part of this industry can get themselves enrolled in our digital marketing training in Delhi.

  • At our digital marketing training institute in Delhi, we award you a proof of your skills in the form of a training certification. The businesses are all set to hire you for their success; you just need to be enrolled in our digital marketing placement course in Delhi. We strongly recommend to complete one global certification exam too and start growing incredibly in your career. All the Best!

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Plenary for Digital Marketing Certification Training

Track Week Days Weekends Fast Track
Course Duration 40-45 Days 7 Weekends 8Days
Hours 1 Hrs. Per Day 2Hrs. Per Day 6+ Hrs. Per Day
Training Mode Classroom/Online Classroom/Online Classroom/Online
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Digital Marketing Certification Training Upcoming Batches

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Digital Marketing Certification Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
    • Online Reputation Management(ORM)

      Google Tag Manager

      Web Analytics & Report

      Mobile Marketing/App Marketing/APP Store Optimization

      E-Commerce SEO & E-Commerce Marketing

      Email Marketers

      Social Media Manager

      SEM/SMO Expert

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  • Google AdSense
    • Easy steps for Google AdSense

      What is CPC

      Difference between Google AdSense vs Affiliate Marketing

      AdSense Reports Study

      Plugin for AdSense integration

      Different types of Ad unit

      How to create google AdSense account

      Which sizes for AdSense is very effective

      How much minimum traffic i need for Google AdSense approval

      What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

  • Measurement with Google Analytics
    • SEO Reporting

      SEO Metrics to Measure – On-page, Off-page, Technical

      Basics of Google Analytics

  • Algorithm Updates
    • RankBrain and the Future of SEO

      Panda, Penguin, Pigeon, Caffeine updates

      History of Google Algorithms

  • SEO Audit, Tools, Measurement
    • Google Search Console

      Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

      Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

      Different Types of SEO Audits

      SEO Audits

  • Local SEO
    • Backlink audit of one website

      How to audit backlinks of competitors and gain insights

      Local Listings/Citations

      Local Pages on your website

      Google My Business, Bing Places

      What is Local SEO, Pigeon Update

  • Social SEO
    • SlideShare, Scribd and other Social Channels for SEO

      YouTube Video SEO

      Quora

  • Link Building
    • Link Building Metrics

      Link Building Tactics

      Manual Link Building Process

      What is Link Building

  • Off-page SEO
  • Mobile SEO
    • How Schema shows up in SERPs

      Schema Types – Micro, JSON-LD

      Common JSON Schema Tags – Organisation, Website, Blog Posting

      What is Schema & Why is it relevant to SEO.

      Schema markup

      Optimising for Voice Search

      Mobile Websites: Responsive, Adaptive, Dynamic

  • Technical SEO
    • 301 Redirects

      Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

      URL Architecture

  • On-page SEO
    • Negative on-page to avoid

      Content Clusters (Creating SEO-based content)

      Crawling: XML, HTML Sitemaps, Robots.txt

      On-page SEO Elements

  • Keyword Research
    • Google Keyword Planner Tool

      Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

      Using Wikipedia, Forums for Keyword Research

      Finding Seed Keywords: Mind Map for Keyword Research

  • Organic Search vs. Paid Search Results
    • What is Off-page SEO/Link Building (Social, Content-based, PR)

      What is On-page SEO (Content, Architecture, HTML)

      Anatomy of a Search Result (Search Snippet)

  • Introduction to SEO
    • Optimizing Crawl Budget

      Indexing & Crawling Basics

      What is Search Engine Optimization

  • Shopping Campaigns – Introduction
    • Track Performance and Optimize the Campaigns

      Create Shopping Campaign on Google AdWords

      Merchant Centre Steps

      Path to creating PLA Ads

      Features of Google Shopping Why PLA’s

      What retailers need – New Advertising technologies

      Google Shopping set retailers up for success

      What are Google Shopping Ads /Product Listing Ads

      Where do they appear on Google What Shoppers on the internet do

  • Mobile Ad Campaigns
    • Account Audit Demo

      Optimization Strategies

      Measuring Mobile Ad Performance and Conversions Report Editor

      Mobile-Specific Bidding and Targeting Strategies

      Universal App Campaigns

  • Creation of Google Display Network
    • Advanced Display: Smart Display Campaigns

      Remarketing

      Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

      GDN Campaign Creation – Demo

      Ad Gallery Tool

      Conversion Tracking

      Display Ad Formats

      GDN Targeting Options

  • Creation of Search Network Campaign
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

      Bidding and Budget

      Landing Page

      Keyword Strategies

      Keyword Match types

      Tools – Keyword Planner & Estimator

      Keyword Research

      DKI

      Ad Extensions

      Ad Text Best Practices

      Ad Text Policies

      Ad Formats

      What are Ads

  • Search Engine Marketing - SEM
    • Shopping and Mobile-specific campaign types, and when/why to use them.

      Campaign Types – Introduction to Search, Display (including Videos),

      Structure of an AdWords Account

      How Does the SEM Auction Work

      AdWords Terminologies

      Google Network

      What is Google AdWords Why Google AdWords

      What is SEM Why SEM

  • Digital Marketing Overview
    • Content development strategy

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Search Engine Algorithms & google algorithm Updates

      Introduction to SEO, How Do Search engines work

      Overview of case studies and business model

      Overview to Content Management System

      Key Terminologies in Online Marketing

      Understand the journey of online customer

      How is it different from Traditional Marketing

      Different online marketing channels

      Overview of Digital Marketing

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  • Video Optimization
    • Using YouTube Cards

      Annotations

      YouTube Ranking Techniques

      How to monetize your YouTube video

      How to rank videos in 24hr in YouTube

      How to increase your views on YouTube

      Video Optimization Basics

  • Video Marketing
    • How to create Bumper Ads

      How to create Sequence Ads

      Video Marketing basic concepts

      True View Ads vs Stream Ads

      What is CPV and CPM

      How to increase Video views

      How to Create in-stream Ads

      How to promote videos through Google AdWords

      Difference between Video Marketing Vs Video Optimization

      What is Video Marketing

  • Media buying & selling
    • Understanding multiple formats & appropriate for our targeted digital platforms

      Best practice to execute the campaigns post the media plan

      Segmentation & targeting of the audience

      Understand the key tasks to draft an “awesome” digital media plan

      Setting up the objectives

  • Google AdSense
    • What is CPC

      Easy steps for Google AdSense

      Difference between Google AdSense vs Affiliate Marketing

      AdSense Reports Study

      Plugin for AdSense integration

      How to create google AdSense account

      Different types of Ad unit

      Which sizes for AdSense is very effective

      How much minimum traffic i need for Google AdSense approval

      Difference between Google AdWords vs Google Analytics

      What Is Google AdSense

  • Google AdWords
    • AdWords Terminologies

      Google Network

      What is Google AdWords Why Google AdWords

  • Online Reputation Management (ORM)
    • Different Types of Google Alerts

      Introduction to Google Alerts

      Tools of Online Reputation Management

      How to Improve Your Reputation

      Do's of Online Reputation Management

      Don'ts of Online Reputation Management

      Monitor Online Conversations

      How to get customer reviews

      Negative effects of bad online reputation

      Factors of Online Reputation Management

      Why ORM is important for your business

      What is ORM

  • Social media measurement and reporting
  • Overview of Online Reputation Management (ORM)
  • Document Sharing Site
  • Snapchat Marketing
    • Analytics & Measurement

      Driving Engagement

      Building a following

      Snapchat for business

  • Quora Marketing
    • Quora Analytics

      Quora Business Page Setup

      Quora Promotion

      Find Blog Post Ideas with Quora

      Format Your Answers for Maximum Clicks

      Build a List of Questions to Answer

      Quora Account Setup

      Quora Account Optimisation

      Why Market Your Business on Quora

      Quora Marketing Strategy

  • Instagram Marketing
    • Instagram Ads

      Analytics & Measurement

      Influencer Marketing on Instagram

      Best Practices

      Crafting an Instagram content strategy

      Optimizing your Instagram business profile

  • Pinterest marketing
    • Analytics & Measurement

      Leveraging Rich Pins

      Marketing on Pinterest

      Best Practices

      Pinterest for business

  • LinkedIn marketing
    • LinkedIn Ads

      LinkedIn Premium

      LinkedIn Advanced Search

      LinkedIn Company Pages

      Brand Marketing on LinkedIn

      LinkedIn for Personal Branding

  • Twitter marketing
    • Twitter Tools

      Twitter Analytics

      Twitter Marketing for Brand Awareness

      Twitter Ads

  • YouTube marketing
    • YouTube Analytics

      YouTube Monetisation

      YouTube Ads

      Manage Multiple YouTube Accounts

      YouTube Cards

      YouTube Comments

      YouTube Thumbnails

      Enable Custom Thumbnails

      YouTube SEO

      YouTube Channel Tags

      YouTube Banner

      YouTube Account Optimisation

      YouTube Account Setup

      How to Find YouTube Video Ideas with Keyword Research

      How to Find Video Ideas with Competitor Analysis

      YouTube Marketing Strategy

      YouTube Marketing Overview

  • Facebook advertising
    • Facebook Ad Targeting

      How does Facebook Advertising Work

      Facebook Ad Campaign Objectives

  • Facebook marketing
    • Facebook Business Manager

      Facebook Insights

      KPIs to measure success

      Facebook Page Best Practices

  • Creating Content for Facebook & Social Media
    • Building Content That is Inherently Shareable

      Psychology of Social Sharing

      Why Content is the foundation of SMM

  • Social Media Marketing
    • Social media marketing integration.

      Importance of using essential social media tools

      Social Media Statistics & Strategy

      Key steps for social media success.

      Brief to social media marketing

  • Digital Marketing Overview
    • Content development strategy

      On-page, and Off-Page Optimization strategies

      Competition Analysis

      Google Search Console

      Search Engine Algorithms & google algorithm Updates

      Introduction to SEO, How Do Search engines work

      Overview of case studies and business model

      Overview to Content Management System

      Key Terminologies in Online Marketing

      Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

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  • Email Automation
    • Most Widely Used Platforms

      Cost

      What are Workflows How to Create a Workflow

      Features & Functions Available

      Choosing an Automation Platform

      What are the Benefits

      What is Automation

      How does it Work

      Introduction to Automation

  • Resources to do situational analysis and progressive updates
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

      Structuring Digital Marketing Team

      Email Marketing Health Check

      Email Campaign Calculator

      Email Contact Strategy Template

      Digital Marketing Strategy Toolkit

      Content Editorial Calendar

      Complete Email Marketing Worksheet

      Customer Personal Toolkit

  • Nurturing & Automation
    • Automation and More

      Analytics

      Analyze Behavior Patterns

      Enhance Better Reach

      Tools to Enhance Lead Nurturing

  • Effective Creative Introducing
    • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

      Best Practices

      Email Template Model

      CRABS- Does your Emails have Crabs

  • Customer Acquisition Strategies
    • House E-newsletters

      Event Triggered Emails

      Viral Emails

      Third Party Email Newsletters

      Rented List Emails

      Co-branded Emails

  • Effective Email Content
    • Timing, Creative & Copy, Attributes

      Conversation, Relevance, Incentives

  • MX Record, Whitelisting, Response Handlers and Bounces
  • IP/DNS and Shared vs. Dedicated IPs
  • ISPs, Hosting Facility and MTA
  • Setting-up an Email Marketing Machine
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  • Affiliate Marketing
    • Campaign measurement and Tracking

      Email campaign

      Different type of campaigns

      Banners, Promos, Discounts

      Google Webmaster

      Google AdSense

      Understanding Affiliate Marketing

      Google Analytics

      Google AdWords

  • Lifecycle Emails
    • Lead Nurturing with Drip Email Marketing: Implementation

      Tools used for Lifecycle Emails

      Lifecycle Emails – Case Studies

      Where do Lifecycle Emails fit in

      What are Lifecycle Emails

  • Conversion Optimization Patterns for Engaging website Visitors
    • Pattern #2 – Pop Under Call-to-Action

      Pattern #3 – Inside Article CTA

      Pattern #1 – Pop-Ups

      Patterns for Engaging Website Visitors

  • Role of Conversion
    • True Meaning of Landing Page User Flow and Online Persuasion

      Online Persuasion

      User Flow and Persuasion

      Conversion Optimization

      Understanding Customer Psyche

  • Converting your prospects into leads using emails
    • How to do Audience Aggregation Through Emails

      Benefits of Audience Aggregation

      What is Audience Aggregation

  • Attracting your potential customers into conversion funnel
    • Effectiveness of Various Engagement Magnets

      Digital Reach Building Strategy Through Inbound Interest Generation

      What are Engagement Magnets

      How to Identify Right Set of Engagement Magnets for your Business

      Various Ways to Build Reach Through Digital Marketing

  • Content Marketing
    • Analyzing the keyword for content

      Let’s talk about strategy for content marketing

      Effective content marketing strategy

      Find right keywords for content marketing

      How to target potential customers through right content

      How to generate leads through potential content

      Final words on your Strategy

      Content Planning

      Content Marketing Do's and Don’ts

      Difference between Informative and Potential Content

      What is a writer

      How many types of Content Marketing

  • Website planning/Creation/Optimization
    • Create Posts and Pages

      How to install premium plugins

      Difference between Free themes and premium themes

      How to upload Demo content

      How to install WordPress

      How to use plugin

      What is WordPress

      How to change theme in WordPress

      General Customization

      Category vs tags

      Posts vs pages

      WordPress

      Difference between themes and plugins

      Difference between Blog and Service Webpage

      Types of Website

      What is a webpage

      Common tag

      PHP Based Platform

      Other languages for website creation

      Basics of HTML

      Webpage and website

  • HTML Basics
    • Negative on-page to avoid

      Content Clusters (Creating SEO-based content)

      Crawling: XML, HTML Sitemaps, Robots.txt

      On-page SEO Elements

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      Basic HTML Tags to create a web page

      Web Page Basics: What is HTML, JavaScript, CSS

  • Landing Page Design Concepts
    • What’s the Next Step

      Critical Concerns to Address on Landing Page

      What is it

      Is it for me

      Investment in Landing Page

      Conversion Oriented Landing Page Design

  • Inbound Marketing
    • Delight your Customers

      Using a CRM

      Tools for Inbound Marketing

      Content Marketing Concepts

      Strategies for Inbound Marketing

      Inbound Marketing Process

      What is Inbound Marketing

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  • Content Marketing
    • Analyzing the keyword for content

      Let’s talk about strategy for content marketing

      Effective content marketing strategy

      How to target potential customers through right content

      Find right keywords for content marketing

      How to generate leads through potential content

      Final words on your Strategy

      Content Planning

      Content Marketing Do's and Don’ts

      Difference between Informative and Potential Content

      What is a writer

      How many types of Content Marketing

  • What is Ecommerce Marketing
    • Cart development techniques

      How to promote large products in single click

      Effective strategy plan for Ecommerce website

      Ecommerce basic concepts

      How to increase ecommerce sales through Facebook

      Boosting sales

      How to think as a customer

      Product presentation and "ROI" parameter

      What is the role of reviews in ecommerce marketing

      Difference between Normal SEO and Ecommerce website SEO

  • E-Commerce SEO
    • Increase Quality Backlinks

      Rank on Potential Keywords

      How to index product in search engine

      Understanding of Best product keywords

      What is E-commerce SEO

  • HTML Basics
    • Negative on-page to avoid

      Content Clusters (Creating SEO-based content)

      Crawling: XML, HTML Sitemaps, Robots.txt

      On-page SEO Elements

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      Basic HTML Tags to create a web page

      Web Page Basics: What is HTML, JavaScript, CSS

  • Website planning/Creation/Optimization
    • Create Posts and Pages

      Difference between Free themes and premium themes

      How to install premium plugins

      How to upload Demo content

      How to install WordPress

      How to use plugin

      How to change theme in WordPress

      What is WordPress

      Category vs tags

      General Customization

      Posts vs pages

      Difference between themes and plugins

      WordPress

      Difference between Blog and Service Webpage

      Types of Website

      PHP Based Platform

      What is a webpage

      Common tag

      HTML basics

      Other languages for website creation

      Webpage and website

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  • Content Marketing/Blog Management
    • Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Difference between Informative and Potential Content

      What is a writer

      How many types of Content Marketing

      What is Content Marketing

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

  • App Marketing/App Store Optimization
    • Create iOS and Android App Ads

      How to lower Target CPI

      How to target potential customers through search engine marketing

      Effective mobile marketing strategy

      How to make business from mobile marketing

      How to increase install in Play Store

      How to generate downloads through Facebook

      How to decide Target Cost Per Install

      What is App Marketing

      App Store Optimization

  • Mobile marketing Overview
    • Google AdWords

      Reporting in Mobile Ads

      Mobile Ad Formats

      Mobile Marketing Goals

      Targeting Options in Mobile Apps

      Benefits of Mobile Marketing

      Promoting Site in Mobile Apps

      Growth in the Mobile Industry

      Mobile Apps Engagement

      Mobile Marketing Analytics

      Impact of Mobile Marketing in Social Media

      Understanding Mobile Devices

      Mobile Marketing

      App Store Optimization Overview

      App Marketing Overview

  • Digital Marketing Overview
    • Content development strategy

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Google Search Console

      Search Engine Algorithms & google algorithm Updates

      Introduction to SEO, How Do Search engines work

      Overview of case studies and business model

      Overview to Content Management System

      Key Terminologies in Online Marketing

      Understand the journey of online customer

      How is it different from Traditional Marketing

      Different online marketing channels

      Overview of Digital Marketing

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  • Introduction
    • What’s analysis

      Is analysis worth the effort

      Small businesses

      Medium and Large-scale businesses

      Analysis vs Intuition

      Introduction to Web Analytics

  • Google Analytics
  • Getting Started with Google Analytics
  • How Google Analytics works
    • Accounts, profiles and user’s navigation

      Google Analytics

      Basic Metrics

      The main sections of Google Analytics reports

      Traffic Sources

      Direct, referring, and search traffic

      Campaigns

      AdWords, AdSense

  • Content Performance Analysis
    • Pages and Landing Pages

      Event Tracking and AdSense

      Site Search

  • Visitors Analysis
    • Unique visitors

      Geographic and language information

      Technical reports

      Benchmarking

  • Social Media Analytics
    • Facebook Insights

      Twitter Analytics

      YouTube Analytics

      Social Ad Analytics /ROI measurement

  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools

      Finding actionable insights

      Getting the organization involved

      Creating a data-driven culture

      Resources

      Common mistakes analysts make

      Additional Web analytics tools

  • Social CRM & Analysis
    • Radian6

      Sentiment Analysis

      Workflow Management

      Text Analytics

  • Digital Analytics
    • Web Masters

      AdWords Reports, Custom Reports, Custom Dimensions

      Dashboard and Segmentation

      Multi-Channel Funnels Reports

      Attribution modeling and reports

  • Platform Principles
    • The platform components

      The data model

      Measurement Protocol data collection

      Importing data into Google Analytics

      Reporting APIs and Report Sampling

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  • Google Tag Manager
    • Introduction to Google Tag Manager

      Install Google Tag Manager

      Explore Google Tag Interface

      Create a new FREE account in Google Tag Manager

      Learn about the admin session of the google Tag Manager

      Learn to install Google Tag Manager on a Live Demo Website

      Install GTM on a HTML Website

      About google Analytics

      Google Analytics Account Creation

      Integration of Google Analytics with the help of GTM

      YouTube video tracking using GTM and Google analytics

      Social media button clicking using GTM

      Phone number tracking using GTM

      Wikipedia Link Tracking using Google Analytics & GTM

      White Paper PDF download tracking with Google Analytics & GTM

      Facebook Marketing with the help of Google Tag Manager

      Facebook Re-marketing with the Help of GTM

      Time based trigger & messages on our website with GTM

      Advanced Data layer in GTM

      Advanced concepts in GTM

      Facebook Sales Vs Ads Amount Spend Tracking

      Find the traffic based on the browser’s location using GA & GTM

      Find the Text copied from website using Google Analytics & GTM

      Track the Product Purchase on Our Google Analytics using GTM

      Google Tag Manager and channel marketing

      Learn How to track Google Ads Conversion Purchase using GTM

      LinkedIn Conversion Tracking & Marketing using GTM

      Quora content Marketing & Re-marketing using GTM

      Shopify GTM installation & Tracking and its Limitations

      New Rollouts in GTM

      Improve GTM performance using Custom Templates

      Common Mistakes and Solutions

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  • Online Reputation Management (ORM)
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      Step-by-step guide to overcome bad reputation

      Understanding ORM scenarios

      How to deal with criticism online

      Some proven ways for build positive brand reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

      Best examples of online reputation management

      ORM Case Studies

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Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
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FAQ's

Croma Campus is the well-known Digital Marketing Training Center in Delhi with high tech infrastructure and lab facilities. mentored more than 3000+ candidates with Digital Marketing Certification Training in Delhi.

Our trainers are the most experienced and well qualified GOOGLE certified professional. They are working in the field of digital marketing from last 8 years.

Digital marketing is the best career choice now day’s if you have the knowledge you can be a part of GOOGLE.

Our classrooms are fully geared up with projectors & Wi-Fi access. 100 % free personality development classes which includes Spoken English, Group Discussions, Mock Job interviews & Presentation skills.

The ways to connect Croma Campus. Phone number: +91-120-4155255, +91-9711526942
Address: G-21, Sector-03, Noida (201301) Email: - [email protected]

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