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Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

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Course Duration

60 Hrs.

Live Project

3 Project

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Guaranteed

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Live Online /Self-Paced/Classroom

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Digital Marketing

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  • Today, almost everything is digital. Every other individual today uses digital mediums for various activities. That is the reason even a retailer is planning to go digital. Today, every business wants to opt digital marketing for their business. This digital marketing revolution definitely depicts an increase in digital marketing jobs.
  • This uprising of the industry surely comes with digital marketing training companies in India. And, with the digital marketing placement courses, you can be sure of securing a high-paying job in this domain along with various other unexplored opportunities.
  • The Digital Marketing Training comprises various concepts that opens doors of success. With the help of Search Engine Optimization (SEO), Social Media Optimization, Search Engine Marketing, Content Marketing, Pay Per Click, Email Marketing, Mobile Marketing, and more you will get an in-depth knowledge of how to grow a business digitally.
  • In our digital marketing training institute in Noida you get knowledge of how to implement each concept as per the different organizational goals. The proper implementation of different tools and how to design the strategy is also taught.
  • In our Digital Marketing Courses in Noida you get theoretical and the practical knowledge of the digital concepts. You learn various tips and tricks from the industry experts. You get an insight of how to optimize a website, attract audience on social media platforms or how to run paid campaigns on Google and much more is taught. No matter in which organization you get a job our digital marketing certificate training in Noida you get all the relevant knowledge.

Digital Marketing Training in Noida

About-Us-Course

  • The main objective of our digital marketing course in Noida is to make you understand various modules of digital marketing namely SMO, SEO, SEM and more
    • The course is designed in such a way that gives you technical as well as non-technical overview of the concepts.

      Understanding of how to build paid campaigns on social media platforms as well as Google analytics too.

      With Digital Marketing course in Noida, get an insight of how to generate high-converting leads by attracting audience in real-time from the scratch

      An in-depth understanding of digital marketing concepts from the domain specific professionals.

      With the Digital Marketing Training Institute in Noida, get practical knowledge of how to implement each and every concept with LIVE training sessions, case studies, and theoretical knowledge

  • There is no strict subject knowledge is required to enrol in our Digital Marketing Courses in Noida. You can get yourself enrolled in our Digital marketing training institute in Noida even after 12th exams.
  • After completing the course from Digital marketing training institute in Noida your salary generally ranges between $74K to $138K as per your expertise and knowledge. Usually, the average salary taken by a Digital Marketing professional is $100K yearly. Once you start working as a professional your salary graph keeps on rising.
  • After completing your course from digital marketing training company in India you get an opportunity to work under different job roles.
    • SEO Head: $126K

      E-commerce Manager: $130K

  • At our digital marketing training institute in Noida, we believe nothing can be replaced not in fact the real-time class and the touch of a real guru.
    • During classroom training, you can easily interact with the trainers and co-learners.

      An understanding of how to implement the theoretical knowledge by practical sessions

      Understanding of variety of learning streams with innovation. We provide you with blogs, podcasts, live-quizzes, etc. to improve your learning experience thoroughly. This makes your learning engaging and memorable for years

      Learning at the comfort of your home as everything that you get is in the least investment. Our digital marketing placement course is budget-friendly helping you avail all the benefits.

      With our digital marketing training company in India you become capable enough of cracking the certification in the very first attempt.

  • You also get support from our team to walk you through the learning process and helping you gain your digital marketing certificate with a bright future.

  • Digital marketing involves promoting products and services through digital modes. Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc is altogether what makes digital marketing a broad plethora. Digital Marketing is in existence for a decade and now in trend attracting every other business to start making use of it and earn the never expected ROI.
  • Today, it has become a necessity of every brand no matter big or small. So, it is clear as water that Digital Marketing has a wider scope for many years to come with a high-paying for every professional after completing their digital marketing placement course in Noida.
  • Every business today has accepted the significance of digital marketing. These businesses have also created an ocean of opportunities after the successful completion of Digital marketing certification courses.
  • The digital marketing field is flexible in comparison to offline marketing. Digital marketing brings in more opportunities when utilized correctly. Now, the usage of smart phones is also increasing with the passage of time which opens doors for businesses to advertise. The students whore looking forward to build their career can take an advantage by getting themselves enrolled in Digital marketing training in Noida.
  • In our Digital marketing certification training in Noida, you get a chance to acquire the correct skills practically and theoretically. Were a leading Digital marketing training institute in Noida and have been helping many students to establish their career with our digital marketing course globally. In every class you get the assignments for practice so that you can learn the successful implementation of the digital marketing concepts.

  • After the successful completion of digital marketing training in Noida you become proficient enough in performing various roles and responsibilities.
    • Expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc. He should develop and monitor campaign budgets.

      Understanding of how to plan social media content keeping in mind the audience and management of social media platforms timely

      Should have an understanding of how to track various social media campaigns for effective results and optimizing the budget

      Knowledge of how to get in touch with fellow digital marketing professionals for successful implementation of various campaigns

      Understanding of the on-going digital marketing trends and technologies to better engage with the audience

      Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc

      Team spirit to work with marketing professionals for designing effective marketing strategies

  • Our experts of digital marketing training institute in Noida you get prepared for managing all the roles and responsibilities with confidence.

  • Digital marketing is an over-growing industry. A professional after completing Digital Marketing Certification Training requires performing various tasks which involves analytics, reporting within campaigns and the execution in the real-world. Digital Marketing not only gives you a chance to market your products but also gives you an insight of how to deliver customer satisfaction and constant results.
  • The use of social media, and various digital platforms require positive online reputation management which makes big brands to hire digital marketing professionals. Not only the big industries but the small organizations also hire digital marketing professionals. The big brands running various paid campaigns try to attract audience in real-time which is another reason to hire the right talent after the completion of digital marketing training in Noida.

  • Once you have completed your digital marketing training from institute in Noida, you get a training certification as a proof of your skills. Every business today is looking forward to hire digital marketing professionals and you can be the next. Its high time to grab job opportunities in the digital space helping brands to flourish.
  • Also, if you can complete one global certification exam too along with digital marketing training, it would help you to grow much faster with an attractive hike on your salaries.

Why should you learn Digital Marketing?

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Plenary for Digital Marketing Certification Training

Track Week Days Weekends Fast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training Mode Classroom/Online Classroom/Online Classroom/Online
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Digital Marketing Certification Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
    • SEM/SMO Expert

      Social Media Manager

      Email Marketers

      E-Commerce SEO & E-Commerce Marketing

      Mobile Marketing/App Marketing/APP Store Optimization

      Web Analytics & Report

      Google Tag Manager

      Online Reputation Management(ORM)

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Search Engine Marketing - SEM
    • What is SEM Why SEM

      What is Google AdWords Why Google AdWords

      Google Network

      AdWords Terminologies

      How Does the SEM Auction Work

      Structure of an AdWords Account

      Campaign Types – Introduction to Search, Display (including Videos),

      Shopping and Mobile-specific campaign types, and when/why to use them.

  • Creation of Search Network Campaign
    • What are Ads

      Ad Formats

      Ad Text Policies

      Ad Text Best Practices

      DKI

      Ad Extensions

      Keyword Research

      Tools – Keyword Planner & Estimator

      Keyword Match types

      Keyword Strategies

      Landing Page

      Bidding and Budget

      Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

  • Creation of Google Display Network
    • GDN Targeting Options

      Display Ad Formats

      Ad Gallery Tool

      Conversion Tracking

      GDN Campaign Creation – Demo

      Remarketing

      Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

      Advanced Display: Smart Display Campaigns

  • Mobile Ad Campaigns
    • Universal App Campaigns

      Mobile-Specific Bidding and Targeting Strategies

      Measuring Mobile Ad Performance and Conversions Report Editor

      Optimization Strategies

      Account Audit Demo

  • Shopping Campaigns – Introduction
    • What are Google Shopping Ads /Product Listing Ads

      Where do they appear on Google What Shoppers on the internet do

      What retailers need – New Advertising technologies

      Google Shopping set retailers up for success

      Features of Google Shopping Why PLA’s

      Path to creating PLA Ads

      Merchant Centre Steps

      Create Shopping Campaign on Google AdWords

      Track Performance and Optimize the Campaigns

  • Introduction to SEO
    • What is Search Engine Optimization

      Indexing & Crawling Basics

      Optimizing Crawl Budget

  • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)

      What is On-page SEO (Content, Architecture, HTML)

      What is Off-page SEO/Link Building (Social, Content-based, PR)

  • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research

      Using Wikipedia, Forums for Keyword Research

      Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

      Google Keyword Planner Tool

  • On-page SEO
    • On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • Technical SEO
    • URL Architecture

      Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

      301 Redirects

  • Mobile SEO
    • Mobile Websites: Responsive, Adaptive, Dynamic

      Optimising for Voice Search

      Schema markup

      What is Schema & Why is it relevant to SEO.

      Schema Types – Micro, JSON-LD

      Common JSON Schema Tags – Organisation, Website, Blog Posting

      How Schema shows up in SERPs

  • Off-page SEO
  • Link Building
    • What is Link Building

      Link Building Tactics

      Manual Link Building Process

      Link Building Metrics

  • Social SEO
    • Quora

      YouTube Video SEO

      SlideShare, Scribd and other Social Channels for SEO

  • Local SEO
    • What is Local SEO, Pigeon Update

      Google My Business, Bing Places

      Local Pages on your website

      Local Listings/Citations

      Backlink audit of one website

      How to audit backlinks of competitors and gain insights

  • SEO Audit, Tools, Measurement
    • SEO Audits

      Different Types of SEO Audits

      Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

      Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

      Google Search Console

  • Algorithm Updates
    • History of Google Algorithms

      Panda, Penguin, Pigeon, Caffeine updates

      RankBrain and the Future of SEO

  • Measurement with Google Analytics
    • Basics of Google Analytics

      SEO Metrics to Measure – On-page, Off-page, Technical

      SEO Reporting

  • Google AdSense
    • What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

      How much minimum traffic i need for Google AdSense approval

      Which sizes for AdSense is very effective

      How to create google AdSense account

      Different types of Ad unit

      Plugin for AdSense integration

      AdSense Reports Study

      Difference between Google AdSense vs Affiliate Marketing

      What is CPC

      Easy steps for Google AdSense

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Social Media Marketing
    • Brief to social media marketing

      Key steps for social media success.

      Social Media Statistics & Strategy

      Importance of using essential social media tools

      Social media marketing integration.

  • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM

      Psychology of Social Sharing

      Building Content That is Inherently Shareable

  • Facebook marketing
    • Facebook Page Best Practices

      KPIs to measure success

      Facebook Insights

      Facebook Business Manager

  • Facebook advertising
    • How does Facebook Advertising Work

      Facebook Ad Campaign Objectives

      Facebook Ad Targeting

  • YouTube marketing
    • YouTube Marketing Overview

      YouTube Marketing Strategy

      How to Find Video Ideas with Competitor Analysis

      How to Find YouTube Video Ideas with Keyword Research

      YouTube Account Setup

      YouTube Account Optimisation

      YouTube Banner

      YouTube Channel Tags

      YouTube SEO

      Enable Custom Thumbnails

      YouTube Thumbnails

      YouTube Cards

      YouTube Comments

      Manage Multiple YouTube Accounts

      YouTube Monetisation

      YouTube Ads

      YouTube Analytics

  • Twitter marketing
    • Twitter Marketing for Brand Awareness

      Twitter Ads

      Twitter Analytics

      Twitter Tools

  • LinkedIn marketing
    • LinkedIn for Personal Branding

      Brand Marketing on LinkedIn

      LinkedIn Company Pages

      LinkedIn Advanced Search

      LinkedIn Premium

      LinkedIn Ads

  • Pinterest marketing
    • Pinterest for business

      Marketing on Pinterest

      Best Practices

      Leveraging Rich Pins

      Analytics & Measurement

  • Instagram Marketing
    • Optimizing your Instagram business profile

      Crafting an Instagram content strategy

      Best Practices

      Influencer Marketing on Instagram

      Analytics & Measurement

      Instagram Ads

  • Quora Marketing
    • Why Market Your Business on Quora

      Quora Marketing Strategy

      Quora Account Setup

      Quora Account Optimisation

      Build a List of Questions to Answer

      Format Your Answers for Maximum Clicks

      Quora Promotion

      Find Blog Post Ideas with Quora

      Quora Business Page Setup

      Quora Analytics

  • Snapchat Marketing
    • Snapchat for business

      Building a following

      Driving Engagement

      Analytics & Measurement

  • Document Sharing Site
  • Overview of Online Reputation Management (ORM)
  • Social media measurement and reporting
  • Online Reputation Management (ORM)
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

  • Google AdWords
    • What is Google AdWords Why Google AdWords

      Google Network

      AdWords Terminologies

  • Google AdSense
    • What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

      How much minimum traffic i need for Google AdSense approval

      Which sizes for AdSense is very effective

      How to create google AdSense account

      Different types of Ad unit

      Plugin for AdSense integration

      AdSense Reports Study

      Difference between Google AdSense vs Affiliate Marketing

      What is CPC

      Easy steps for Google AdSense

  • Media buying & selling
    • Setting up the objectives

      Understand the key tasks to draft an “awesome” digital media plan

      Segmentation & targeting of the audience

      Best practice to execute the campaigns post the media plan

      Understanding multiple formats & appropriate for our targeted digital platforms

  • Video Marketing
    • What is Video Marketing

      Difference between Video Marketing Vs Video Optimization

      How to promote videos through Google AdWords

      How to Create in-stream Ads

      How to increase Video views

      What is CPV and CPM

      Video Marketing basic concepts

      True View Ads vs Stream Ads

      How to create Sequence Ads

      How to create Bumper Ads

  • Video Optimization
    • Video Optimization Basics

      How to increase your views on YouTube

      How to monetize your YouTube video

      How to rank videos in 24hr in YouTube

      YouTube Ranking Techniques

      Annotations

      Using YouTube Cards

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  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces
  • Effective Email Content
    • Conversation, Relevance, Incentives

      Timing, Creative & Copy, Attributes

  • Customer Acquisition Strategies
    • Rented List Emails

      Co-branded Emails

      Third Party Email Newsletters

      Viral Emails

      Event Triggered Emails

      House E-newsletters

  • Effective Creative Introducing
    • CRABS- Does your Emails have Crabs

      Email Template Model

      Best Practices

      NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

  • Nurturing & Automation
    • Tools to Enhance Lead Nurturing

      Enhance Better Reach

      Analyze Behavior Patterns

      Analytics

      Automation and More

  • Resources to do situational analysis and progressive updates
    • Customer Personal Toolkit

      Complete Email Marketing Worksheet

      Content Editorial Calendar

      Digital Marketing Strategy Toolkit

      Email Contact Strategy Template

      Email Campaign Calculator

      Email Marketing Health Check

      Structuring Digital Marketing Team

      Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

  • Email Automation
    • Introduction to Automation

      What is Automation

      How does it Work

      What are the Benefits

      Choosing an Automation Platform

      Features & Functions Available

      What are Workflows How to Create a Workflow

      Cost

      Most Widely Used Platforms

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  • Inbound Marketing
    • What is Inbound Marketing

      Inbound Marketing Process

      Content Marketing Concepts

      Strategies for Inbound Marketing

      Tools for Inbound Marketing

      Using a CRM

      Delight your Customers

  • Landing Page Design Concepts
    • Conversion Oriented Landing Page Design

      Investment in Landing Page

      Is it for me

      What is it

      Critical Concerns to Address on Landing Page

      What’s the Next Step

  • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS

      Basic HTML Tags to create a web page

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • Website planning/Creation/Optimization
    • Webpage and website

      Basics of HTML

      Other languages for website creation

      Common tag

      PHP Based Platform

      What is a webpage

      Types of Website

      Difference between Blog and Service Webpage

      WordPress

      Difference between themes and plugins

      Posts vs pages

      Category vs tags

      General Customization

      What is WordPress

      How to change theme in WordPress

      How to use plugin

      How to install WordPress

      How to upload Demo content

      How to install premium plugins

      Difference between Free themes and premium themes

      Create Posts and Pages

  • Content Marketing
    • How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

  • Attracting your potential customers into conversion funnel
    • Various Ways to Build Reach Through Digital Marketing

      What are Engagement Magnets

      How to Identify Right Set of Engagement Magnets for your Business

      Effectiveness of Various Engagement Magnets

      Digital Reach Building Strategy Through Inbound Interest Generation

  • Converting your prospects into leads using emails
    • What is Audience Aggregation

      Benefits of Audience Aggregation

      How to do Audience Aggregation Through Emails

  • Role of Conversion
    • Understanding Customer Psyche

      Conversion Optimization

      User Flow and Persuasion

      Online Persuasion

      True Meaning of Landing Page User Flow and Online Persuasion

  • Conversion Optimization Patterns for Engaging website Visitors
    • Patterns for Engaging Website Visitors

      Pattern #1 – Pop-Ups

      Pattern #2 – Pop Under Call-to-Action

      Pattern #3 – Inside Article CTA

  • Lifecycle Emails
    • What are Lifecycle Emails

      Where do Lifecycle Emails fit in

      Tools used for Lifecycle Emails

      Lifecycle Emails – Case Studies

      Lead Nurturing with Drip Email Marketing: Implementation

  • Affiliate Marketing
    • Understanding Affiliate Marketing

      Google Analytics

      Google AdWords

      Google AdSense

      Google Webmaster

      Banners, Promos, Discounts

      Different type of campaigns

      Email campaign

      Campaign measurement and Tracking

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  • Website planning/Creation/Optimization
    • Webpage and website

      HTML basics

      Other languages for website creation

      Common tag

      PHP Based Platform

      What is a webpage

      Types of Website

      Difference between Blog and Service Webpage

      WordPress

      Difference between themes and plugins

      Posts vs pages

      Category vs tags

      General Customization

      What is WordPress

      How to change theme in WordPress

      How to use plugin

      How to install WordPress

      How to upload Demo content

      How to install premium plugins

      Difference between Free themes and premium themes

      Create Posts and Pages

  • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS

      Basic HTML Tags to create a web page

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • E-Commerce SEO
    • What is E-commerce SEO

      Understanding of Best product keywords

      How to index product in search engine

      Rank on Potential Keywords

      Increase Quality Backlinks

  • What is Ecommerce Marketing
    • Difference between Normal SEO and Ecommerce website SEO

      What is the role of reviews in ecommerce marketing

      Product presentation and "ROI" parameter

      How to think as a customer

      Boosting sales

      How to increase ecommerce sales through Facebook

      Ecommerce basic concepts

      How to promote large products in single click

      Effective strategy plan for Ecommerce website

      Cart development techniques

  • Content Marketing
    • How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Mobile marketing Overview
    • App Marketing Overview

      App Store Optimization Overview

      Mobile Marketing

      Understanding Mobile Devices

      Impact of Mobile Marketing in Social Media

      Mobile Marketing Analytics

      Mobile Apps Engagement

      Growth in the Mobile Industry

      Promoting Site in Mobile Apps

      Benefits of Mobile Marketing

      Targeting Options in Mobile Apps

      Mobile Marketing Goals

      Mobile Ad Formats

      Reporting in Mobile Ads

      Google AdWords

  • App Marketing/App Store Optimization
    • What is App Marketing

      App Store Optimization

      How to decide Target Cost Per Install

      How to increase install in Play Store

      How to generate downloads through Facebook

      How to make business from mobile marketing

      Effective mobile marketing strategy

      Create iOS and Android App Ads

      How to lower Target CPI

      How to target potential customers through search engine marketing

  • Content Marketing/Blog Management
    • What is Content Marketing

      How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

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  • Introduction
    • What’s analysis

      Is analysis worth the effort

      Small businesses

      Medium and Large-scale businesses

      Analysis vs Intuition

      Introduction to Web Analytics

  • Google Analytics
  • Getting Started with Google Analytics
  • How Google Analytics works
    • Accounts, profiles and user’s navigation

      Google Analytics

      Basic Metrics

      The main sections of Google Analytics reports

      Traffic Sources

      Direct, referring, and search traffic

      Campaigns

      AdWords, AdSense

  • Content Performance Analysis
    • Pages and Landing Pages

      Event Tracking and AdSense

      Site Search

  • Visitors Analysis
    • Unique visitors

      Geographic and language information

      Technical reports

      Benchmarking

  • Social Media Analytics
    • Facebook Insights

      Twitter Analytics

      YouTube Analytics

      Social Ad Analytics /ROI measurement

  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools

      Finding actionable insights

      Getting the organization involved

      Creating a data-driven culture

      Resources

      Common mistakes analysts make

      Additional Web analytics tools

  • Social CRM & Analysis
    • Radian6

      Sentiment Analysis

      Workflow Management

      Text Analytics

  • Digital Analytics
    • Web Masters

      AdWords Reports, Custom Reports, Custom Dimensions

      Dashboard and Segmentation

      Multi-Channel Funnels Reports

      Attribution modeling and reports

  • Platform Principles
    • The platform components

      The data model

      Measurement Protocol data collection

      Importing data into Google Analytics

      Reporting APIs and Report Sampling

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  • Google Tag Manager
    • Introduction to Google Tag Manager

      Install Google Tag Manager

      Explore Google Tag Interface

      Create a new FREE account in Google Tag Manager

      Learn about the admin session of the google Tag Manager

      Learn to install Google Tag Manager on a Live Demo Website

      Install GTM on a HTML Website

      About google Analytics

      Google Analytics Account Creation

      Integration of Google Analytics with the help of GTM

      YouTube video tracking using GTM and Google analytics

      Social media button clicking using GTM

      Phone number tracking using GTM

      Wikipedia Link Tracking using Google Analytics & GTM

      White Paper PDF download tracking with Google Analytics & GTM

      Facebook Marketing with the help of Google Tag Manager

      Facebook Re-marketing with the Help of GTM

      Time based trigger & messages on our website with GTM

      Advanced Data layer in GTM

      Advanced concepts in GTM

      Facebook Sales Vs Ads Amount Spend Tracking

      Find the traffic based on the browser’s location using GA & GTM

      Find the Text copied from website using Google Analytics & GTM

      Track the Product Purchase on Our Google Analytics using GTM

      Google Tag Manager and channel marketing

      Learn How to track Google Ads Conversion Purchase using GTM

      LinkedIn Conversion Tracking & Marketing using GTM

      Quora content Marketing & Re-marketing using GTM

      Shopify GTM installation & Tracking and its Limitations

      New Rollouts in GTM

      Improve GTM performance using Custom Templates

      Common Mistakes and Solutions

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  • Online Reputation Management (ORM)
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      Step-by-step guide to overcome bad reputation

      Understanding ORM scenarios

      How to deal with criticism online

      Some proven ways for build positive brand reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

      Best examples of online reputation management

      ORM Case Studies

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Mock Interviews

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Validate your skills and knowledge by working on industry-based projects that includes significant real-time use cases.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.Our projects are perfectly aligned with the modules given in the curriculum and they are picked up based on latest industry standards. Add some meaningful project works in your resume, get noticed by top industries and start earning huge salary lumps right away.
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FAQ's

There are many benefits of digital marketing like, In Demand Job, High Salary Package, and Necessary Certificates. Complete Training, Get Placement, Anyone can join.

Now digital marketing is an essential way of marketing for all the businesses. Digital marketing is the demanding field for professionals who are well-versed in creating strategy and market campaigns. There will be a lot of things which will we need to learn in the near future.

  • Our trainers have more than 10+ years of experience in corporate training (Including project based trainings).
  • Our corporate trainers are from top MNC's like, HCL, Accenture, IBM, Cognizant, etc.
  • Conducted several corporate trainings on SEM, PPC, SMM, Affiliate Marketing, SEO etc.
  • Trainers have experienced on multiple real-time projects.
  • Trained more than 2000+ students in a year.
  • Our trainer has delivered 12000+ hours of lectures.
  • Strong theoretical & practical knowledge.
  • Certified professionals with high grade.
  • Well connected with hiring HRs in multinational companies.

Anyone from any background has a basic computer understanding can do this course. Digital Marketing training is recommended for students, job seeker, business professionals, website owners, marketing professionals.

As digital marketing has many modules so the duration of the course will depend on modules. But advance digital marketing course which has 25+ modules can take up to 90 days in weekdays and 120 days in the weekend. Job seeker can also do this course in 4-6 weeks.

We accept payment through Cash, Online Transfer, Demand Draft, Card Payment, Cheque, Paytm, PhonePe, Googel Pay.

Yes, after course completion we provide 10+ Internal Certificates (Google, Facebook, YouTube, Hubspot, and Analytics) and 1 Certificate from our institution.

Yes, we provide placement support after 80% of your course completion. Currently, we have tie-ups with 580+ companies.

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  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
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Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

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Certification

Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.

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