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Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.

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Course Duration

60 Hrs.

Live Project

3 Project

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Digital Marketing

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  • Digital Marketing is one of the most important and highly in-demand skills in today's era. After enrolling in this Digital Marketing Course in Gurgaon, you will get a thorough understanding of how to expand a business digitally. This Digital Marketing Course in Gurugram will also teach you Search Engine Optimization (SEO), Social Media Optimization, Search Engine Marketing, Content Marketing, Pay Per Click, Email Marketing, Mobile Marketing, and more.
  • In addition, with this Digital Marketing Course in Gurugram, you will also learn how to put each concept into practice in accordance with the various organizational objectives. This Digital Marketing Training in Gurgaon will teach you the correct ways to use various tools and the creation of effective strategies. Furthermore, you will also learn both the academic and practical applications of digital principles. The Digital Marketing Course in Gurugram will make you a specialist in this field by teaching you many tips and tactics.
  • Moreover, you will also get the knowledge of how to improve a website, draw users to social media platforms, manage paid advertising on Google, and much more. Our Digital Marketing Course in Gurgaon will teach you everything you need to know in the digital marketing domain.

Digital Marketing Course in Gurgaon

About-Us-Course

  • Our Digital Marketing Course in Gurugram primarily focuses on helping you learn and understand the many digital marketing modules. In addition, these modules include SMO, SEO, SEM, and others.
    • The Digital Marketing Course in Gurugram is designed to provide you with both, a technical as well as non-technical overview of the concepts.

      This training will provide you with an understanding of building paid campaigns on social media platforms as well as Google Analytics too.

      With this Digital Marketing Training in Gurgaon, you will learn to generate highly-converting leads by attracting an audience in real-time from the scratch.

      This training is provided by the Best Digital Marketing Institute in Gurgaon and it consists of domain-specific professionals that will provide you with an in-depth understanding of digital marketing concepts.

      By enrolling in Digital Marketing Institute in Gurgaon, you will get practical knowledge of how to implement each and every concept with LIVE training sessions, case studies, and theoretical knowledge.

  • No specific subject knowledge is required to enroll in Digital Marketing Course in Gurgaon. In addition, you can even enroll in this course after completing your 12th exams. After the completion of the Digital Marketing Course in Gurgaon, students will gain great levels of expertise and knowledge. They can expect a salary range of 5,00,000- 20,00,000 INR annually in India. In terms of global standards, an average digital marketing professional earn around $100K per year. With work experience and skills, your salary is sure to continue to increase. Completing a Digital Marketing Course in Gurgaon opens up opportunities for various job roles.

  • At our digital marketing training institute in Noida, we strongly believe in the value of real-time classes and the guidance of experienced mentors. During our classroom sessions, you'll have plenty of opportunities to interact with trainers and fellow learners, gaining practical insights on applying theoretical knowledge. Our approach combines various learning methods like blogs, podcasts, live quizzes, and more to enhance your learning experience. We aim to make your learning engaging and memorable for years to come. Another benefit is the flexibility of learning from the comfort of your home while still receiving excellent education at an affordable cost.

  • Digital marketing is the practice of promoting products and services through various digital platforms. This practice consists of a wide range of strategies such as online marketing, web marketing, mobile marketing, and content marketing. Over the past few years, digital marketing has gained huge popularity and has become an essential tool for businesses. Now almost every business, regardless of its size, uses digital marketing for promoting its products or services. Digital Marketing provides tremendous potential for brands to achieve higher returns on investment (ROI). As more businesses recognize its significance, the scope for digital marketing professionals continues to expand. After completing the Digital Marketing Course in Gurgaon, you can find numerous lucrative and promising career opportunities.
  • Digital marketing provides great flexibility in comparison to traditional offline marketing. When utilized effectively, it provides numerous opportunities for businesses to advertise and reach their target audience. As smartphone usage continues to rise, the potential for digital marketing grows even further. For students aspiring to build a career in this field, enrolling in Digital Marketing Course in Gurgaon can be advantageous. Our Digital Marketing Institute in Gurgaon offers comprehensive theoretical and practical skills development. As the Best Digital Marketing Institute in Gurgaon, we have successfully helped many students globally establish their career through our esteemed digital marketing course.

  • Upon completing the course from Digital Marketing Institute in Gurgaon, you will gain proficiency in various roles and responsibilities. These include formulating effective digital marketing strategies using concepts such as emails, display advertisements, and databases. Here are some of the significant roles & responsibilities in Digital Marketing.
    • As a digital marketer, you will be responsible for developing and managing campaign budgets.

      Additionally, you will have to plan social media content to target your audience and effectively manage social media platforms.

      Furthermore, you will acquire the knowledge to track social media campaigns for optimal results and budget optimization.

      Collaboration with fellow digital marketing professionals will be emphasized for successful campaign implementation.

      Finally, you will have to stay updated on current digital marketing trends and technologies.

      This will help you efficiently engage with your audience all over the world.

  • Digital marketing is an ever-growing industry. The Digital Marketing Course in Gurgaon will make you capable of performing various tasks which involve analytics, reporting within campaigns, and execution in the real world. The Digital Marketing Training in Gurgaon not only gives you a chance to market your products but also gives you an insight into how to deliver customer satisfaction and constant results.
  • The use of social media, and various digital platforms require positive online reputation management which makes big brands hire digital marketing professionals. Not only the big industries but the small organizations also hire digital marketing professionals. The big brands running various paid campaigns try to attract an audience in real-time which is another reason to hire the right talent after the completion of Digital Marketing Training in Gurgaon. Here are some of the leading industries that can hire you once you complete training from the Best Digital Marketing Institute in Gurgaon.
    • E-commerce and Retail

      Technology and IT

      Finance and Banking

      Healthcare and Pharmaceuticals

      Travel and Hospitality

      Media and Entertainment

      Automotive Industry

      Real Estate

      Food and Beverage

      Fashion and Apparel

      Consumer Goods

      Education and E-Learning

      Gaming Industry

  • After completing your training from Best Digital Marketing Institute in Gurgaon, you will receive a certification that serves as evidence of your skills. With the demand for digital marketing professionals rising, now is an opportune time to pursue job opportunities in this field and help brands thrive. Additionally, consider taking a global certification exam alongside your digital marketing training to expedite your career growth and potentially receive higher salary offers.

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Plenary for Digital Marketing Certification Training

Track Week Days Weekends Fast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training Mode Classroom/Online Classroom/Online Classroom/Online
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Digital Marketing Certification Training

  • The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
    • SEM/SMO Expert

      Social Media Manager

      Email Marketers

      E-Commerce SEO & E-Commerce Marketing

      Mobile Marketing/App Marketing/APP Store Optimization

      Web Analytics & Report

      Google Tag Manager

      Online Reputation Management(ORM)

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Search Engine Marketing - SEM
    • What is SEM Why SEM

      What is Google AdWords Why Google AdWords

      Google Network

      AdWords Terminologies

      How Does the SEM Auction Work

      Structure of an AdWords Account

      Campaign Types – Introduction to Search, Display (including Videos),

      Shopping and Mobile-specific campaign types, and when/why to use them.

  • Creation of Search Network Campaign
    • What are Ads

      Ad Formats

      Ad Text Policies

      Ad Text Best Practices

      DKI

      Ad Extensions

      Keyword Research

      Tools – Keyword Planner & Estimator

      Keyword Match types

      Keyword Strategies

      Landing Page

      Bidding and Budget

      Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

  • Creation of Google Display Network
    • GDN Targeting Options

      Display Ad Formats

      Ad Gallery Tool

      Conversion Tracking

      GDN Campaign Creation – Demo

      Remarketing

      Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

      Advanced Display: Smart Display Campaigns

  • Mobile Ad Campaigns
    • Universal App Campaigns

      Mobile-Specific Bidding and Targeting Strategies

      Measuring Mobile Ad Performance and Conversions Report Editor

      Optimization Strategies

      Account Audit Demo

  • Shopping Campaigns – Introduction
    • What are Google Shopping Ads /Product Listing Ads

      Where do they appear on Google What Shoppers on the internet do

      What retailers need – New Advertising technologies

      Google Shopping set retailers up for success

      Features of Google Shopping Why PLA’s

      Path to creating PLA Ads

      Merchant Centre Steps

      Create Shopping Campaign on Google AdWords

      Track Performance and Optimize the Campaigns

  • Introduction to SEO
    • What is Search Engine Optimization

      Indexing & Crawling Basics

      Optimizing Crawl Budget

  • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)

      What is On-page SEO (Content, Architecture, HTML)

      What is Off-page SEO/Link Building (Social, Content-based, PR)

  • Keyword Research
    • Finding Seed Keywords: Mind Map for Keyword Research

      Using Wikipedia, Forums for Keyword Research

      Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

      Google Keyword Planner Tool

  • On-page SEO
    • On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • Technical SEO
    • URL Architecture

      Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

      301 Redirects

  • Mobile SEO
    • Mobile Websites: Responsive, Adaptive, Dynamic

      Optimising for Voice Search

      Schema markup

      What is Schema & Why is it relevant to SEO.

      Schema Types – Micro, JSON-LD

      Common JSON Schema Tags – Organisation, Website, Blog Posting

      How Schema shows up in SERPs

  • Off-page SEO
  • Link Building
    • What is Link Building

      Link Building Tactics

      Manual Link Building Process

      Link Building Metrics

  • Social SEO
    • Quora

      YouTube Video SEO

      SlideShare, Scribd and other Social Channels for SEO

  • Local SEO
    • What is Local SEO, Pigeon Update

      Google My Business, Bing Places

      Local Pages on your website

      Local Listings/Citations

      Backlink audit of one website

      How to audit backlinks of competitors and gain insights

  • SEO Audit, Tools, Measurement
    • SEO Audits

      Different Types of SEO Audits

      Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

      Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

      Google Search Console

  • Algorithm Updates
    • History of Google Algorithms

      Panda, Penguin, Pigeon, Caffeine updates

      RankBrain and the Future of SEO

  • Measurement with Google Analytics
    • Basics of Google Analytics

      SEO Metrics to Measure – On-page, Off-page, Technical

      SEO Reporting

  • Google AdSense
    • What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

      How much minimum traffic i need for Google AdSense approval

      Which sizes for AdSense is very effective

      How to create google AdSense account

      Different types of Ad unit

      Plugin for AdSense integration

      AdSense Reports Study

      Difference between Google AdSense vs Affiliate Marketing

      What is CPC

      Easy steps for Google AdSense

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Social Media Marketing
    • Brief to social media marketing

      Key steps for social media success.

      Social Media Statistics & Strategy

      Importance of using essential social media tools

      Social media marketing integration.

  • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM

      Psychology of Social Sharing

      Building Content That is Inherently Shareable

  • Facebook marketing
    • Facebook Page Best Practices

      KPIs to measure success

      Facebook Insights

      Facebook Business Manager

  • Facebook advertising
    • How does Facebook Advertising Work

      Facebook Ad Campaign Objectives

      Facebook Ad Targeting

  • YouTube marketing
    • YouTube Marketing Overview

      YouTube Marketing Strategy

      How to Find Video Ideas with Competitor Analysis

      How to Find YouTube Video Ideas with Keyword Research

      YouTube Account Setup

      YouTube Account Optimisation

      YouTube Banner

      YouTube Channel Tags

      YouTube SEO

      Enable Custom Thumbnails

      YouTube Thumbnails

      YouTube Cards

      YouTube Comments

      Manage Multiple YouTube Accounts

      YouTube Monetisation

      YouTube Ads

      YouTube Analytics

  • Twitter marketing
    • Twitter Marketing for Brand Awareness

      Twitter Ads

      Twitter Analytics

      Twitter Tools

  • LinkedIn marketing
    • LinkedIn for Personal Branding

      Brand Marketing on LinkedIn

      LinkedIn Company Pages

      LinkedIn Advanced Search

      LinkedIn Premium

      LinkedIn Ads

  • Pinterest marketing
    • Pinterest for business

      Marketing on Pinterest

      Best Practices

      Leveraging Rich Pins

      Analytics & Measurement

  • Instagram Marketing
    • Optimizing your Instagram business profile

      Crafting an Instagram content strategy

      Best Practices

      Influencer Marketing on Instagram

      Analytics & Measurement

      Instagram Ads

  • Quora Marketing
    • Why Market Your Business on Quora

      Quora Marketing Strategy

      Quora Account Setup

      Quora Account Optimisation

      Build a List of Questions to Answer

      Format Your Answers for Maximum Clicks

      Quora Promotion

      Find Blog Post Ideas with Quora

      Quora Business Page Setup

      Quora Analytics

  • Snapchat Marketing
    • Snapchat for business

      Building a following

      Driving Engagement

      Analytics & Measurement

  • Document Sharing Site
  • Overview of Online Reputation Management (ORM)
  • Social media measurement and reporting
  • Online Reputation Management (ORM)
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

  • Google AdWords
    • What is Google AdWords Why Google AdWords

      Google Network

      AdWords Terminologies

  • Google AdSense
    • What Is Google AdSense

      Difference between Google AdWords vs Google Analytics

      How much minimum traffic i need for Google AdSense approval

      Which sizes for AdSense is very effective

      How to create google AdSense account

      Different types of Ad unit

      Plugin for AdSense integration

      AdSense Reports Study

      Difference between Google AdSense vs Affiliate Marketing

      What is CPC

      Easy steps for Google AdSense

  • Media buying & selling
    • Setting up the objectives

      Understand the key tasks to draft an “awesome” digital media plan

      Segmentation & targeting of the audience

      Best practice to execute the campaigns post the media plan

      Understanding multiple formats & appropriate for our targeted digital platforms

  • Video Marketing
    • What is Video Marketing

      Difference between Video Marketing Vs Video Optimization

      How to promote videos through Google AdWords

      How to Create in-stream Ads

      How to increase Video views

      What is CPV and CPM

      Video Marketing basic concepts

      True View Ads vs Stream Ads

      How to create Sequence Ads

      How to create Bumper Ads

  • Video Optimization
    • Video Optimization Basics

      How to increase your views on YouTube

      How to monetize your YouTube video

      How to rank videos in 24hr in YouTube

      YouTube Ranking Techniques

      Annotations

      Using YouTube Cards

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  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces
  • Effective Email Content
    • Conversation, Relevance, Incentives

      Timing, Creative & Copy, Attributes

  • Customer Acquisition Strategies
    • Rented List Emails

      Co-branded Emails

      Third Party Email Newsletters

      Viral Emails

      Event Triggered Emails

      House E-newsletters

  • Effective Creative Introducing
    • CRABS- Does your Emails have Crabs

      Email Template Model

      Best Practices

      NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

  • Nurturing & Automation
    • Tools to Enhance Lead Nurturing

      Enhance Better Reach

      Analyze Behavior Patterns

      Analytics

      Automation and More

  • Resources to do situational analysis and progressive updates
    • Customer Personal Toolkit

      Complete Email Marketing Worksheet

      Content Editorial Calendar

      Digital Marketing Strategy Toolkit

      Email Contact Strategy Template

      Email Campaign Calculator

      Email Marketing Health Check

      Structuring Digital Marketing Team

      Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

  • Email Automation
    • Introduction to Automation

      What is Automation

      How does it Work

      What are the Benefits

      Choosing an Automation Platform

      Features & Functions Available

      What are Workflows How to Create a Workflow

      Cost

      Most Widely Used Platforms

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  • Inbound Marketing
    • What is Inbound Marketing

      Inbound Marketing Process

      Content Marketing Concepts

      Strategies for Inbound Marketing

      Tools for Inbound Marketing

      Using a CRM

      Delight your Customers

  • Landing Page Design Concepts
    • Conversion Oriented Landing Page Design

      Investment in Landing Page

      Is it for me

      What is it

      Critical Concerns to Address on Landing Page

      What’s the Next Step

  • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS

      Basic HTML Tags to create a web page

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • Website planning/Creation/Optimization
    • Webpage and website

      Basics of HTML

      Other languages for website creation

      Common tag

      PHP Based Platform

      What is a webpage

      Types of Website

      Difference between Blog and Service Webpage

      WordPress

      Difference between themes and plugins

      Posts vs pages

      Category vs tags

      General Customization

      What is WordPress

      How to change theme in WordPress

      How to use plugin

      How to install WordPress

      How to upload Demo content

      How to install premium plugins

      Difference between Free themes and premium themes

      Create Posts and Pages

  • Content Marketing
    • How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

  • Attracting your potential customers into conversion funnel
    • Various Ways to Build Reach Through Digital Marketing

      What are Engagement Magnets

      How to Identify Right Set of Engagement Magnets for your Business

      Effectiveness of Various Engagement Magnets

      Digital Reach Building Strategy Through Inbound Interest Generation

  • Converting your prospects into leads using emails
    • What is Audience Aggregation

      Benefits of Audience Aggregation

      How to do Audience Aggregation Through Emails

  • Role of Conversion
    • Understanding Customer Psyche

      Conversion Optimization

      User Flow and Persuasion

      Online Persuasion

      True Meaning of Landing Page User Flow and Online Persuasion

  • Conversion Optimization Patterns for Engaging website Visitors
    • Patterns for Engaging Website Visitors

      Pattern #1 – Pop-Ups

      Pattern #2 – Pop Under Call-to-Action

      Pattern #3 – Inside Article CTA

  • Lifecycle Emails
    • What are Lifecycle Emails

      Where do Lifecycle Emails fit in

      Tools used for Lifecycle Emails

      Lifecycle Emails – Case Studies

      Lead Nurturing with Drip Email Marketing: Implementation

  • Affiliate Marketing
    • Understanding Affiliate Marketing

      Google Analytics

      Google AdWords

      Google AdSense

      Google Webmaster

      Banners, Promos, Discounts

      Different type of campaigns

      Email campaign

      Campaign measurement and Tracking

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  • Website planning/Creation/Optimization
    • Webpage and website

      HTML basics

      Other languages for website creation

      Common tag

      PHP Based Platform

      What is a webpage

      Types of Website

      Difference between Blog and Service Webpage

      WordPress

      Difference between themes and plugins

      Posts vs pages

      Category vs tags

      General Customization

      What is WordPress

      How to change theme in WordPress

      How to use plugin

      How to install WordPress

      How to upload Demo content

      How to install premium plugins

      Difference between Free themes and premium themes

      Create Posts and Pages

  • HTML Basics
    • Web Page Basics: What is HTML, JavaScript, CSS

      Basic HTML Tags to create a web page

      HTML Tags for SEO: Title, H1, META Tags, IMG, A

      On-page SEO Elements

      Crawling: XML, HTML Sitemaps, Robots.txt

      Content Clusters (Creating SEO-based content)

      Negative on-page to avoid

  • E-Commerce SEO
    • What is E-commerce SEO

      Understanding of Best product keywords

      How to index product in search engine

      Rank on Potential Keywords

      Increase Quality Backlinks

  • What is Ecommerce Marketing
    • Difference between Normal SEO and Ecommerce website SEO

      What is the role of reviews in ecommerce marketing

      Product presentation and "ROI" parameter

      How to think as a customer

      Boosting sales

      How to increase ecommerce sales through Facebook

      Ecommerce basic concepts

      How to promote large products in single click

      Effective strategy plan for Ecommerce website

      Cart development techniques

  • Content Marketing
    • How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

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  • Digital Marketing Overview
    • Overview of Digital Marketing

      Different online marketing channels

      How is it different from Traditional Marketing

      Understand the journey of online customer

      Key Terminologies in Online Marketing

      Overview to Content Management System

      Overview of case studies and business model

      Introduction to SEO, How Do Search engines work

      Search Engine Algorithms & google algorithm Updates

      Google Search Console

      Competition Analysis

      On-page, and Off-Page Optimization strategies

      Content development strategy

  • Mobile marketing Overview
    • App Marketing Overview

      App Store Optimization Overview

      Mobile Marketing

      Understanding Mobile Devices

      Impact of Mobile Marketing in Social Media

      Mobile Marketing Analytics

      Mobile Apps Engagement

      Growth in the Mobile Industry

      Promoting Site in Mobile Apps

      Benefits of Mobile Marketing

      Targeting Options in Mobile Apps

      Mobile Marketing Goals

      Mobile Ad Formats

      Reporting in Mobile Ads

      Google AdWords

  • App Marketing/App Store Optimization
    • What is App Marketing

      App Store Optimization

      How to decide Target Cost Per Install

      How to increase install in Play Store

      How to generate downloads through Facebook

      How to make business from mobile marketing

      Effective mobile marketing strategy

      Create iOS and Android App Ads

      How to lower Target CPI

      How to target potential customers through search engine marketing

  • Content Marketing/Blog Management
    • What is Content Marketing

      How many types of Content Marketing

      What is a writer

      Difference between Informative and Potential Content

      Content Marketing Do's and Don’ts

      Content Planning

      Final words on your Strategy

      How to generate leads through potential content

      How to target potential customers through right content

      Find right keywords for content marketing

      Effective content marketing strategy

      Let’s talk about strategy for content marketing

      Analyzing the keyword for content

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  • Introduction
    • What’s analysis

      Is analysis worth the effort

      Small businesses

      Medium and Large-scale businesses

      Analysis vs Intuition

      Introduction to Web Analytics

  • Google Analytics
  • Getting Started with Google Analytics
  • How Google Analytics works
    • Accounts, profiles and user’s navigation

      Google Analytics

      Basic Metrics

      The main sections of Google Analytics reports

      Traffic Sources

      Direct, referring, and search traffic

      Campaigns

      AdWords, AdSense

  • Content Performance Analysis
    • Pages and Landing Pages

      Event Tracking and AdSense

      Site Search

  • Visitors Analysis
    • Unique visitors

      Geographic and language information

      Technical reports

      Benchmarking

  • Social Media Analytics
    • Facebook Insights

      Twitter Analytics

      YouTube Analytics

      Social Ad Analytics /ROI measurement

  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools

      Finding actionable insights

      Getting the organization involved

      Creating a data-driven culture

      Resources

      Common mistakes analysts make

      Additional Web analytics tools

  • Social CRM & Analysis
    • Radian6

      Sentiment Analysis

      Workflow Management

      Text Analytics

  • Digital Analytics
    • Web Masters

      AdWords Reports, Custom Reports, Custom Dimensions

      Dashboard and Segmentation

      Multi-Channel Funnels Reports

      Attribution modeling and reports

  • Platform Principles
    • The platform components

      The data model

      Measurement Protocol data collection

      Importing data into Google Analytics

      Reporting APIs and Report Sampling

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  • Google Tag Manager
    • Introduction to Google Tag Manager

      Install Google Tag Manager

      Explore Google Tag Interface

      Create a new FREE account in Google Tag Manager

      Learn about the admin session of the google Tag Manager

      Learn to install Google Tag Manager on a Live Demo Website

      Install GTM on a HTML Website

      About google Analytics

      Google Analytics Account Creation

      Integration of Google Analytics with the help of GTM

      YouTube video tracking using GTM and Google analytics

      Social media button clicking using GTM

      Phone number tracking using GTM

      Wikipedia Link Tracking using Google Analytics & GTM

      White Paper PDF download tracking with Google Analytics & GTM

      Facebook Marketing with the help of Google Tag Manager

      Facebook Re-marketing with the Help of GTM

      Time based trigger & messages on our website with GTM

      Advanced Data layer in GTM

      Advanced concepts in GTM

      Facebook Sales Vs Ads Amount Spend Tracking

      Find the traffic based on the browser’s location using GA & GTM

      Find the Text copied from website using Google Analytics & GTM

      Track the Product Purchase on Our Google Analytics using GTM

      Google Tag Manager and channel marketing

      Learn How to track Google Ads Conversion Purchase using GTM

      LinkedIn Conversion Tracking & Marketing using GTM

      Quora content Marketing & Re-marketing using GTM

      Shopify GTM installation & Tracking and its Limitations

      New Rollouts in GTM

      Improve GTM performance using Custom Templates

      Common Mistakes and Solutions

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  • Online Reputation Management (ORM)
    • What is ORM

      Why ORM is important for your business

      Factors of Online Reputation Management

      Negative effects of bad online reputation

      Step-by-step guide to overcome bad reputation

      Understanding ORM scenarios

      How to deal with criticism online

      Some proven ways for build positive brand reputation

      How to get customer reviews

      Monitor Online Conversations

      Don'ts of Online Reputation Management

      Do's of Online Reputation Management

      How to Improve Your Reputation

      Tools of Online Reputation Management

      Introduction to Google Alerts

      Different Types of Google Alerts

      Best examples of online reputation management

      ORM Case Studies

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Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?

Projects

Validate your skills and knowledge by working on industry-based projects that includes significant real-time use cases.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.Our projects are perfectly aligned with the modules given in the curriculum and they are picked up based on latest industry standards. Add some meaningful project works in your resume, get noticed by top industries and start earning huge salary lumps right away.
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FAQ's

The Digital Marketing Course in Gurgaon will take a time duration of 1.5 to 2.5 months.

The fee for Digital Marketing Course in Gurgaon ranges between 15,000 to 25, 000 INR.

Croma Campus is surely one of the leading and Best Digital Marketing Institute in Gurgaon.

The Digital Marketing Institute in Gurgaon will focus on training you in topics like SEO, SMO, content writing, and various forms of digital marketing.

The Digital Marketing Institute in Gurgaon offers classes in more offline as well as online modes.

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  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
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Training Features

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The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.

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Real-life Case Studies

Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

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Assignment

Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.

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Lifetime Access

Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.

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24 x 7 Expert Support

With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.

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Certification

Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.

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Your certificate and skills are vital to the extent of jump-starting your career and giving you a chance to compete in a global space.

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