GUIDE ME

Learn the core modules of digital marketing. Enroll now Digital Marketing Course in Gurgaon to become a competent digital marketer.

4.9 out of 5 based on 65491 votes
google4.2/5
Sulekha4.8/5
Urbonpro4.6/5
Just Dial4.3/5
Fb4.5/5

Course Duration

60 Hrs.

Live Project

3 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

Watch Live Classes

Digital Marketing

Speciality

prof trained

500+

Professionals Trained
batch image

4+

Batches every month
country image

20+

Countries & Counting
corporate

100+

Corporate Served

  • Digital Marketing is one of the most important and highly in-demand skills in today's era. After enrolling in this Digital Marketing Course in Gurgaon, you will get a thorough understanding of how to expand a business digitally. This Digital Marketing Course in Gurugram will also teach you Search Engine Optimization (SEO), Social Media Optimization, Search Engine Marketing, Content Marketing, Pay Per Click, Email Marketing, Mobile Marketing, and more.
  • In addition, with this Digital Marketing Course in Gurugram, you will also learn how to put each concept into practice in accordance with the various organizational objectives. This Digital Marketing Training in Gurgaon will teach you the correct ways to use various tools and the creation of effective strategies. Furthermore, you will also learn both the academic and practical applications of digital principles. The Digital Marketing Course in Gurugram will make you a specialist in this field by teaching you many tips and tactics.
  • Moreover, you will also get the knowledge of how to improve a website, draw users to social media platforms, manage paid advertising on Google, and much more. Our Digital Marketing Course in Gurgaon will teach you everything you need to know in the digital marketing domain.

Digital Marketing Course in Gurgaon

About-Us-Course

  • Our Digital Marketing Course in Gurugram primarily focuses on helping you learn and understand the many digital marketing modules. In addition, these modules include SMO, SEO, SEM, and others.
    • The Digital Marketing Course in Gurugram is designed to provide you with both, a technical as well as non-technical overview of the concepts.

      This training will provide you with an understanding of building paid campaigns on social media platforms as well as Google Analytics too.

      With this Digital Marketing Training in Gurgaon, you will learn to generate highly-converting leads by attracting an audience in real-time from the scratch.

      This training is provided by the Best Digital Marketing Institute in Gurgaon and it consists of domain-specific professionals that will provide you with an in-depth understanding of digital marketing concepts.

      By enrolling in Digital Marketing Institute in Gurgaon, you will get practical knowledge of how to implement each and every concept with LIVE training sessions, case studies, and theoretical knowledge.

  • No specific subject knowledge is required to enroll in Digital Marketing Course in Gurgaon. In addition, you can even enroll in this course after completing your 12th exams. After the completion of the Digital Marketing Course in Gurgaon, students will gain great levels of expertise and knowledge. They can expect a salary range of 5,00,000- 20,00,000 INR annually in India. In terms of global standards, an average digital marketing professional earn around $100K per year. With work experience and skills, your salary is sure to continue to increase. Completing a Digital Marketing Course in Gurgaon opens up opportunities for various job roles.

  • At our digital marketing training institute in Noida, we strongly believe in the value of real-time classes and the guidance of experienced mentors. During our classroom sessions, you'll have plenty of opportunities to interact with trainers and fellow learners, gaining practical insights on applying theoretical knowledge. Our approach combines various learning methods like blogs, podcasts, live quizzes, and more to enhance your learning experience. We aim to make your learning engaging and memorable for years to come. Another benefit is the flexibility of learning from the comfort of your home while still receiving excellent education at an affordable cost.

  • Digital marketing is the practice of promoting products and services through various digital platforms. This practice consists of a wide range of strategies such as online marketing, web marketing, mobile marketing, and content marketing. Over the past few years, digital marketing has gained huge popularity and has become an essential tool for businesses. Now almost every business, regardless of its size, uses digital marketing for promoting its products or services. Digital Marketing provides tremendous potential for brands to achieve higher returns on investment (ROI). As more businesses recognize its significance, the scope for digital marketing professionals continues to expand. After completing the Digital Marketing Course in Gurgaon, you can find numerous lucrative and promising career opportunities.
  • Digital marketing provides great flexibility in comparison to traditional offline marketing. When utilized effectively, it provides numerous opportunities for businesses to advertise and reach their target audience. As smartphone usage continues to rise, the potential for digital marketing grows even further. For students aspiring to build a career in this field, enrolling in Digital Marketing Course in Gurgaon can be advantageous. Our Digital Marketing Institute in Gurgaon offers comprehensive theoretical and practical skills development. As the Best Digital Marketing Institute in Gurgaon, we have successfully helped many students globally establish their career through our esteemed digital marketing course.

  • Upon completing the course from Digital Marketing Institute in Gurgaon, you will gain proficiency in various roles and responsibilities. These include formulating effective digital marketing strategies using concepts such as emails, display advertisements, and databases. Here are some of the significant roles & responsibilities in Digital Marketing.
    • As a digital marketer, you will be responsible for developing and managing campaign budgets.

      Additionally, you will have to plan social media content to target your audience and effectively manage social media platforms.

      Furthermore, you will acquire the knowledge to track social media campaigns for optimal results and budget optimization.

      Collaboration with fellow digital marketing professionals will be emphasized for successful campaign implementation.

      Finally, you will have to stay updated on current digital marketing trends and technologies.

      This will help you efficiently engage with your audience all over the world.

  • Digital marketing is an ever-growing industry. The Digital Marketing Course in Gurgaon will make you capable of performing various tasks which involve analytics, reporting within campaigns, and execution in the real world. The Digital Marketing Training in Gurgaon not only gives you a chance to market your products but also gives you an insight into how to deliver customer satisfaction and constant results.
  • The use of social media, and various digital platforms require positive online reputation management which makes big brands hire digital marketing professionals. Not only the big industries but the small organizations also hire digital marketing professionals. The big brands running various paid campaigns try to attract an audience in real-time which is another reason to hire the right talent after the completion of Digital Marketing Training in Gurgaon. Here are some of the leading industries that can hire you once you complete training from the Best Digital Marketing Institute in Gurgaon.
    • E-commerce and Retail

      Technology and IT

      Finance and Banking

      Healthcare and Pharmaceuticals

      Travel and Hospitality

      Media and Entertainment

      Automotive Industry

      Real Estate

      Food and Beverage

      Fashion and Apparel

      Consumer Goods

      Education and E-Learning

      Gaming Industry

  • After completing your training from Best Digital Marketing Institute in Gurgaon, you will receive a certification that serves as evidence of your skills. With the demand for digital marketing professionals rising, now is an opportune time to pursue job opportunities in this field and help brands thrive. Additionally, consider taking a global certification exam alongside your digital marketing training to expedite your career growth and potentially receive higher salary offers.

Why you should get started with the Digital Marketing Course?

Request more information

By registering here, I agree to Croma Campus Terms & Conditions and Privacy Policy

hourglassCourse Duration

60 Hrs.
Know More...
Weekday1 Hr/Day
Weekend2 Hr/Day
Training ModeClassroom/Online
Flexible Batches For You
  • flexible-focus-icon

    01-Feb-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    27-Jan-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    29-Jan-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-focus-icon

    01-Feb-2025*

  • Weekend
  • SAT - SUN
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    27-Jan-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
  • flexible-white-icon

    29-Jan-2025*

  • Weekday
  • MON - FRI
  • Mor | Aft | Eve - Slot
Course Price :
For Indian
For International
Want To Know More About

This Course

Program fees are indicative only* Know more

Coming Soon

Program fees are indicative only* Know more

Timings Doesn't Suit You ?

We can set up a batch at your convenient time.

Program Core Credentials

user

Trainer Profiles

Industry Experts

trainer

Trained Students

10000+

industry

Success Ratio

100%

Corporate Training

For India & Abroad

abrord

Job Assistance

100%

Batch Request

FOR QUERIES, FEEDBACK OR ASSISTANCE

Contact Croma Campus Learner Support

Best of support with us

Phone (For Voice Call)

+919711526942

WhatsApp (For Call & Chat)

+91-8287060032

CURRICULUM & PROJECTS

Digital Marketing Certification Training

    The digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.

    • SEM/SMO Expert
    • Social Media Manager
    • Email Marketers
    • E-Commerce SEO & E-Commerce Marketing
    • Mobile Marketing/App Marketing/APP Store Optimization
    • Web Analytics & Report
    • Google Tag Manager
    • Online Reputation Management(ORM)
Get full course syllabus in your inbox

    Digital Marketing Overview

    • Overview of Digital Marketing
    • Different online marketing channels
    • How is it different from Traditional Marketing
    • Understand the journey of online customer
    • Key Terminologies in Online Marketing
    • Overview to Content Management System
    • Overview of case studies and business model
    • Introduction to SEO, How Do Search engines work
    • Search Engine Algorithms & google algorithm Updates
    • Google Search Console
    • Competition Analysis
    • On-page, and Off-Page Optimization strategies
    • Content development strategy

    Search Engine Marketing - SEM

    • What is SEM Why SEM
    • What is Google AdWords Why Google AdWords
    • Google Network
    • AdWords Terminologies
    • How Does the SEM Auction Work
    • Structure of an AdWords Account
    • Campaign Types – Introduction to Search, Display (including Videos),
    • Shopping and Mobile-specific campaign types, and when/why to use them.

    Creation of Search Network Campaign

    • What are Ads
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation of Google Display Network

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation – Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Shopping Campaigns – Introduction

    • What are Google Shopping Ads /Product Listing Ads
    • Where do they appear on Google What Shoppers on the internet do
    • What retailers need – New Advertising technologies
    • Google Shopping set retailers up for success
    • Features of Google Shopping Why PLA’s
    • Path to creating PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google AdWords
    • Track Performance and Optimize the Campaigns

    Introduction to SEO

    • What is Search Engine Optimization
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget

    Organic Search vs. Paid Search Results

    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)

    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
    • Google Keyword Planner Tool

    On-page SEO

    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
    • 301 Redirects

    Mobile SEO

    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimising for Voice Search
    • Schema markup
    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting
    • How Schema shows up in SERPs

    Off-page SEO

    Link Building

    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics

    Social SEO

    • Quora
    • YouTube Video SEO
    • SlideShare, Scribd and other Social Channels for SEO

    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights

    SEO Audit, Tools, Measurement

    • SEO Audits
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console

    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO

    Measurement with Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting

    Google AdSense

    • What Is Google AdSense
    • Difference between Google AdWords vs Google Analytics
    • How much minimum traffic i need for Google AdSense approval
    • Which sizes for AdSense is very effective
    • How to create google AdSense account
    • Different types of Ad unit
    • Plugin for AdSense integration
    • AdSense Reports Study
    • Difference between Google AdSense vs Affiliate Marketing
    • What is CPC
    • Easy steps for Google AdSense
Get full course syllabus in your inbox

    Digital Marketing Overview

    • Overview of Digital Marketing
    • Different online marketing channels
    • How is it different from Traditional Marketing
    • Understand the journey of online customer
    • Key Terminologies in Online Marketing
    • Overview to Content Management System
    • Overview of case studies and business model
    • Introduction to SEO, How Do Search engines work
    • Search Engine Algorithms & google algorithm Updates
    • Google Search Console
    • Competition Analysis
    • On-page, and Off-Page Optimization strategies
    • Content development strategy

    Social Media Marketing

    • Brief to social media marketing
    • Key steps for social media success.
    • Social Media Statistics & Strategy
    • Importance of using essential social media tools
    • Social media marketing integration.

    Creating Content for Facebook & Social Media

    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable

    Facebook marketing

    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager

    Facebook advertising

    • How does Facebook Advertising Work
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

    YouTube marketing

    • YouTube Marketing Overview
    • YouTube Marketing Strategy
    • How to Find Video Ideas with Competitor Analysis
    • How to Find YouTube Video Ideas with Keyword Research
    • YouTube Account Setup
    • YouTube Account Optimisation
    • YouTube Banner
    • YouTube Channel Tags
    • YouTube SEO
    • Enable Custom Thumbnails
    • YouTube Thumbnails
    • YouTube Cards
    • YouTube Comments
    • Manage Multiple YouTube Accounts
    • YouTube Monetisation
    • YouTube Ads
    • YouTube Analytics

    Twitter marketing

    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools

    LinkedIn marketing

    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

    Pinterest marketing

    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

    Instagram Marketing

    • Optimizing your Instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

    Quora Marketing

    • Why Market Your Business on Quora
    • Quora Marketing Strategy
    • Quora Account Setup
    • Quora Account Optimisation
    • Build a List of Questions to Answer
    • Format Your Answers for Maximum Clicks
    • Quora Promotion
    • Find Blog Post Ideas with Quora
    • Quora Business Page Setup
    • Quora Analytics

    Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

    Document Sharing Site

    Overview of Online Reputation Management (ORM)

    Social media measurement and reporting

    Online Reputation Management (ORM)

    • What is ORM
    • Why ORM is important for your business
    • Factors of Online Reputation Management
    • Negative effects of bad online reputation
    • How to get customer reviews
    • Monitor Online Conversations
    • Don'ts of Online Reputation Management
    • Do's of Online Reputation Management
    • How to Improve Your Reputation
    • Tools of Online Reputation Management
    • Introduction to Google Alerts
    • Different Types of Google Alerts

    Google AdWords

    • What is Google AdWords Why Google AdWords
    • Google Network
    • AdWords Terminologies

    Google AdSense

    • What Is Google AdSense
    • Difference between Google AdWords vs Google Analytics
    • How much minimum traffic i need for Google AdSense approval
    • Which sizes for AdSense is very effective
    • How to create google AdSense account
    • Different types of Ad unit
    • Plugin for AdSense integration
    • AdSense Reports Study
    • Difference between Google AdSense vs Affiliate Marketing
    • What is CPC
    • Easy steps for Google AdSense

    Media buying & selling

    • Setting up the objectives
    • Understand the key tasks to draft an “awesome” digital media plan
    • Segmentation & targeting of the audience
    • Best practice to execute the campaigns post the media plan
    • Understanding multiple formats & appropriate for our targeted digital platforms

    Video Marketing

    • What is Video Marketing
    • Difference between Video Marketing Vs Video Optimization
    • How to promote videos through Google AdWords
    • How to Create in-stream Ads
    • How to increase Video views
    • What is CPV and CPM
    • Video Marketing basic concepts
    • True View Ads vs Stream Ads
    • How to create Sequence Ads
    • How to create Bumper Ads

    Video Optimization

    • Video Optimization Basics
    • How to increase your views on YouTube
    • How to monetize your YouTube video
    • How to rank videos in 24hr in YouTube
    • YouTube Ranking Techniques
    • Annotations
    • Using YouTube Cards
Get full course syllabus in your inbox

    Setting-up an Email Marketing Machine

    ISPs, Hosting Facility and MTA

    IP/DNS and Shared vs. Dedicated IPs

    MX Record, Whitelisting, Response Handlers and Bounces

    Effective Email Content

    • Conversation, Relevance, Incentives
    • Timing, Creative & Copy, Attributes

    Customer Acquisition Strategies

    • Rented List Emails
    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters

    Effective Creative Introducing

    • CRABS- Does your Emails have Crabs
    • Email Template Model
    • Best Practices
    • NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

    Nurturing & Automation

    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More

    Resources to do situational analysis and progressive updates

    • Customer Personal Toolkit
    • Complete Email Marketing Worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy Toolkit
    • Email Contact Strategy Template
    • Email Campaign Calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

    Email Automation

    • Introduction to Automation
    • What is Automation
    • How does it Work
    • What are the Benefits
    • Choosing an Automation Platform
    • Features & Functions Available
    • What are Workflows How to Create a Workflow
    • Cost
    • Most Widely Used Platforms
Get full course syllabus in your inbox

    Inbound Marketing

    • What is Inbound Marketing
    • Inbound Marketing Process
    • Content Marketing Concepts
    • Strategies for Inbound Marketing
    • Tools for Inbound Marketing
    • Using a CRM
    • Delight your Customers

    Landing Page Design Concepts

    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me
    • What is it
    • Critical Concerns to Address on Landing Page
    • What’s the Next Step

    HTML Basics

    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    Website planning/Creation/Optimization

    • Webpage and website
    • Basics of HTML
    • Other languages for website creation
    • Common tag
    • PHP Based Platform
    • What is a webpage
    • Types of Website
    • Difference between Blog and Service Webpage
    • WordPress
    • Difference between themes and plugins
    • Posts vs pages
    • Category vs tags
    • General Customization
    • What is WordPress
    • How to change theme in WordPress
    • How to use plugin
    • How to install WordPress
    • How to upload Demo content
    • How to install premium plugins
    • Difference between Free themes and premium themes
    • Create Posts and Pages

    Content Marketing

    • How many types of Content Marketing
    • What is a writer
    • Difference between Informative and Potential Content
    • Content Marketing Do's and Don’ts
    • Content Planning
    • Final words on your Strategy
    • How to generate leads through potential content
    • How to target potential customers through right content
    • Find right keywords for content marketing
    • Effective content marketing strategy
    • Let’s talk about strategy for content marketing
    • Analyzing the keyword for content

    Attracting your potential customers into conversion funnel

    • Various Ways to Build Reach Through Digital Marketing
    • What are Engagement Magnets
    • How to Identify Right Set of Engagement Magnets for your Business
    • Effectiveness of Various Engagement Magnets
    • Digital Reach Building Strategy Through Inbound Interest Generation

    Converting your prospects into leads using emails

    • What is Audience Aggregation
    • Benefits of Audience Aggregation
    • How to do Audience Aggregation Through Emails

    Role of Conversion

    • Understanding Customer Psyche
    • Conversion Optimization
    • User Flow and Persuasion
    • Online Persuasion
    • True Meaning of Landing Page User Flow and Online Persuasion

    Conversion Optimization Patterns for Engaging website Visitors

    • Patterns for Engaging Website Visitors
    • Pattern #1 – Pop-Ups
    • Pattern #2 – Pop Under Call-to-Action
    • Pattern #3 – Inside Article CTA

    Lifecycle Emails

    • What are Lifecycle Emails
    • Where do Lifecycle Emails fit in
    • Tools used for Lifecycle Emails
    • Lifecycle Emails – Case Studies
    • Lead Nurturing with Drip Email Marketing: Implementation

    Affiliate Marketing

    • Understanding Affiliate Marketing
    • Google Analytics
    • Google AdWords
    • Google AdSense
    • Google Webmaster
    • Banners, Promos, Discounts
    • Different type of campaigns
    • Email campaign
    • Campaign measurement and Tracking
Get full course syllabus in your inbox

    Website planning/Creation/Optimization

    • Webpage and website
    • HTML basics
    • Other languages for website creation
    • Common tag
    • PHP Based Platform
    • What is a webpage
    • Types of Website
    • Difference between Blog and Service Webpage
    • WordPress
    • Difference between themes and plugins
    • Posts vs pages
    • Category vs tags
    • General Customization
    • What is WordPress
    • How to change theme in WordPress
    • How to use plugin
    • How to install WordPress
    • How to upload Demo content
    • How to install premium plugins
    • Difference between Free themes and premium themes
    • Create Posts and Pages

    HTML Basics

    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    E-Commerce SEO

    • What is E-commerce SEO
    • Understanding of Best product keywords
    • How to index product in search engine
    • Rank on Potential Keywords
    • Increase Quality Backlinks

    What is Ecommerce Marketing

    • Difference between Normal SEO and Ecommerce website SEO
    • What is the role of reviews in ecommerce marketing
    • Product presentation and "ROI" parameter
    • How to think as a customer
    • Boosting sales
    • How to increase ecommerce sales through Facebook
    • Ecommerce basic concepts
    • How to promote large products in single click
    • Effective strategy plan for Ecommerce website
    • Cart development techniques

    Content Marketing

    • How many types of Content Marketing
    • What is a writer
    • Difference between Informative and Potential Content
    • Content Marketing Do's and Don’ts
    • Content Planning
    • Final words on your Strategy
    • How to generate leads through potential content
    • How to target potential customers through right content
    • Find right keywords for content marketing
    • Effective content marketing strategy
    • Let’s talk about strategy for content marketing
    • Analyzing the keyword for content
Get full course syllabus in your inbox

    Digital Marketing Overview

    • Overview of Digital Marketing
    • Different online marketing channels
    • How is it different from Traditional Marketing
    • Understand the journey of online customer
    • Key Terminologies in Online Marketing
    • Overview to Content Management System
    • Overview of case studies and business model
    • Introduction to SEO, How Do Search engines work
    • Search Engine Algorithms & google algorithm Updates
    • Google Search Console
    • Competition Analysis
    • On-page, and Off-Page Optimization strategies
    • Content development strategy

    Mobile marketing Overview

    • App Marketing Overview
    • App Store Optimization Overview
    • Mobile Marketing
    • Understanding Mobile Devices
    • Impact of Mobile Marketing in Social Media
    • Mobile Marketing Analytics
    • Mobile Apps Engagement
    • Growth in the Mobile Industry
    • Promoting Site in Mobile Apps
    • Benefits of Mobile Marketing
    • Targeting Options in Mobile Apps
    • Mobile Marketing Goals
    • Mobile Ad Formats
    • Reporting in Mobile Ads
    • Google AdWords

    App Marketing/App Store Optimization

    • What is App Marketing
    • App Store Optimization
    • How to decide Target Cost Per Install
    • How to increase install in Play Store
    • How to generate downloads through Facebook
    • How to make business from mobile marketing
    • Effective mobile marketing strategy
    • Create iOS and Android App Ads
    • How to lower Target CPI
    • How to target potential customers through search engine marketing

    Content Marketing/Blog Management

    • What is Content Marketing
    • How many types of Content Marketing
    • What is a writer
    • Difference between Informative and Potential Content
    • Content Marketing Do's and Don’ts
    • Content Planning
    • Final words on your Strategy
    • How to generate leads through potential content
    • How to target potential customers through right content
    • Find right keywords for content marketing
    • Effective content marketing strategy
    • Let’s talk about strategy for content marketing
    • Analyzing the keyword for content
Get full course syllabus in your inbox

    Introduction

    • What’s analysis
    • Is analysis worth the effort
    • Small businesses
    • Medium and Large-scale businesses
    • Analysis vs Intuition
    • Introduction to Web Analytics

    Google Analytics

    Getting Started with Google Analytics

    How Google Analytics works

    • Accounts, profiles and user’s navigation
    • Google Analytics
    • Basic Metrics
    • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

    Content Performance Analysis

    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search

    Visitors Analysis

    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking

    Social Media Analytics

    • Facebook Insights
    • Twitter Analytics
    • YouTube Analytics
    • Social Ad Analytics /ROI measurement

    Actionable Insights and the Big Picture

    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources
    • Common mistakes analysts make
    • Additional Web analytics tools

    Social CRM & Analysis

    • Radian6
    • Sentiment Analysis
    • Workflow Management
    • Text Analytics

    Digital Analytics

    • Web Masters
    • AdWords Reports, Custom Reports, Custom Dimensions
    • Dashboard and Segmentation
    • Multi-Channel Funnels Reports
    • Attribution modeling and reports

    Platform Principles

    • The platform components
    • The data model
    • Measurement Protocol data collection
    • Importing data into Google Analytics
    • Reporting APIs and Report Sampling
Get full course syllabus in your inbox

    Google Tag Manager

    • Introduction to Google Tag Manager
    • Install Google Tag Manager
    • Explore Google Tag Interface
    • Create a new FREE account in Google Tag Manager
    • Learn about the admin session of the google Tag Manager
    • Learn to install Google Tag Manager on a Live Demo Website
    • Install GTM on a HTML Website
    • About google Analytics
    • Google Analytics Account Creation
    • Integration of Google Analytics with the help of GTM
    • YouTube video tracking using GTM and Google analytics
    • Social media button clicking using GTM
    • Phone number tracking using GTM
    • Wikipedia Link Tracking using Google Analytics & GTM
    • White Paper PDF download tracking with Google Analytics & GTM
    • Facebook Marketing with the help of Google Tag Manager
    • Facebook Re-marketing with the Help of GTM
    • Time based trigger & messages on our website with GTM
    • Advanced Data layer in GTM
    • Advanced concepts in GTM
    • Facebook Sales Vs Ads Amount Spend Tracking
    • Find the traffic based on the browser’s location using GA & GTM
    • Find the Text copied from website using Google Analytics & GTM
    • Track the Product Purchase on Our Google Analytics using GTM
    • Google Tag Manager and channel marketing
    • Learn How to track Google Ads Conversion Purchase using GTM
    • LinkedIn Conversion Tracking & Marketing using GTM
    • Quora content Marketing & Re-marketing using GTM
    • Shopify GTM installation & Tracking and its Limitations
    • New Rollouts in GTM
    • Improve GTM performance using Custom Templates
    • Common Mistakes and Solutions
Get full course syllabus in your inbox

    Online Reputation Management (ORM)

    • What is ORM
    • Why ORM is important for your business
    • Factors of Online Reputation Management
    • Negative effects of bad online reputation
    • Step-by-step guide to overcome bad reputation
    • Understanding ORM scenarios
    • How to deal with criticism online
    • Some proven ways for build positive brand reputation
    • How to get customer reviews
    • Monitor Online Conversations
    • Don'ts of Online Reputation Management
    • Do's of Online Reputation Management
    • How to Improve Your Reputation
    • Tools of Online Reputation Management
    • Introduction to Google Alerts
    • Different Types of Google Alerts
    • Best examples of online reputation management
    • ORM Case Studies
Get full course syllabus in your inbox

+ More Lessons

Need Customized curriculum?

Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?
Request more informations

Phone (For Voice Call):

+91-971 152 6942

WhatsApp (For Call & Chat):

+918287060032

SELF ASSESSMENT

Learn, Grow & Test your skill with Online Assessment Exam to
achieve your Certification Goals

right-selfassimage

FAQ's

The Digital Marketing Course in Gurgaon will take a time duration of 1.5 to 2.5 months.

The fee for Digital Marketing Course in Gurgaon ranges between 15,000 to 25, 000 INR.

Croma Campus is surely one of the leading and Best Digital Marketing Institute in Gurgaon.

The Digital Marketing Institute in Gurgaon will focus on training you in topics like SEO, SMO, content writing, and various forms of digital marketing.

The Digital Marketing Institute in Gurgaon offers classes in more offline as well as online modes.

Career Assistancecareer assistance
  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
Are you satisfied with our Training Curriculum?

If yes, Register today and get impeccable Learning Solutions!

man

Training Features

instructore

Instructor-led Sessions

The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.

real life

Real-life Case Studies

Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

assigment

Assignment

Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.

life time access

Lifetime Access

Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.

expert

24 x 7 Expert Support

With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.

certification

Certification

Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.

Showcase your Course Completion Certificate to Recruiters

  • checkgreenTraining Certificate is Govern By 12 Global Associations.
  • checkgreenTraining Certificate is Powered by “Wipro DICE ID”
  • checkgreenTraining Certificate is Powered by "Verifiable Skill Credentials"
certiciate-images

Students Placements & Reviews

speaker
Mohammad Sar
Mohammad Sar
speaker
Kapil Sharma
Kapil Sharma
speaker
Jayad Chaurasiya
Jayad Chaurasiya
View More arrowicon

WHAT OUR ALUMNI SAYS ABOUT US

View More arrowicon
sallerytrendicon

Get Latest Salary Trends

×

For Voice Call

+91-971 152 6942

For Whatsapp Call & Chat

+91-8287060032
1