Masters in Digital Marketing

Item: Masters in Digital Marketing
Author: Amit

Future of Masters in Digital Marketing

₹₹6 LPA to 10 LPA

Join a digital marketing program, gain expertise in various digital marketing areas, and unlock lucrative roles with salaries ranging from ₹6 LPA to ₹10 LPA.

Job Opportunities

The digital marketing field offers excellent career prospects with competitive salaries and job opportunities are expected to increase by 30% in India for skilled professionals.

Future Analytics

Cloud computing has brought a revolution in the current industry landscape and growing rapidly. The global digital marketing market is projected to reach $389.5 billion by 2026.

5 out of 5 rating vote 1639

Master the fundamentals of Digital Marketing and learn how to use it for grow the business..

INR 60000 + GST

100% Placement Assistance

ABOUT TOOLS COVERED CURRICULUM PROJECTS PLACEMENT ADMISSION PROCESS FEE STRUCTURE FAQ's ENROLL NOW

Program Overview

The digital marketing program equips you with the essential knowledge and skills to excel in the dynamic world of digital marketing. You will gain expertise in various aspects, including search engine optimization, social media marketing, content marketing, email marketing, and digital advertising. The program also focuses on practical training and prepares you for certifications from leading platforms such as Google Ads and Facebook Blueprint.

Upon completion, you can pursue roles such as:

Digital Marketing Specialist
Social Media Manager
SEO Analyst
Content Marketer
Digital Advertising Executive

There is a high demand for competent digital marketing professionals in the market, offering ample career opportunities. As per industry reports, the global digital marketing market is projected to reach $389.5 billion by 2026, indicating significant growth and a promising career landscape. In India, the field of digital marketing is expected to witness a 25-30% growth in job opportunities. Pursuing a career in digital marketing opens doors to a variety of roles and top industries too.

Here are some key points highlighting the potential of a career in digital marketing:

By 2025, the global digital marketing market is expected to create over 200,000 job opportunities, providing a vast pool of career options.
Upon completing the program, you can choose from various career paths, such as digital marketing specialist, SMM, SEO analyst, content marketer, etc.
The popularity of digital marketing continues to surge, with reports indicating that around 82% of businesses need digital marketing experts in the near future.
The international digital marketing market is projected to reach $389.5 billion by 2026, reflecting substantial growth and a thriving industry.

The field of digital marketing offers vast opportunities for individuals looking to build a successful career. Our digital marketing training program equips you with comprehensive knowledge and skills to leverage the power of digital platforms for maximum advantage. Here's what you can expect from the program:

Through hands-on, project-based training, you will master the essential skills required to excel in the digital marketing industry. You will work on real-world projects, gaining practical experience and building a strong portfolio.

Upon completion of the digital marketing training program, you will have excellent placement prospects in reputed companies. As a fresher, you can expect salary packages ranging from ₹4,00,000 to ₹6,00,000 per annum.

The global digital marketing market is experiencing tremendous growth, with over 2,00,000 job opportunities projected to be created by 2025. This indicates a high demand for skilled digital marketing professionals across various industries.

The primary objective of our digital marketing training is to provide students with a comprehensive understanding of the fundamental concepts and strategies in digital marketing. The program focuses on equipping you with the necessary skills to drive successful digital marketing campaigns and achieve business objectives.

What You Will Learn?

Basic concepts and principles of digital marketing
Strategies for deploying digital marketing campaigns
The significance and impact of digital marketing in today's business landscape
Key characteristics and modules of digital marketing

Our training program aims to deliver high-quality digital marketing education that aligns with industry demands and emerging trends. The curriculum is designed to ensure you become proficient in working with various digital marketing tools and platforms, enabling you to stay competitive in the dynamic digital landscape.

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Tools Covered of Masters in Digital Marketing

Masters in Digital Marketing Curriculum

Course 1

Module 1: Digital Marketing Overview

Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
Key Terminologies in Online Marketing
Overview to Content Management System
Overview of case studies and business model
Introduction to SEO, How Do Search engines work
Search Engine Algorithms & google algorithm Updates
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Content development strategy

Course Content

Course 2

Module 2: Search Engine Marketing (SEM/PPC/Google AdWords)

What is SEM Why SEM
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
How Does the SEM Auction Work
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction

Course Content

What are Ads

Ad Formats

Ad Text Policies

Ad Text Best Practices

DKI

Ad Extensions

Keyword Research

Tools – Keyword Planner & Estimator

Keyword Match types

Keyword Strategies

Landing Page

Bidding and Budget

Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation – Demo

Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

Advanced Display: Smart Display Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor

Optimization Strategies

Account Audit Demo

What are Google Shopping Ads /Product Listing Ads

Where do they appear on Google What Shoppers on the internet do

What retailers need – New Advertising technologies

Google Shopping set retailers up for success

Features of Google Shopping Why PLA’s And the path to creating PLA Ads

Merchant Centre Steps

Create Shopping Campaign on Google AdWords

Track Performance and Optimize the Campaigns

Course 3

Module 3: Social Media Marketing

Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
Creating Content for Facebook & Social Media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Snapchat Marketing
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.

Course Content

Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work

Facebook Ad Campaign Objectives

Facebook Ad Targeting

YouTube Marketing Overview

YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research

YouTube Account Setup

YouTube Account Optimisation

YouTube Banner

YouTube Channel Tags

YouTube SEO

Enable Custom Thumbnails

YouTube Thumbnails

YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts

YouTube Monetisation

YouTube Ads

YouTube Analytics

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

LinkedIn for Personal Branding

Brand Marketing on LinkedIn

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Premium

LinkedIn Ads

Pinterest for business

Marketing on Pinterest

Best Practices

Leveraging Rich Pins

Analytics & Measurement

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

Why Market Your Business on Quora

Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer

Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Quora Business Page Setup

Quora Analytics

Snapchat for business

Building a following

Driving Engagement

Analytics & Measurement

Course 4

Module 4: Search Engine Optimization

Introduction to SEO
Organic Search vs. Paid Search Results
Keyword Research
On-page SEO
HTML Basics
Technical SEO
Mobile SEO
Off-page SEO
Link Building
Social SEO
Local SEO
SEO Audit, Tools, Measurement
Algorithm Updates
Measurement with Google Analytics

Course Content

How do Search Engines work

Indexing & Crawling Basics

Optimizing Crawl Budget

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)

What is Off-page SEO/Link Building (Social, Content-based, PR)

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

Web Page Basics: What is HTML, JavaScript, CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

301 Redirects

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types – Micro, JSON-LD

Common JSON Schema Tags – Organisation, Website, Blog Posting

How Schema shows up in SERPs

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audits

What are SEO Audits

Different Types of SEO Audits

Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Basics of Google Analytics

SEO Metrics to Measure – On-page, Off-page, Technical

SEO Reporting

Course 5

Module 5: Email Marketing

Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation

Course Content

Conversation, Relevance, Incentives

Timing, Creative & Copy, Attributes

Rented List Emails

Co-branded Emails

Third Party Email Newsletters

Viral Emails

Event Triggered Emails

House E-newsletters

CRABS- Does your Emails have Crabs

Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Tools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

Customer Personal Toolkit

Complete Email Marketing Worksheet

Content Editorial Calendar

Digital Marketing Strategy Toolkit

Email Contact Strategy Template

Email Campaign Calculator

Email Marketing Health Check

Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Introduction to Automation

What is Automation

How does it Work

What are the Benefits

Choosing an Automation Platform

Features & Functions Available

What are Workflows How to Create a Workflow

Cost

Most Widely Used Platforms

Course 6

Module 6: Website planning/Creation/Optimization

Webpage and website
Basics of HTML
Other languages for website creation
Common tag
PHP Based Platform
What is a webpage
Types of Website
Difference between Blog and Service Webpage
WordPress
Difference between themes and plugins
Posts vs pages
Category vs tags
General Customization
What is WordPress
How to change theme in WordPress
How to use plugin
How to install WordPress
How to upload Demo content
How to install premium plugins
Difference between Free themes and premium themes
Create Posts and Pages

Course Content

Course 7

Module 7: Inbound Marketing

What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers

Course Content

Conversion Oriented Landing Page Design

Investment in Landing Page

Is it for me

What is it

Critical Concerns to Address on Landing Page

What’s the Next Step

Course 8

Module 8: Affiliate Marketing

Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Email campaign
Campaign measurement and Tracking

Course Content

Course 9

Module 9: Mobile Marketing

Understanding Mobile Devices
Impact of Mobile Marketing in Social Media
Mobile Marketing Analytics
Mobile Apps Engagement
Growth in the Mobile Industry
Promoting Site in Mobile Apps
Benefits of Mobile Marketing
Targeting Options in Mobile Apps
Mobile Marketing Goals
Mobile Ad Formats
Reporting in Mobile Ads
Google AdWords

Course Content

Course 10

Module 10: Content Marketing/Blog Management

What is Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content

Course Content

Course 11

Module 11: App Marketing/App Store Optimization

What is App Marketing
App Store Optimization
How to decide Target Cost Per Install
How to increase install in Play Store
How to generate downloads through Facebook
How to make business from mobile marketing
Effective mobile marketing strategy
Create iOS and Android App Ads
How to lower Target CPI
How to target potential customers through search engine marketing

Course Content

Course 12

Module 12: Web Analytics & Reports

Course Content

What’s analysis

Is analysis worth the effort

Small businesses

Medium and Large-scale businesses

Analysis vs Intuition

Introduction to Web Analytics

Accounts, profiles and user’s navigation

Google Analytics

Basic Metrics

The main sections of Google Analytics reports

Traffic Sources

Direct, referring, and search traffic

Campaigns

AdWords, AdSense

Pages and Landing Pages

Event Tracking and AdSense

Site Search

Unique visitors

Geographic and language information

Technical reports

Benchmarking

Facebook Insights

Twitter Analytics

YouTube Analytics

Social Ad Analytics /ROI measurement

Recap of Google Analytics reports and tools

Finding actionable insights

Getting the organization involved

Creating a data-driven culture

Resources

Common mistakes analysts make

Additional Web analytics tools

Radian6

Sentiment Analysis

Workflow Management

Text Analytics

Web Masters

AdWords Reports, Custom Reports, Custom Dimensions

Dashboard and Segmentation

Multi-Channel Funnels Reports

Attribution modeling and reports

The platform components

The data model

Measurement Protocol data collection

Importing data into Google Analytics

Reporting APIs and Report Sampling

Course 13

Module 13: Online Reputation Management (ORM – 21)

What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts

Course Content

Course 14

Module 14: E-Commerce SEO

What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and "ROI" parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques

Course Content

Course 15

Module 15: Video Marketing/Video optimization

Media buying & selling
Video Marketing
Video Optimization

Course Content

Setting up the objectives

Understand the key tasks to draft an “awesome” digital media plan

Segmentation & targeting of the audience

Best practice to execute the campaigns post the media plan

Understanding multiple formats & appropriate for our targeted digital platforms

What is Video Marketing

Difference between Video Marketing Vs Video Optimization

How to promote videos through Google AdWords

How to Create in-stream Ads

How to increase Video views

What is CPV and CPM

Video Marketing basic concepts

True View Ads vs Stream Ads

How to create Sequence Ads

How to create Bumper Ads

Video Optimization Basics

How to increase your views on YouTube

How to monetize your YouTube video

How to rank videos in 24hr in YouTube

YouTube Ranking Techniques

Annotations

Using YouTube Cards

Course 16

Module 16: Digital Marketer as a Freelancer

What is Freelancing
Top platforms for Freelance digital Marketers
How to get project on Freelancer
How to get project on Upwork
How to Create gigs on Fiverr
How to generate sales on Fiverr

Course Content

Course 17

Module 17: Lead Generation

Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Role of Conversion
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails

Course Content

Various Ways to Build Reach Through Digital Marketing

What are Engagement Magnets

How to Identify Right Set of Engagement Magnets for your Business

Effectiveness of Various Engagement Magnets

Digital Reach Building Strategy Through Inbound Interest Generation

What is Audience Aggregation

Benefits of Audience Aggregation

How to do Audience Aggregation Through Emails

Understanding Customer Psyche

Conversion Optimization

User Flow and Persuasion

Online Persuasion

True Meaning of Landing Page User Flow and Online Persuasion

Patterns for Engaging Website Visitors

Pattern #1 – Pop-Ups

Pattern #2 – Pop Under Call-to-Action

Pattern #3 – Inside Article CTA

What are Lifecycle Emails

Where do Lifecycle Emails fit in

Tools used for Lifecycle Emails

Lifecycle Emails – Case Studies

Lead Nurturing with Drip Email Marketing: Implementation

Course 18

Moule 18: Google AdSense

What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense

Course Content

Course 19

Module 19: Earn Certification and Prepare for Interview

What is an Interview
Tips to clear an Interview
Common Interview questions and answers
Digital Marketing Interview Questions and Answers
Resume Building Guide
Attempt for Digital Marketing Global Certification Exam
Start applying for Jobs

Course Content

Course 20

Module 1: Digital Marketing Overview:

Course Content

Course 21

Module 2: Search Engine Marketing (SEM/PPC/Google AdWords)

What is SEM Why SEM
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
How Does the SEM Auction Work
Structure of an AdWords Account
Campaign Types Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns Introduction

Course Content

What are Ads

Ad Formats

Ad Text Policies

Ad Text Best Practices

DKI

Ad Extensions

Keyword Research

Tools Keyword Planner & Estimator

Keyword Match types

Keyword Strategies

Landing Page

Bidding and Budget

Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation Demo

Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

Advanced Display: Smart Display Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor

Optimization Strategies

Account Audit Demo

What are Google Shopping Ads /Product Listing Ads

Where do they appear on Google What Shoppers on the internet do

What retailers need New Advertising technologies

Google Shopping set retailers up for success

Features of Google Shopping Why PLAs And the path to creating PLA Ads

Merchant Centre Steps

Create Shopping Campaign on Google AdWords

Track Performance and Optimize the Campaigns

Course 22

Module 3: Social Media Marketing

Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
Creating Content for Facebook & Social Media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
LinkedIn for Personal Branding
Brand Marketing on LinkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
Pinterest marketing
Instagram Marketing
Quora Marketing
Snapchat Marketing
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.

Course Content

Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work

Facebook Ad Campaign Objectives

Facebook Ad Targeting

YouTube Marketing Overview

YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research

YouTube Account Setup

YouTube Account Optimisation

YouTube Banner

YouTube Channel Tags

YouTube SEO

Enable Custom Thumbnails

YouTube Thumbnails

YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts

YouTube Monetisation

YouTube Ads

YouTube Analytics

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

Pinterest for business

Marketing on Pinterest

Best Practices

Leveraging Rich Pins

Analytics & Measurement

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

Why Market Your Business on Quora

Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer

Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Quora Business Page Setup

Quora Analytics

Snapchat for business

Building a following

Driving Engagement

Analytics & Measurement

Course 23

Module 4: Search Engine Optimization

Course Content

How do Search Engines work

Indexing & Crawling Basics

Optimizing Crawl Budget

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)

What is Off-page SEO/Link Building (Social, Content-based, PR)

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

Web Page Basics: What is HTML, JavaScript, CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

301 Redirects

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types Micro, JSON-LD

Common JSON Schema Tags Organisation, Website, Blog Posting

How Schema shows up in SERPs

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audits

What are SEO Audits

Different Types of SEO Audits

Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Basics of Google Analytics

SEO Metrics to Measure On-page, Off-page, Technical

SEO Reporting

Course 24

Module 5: Email Marketing

Course Content

Conversation, Relevance, Incentives

Timing, Creative & Copy, Attributes

Rented List Emails

Co-branded Emails

Third Party Email Newsletters

Viral Emails

Event Triggered Emails

House E-newsletters

CRABS- Does your Emails have Crabs

Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Tools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

Customer Personal Toolkit

Complete Email Marketing Worksheet

Content Editorial Calendar

Digital Marketing Strategy Toolkit

Email Contact Strategy Template

Email Campaign Calculator

Email Marketing Health Check

Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Introduction to Automation

What is Automation

How does it Work

What are the Benefits

Choosing an Automation Platform

Features & Functions Available

What are Workflows How to Create a Workflow

Cost

Most Widely Used Platforms

Course 25

Module 6: Website planning/Creation/Optimization

Course Content

Course 26

Module 7: Inbound Marketing

Course Content

Conversion Oriented Landing Page Design

Investment in Landing Page

Is it for me

What is it

Critical Concerns to Address on Landing Page

Whats the Next Step

Course 27

Module 8: Affiliate Marketing

Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Email campaign
Campaign measurement and Tracking

Course Content

Course 28

Module 9: Mobile Marketing

Course Content

Course 29

Module 10: Content Marketing/Blog Management

What is Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Donts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Lets talk about strategy for content marketing
Analyzing the keyword for content

Course Content

Course 30

Module 11: App Marketing/App Store Optimization

Course Content

Course 31

Module 12: Web Analytics & Reports

Introduction
Google Analytics
Getting Started with Google Analytics
How Google Analytics works
Content Performance Analysis
Visitors Analysis
Social Media Analytics
Actionable Insights and the Big Picture
Social CRM & Analysis
Digital Analytics
Platform Principles
Module 13: Online Reputation Management (ORM 21)
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
Module 14: E-Commerce SEO
What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and "ROI" parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques
Module 15: Video Marketing/Video optimization
Media buying & selling
Video Marketing
Video Optimization
Video Optimization Basics
Module 16: Digital Marketer as a Freelancer
What is Freelancing
Top platforms for Freelance digital Marketers
How to get project on Freelancer
How to get project on Upwork
How to Create gigs on Fiverr
How to generate sales on Fiverr
Module 17: Lead Generation
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Role of Conversion
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Moule 18: Google AdSense
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense
Module 19: Earn Certification and Prepare for Interview
What is an Interview
Tips to clear an Interview
Common Interview questions and answers
Digital Marketing Interview Questions and Answers
Resume Building Guide
Attempt for Digital Marketing Global Certification Exam
Start applying for Jobs

Course Content

Whats analysis

Is analysis worth the effort

Small businesses

Medium and Large-scale businesses

Analysis vs Intuition

Introduction to Web Analytics

Accounts, profiles and users navigation

Google Analytics

Basic Metrics

The main sections of Google Analytics reports

Traffic Sources

Direct, referring, and search traffic

Campaigns

AdWords, AdSense

Pages and Landing Pages

Event Tracking and AdSense

Site Search

Unique visitors

Geographic and language information

Technical reports

Benchmarking

Facebook Insights

Twitter Analytics

YouTube Analytics

Social Ad Analytics /ROI measurement

Recap of Google Analytics reports and tools

Finding actionable insights

Getting the organization involved

Creating a data-driven culture

Resources

Common mistakes analysts make

Additional Web analytics tools

Radian6

Sentiment Analysis

Workflow Management

Text Analytics

Web Masters

AdWords Reports, Custom Reports, Custom Dimensions

Dashboard and Segmentation

Multi-Channel Funnels Reports

Attribution modeling and reports

The platform components

The data model

Measurement Protocol data collection

Importing data into Google Analytics

Reporting APIs and Report Sampling

Setting up the objectives

Understand the key tasks to draft an awesome digital media plan

Segmentation & targeting of the audience

Best practice to execute the campaigns post the media plan

Understanding multiple formats & appropriate for our targeted digital platforms

What is Video Marketing

Difference between Video Marketing Vs Video Optimization

How to promote videos through Google AdWords

How to Create in-stream Ads

How to increase Video views

What is CPV and CPM

Video Marketing basic concepts

True View Ads vs Stream Ads

How to create Sequence Ads

How to create Bumper Ads

How to increase your views on YouTube

How to monetize your YouTube video

How to rank videos in 24hr in YouTube

YouTube Ranking Techniques

Annotations

Using YouTube Cards

Various Ways to Build Reach Through Digital Marketing

What are Engagement Magnets

How to Identify Right Set of Engagement Magnets for your Business

Effectiveness of Various Engagement Magnets

Digital Reach Building Strategy Through Inbound Interest Generation

What is Audience Aggregation

Benefits of Audience Aggregation

How to do Audience Aggregation Through Emails

Understanding Customer Psyche

Conversion Optimization

User Flow and Persuasion

Online Persuasion

True Meaning of Landing Page User Flow and Online Persuasion

Patterns for Engaging Website Visitors

Pattern #1 Pop-Ups

Pattern #2 Pop Under Call-to-Action

Pattern #3 Inside Article CTA

What are Lifecycle Emails

Where do Lifecycle Emails fit in

Tools used for Lifecycle Emails

Lifecycle Emails Case Studies

Lead Nurturing with Drip Email Marketing: Implementation

Course 32

Module 1: Digital Marketing Overview:

Course Content

Course 33

Module 2: Search Engine Marketing (SEM/PPC/Google AdWords)

Course Content

What are Ads

Ad Formats

Ad Text Policies

Ad Text Best Practices

DKI

Ad Extensions

Keyword Research

Tools Keyword Planner & Estimator

Keyword Match types

Keyword Strategies

Landing Page

Bidding and Budget

Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation Demo

Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

Advanced Display: Smart Display Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor

Optimization Strategies

Account Audit Demo

What are Google Shopping Ads /Product Listing Ads

Where do they appear on Google What Shoppers on the internet do

What retailers need New Advertising technologies

Google Shopping set retailers up for success

Features of Google Shopping Why PLAs And the path to creating PLA Ads

Merchant Centre Steps

Create Shopping Campaign on Google AdWords

Track Performance and Optimize the Campaigns

Course 34

Module 3: Social Media Marketing

Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
Creating Content for Facebook & Social Media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
LinkedIn for Personal Branding
Brand Marketing on LinkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
Pinterest marketing
Instagram Marketing
Quora Marketing
Snapchat Marketing
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.

Course Content

Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work

Facebook Ad Campaign Objectives

Facebook Ad Targeting

YouTube Marketing Overview

YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research

YouTube Account Setup

YouTube Account Optimisation

YouTube Banner

YouTube Channel Tags

YouTube SEO

Enable Custom Thumbnails

YouTube Thumbnails

YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts

YouTube Monetisation

YouTube Ads

YouTube Analytics

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

Pinterest for business

Marketing on Pinterest

Best Practices

Leveraging Rich Pins

Analytics & Measurement

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

Why Market Your Business on Quora

Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer

Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Quora Business Page Setup

Quora Analytics

Snapchat for business

Building a following

Driving Engagement

Analytics & Measurement

Course 35

Module 4: Search Engine Optimization

Course Content

How do Search Engines work

Indexing & Crawling Basics

Optimizing Crawl Budget

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)

What is Off-page SEO/Link Building (Social, Content-based, PR)

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

Web Page Basics: What is HTML, JavaScript, CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

301 Redirects

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types Micro, JSON-LD

Common JSON Schema Tags Organisation, Website, Blog Posting

How Schema shows up in SERPs

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audits

What are SEO Audits

Different Types of SEO Audits

Complete SEO Audit with Checklist Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Basics of Google Analytics

SEO Metrics to Measure On-page, Off-page, Technical

SEO Reporting

Course 36

Module 5: Email Marketing

Course Content

Conversation, Relevance, Incentives

Timing, Creative & Copy, Attributes

Rented List Emails

Co-branded Emails

Third Party Email Newsletters

Viral Emails

Event Triggered Emails

House E-newsletters

CRABS- Does your Emails have Crabs

Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Tools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

Customer Personal Toolkit

Complete Email Marketing Worksheet

Content Editorial Calendar

Digital Marketing Strategy Toolkit

Email Contact Strategy Template

Email Campaign Calculator

Email Marketing Health Check

Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Introduction to Automation

What is Automation

How does it Work

What are the Benefits

Choosing an Automation Platform

Features & Functions Available

What are Workflows How to Create a Workflow

Cost

Most Widely Used Platforms

Course 37

Module 6: Website planning/Creation/Optimization

Course Content

Course 38

Module 7: Inbound Marketing

Course Content

Conversion Oriented Landing Page Design

Investment in Landing Page

Is it for me

What is it

Critical Concerns to Address on Landing Page

Whats the Next Step

Course 39

Module 8: Affiliate Marketing

Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Email campaign
Campaign measurement and Tracking

Course Content

Course 40

Module 9: Mobile Marketing

Course Content

Course 41

Module 10: Content Marketing/Blog Management

Course Content

Course 42

Module 11: App Marketing/App Store Optimization

Course Content

Course 43

Module 12: Web Analytics & Reports

Introduction
Google Analytics
Getting Started with Google Analytics
How Google Analytics works
Content Performance Analysis
Visitors Analysis
Social Media Analytics
Actionable Insights and the Big Picture
Social CRM & Analysis
Digital Analytics
Platform Principles
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and "ROI" parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques
Media buying & selling
Video Marketing
Video Optimization
Video Optimization Basics
What is Freelancing
Top platforms for Freelance digital Marketers
How to get project on Freelancer
How to get project on Upwork
How to Create gigs on Fiverr
How to generate sales on Fiverr
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Role of Conversion
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense
What is an Interview
Tips to clear an Interview
Common Interview questions and answers
Digital Marketing Interview Questions and Answers
Resume Building Guide
Attempt for Digital Marketing Global Certification Exam
Start applying for Jobs

Course Content

Whats analysis

Is analysis worth the effort

Small businesses

Medium and Large-scale businesses

Analysis vs Intuition

Introduction to Web Analytics

Accounts, profiles and users navigation

Google Analytics

Basic Metrics

The main sections of Google Analytics reports

Traffic Sources

Direct, referring, and search traffic

Campaigns

AdWords, AdSense

Pages and Landing Pages

Event Tracking and AdSense

Site Search

Unique visitors

Geographic and language information

Technical reports

Benchmarking

Facebook Insights

Twitter Analytics

YouTube Analytics

Social Ad Analytics /ROI measurement

Recap of Google Analytics reports and tools

Finding actionable insights

Getting the organization involved

Creating a data-driven culture

Resources

Common mistakes analysts make

Additional Web analytics tools

Radian6

Sentiment Analysis

Workflow Management

Text Analytics

Web Masters

AdWords Reports, Custom Reports, Custom Dimensions

Dashboard and Segmentation

Multi-Channel Funnels Reports

Attribution modeling and reports

The platform components

The data model

Measurement Protocol data collection

Importing data into Google Analytics

Reporting APIs and Report Sampling

Setting up the objectives

Understand the key tasks to draft an awesome digital media plan

Segmentation & targeting of the audience

Best practice to execute the campaigns post the media plan

Understanding multiple formats & appropriate for our targeted digital platforms

What is Video Marketing

Difference between Video Marketing Vs Video Optimization

How to promote videos through Google AdWords

How to Create in-stream Ads

How to increase Video views

What is CPV and CPM

Video Marketing basic concepts

True View Ads vs Stream Ads

How to create Sequence Ads

How to create Bumper Ads

How to increase your views on YouTube

How to monetize your YouTube video

How to rank videos in 24hr in YouTube

YouTube Ranking Techniques

Annotations

Using YouTube Cards

Various Ways to Build Reach Through Digital Marketing

What are Engagement Magnets

How to Identify Right Set of Engagement Magnets for your Business

Effectiveness of Various Engagement Magnets

Digital Reach Building Strategy Through Inbound Interest Generation

What is Audience Aggregation

Benefits of Audience Aggregation

How to do Audience Aggregation Through Emails

Understanding Customer Psyche

Conversion Optimization

User Flow and Persuasion

Online Persuasion

True Meaning of Landing Page User Flow and Online Persuasion

Patterns for Engaging Website Visitors

Pattern #1 Pop-Ups

Pattern #2 Pop Under Call-to-Action

Pattern #3 Inside Article CTA

What are Lifecycle Emails

Where do Lifecycle Emails fit in

Tools used for Lifecycle Emails

Lifecycle Emails Case Studies

Lead Nurturing with Drip Email Marketing: Implementation

Master's Program Certificate

You will get certificate after completion of program

Course Structure

- 3 Months Online Program
- 60+ Hours of Intensive Learning
- 2+ Assigments & 2+ Projects
- 2 Live Projects

Career Assistance

- Build an Impressive Resume
- Get Tips from Trainer to Clear Interviews
- Attend Mock-Up Interviews with Experts
- Get Interviews & Get Hired

Get Ahead with Croma Campus master Certificate

Earn your certificate

Our Master program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skill you've gained working on projects, simulation, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it- tell your friend and colleagues about it.

SAMPLE CERTIFICATE

Industry Project

Real-life Case Studies

Work on case studies based on top industry frameworks and connect your learning with real-time industry solutions right away.

Best Industry-Practitioners

All of our trainers and highly experienced, passionate about teaching and worked in the similar space for more than 3 years.

Acquire essential Industrial Skills

Wisely structured course content to help you in acquiring all the required industrial skills and grow like a superstar in the IT marketplace.

Hands-on Practical Knowledge

Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

Collaborative Learning

Take your career at the top with collaborative learning at the Croma Campus where you could learn and grow in groups.

Assignment & Quizzes

Practice different assignments and quizzes on different topics or at the end of each module to evaluate your skills and learning speed.

Placement & Recruitment Partners

Placement Assistance

We provide 100 percent placement assistance and most of our students are placed after completion of the training in top IT giants. We work on your resume, personality development, communication skills, soft-skills, along with the technical skills.

CAREERS AND SALARIES IN Masters in Digital Marketing

The field of digital marketing offers immense career potential. As per industry projections, the global digital marketing market is expected to create over 2,00,000 job opportunities by 2025. This indicates a high demand for skilled digital marketing professionals. In terms of salary, a digital marketing expert can earn a competitive annual income ranging from ₹4,00,000 to ₹6,00,000. Pursuing a career in digital marketing can be a lucrative choice for your professional growth.

A digital marketing specialist is responsible for developing and implementing digital marketing strategies to promote a company's products or services online. They are proficient in various digital marketing channels such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

A social media manager oversees a company's presence on social media platforms and develops strategies to engage with the target audience. They are responsible for creating and sharing content, managing social media campaigns, and monitoring brand mentions and customer feedback. A social media manager can earn around ₹5,00,000 per year as a fresher, while an experienced professional can earn up to ₹9,00,000 per year.

An SEO analyst focuses on improving a company's visibility in search engine results through optimization techniques. They conduct keyword research, perform on-page and off-page SEO, and analyze website performance metrics. An SEO analyst can earn around ₹4,00,000 per year as a fresher, while an experienced analyst can earn up to ₹10,00,000 per year.

A content marketer creates and distributes valuable, relevant, and engaging content to attract and retain customers. They develop content strategies, write blog posts, create videos, and manage content distribution across various channels. A content marketer can earn around ₹4,50,000 per year, while a senior content marketer can earn between ₹10,00,000 to ₹11,00,000 per year.

A digital advertising specialist manages online advertising campaigns to drive targeted traffic and generate leads or sales. They utilize various advertising platforms such as Google Ads, Facebook Ads, and display networks to reach the target audience effectively. A digital advertising specialist can earn around ₹4,30,000 per year as a fresher, while an experienced specialist can earn up to ₹11,00,000 per year.

RECRUITMENT PARTNERS

On the completion of the course, you may work in various domains like manufacturing, It, healthcare, telecom, and more. Also, most of the students get 200 percent hike after completing this course. The average you will get 6 lac p.a. and for a little more efforts you may acquire salary packages up to 12 lacs p.a.

Admission Process

Important Date & Time

You can apply for the master program online at our site. Mark the important date and time related to the program and stay in touch with our team to get the information about the program in detail.

Enrollment Criteria

Once you submit your profile online, it will be reviewed by our expert team closely for the eligibility like graduation degree, basic programming skills, etc. Eligible candidates can move to the next step quickly.

Final Enrollment Process

Eligible candidates have to appear for the online assessment based on your graduation and basic programming knowledge. Candidates who clear the exam will appear for the interview and finally they can join the program.

WEEKDAY

Rs.57,000 ~~Rs.60000~~

16-Dec-2024*

Take class during weekdays and utilize your weekend for practice.

Get regular training by Industry Experts.

Get Proper guidance on certifications.

5% OFF

WEEKEND

Rs.57,000~~Rs.60000~~

14-Dec-2024*

More Suitable for working professionals who cannot join in weekdays.

Get Intensive coaching in less time.

Get Proper guidance on certifications.

5% OFF

FASTRACK

Rs.57,000~~Rs.60000~~

16-Dec-2024*

Running lack of time? Join Fastrack classes to speed up your career growth.

Materials and guidance on certifications.

Get Proper guidance on certifications.

5% OFF

Get a chance to win a scholarship up to
₹ 57,000 _{(Excluding of GST)}

Frequently Asked Questions

Basic computer skills
Good communication skills
Interest in digital marketing
No prior technical background is required

Yes, students from non-marketing backgrounds can enroll in the digital marketing program. The program is designed to provide comprehensive training and cover the basics for beginners.