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Delve into the principles of Lead Generation with expert-led training at Croma Campus.

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Course Duration

40 Hrs.

Live Project

0 Project

Certification Pass

Guaranteed

Training Format

Live Online /Self-Paced/Classroom

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Digital Marketing

Speciality

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200+

Professionals Trained
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3+

Batches every month
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20+

Countries & Counting
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100+

Corporate Served

  • A Lead Generation Course is really useful if you want to grow your business. It shows you how to find and attract new customers. You will learn how to figure out who might be interested in your products, create appealing offers, and use different tools to catch their attention. With these skills, you can improve your marketing, get more sales, and build a bigger customer base.
  • What You Will Learn:
    • Targeting Customers

      Effective Offers

      Lead Tools

      Landing Pages

      Engaging Content

      Email Strategies

      Results Analysis

      Campaign Optimization

  • Personal Skills Development:
  • After finishing a Lead Generation Course, you will gain several useful personal skills:
    • Better Communication: Learn how to clearly talk and connect with potential customers.

      Organizational Skills: Get better at keeping track of leads and managing marketing tasks.

      Strategic Thinking: Improve your ability to plan and create effective ways to find new leads.

      Problem-Solving: Develop skills to fix issues that come up during lead generation.

      Analytical Skills: Learn how to look at data and see how well your lead generation efforts are working.

      Adaptability: Get better at changing your approach based on new information or trends.

  • Prerequisites:
  • Before taking a Lead Generation Course, it's useful to have a few basics in place. Knowing a bit about digital marketing, like how search engines and social media work, can help. You should be comfortable using computers, especially with tools like spreadsheets and email. Understanding some basic sales and marketing ideas will also make learning easier.
  • Who Should Attend:
    • Business Owners

      Sales Professionals

      Marketing Managers

      Entrepreneurs

      Marketing Students

      Freelancers

      Job Seekers

      Small Businesses

      Marketing Enthusiasts

Lead Generation Course

About-Us-Course

  • The Objectives of a Lead Generation Course Online are to help you learn how to find and attract new customers. You will discover how to identify who might be interested in your products, create attractive offers, and use online tools to collect leads. The course also teaches you how to improve your marketing campaigns, analyze the results, and follow up with leads effectively.

  • Generally, for most entry-level jobs, you might expect to earn between 3,00,000 and 6,00,000 per year when starting out. If youre in tech roles, like software development or data analysis, starting salaries can be higher, ranging from 6,00,000 to 10,00,000. For marketing and sales positions, freshers typically earn between 4,00,000 and 8,00,000. In fields like finance and engineering, starting salaries are often between 6,00,000 and 10,00,000.

  • After finishing a Lead Generation Course, you can expect to see good career growth. you will learn important skills that can help you land jobs in marketing and sales, like becoming a lead generation specialist or a marketing manager. These skills make you valuable to employers, which could lead to promotions and better pay.

  • Lead Generation Certification is important today because it proves you know how to find and attract potential customers effectively. In a crowded job market, having this certification makes you stand out and shows employers you have the right skills. It means you are up-to-date with the latest methods to bring in new leads, which is crucial for growing a business. Companies like this certification because it means you can help them get more customers and increase sales.

  • Roles and Responsibilities of a Lead Generation professional
    • Target Audiences

      Marketing Campaigns

      Generate Leads

      Qualify Leads

      Lead Follow-up

      Database Management

      Data Analysis

      Optimize Strategies

      Team Collaboration

      Results Reporting

  • Top Hiring Industries after finishing a Lead Generation Course include several fast-growing fields. The tech industry needs people who can help attract new customers through online marketing. E-commerce businesses, which sell products online, also look for experts to bring in more buyers. Financial companies want lead generation professionals to find new clients and grow their business. Real estate and insurance sectors need people to help them find potential buyers and policyholders.

  • Upon completing the Lead Generation Course Online, you will earn a widely recognized certificate. Certification is a great way to demonstrate your expertise and gain an advantage over those who are not certified.

Why Should You Learn Lead Generation Course?

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Plenary for Lead Generation Course

Track Week Days Weekends Fast Track
Course Duration 40-45 Days 7 Weekends 8 Days
Hours 1 Hrs. Per Day 2 Hrs. Per Day 6+ Hrs. Per Day
Training Mode Classroom/Online Classroom/Online Classroom/Online
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This Course

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Program Core Credentials

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Trainer Profiles

Industry Experts

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Trained Students

10000+

industry

Success Ratio

100%

Corporate Training

For India & Abroad

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Job Assistance

100%

BATCH TIMINGS

Lead Generation Course Upcoming Batches

WEEKDAY

21-Oct-2024*

Take class during weekdays and utilize your weekend for practice.

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05-Nov-2024*

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WEEKDAY

16-Oct-2024*

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WEEKDAY

07-Nov-2024

Take class during weekdays and utilize your weekend for practice.

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WEEKEND

19-Oct-2024

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WEEKEND

26-Oct-2024*

More Suitable for working professionals who cannot join in weekdays

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Get Proper guidance on certifications.

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CURRICULUM & PROJECTS

Lead Generation Course

  • Introduction to Google Ads
    • Overview of Google Ads

      How Google Ads works

      Benefits of using Google Ads for businesses

  • Google Ads Account Setup
    • Creating and setting up a Google Ads account

      Understanding account structure (Account, Campaigns, Ad Groups, Ads)

      Setting up billing and payment information

  • Campaign Types and Objectives
    • Search campaigns

      Display campaigns

      Video campaigns

      Shopping campaigns

      App campaigns

      Local campaigns

  • Keyword Research and Planning
    • Keyword research tools and techniques

      Keyword match types (Broad, Phrase, Exact, Negative)

      Building and organizing keyword lists

      Competitor analysis

  • Ad Creation and Optimization
    • Writing effective ad copy

      Ad extensions (Sitelink, Callout, Structured Snippet, etc.)

      Best practices for ad design and messaging

      A/B testing ads

  • Bidding and Budgeting Strategies
    • Understanding bidding options (Manual CPC, Enhanced CPC, CPA, ROAS)

      Setting and managing budgets

      Bid adjustments and strategies

      Automated bidding strategies

  • Targeting and Audience Segmentation
    • Geographic and demographic targeting

      Audience targeting (In-market, Custom Intent, Remarketing)

      Customer match and similar audiences

      Using audiences for better targeting

  • Quality Score and Ad Rank
    • Understanding Quality Score

      Factors affecting Quality Score (CTR, ad relevance, landing page experience)

      Improving Ad Rank and Quality Score

  • Conversion Tracking and Analytics
    • Setting up conversion tracking

      Using Google Tag Manager for tracking

      Analyzing campaign performance with Google Analytics

      Measuring ROI and KPIs

  • Campaign Optimization and Management
    • Monitoring and adjusting campaign performance

      Identifying and fixing common issues

      Using reports and insights for optimization

      Strategies for scaling successful campaigns

  • Compliance and Best Practices
    • Ad policies and compliance (Google Ads policies)

      Best practices for creating compliant ads

      Avoiding common pitfalls and mistakes

  • Advanced Features and Tools
    • Using Google Ads Editor for bulk changes

      Implementing scripts for automation

      Exploring Google Ads API

      Leveraging Google Ads features for advanced targeting

  • Industry Trends and Updates
    • Keeping up with Google Ads updates and new features

      Adapting to industry changes and trends

      Case studies and real-world examples

  • Troubleshooting and Support
    • Common issues and solutions

      Using Google Ads support resources

      Community forums and additional learning resources

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  • Introduction to Meta Ads
    • Overview of Meta Ads

      The importance of Facebook and Instagram advertising

      Differences and similarities between Facebook and Instagram advertising

  • Account Setup and Structure
    • Creating and setting up a Meta Ads account

      Navigating Meta Business Suite (formerly Facebook Business Manager)

      Understanding account structure (Ad Accounts, Campaigns, Ad Sets, Ads)

      Setting up billing and payment information

  • Campaign Objectives and Types
    • Overview of campaign objectives (Awareness, Consideration, Conversion)

      Specific campaign types and formats (Traffic, Engagement, Lead Generation, Conversions, etc.)

      Choosing the right objective for your goals

  • Audience Targeting
    • Custom Audiences (website visitors, app users, etc.)

      Lookalike Audiences

      Saved Audiences (demographics, interests, behaviors)

      Detailed targeting options (interests, behaviors, and more)

      Geographic and language targeting

  • Ad Creation and Design
    • Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.)

      Best practices for creating compelling ad copy and visuals

      Crafting effective call-to-actions (CTAs)

      Designing ads for both Facebook and Instagram

  • Budgeting and Bidding
    • Understanding budget types (Daily vs. Lifetime)

      Bidding strategies (Cost Per Click, Cost Per Impression, Cost Per Acquisition, etc.)

      Setting and adjusting bids

      Budget allocation across campaigns and ad sets

  • Ad Placement and Optimization
    • Choosing ad placements (Facebook News Feed, Instagram Stories, Audience Network, etc.)

      Automatic vs. Manual placements

      Best practices for optimizing ad placements

      Cross-platform ad strategies for Facebook and Instagram

  • Tracking and Analytics
    • Setting up Facebook Pixel and Conversions API

      Tracking conversions and setting up events

      Analyzing performance metrics (CTR, CPC, CPA, ROAS, etc.)

      Using Facebook Analytics and Meta Ads reporting tools

  • Campaign Optimization
    • Monitoring ad performance and making data-driven decisions

      A/B testing and experimentation

      Scaling successful campaigns

      Troubleshooting common issues

  • Advanced Targeting and Retargeting
    • Advanced audience targeting strategies

      Dynamic Ads and product catalogs

      Retargeting strategies (remarketing to website visitors, engagement-based retargeting)

      Setting up and optimizing retargeting campaigns

  • Compliance and Best Practices
    • Understanding Meta Ads policies and guidelines

      Creating compliant ads and avoiding disapprovals

      Staying updated with policy changes and best practices

  • Industry Trends and Updates
    • Keeping up with the latest updates and features in Meta Ads

      Trends and emerging strategies in Facebook and Instagram advertising

      Case studies and examples of successful campaigns

  • Troubleshooting and Support
    • Common issues and solutions

      Navigating Meta Ads support resources

      Leveraging community forums and additional learning resources

  • Integration with Other Meta Tools
    • Using Meta Ads with Meta Business Suite features (Insights, Campaign Management, etc.)

      Integrating with other Meta tools (Instagram Shopping, Facebook Shops, etc.)

      Leveraging Meta's AI and machine learning tools for ad optimization

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  • Introduction to Email Marketing
    • Overview of email marketing and its benefits

      Understanding different types of email campaigns (newsletters, promotional, transactional, etc.)

      Key metrics and goals in email marketing (open rates, click-through rates, conversions)

  • Getting Started with Mailchimp
    • Creating and setting up a Mailchimp account

      Navigating the Mailchimp dashboard

      Understanding Mailchimp’s pricing plans and features

  • List Management in Mailchimp
    • Creating and managing subscriber lists

      Importing and exporting contacts

      Segmenting your audience for targeted campaigns

      Managing and cleaning your email list (removing duplicates, handling unsubscribes)

  • Designing Emails in Mailchimp
    • Using Mailchimp’s email templates and design tools

      Customizing email templates (drag-and-drop editor, HTML editor)

      Best practices for email design (responsive design, readability, CTA placement)

      Incorporating images, links, and personalization

  • Campaign Creation and Automation in Mailchimp
    • Setting up and sending email campaigns

      Scheduling campaigns and automating email sequences

      Creating and managing email automation workflows (welcome series, abandoned cart, etc.)

      A/B testing and optimization

  • Analytics and Reporting in Mailchimp
    • Tracking campaign performance (open rates, click rates, bounce rates)

      Analyzing campaign reports and metrics

      Using insights to optimize future campaigns

      Understanding Mailchimp’s reporting tools and features

  • Introduction to Thunderbird for Email Marketing
    • Overview of Thunderbird and its use for email marketing

      Setting up and configuring Thunderbird for email campaigns

      Understanding Thunderbird’s features relevant to email marketing

  • List Management in Thunderbird
    • Creating and managing email address lists

      Importing and exporting contacts

      Organizing contacts into groups and segments

  • Designing and Sending Emails in Thunderbird
    • Composing and formatting emails in Thunderbird

      Using templates and creating custom email designs

      Personalizing emails with dynamic content

      Best practices for email design and layout

  • Campaign Tracking and Management in Thunderbird
    • Tracking email deliverability and response

      Monitoring bounce rates and managing delivery issues

      Analyzing engagement metrics manually (as Thunderbird does not have built-in analytics)

  • Compliance and Best Practices
    • Understanding and adhering to email marketing regulations (CAN-SPAM, GDPR)

      Best practices for maintaining compliance and avoiding spam filters

      Crafting effective and compliant unsubscribe processes

  • Integration and Advanced Features
    • Integrating Mailchimp with other tools (CRM systems, e-commerce platforms)

      Leveraging Mailchimp’s advanced features (behavioral targeting, predictive analytics)

      Exploring Thunderbird extensions and plugins for enhanced functionality

  • Troubleshooting and Support
    • Common issues and solutions for Mailchimp and Thunderbird

      Using support resources (knowledge bases, community forums, customer support)

      Strategies for effective troubleshooting and problem resolution

  • Industry Trends and Updates
    • Staying updated with the latest trends and best practices in email marketing

      Exploring new features and updates in Mailchimp and Thunderbird

      Learning from case studies and successful email marketing campaign

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Mock Interviews

Prepare & Practice for real-life job interviews by joining the Mock Interviews drive at Croma Campus and learn to perform with confidence with our expert team.Not sure of Interview environments? Don’t worry, our team will familiarize you and help you in giving your best shot even under heavy pressures.Our Mock Interviews are conducted by trailblazing industry-experts having years of experience and they will surely help you to improve your chances of getting hired in real.
How Croma Campus Mock Interview Works?

Projects

Validate your skills and knowledge by working on industry-based projects that includes significant real-time use cases.Gain hands-on expertize in Top IT skills and become industry-ready after completing our project works and assessments.Our projects are perfectly aligned with the modules given in the curriculum and they are picked up based on latest industry standards. Add some meaningful project works in your resume, get noticed by top industries and start earning huge salary lumps right away.
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FAQ's

A Lead Generation Course shows you how to find and attract new customers for a business.

It’s great for marketers, salespeople, business owners, and anyone who wants to get more customers.

You will learn how to figure out who to target, make effective marketing campaigns, and use tools to collect and manage leads.

No, you don’t need any prior experience; the course will teach you everything from scratch.

It can help you get better jobs in marketing or sales and increase your chances of earning more money.

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  • - Build an Impressive Resume
  • - Get Tips from Trainer to Clear Interviews
  • - Attend Mock-Up Interviews with Experts
  • - Get Interviews & Get Hired
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