Delve into the principles of Lead Generation with expert-led training at Croma Campus.
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4.5/5Course Duration
40 Hrs.Live Project
0 ProjectCertification Pass
GuaranteedTraining Format
Live Online /Self-Paced/ClassroomWatch Live Classes
Speciality
200+
Professionals Trained
3+
Batches every month
20+
Countries & Counting
100+
Corporate Served- A Lead Generation Course is really useful if you want to grow your business. It shows you how to find and attract new customers. You will learn how to figure out who might be interested in your products, create appealing offers, and use different tools to catch their attention. With these skills, you can improve your marketing, get more sales, and build a bigger customer base.
- What You Will Learn:
- Personal Skills Development:
- After finishing a Lead Generation Course, you will gain several useful personal skills:
- Prerequisites:
- Before taking a Lead Generation Course, it's useful to have a few basics in place. Knowing a bit about digital marketing, like how search engines and social media work, can help. You should be comfortable using computers, especially with tools like spreadsheets and email. Understanding some basic sales and marketing ideas will also make learning easier.
- Who Should Attend:
Targeting Customers
Effective Offers
Lead Tools
Landing Pages
Engaging Content
Email Strategies
Results Analysis
Campaign Optimization
Better Communication: Learn how to clearly talk and connect with potential customers.
Organizational Skills: Get better at keeping track of leads and managing marketing tasks.
Strategic Thinking: Improve your ability to plan and create effective ways to find new leads.
Problem-Solving: Develop skills to fix issues that come up during lead generation.
Analytical Skills: Learn how to look at data and see how well your lead generation efforts are working.
Adaptability: Get better at changing your approach based on new information or trends.
Business Owners
Sales Professionals
Marketing Managers
Entrepreneurs
Marketing Students
Freelancers
Job Seekers
Small Businesses
Marketing Enthusiasts
Lead Generation Course
- The Objectives of a Lead Generation Course Online are to help you learn how to find and attract new customers. You will discover how to identify who might be interested in your products, create attractive offers, and use online tools to collect leads. The course also teaches you how to improve your marketing campaigns, analyze the results, and follow up with leads effectively.
- Generally, for most entry-level jobs, you might expect to earn between 3,00,000 and 6,00,000 per year when starting out. If youre in tech roles, like software development or data analysis, starting salaries can be higher, ranging from 6,00,000 to 10,00,000. For marketing and sales positions, freshers typically earn between 4,00,000 and 8,00,000. In fields like finance and engineering, starting salaries are often between 6,00,000 and 10,00,000.
- After finishing a Lead Generation Course, you can expect to see good career growth. you will learn important skills that can help you land jobs in marketing and sales, like becoming a lead generation specialist or a marketing manager. These skills make you valuable to employers, which could lead to promotions and better pay.
- Lead Generation Certification is important today because it proves you know how to find and attract potential customers effectively. In a crowded job market, having this certification makes you stand out and shows employers you have the right skills. It means you are up-to-date with the latest methods to bring in new leads, which is crucial for growing a business. Companies like this certification because it means you can help them get more customers and increase sales.
- Roles and Responsibilities of a Lead Generation professional
Target Audiences
Marketing Campaigns
Generate Leads
Qualify Leads
Lead Follow-up
Database Management
Data Analysis
Optimize Strategies
Team Collaboration
Results Reporting
- Top Hiring Industries after finishing a Lead Generation Course include several fast-growing fields. The tech industry needs people who can help attract new customers through online marketing. E-commerce businesses, which sell products online, also look for experts to bring in more buyers. Financial companies want lead generation professionals to find new clients and grow their business. Real estate and insurance sectors need people to help them find potential buyers and policyholders.
- Upon completing the Lead Generation Course Online, you will earn a widely recognized certificate. Certification is a great way to demonstrate your expertise and gain an advantage over those who are not certified.
Why Should You Learn Lead Generation Course?
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Course Duration
40 Hrs.Flexible Batches For You
14-Dec-2024*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
16-Dec-2024*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
11-Dec-2024*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
14-Dec-2024*
- Weekend
- SAT - SUN
- Mor | Aft | Eve - Slot
16-Dec-2024*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
11-Dec-2024*
- Weekday
- MON - FRI
- Mor | Aft | Eve - Slot
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This Course
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Program Core Credentials
Trainer Profiles
Industry Experts
Trained Students
10000+
Success Ratio
100%
Corporate Training
For India & Abroad
Job Assistance
100%
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CURRICULUM & PROJECTS
Lead Generation Course
- Introduction to Google Ads
Overview of Google Ads
How Google Ads works
Benefits of using Google Ads for businesses
- Google Ads Account Setup
Creating and setting up a Google Ads account
Understanding account structure (Account, Campaigns, Ad Groups, Ads)
Setting up billing and payment information
- Campaign Types and Objectives
Search campaigns
Display campaigns
Video campaigns
Shopping campaigns
App campaigns
Local campaigns
- Keyword Research and Planning
Keyword research tools and techniques
Keyword match types (Broad, Phrase, Exact, Negative)
Building and organizing keyword lists
Competitor analysis
- Ad Creation and Optimization
Writing effective ad copy
Ad extensions (Sitelink, Callout, Structured Snippet, etc.)
Best practices for ad design and messaging
A/B testing ads
- Bidding and Budgeting Strategies
Understanding bidding options (Manual CPC, Enhanced CPC, CPA, ROAS)
Setting and managing budgets
Bid adjustments and strategies
Automated bidding strategies
- Targeting and Audience Segmentation
Geographic and demographic targeting
Audience targeting (In-market, Custom Intent, Remarketing)
Customer match and similar audiences
Using audiences for better targeting
- Quality Score and Ad Rank
Understanding Quality Score
Factors affecting Quality Score (CTR, ad relevance, landing page experience)
Improving Ad Rank and Quality Score
- Conversion Tracking and Analytics
Setting up conversion tracking
Using Google Tag Manager for tracking
Analyzing campaign performance with Google Analytics
Measuring ROI and KPIs
- Campaign Optimization and Management
Monitoring and adjusting campaign performance
Identifying and fixing common issues
Using reports and insights for optimization
Strategies for scaling successful campaigns
- Compliance and Best Practices
Ad policies and compliance (Google Ads policies)
Best practices for creating compliant ads
Avoiding common pitfalls and mistakes
- Advanced Features and Tools
Using Google Ads Editor for bulk changes
Implementing scripts for automation
Exploring Google Ads API
Leveraging Google Ads features for advanced targeting
- Industry Trends and Updates
Keeping up with Google Ads updates and new features
Adapting to industry changes and trends
Case studies and real-world examples
- Troubleshooting and Support
Common issues and solutions
Using Google Ads support resources
Community forums and additional learning resources
- Introduction to Meta Ads
Overview of Meta Ads
The importance of Facebook and Instagram advertising
Differences and similarities between Facebook and Instagram advertising
- Account Setup and Structure
Creating and setting up a Meta Ads account
Navigating Meta Business Suite (formerly Facebook Business Manager)
Understanding account structure (Ad Accounts, Campaigns, Ad Sets, Ads)
Setting up billing and payment information
- Campaign Objectives and Types
Overview of campaign objectives (Awareness, Consideration, Conversion)
Specific campaign types and formats (Traffic, Engagement, Lead Generation, Conversions, etc.)
Choosing the right objective for your goals
- Audience Targeting
Custom Audiences (website visitors, app users, etc.)
Lookalike Audiences
Saved Audiences (demographics, interests, behaviors)
Detailed targeting options (interests, behaviors, and more)
Geographic and language targeting
- Ad Creation and Design
Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.)
Best practices for creating compelling ad copy and visuals
Crafting effective call-to-actions (CTAs)
Designing ads for both Facebook and Instagram
- Budgeting and Bidding
Understanding budget types (Daily vs. Lifetime)
Bidding strategies (Cost Per Click, Cost Per Impression, Cost Per Acquisition, etc.)
Setting and adjusting bids
Budget allocation across campaigns and ad sets
- Ad Placement and Optimization
Choosing ad placements (Facebook News Feed, Instagram Stories, Audience Network, etc.)
Automatic vs. Manual placements
Best practices for optimizing ad placements
Cross-platform ad strategies for Facebook and Instagram
- Tracking and Analytics
Setting up Facebook Pixel and Conversions API
Tracking conversions and setting up events
Analyzing performance metrics (CTR, CPC, CPA, ROAS, etc.)
Using Facebook Analytics and Meta Ads reporting tools
- Campaign Optimization
Monitoring ad performance and making data-driven decisions
A/B testing and experimentation
Scaling successful campaigns
Troubleshooting common issues
- Advanced Targeting and Retargeting
Advanced audience targeting strategies
Dynamic Ads and product catalogs
Retargeting strategies (remarketing to website visitors, engagement-based retargeting)
Setting up and optimizing retargeting campaigns
- Compliance and Best Practices
Understanding Meta Ads policies and guidelines
Creating compliant ads and avoiding disapprovals
Staying updated with policy changes and best practices
- Industry Trends and Updates
Keeping up with the latest updates and features in Meta Ads
Trends and emerging strategies in Facebook and Instagram advertising
Case studies and examples of successful campaigns
- Troubleshooting and Support
Common issues and solutions
Navigating Meta Ads support resources
Leveraging community forums and additional learning resources
- Integration with Other Meta Tools
Using Meta Ads with Meta Business Suite features (Insights, Campaign Management, etc.)
Integrating with other Meta tools (Instagram Shopping, Facebook Shops, etc.)
Leveraging Meta's AI and machine learning tools for ad optimization
- Introduction to Email Marketing
Overview of email marketing and its benefits
Understanding different types of email campaigns (newsletters, promotional, transactional, etc.)
Key metrics and goals in email marketing (open rates, click-through rates, conversions)
- Getting Started with Mailchimp
Creating and setting up a Mailchimp account
Navigating the Mailchimp dashboard
Understanding Mailchimp’s pricing plans and features
- List Management in Mailchimp
Creating and managing subscriber lists
Importing and exporting contacts
Segmenting your audience for targeted campaigns
Managing and cleaning your email list (removing duplicates, handling unsubscribes)
- Designing Emails in Mailchimp
Using Mailchimp’s email templates and design tools
Customizing email templates (drag-and-drop editor, HTML editor)
Best practices for email design (responsive design, readability, CTA placement)
Incorporating images, links, and personalization
- Campaign Creation and Automation in Mailchimp
Setting up and sending email campaigns
Scheduling campaigns and automating email sequences
Creating and managing email automation workflows (welcome series, abandoned cart, etc.)
A/B testing and optimization
- Analytics and Reporting in Mailchimp
Tracking campaign performance (open rates, click rates, bounce rates)
Analyzing campaign reports and metrics
Using insights to optimize future campaigns
Understanding Mailchimp’s reporting tools and features
- Introduction to Thunderbird for Email Marketing
Overview of Thunderbird and its use for email marketing
Setting up and configuring Thunderbird for email campaigns
Understanding Thunderbird’s features relevant to email marketing
- List Management in Thunderbird
Creating and managing email address lists
Importing and exporting contacts
Organizing contacts into groups and segments
- Designing and Sending Emails in Thunderbird
Composing and formatting emails in Thunderbird
Using templates and creating custom email designs
Personalizing emails with dynamic content
Best practices for email design and layout
- Campaign Tracking and Management in Thunderbird
Tracking email deliverability and response
Monitoring bounce rates and managing delivery issues
Analyzing engagement metrics manually (as Thunderbird does not have built-in analytics)
- Compliance and Best Practices
Understanding and adhering to email marketing regulations (CAN-SPAM, GDPR)
Best practices for maintaining compliance and avoiding spam filters
Crafting effective and compliant unsubscribe processes
- Integration and Advanced Features
Integrating Mailchimp with other tools (CRM systems, e-commerce platforms)
Leveraging Mailchimp’s advanced features (behavioral targeting, predictive analytics)
Exploring Thunderbird extensions and plugins for enhanced functionality
- Troubleshooting and Support
Common issues and solutions for Mailchimp and Thunderbird
Using support resources (knowledge bases, community forums, customer support)
Strategies for effective troubleshooting and problem resolution
- Industry Trends and Updates
Staying updated with the latest trends and best practices in email marketing
Exploring new features and updates in Mailchimp and Thunderbird
Learning from case studies and successful email marketing campaign
Mock Interviews
Projects
Phone (For Voice Call):
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FAQ's
A Lead Generation Course shows you how to find and attract new customers for a business.
It’s great for marketers, salespeople, business owners, and anyone who wants to get more customers.
You will learn how to figure out who to target, make effective marketing campaigns, and use tools to collect and manage leads.
No, you don’t need any prior experience; the course will teach you everything from scratch.
It can help you get better jobs in marketing or sales and increase your chances of earning more money.
- - Build an Impressive Resume
- - Get Tips from Trainer to Clear Interviews
- - Attend Mock-Up Interviews with Experts
- - Get Interviews & Get Hired
If yes, Register today and get impeccable Learning Solutions!
Training Features
Instructor-led Sessions
The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.
Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Assignment
Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.
Lifetime Access
Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.
24 x 7 Expert Support
With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.
Certification
Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.
Showcase your Course Completion Certificate to Recruiters
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Training Certificate is Govern By 12 Global Associations.
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Training Certificate is Powered by “Wipro DICE ID”
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Training Certificate is Powered by "Verifiable Skill Credentials"
WHAT OUR ALUMNI SAYS ABOUT US
Rajeev
Digital Marketing
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice. Read more...
Sushmita
Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Team. Read more...
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