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Delve into the principles of Lead Generation with expert-led training at Croma Campus.

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Course Duration

20 Hrs.

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Digital Marketing

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  • A Lead Generation Course is really useful if you want to grow your business. It shows you how to find and attract new customers. You will learn how to figure out who might be interested in your products, create appealing offers, and use different tools to catch their attention. With these skills, you can improve your marketing, get more sales, and build a bigger customer base.
  • What You Will Learn:
    • Targeting Customers

      Effective Offers

      Lead Tools

      Landing Pages

      Engaging Content

      Email Strategies

      Results Analysis

      Campaign Optimization

  • Personal Skills Development:
  • After finishing a Lead Generation Course, you will gain several useful personal skills:
    • Better Communication: Learn how to clearly talk and connect with potential customers.

      Organizational Skills: Get better at keeping track of leads and managing marketing tasks.

      Strategic Thinking: Improve your ability to plan and create effective ways to find new leads.

      Problem-Solving: Develop skills to fix issues that come up during lead generation.

      Analytical Skills: Learn how to look at data and see how well your lead generation efforts are working.

      Adaptability: Get better at changing your approach based on new information or trends.

  • Prerequisites:
  • Before taking a Lead Generation Course, it's useful to have a few basics in place. Knowing a bit about digital marketing, like how search engines and social media work, can help. You should be comfortable using computers, especially with tools like spreadsheets and email. Understanding some basic sales and marketing ideas will also make learning easier.
  • Who Should Attend:
    • Business Owners

      Sales Professionals

      Marketing Managers

      Entrepreneurs

      Marketing Students

      Freelancers

      Job Seekers

      Small Businesses

      Marketing Enthusiasts

Lead Generation Course

About-Us-Course

  • The Objectives of a Lead Generation Course Online are to help you learn how to find and attract new customers. You will discover how to identify who might be interested in your products, create attractive offers, and use online tools to collect leads. The course also teaches you how to improve your marketing campaigns, analyze the results, and follow up with leads effectively.

  • Generally, for most entry-level jobs, you might expect to earn between 3,00,000 and 6,00,000 per year when starting out. If youre in tech roles, like software development or data analysis, starting salaries can be higher, ranging from 6,00,000 to 10,00,000. For marketing and sales positions, freshers typically earn between 4,00,000 and 8,00,000. In fields like finance and engineering, starting salaries are often between 6,00,000 and 10,00,000.

  • After finishing a Lead Generation Course, you can expect to see good career growth. you will learn important skills that can help you land jobs in marketing and sales, like becoming a lead generation specialist or a marketing manager. These skills make you valuable to employers, which could lead to promotions and better pay.

  • Lead Generation Certification is important today because it proves you know how to find and attract potential customers effectively. In a crowded job market, having this certification makes you stand out and shows employers you have the right skills. It means you are up-to-date with the latest methods to bring in new leads, which is crucial for growing a business. Companies like this certification because it means you can help them get more customers and increase sales.

  • Roles and Responsibilities of a Lead Generation professional
    • Target Audiences

      Marketing Campaigns

      Generate Leads

      Qualify Leads

      Lead Follow-up

      Database Management

      Data Analysis

      Optimize Strategies

      Team Collaboration

      Results Reporting

  • Top Hiring Industries after finishing a Lead Generation Course include several fast-growing fields. The tech industry needs people who can help attract new customers through online marketing. E-commerce businesses, which sell products online, also look for experts to bring in more buyers. Financial companies want lead generation professionals to find new clients and grow their business. Real estate and insurance sectors need people to help them find potential buyers and policyholders.

  • Upon completing the Lead Generation Course Online, you will earn a widely recognized certificate. Certification is a great way to demonstrate your expertise and gain an advantage over those who are not certified.

Why Should You Learn Lead Generation Course?

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20 Hrs.
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CURRICULUM & PROJECTS

Lead Generation Course

    Introduction to Google Ads

    • Overview of Google Ads
    • How Google Ads works
    • Benefits of using Google Ads for businesses

    Google Ads Account Setup

    • Creating and setting up a Google Ads account
    • Understanding account structure (Account, Campaigns, Ad Groups, Ads)
    • Setting up billing and payment information

    Campaign Types and Objectives

    • Search campaigns
    • Display campaigns
    • Video campaigns
    • Shopping campaigns
    • App campaigns
    • Local campaigns

    Keyword Research and Planning

    • Keyword research tools and techniques
    • Keyword match types (Broad, Phrase, Exact, Negative)
    • Building and organizing keyword lists
    • Competitor analysis

    Ad Creation and Optimization

    • Writing effective ad copy
    • Ad extensions (Sitelink, Callout, Structured Snippet, etc.)
    • Best practices for ad design and messaging
    • A/B testing ads

    Bidding and Budgeting Strategies

    • Understanding bidding options (Manual CPC, Enhanced CPC, CPA, ROAS)
    • Setting and managing budgets
    • Bid adjustments and strategies
    • Automated bidding strategies

    Targeting and Audience Segmentation

    • Geographic and demographic targeting
    • Audience targeting (In-market, Custom Intent, Remarketing)
    • Customer match and similar audiences
    • Using audiences for better targeting

    Quality Score and Ad Rank

    • Understanding Quality Score
    • Factors affecting Quality Score (CTR, ad relevance, landing page experience)
    • Improving Ad Rank and Quality Score

    Conversion Tracking and Analytics

    • Setting up conversion tracking
    • Using Google Tag Manager for tracking
    • Analyzing campaign performance with Google Analytics
    • Measuring ROI and KPIs

    Campaign Optimization and Management

    • Monitoring and adjusting campaign performance
    • Identifying and fixing common issues
    • Using reports and insights for optimization
    • Strategies for scaling successful campaigns

    Compliance and Best Practices

    • Ad policies and compliance (Google Ads policies)
    • Best practices for creating compliant ads
    • Avoiding common pitfalls and mistakes

    Advanced Features and Tools

    • Using Google Ads Editor for bulk changes
    • Implementing scripts for automation
    • Exploring Google Ads API
    • Leveraging Google Ads features for advanced targeting

    Industry Trends and Updates

    • Keeping up with Google Ads updates and new features
    • Adapting to industry changes and trends
    • Case studies and real-world examples

    Troubleshooting and Support

    • Common issues and solutions
    • Using Google Ads support resources
    • Community forums and additional learning resources
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    Introduction to Meta Ads

    • Overview of Meta Ads
    • The importance of Facebook and Instagram advertising
    • Differences and similarities between Facebook and Instagram advertising

    Account Setup and Structure

    • Creating and setting up a Meta Ads account
    • Navigating Meta Business Suite (formerly Facebook Business Manager)
    • Understanding account structure (Ad Accounts, Campaigns, Ad Sets, Ads)
    • Setting up billing and payment information

    Campaign Objectives and Types

    • Overview of campaign objectives (Awareness, Consideration, Conversion)
    • Specific campaign types and formats (Traffic, Engagement, Lead Generation, Conversions, etc.)
    • Choosing the right objective for your goals

    Audience Targeting

    • Custom Audiences (website visitors, app users, etc.)
    • Lookalike Audiences
    • Saved Audiences (demographics, interests, behaviors)
    • Detailed targeting options (interests, behaviors, and more)
    • Geographic and language targeting

    Ad Creation and Design

    • Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.)
    • Best practices for creating compelling ad copy and visuals
    • Crafting effective call-to-actions (CTAs)
    • Designing ads for both Facebook and Instagram

    Budgeting and Bidding

    • Understanding budget types (Daily vs. Lifetime)
    • Bidding strategies (Cost Per Click, Cost Per Impression, Cost Per Acquisition, etc.)
    • Setting and adjusting bids
    • Budget allocation across campaigns and ad sets

    Ad Placement and Optimization

    • Choosing ad placements (Facebook News Feed, Instagram Stories, Audience Network, etc.)
    • Automatic vs. Manual placements
    • Best practices for optimizing ad placements
    • Cross-platform ad strategies for Facebook and Instagram

    Tracking and Analytics

    • Setting up Facebook Pixel and Conversions API
    • Tracking conversions and setting up events
    • Analyzing performance metrics (CTR, CPC, CPA, ROAS, etc.)
    • Using Facebook Analytics and Meta Ads reporting tools

    Campaign Optimization

    • Monitoring ad performance and making data-driven decisions
    • A/B testing and experimentation
    • Scaling successful campaigns
    • Troubleshooting common issues

    Advanced Targeting and Retargeting

    • Advanced audience targeting strategies
    • Dynamic Ads and product catalogs
    • Retargeting strategies (remarketing to website visitors, engagement-based retargeting)
    • Setting up and optimizing retargeting campaigns

    Compliance and Best Practices

    • Understanding Meta Ads policies and guidelines
    • Creating compliant ads and avoiding disapprovals
    • Staying updated with policy changes and best practices

    Industry Trends and Updates

    • Keeping up with the latest updates and features in Meta Ads
    • Trends and emerging strategies in Facebook and Instagram advertising
    • Case studies and examples of successful campaigns

    Troubleshooting and Support

    • Common issues and solutions
    • Navigating Meta Ads support resources
    • Leveraging community forums and additional learning resources

    Integration with Other Meta Tools

    • Using Meta Ads with Meta Business Suite features (Insights, Campaign Management, etc.)
    • Integrating with other Meta tools (Instagram Shopping, Facebook Shops, etc.)
    • Leveraging Meta's AI and machine learning tools for ad optimization
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    Introduction to Email Marketing

    • Overview of email marketing and its benefits
    • Understanding different types of email campaigns (newsletters, promotional, transactional, etc.)
    • Key metrics and goals in email marketing (open rates, click-through rates, conversions)

    Getting Started with Mailchimp

    • Creating and setting up a Mailchimp account
    • Navigating the Mailchimp dashboard
    • Understanding Mailchimp’s pricing plans and features

    List Management in Mailchimp

    • Creating and managing subscriber lists
    • Importing and exporting contacts
    • Segmenting your audience for targeted campaigns
    • Managing and cleaning your email list (removing duplicates, handling unsubscribes)

    Designing Emails in Mailchimp

    • Using Mailchimp’s email templates and design tools
    • Customizing email templates (drag-and-drop editor, HTML editor)
    • Best practices for email design (responsive design, readability, CTA placement)
    • Incorporating images, links, and personalization

    Campaign Creation and Automation in Mailchimp

    • Setting up and sending email campaigns
    • Scheduling campaigns and automating email sequences
    • Creating and managing email automation workflows (welcome series, abandoned cart, etc.)
    • A/B testing and optimization

    Analytics and Reporting in Mailchimp

    • Tracking campaign performance (open rates, click rates, bounce rates)
    • Analyzing campaign reports and metrics
    • Using insights to optimize future campaigns
    • Understanding Mailchimp’s reporting tools and features

    Introduction to Thunderbird for Email Marketing

    • Overview of Thunderbird and its use for email marketing
    • Setting up and configuring Thunderbird for email campaigns
    • Understanding Thunderbird’s features relevant to email marketing

    List Management in Thunderbird

    • Creating and managing email address lists
    • Importing and exporting contacts
    • Organizing contacts into groups and segments

    Designing and Sending Emails in Thunderbird

    • Composing and formatting emails in Thunderbird
    • Using templates and creating custom email designs
    • Personalizing emails with dynamic content
    • Best practices for email design and layout

    Campaign Tracking and Management in Thunderbird

    • Tracking email deliverability and response
    • Monitoring bounce rates and managing delivery issues
    • Analyzing engagement metrics manually (as Thunderbird does not have built-in analytics)

    Compliance and Best Practices

    • Understanding and adhering to email marketing regulations (CAN-SPAM, GDPR)
    • Best practices for maintaining compliance and avoiding spam filters
    • Crafting effective and compliant unsubscribe processes

    Integration and Advanced Features

    • Integrating Mailchimp with other tools (CRM systems, e-commerce platforms)
    • Leveraging Mailchimp’s advanced features (behavioral targeting, predictive analytics)
    • Exploring Thunderbird extensions and plugins for enhanced functionality

    Troubleshooting and Support

    • Common issues and solutions for Mailchimp and Thunderbird
    • Using support resources (knowledge bases, community forums, customer support)
    • Strategies for effective troubleshooting and problem resolution

    Industry Trends and Updates

    • Staying updated with the latest trends and best practices in email marketing
    • Exploring new features and updates in Mailchimp and Thunderbird
    • Learning from case studies and successful email marketing campaign
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FAQ's

A Lead Generation Course shows you how to find and attract new customers for a business.

It’s great for marketers, salespeople, business owners, and anyone who wants to get more customers.

You will learn how to figure out who to target, make effective marketing campaigns, and use tools to collect and manage leads.

No, you don’t need any prior experience; the course will teach you everything from scratch.

It can help you get better jobs in marketing or sales and increase your chances of earning more money.

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  • - Get Tips from Trainer to Clear Interviews
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