Salesforce Marketing Cloud Consultant

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Croma campus whose main focus is on Training and placing students imparts Certified “Salesforce Marketing Cloud Consultant” Training which is designed for those who have knowledge in implementing Sales/Marketing Cloud solutions in a customer-oriented role. Students should be able to profitably design and apply Sales Cloud solutions that are feasable and adaptable, and contribute to long-term customer gain.

Here are some methods of the concepts you should understand to clear the exam:

· Create Sales and Marketing solutions to meet the business requirements
· Create applications and interfaces that enlarge user productivity
· Maintain design and data analytics to track key Sales Cloud metrics

The Marketing Cloud imparts a comprehensive training that offers a wide variety of courses designed exclusively for clients and partners. Marketing/Sales Cloud Training provides you with:

· Current best practices and industry knowledge
· Interactive and integrated classes
· Considerable resources to sharpen your digital marketing capabilities.

Key Features of Salesforce Marketing Cloud Consultant Training are:

  • Design POC (Proof of Concept): This process is used to ensure the feasibility of the client application.
  • Video Recording of every session will be provided to candidates.
  • Live Project Based Training.
  • Job-Oriented Course Curriculum.
  • Course Curriculum is approved by Hiring Professionals of our client.
  • Post Training Support will helps the associate to implement the knowledge on client Projects.
  • Certification Based Training are designed by Certified Professionals from the relevant industries focusing on the needs of the market & certification requirement.
  • Interview calls till placement.


  • Identify the elements that make an email message effective or ineffective.
  • Describe global legal compliance guidelines.
  • Identify ways to improve deliverability.
  • Explain acquisition methods to allow potential subscribers to opt-in.
  • Identify best practices for interacting with potential and active subscribers.


  • Describe email design best practices.
  • Explain how to create an email using Responsive Design in the email application.
  • Explain A/B testing best practices to test different email elements to drive results.
  • Describe the available tools to prepare and send an email.
  • Explain how approvals work in the Email application.


  • Explain various ways to customize email messages.
  • Given a scenario, identify the optimal ways to customize an email message.
  • Describe the available tools to construct email messages.
  • Explain the differences between the Send Flow and the User-Initiated Send Definition.
  • Given a scenario, identify the appropriate send method.
  • Describe various send capabilities in the Email application.
  • Describe how Send Classifications, Delivery Profiles, and Sender Profiles are used.


  • Given a scenario, explain which automation tool to use.
  • Describe the capabilities of Automation Studio.


  • Compare and contrast Lists and Data Extensions and describe when to use them.
  • Describe profile attributes, including Preview Profile Center.
  • Given a scenario, describe the relationship between Subscriber Key, Primary
  • Key, Send Relationship, and All Subscribers.
  • Given a scenario, describe the ramifications of various settings when creating a Data Extension.
  • Describe what happens when one unsubscribes from Lists vs. Data Extensions.
  • Explain how unsubscribe works in each Marketing Cloud Edition.
  • Describe the differences between a global unsubscribe and a master unsubscribe.
  • Identify the ways to import, including Import Wizard, API, and Import Activity.
  • Given a scenario, explain the optimal way to import data using the user interface vs. using the API.
  • Given a scenario, explain when to use tools to segment data.
  • Describe how to refresh segments manually vs. using automation.
  • Describe how to use behavioral data to segment data.
  • Explain how data relationships work and their use cases.
  • Explain sharing data across business units.


  • Explain email analytics terminology.
  • Analyze individual email performance.
  • Given a scenario, describe the reporting functionality and capabilities.


  • Identify where to find information or help on APIs and Marketing Cloud Connect.
  • Salesforce Certified Marketing Cloud Consultant


    Salesforce Certified Marketing Cloud Consultant Exam :
    • Number of Questions: 60
    • Item Types: Multiple Choice
    • Exam time: 90 Mins.
    • Passing score: 68%
    • Price: $200 USD
    • Retake Fee: USD 100

    Syllabus for Salesforce Marketing Cloud Consultant Certification Exam

    Discovery 13%
    • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
    • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
    • Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution. (POS, CRM, ecommerce, data warehouse, data source inputs)
    • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer. (frequency, complexity, volume of sending)
    • Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
    • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
    Conceptual Design 12%
    • Analyze customer data to determine the appropriate data model. (List model, Data Extensions)
    • In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas. (Automation Studio vs. Journey Builder, for example)
    • In a given narrative data flow, select the correct data flow diagram that depicts that data flow.
    • In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
    • In a given customer scenario, determine factors to consider when scaling the solution.
    • Articulate how data construct will drive one-to-one messaging and content. Explain the purpose of IP Warming and make a recommendation based on customer needs.
    Marketing Cloud Connect And Account Configuration 18%
    • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration. (Salesforce edition, list of integration users, scope user, administrator credentials)
    • Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud. (sending, triggered, automated)
    • Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
    • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
    • Determine which type of customer scenario warrants the creation of a business unit. (publication types, demographic, workflow processes, organizational structure)
    • In a given scenario, troubleshoot issues regarding Reply Mail Management. Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. (link wrapping, landing pages, image URLs)
    Reporting And Data Design 20%
    • Explain how the information in data views and tracking extracts are accessed.
    • Compare and contrast standard reports, data views, and tracking extracts.
    • Summarize Send Logs including when/why to use it; how to create and manage. 
    • Explain the various data objects in the Marketing Cloud. (data extensions, list model, data retention model, publication lists, suppression lists)
    • Understand available data types, retention and template options when building a data extension.
    • Understand how data is retrieved within a Relational Data Model. (basic SQL)
    • Given a customer scenario, recommend appropriate import method with list or data extensions.
    • Understand the implications of a system being database of record.
    Automation And Email Build 14%
    • Given a customer scenario, select the appropriate workflow that meets the business requirement. (import, segmentation, email send)
    • Compare and contrast triggered and scheduled interactions.
    • Understand the required steps to build, test, and deploy an email based on customer requirements.
    • Explain the various ways to individualize email content. (AMPscript, personalization strings, dynamic content, guide template language)
    • Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
    • Explain various Marketing Cloud Email technologies. (Link Alias tags, Impression regions, Web Analytics Connector)
    Contact Builder 14%
    • Explain the role and capabilities within Contact Builder. (tools such as data designer, all contacts, data extensions, imports, data sources, contact configuration)
    • Understand how cardinality and root relationships impact data modeling. Summarize how to use Data Designer to incorporate data source into Contact Builder.
    • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
    Journey Builder 11%
    • Compare and contrast the automation tools, such as Journey Builder, Automation Studio, and Pardot.
    • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
    • Explain the requirements for and the methods by which a contact can enter a Journey.

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Frequently Asked Questions:


All training courses offered by us are through IT Professional with 10+ years of experience. Freshers/College Students/Professionals(IT & Non-IT) can spot the quality of training by attending one lecture. Hence, we provide one free demo class to all our trainees so that they can judge on their own.


No, you don’t have to pay anything to attend the demo class. You are required to pay the training fee after free demo only if you are fully satisfied and want to continue the training.


To register for free demo, visit our campus or call our counsellors on the numbers given on contact us page.


Yes, all the trainees shall work on live projects provided by Croma Campus after completing their training part.


You will never lose any lecture. You can choose either of the two options:
View the recorded session of the class available in your LMS.
You can attend the missed session, in any other live batch.

Please note, access to the course material will be available for lifetime once you have enrolled into the course.


Yes, Training certificate & Project completion will be issued by Croma Campus(ISO 9001-2000 Certified Training Center)


Yes, Croma Campus conduct special training programs on week end for college students throughout the year.


Croma Campus is the largest education company and lots of recruitment firms contacts us for our students profiles from time to time. Since there is a big demand for this skill, we help our certified students get connected to prospective employers. We also help our customers prepare their resumes, work on real life projects and provide assistance for interview preparation. Having said that, please understand that we don’t guarantee any placements however if you go through the course diligently and complete the project you will have a very good hands on experience to work on a Live project.


Yes, Course Fee can be paid in two equal installments with prior Approval.


Yes, Croma Campus offer various group or special discounts.


No, Lab is open from 8 A.M. to 8 P.M. seven days a week. This time can be extended upto 11 PM if need arises.


Yes, students can take breaks during their exams and can resume it later without paying any fee. Apart from this, Students can attend batches for revision even after completion of their courses.


Batch strength differ from technology to technology. Minimum batch strength at Croma Campus is 10 and maximum batch strength is 30.

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