Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Marketing Cloud Consultant



Salesforce Certified Marketing Cloud Consultant Exam :

  • Number of Questions: 60
  • Item Types: Multiple Choice
  • Exam time: 90 Mins.
  • Passing score: 68%
  • Price: $200 USD
  • Retake Fee: USD 100

Syllabus for Salesforce Marketing Cloud Consultant Certification Exam

Discovery 13%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
  • Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution. (POS, CRM, ecommerce, data warehouse, data source inputs)
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer. (frequency, complexity, volume of sending)
  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design 12%
  • Analyze customer data to determine the appropriate data model. (List model, Data Extensions)
  • In a given scenario, determine appropriate solution for given requirements considering technical expertise of personas. (Automation Studio vs. Journey Builder, for example)
  • In a given narrative data flow, select the correct data flow diagram that depicts that data flow.
  • In a given customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
  • In a given customer scenario, determine factors to consider when scaling the solution.
  • Articulate how data construct will drive one-to-one messaging and content.
    Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect And Account Configuration 18%
  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration. (Salesforce edition, list of integration users, scope user, administrator credentials)
  • Understand how to send an email to a contact, lead, campaign, and report via the Sales / Service Cloud and Marketing Cloud. (sending, triggered, automated)
  • Understand how Sales / Service Cloud data in the Marketing Cloud can be segmented.
  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Determine which type of customer scenario warrants the creation of a business unit. (publication types, demographic, workflow processes, organizational structure)
  • In a given scenario, troubleshoot issues regarding Reply Mail Management.
    Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. (link wrapping, landing pages, image URLs)
Reporting And Data Design 20%
  • Explain how the information in data views and tracking extracts are accessed.
  • Compare and contrast standard reports, data views, and tracking extracts.
  • Summarize Send Logs including when/why to use it; how to create and manage. 
  • Explain the various data objects in the Marketing Cloud. (data extensions, list model, data retention model, publication lists, suppression lists)
  • Understand available data types, retention and template options when building a data extension.
  • Understand how data is retrieved within a Relational Data Model. (basic SQL)
  • Given a customer scenario, recommend appropriate import method with list or data extensions.
  • Understand the implications of a system being database of record.
Automation And Email Build 14%
  • Given a customer scenario, select the appropriate workflow that meets the business requirement. (import, segmentation, email send)
  • Compare and contrast triggered and scheduled interactions.
  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain the various ways to individualize email content. (AMPscript, personalization strings, dynamic content, guide template language)
  • Compare and contrast the ways to individualize content, such as: SSJS vs AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Explain various Marketing Cloud Email technologies. (Link Alias tags, Impression regions, Web Analytics Connector)
Contact Builder 14%
  • Explain the role and capabilities within Contact Builder. (tools such as data designer, all contacts, data extensions, imports, data sources, contact configuration)
  • Understand how cardinality and root relationships impact data modeling.
    Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder 11%
  • Compare and contrast the automation tools, such as Journey Builder, Automation Studio, and Pardot.
  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Explain the requirements for and the methods by which a contact can enter a Journey.


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